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Atmosphere Hotels announces Maldives, Sri Lanka expansion with two more resorts in Maldives

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Indian Ocean-based hospitality brand Atmosphere Hotels & Resorts has unveiled expansion plans for four more properties across the Maldives and Sri Lanka.

Following the recent announcement of the latest property to launch within the Atmosphere Hotels & Resorts portfolio – VARU by Atmosphere (opening in late 2019 in North Male Atoll) – the fast-growing hospitality brand has now unveiled its further plans to open four more properties that are set to open between 2020 and 2021.

Opening in 2020, OBLU X in the Male Atoll will be the largest of all Atmosphere properties, with 350 villas and suites. This three-star property will have a contemporary approach and positioning, bringing Atmosphere’s high levels of service and experiences to the three-star segment like never before.

A second four-star OBLU property with 220 villas and suites will open in 2020 in the hugely popular Baa atoll, incorporating contrasting elements of nature and a cast-away theme.

Following great success in the Maldives with OZEN at Maadhoo, the story of OZEN continues its journey by expanding into the south coast of Sri Lanka with OZEN by Atmosphere at Tangalle; set to launch in 2021. With 37 villas and five private residences that offer guests an accessible quality of luxury and pure indulgence, this exclusive resort will bring the signature luxury aesthetics of the established OZEN brand into an entirely new setting that is Sri Lanka, merging with its rich culture and heritage.

Also coming in 2021 is OBLU Select at Tangalle – with 118 rooms and suites – offering its premium all-inclusive holiday plan, The Serenity Plan. The property is set to establish an entirely new way to experience the popular holiday destination, following the trends set by the first OBLU SELECT at Sangeli that had opened in July 2018 in North Male Atoll, Maldives.

In a cluttered market, Atmosphere’s consistent success has been driven by its steadfast commitment in delivering an innovative approach to the typical beach holiday experience. Offering the discerning global traveller with uniquely formulated all-encompassing resort plans which have proven high customer satisfaction and loyalty unmatched by competitors. Since its inception in 2013, the group has continued to launch and establish consecutive successful products with a best-in-class positioning, including the four-star OBLU by Atmosphere at Helengeli, entry-level five-star Atmosphere Kanifushi, the luxury all-inclusive OZEN by Atmosphere at Maadhoo, and the four-star deluxe OBLU Select at Sangeli.

“Our rapid expansion plans is a true indication of the Atmosphere Hotels & Resorts world-class offerings and services. We’re extremely delighted to be able to welcome even more visitors to the Atmosphere way of being in both the Maldives and Sri Lanka. It has always been our mission to create unique, authentic, and beyond imaginary Maldivian experiences that will create life-long memories,” Stephane Laguette, Executive Vice President of Sales & Marketing at Atmosphere Hotels & Resorts, was quoted in a statement, as saying.

“The secret behind our successful operation is our strong brand portfolio; OZEN, our flagship luxury resort, OBLU at Helengeli and OBLU SELECT at Sangeli, our superior and deluxe resorts, and the original Atmosphere resort, five-star Atmosphere Kanifushi. Our core philosophy, ‘The Joy of Giving’, which is all about a holistic guest-centric experience, offers those who choose Atmosphere Hotels & Resorts an all-encompassing, hassle-free holiday.”

Atmosphere Hotels & Resorts’s holiday plans are tailored to each property in order to maximise guest experience from the exquisite accommodation, delectable culinary experiences to a range of activities and cultural experiences which allow guests to deeply explore their holiday destination – all in a profound and truly personified way.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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