Featured
Soneva Fushi wins Community Engagement Award at PURE 2018
Soneva Fushi has picked up the Community Engagement Award at PURE 2018.
The winners were announced at the PURE Awards Party hosted at Sofitel Marrakech on September 12.
The Community Engagement category recognises a project or initiative that strategically and sensitively integrates the local community, aligning itself with the values of the inhabitants and protecting the authenticity of their culture, while enriching the experience of the traveller.
Two initiatives won Soneva Fushi the award; the Soneva Ocean Stewards, a programme that teaches Maldivian children to swim and to learn to love and protect the marine environment, and the Soneva Eco Camp, which educates children on the environmental challenges faced by their communities in the hopes of inspiring them to become environmental stewards.
“We are thrilled that Soneva Fushi won the award for Community Engagement, and we couldn’t have done it without our fantastic Community Engagement team, headed by Ahmed Moomin. They have done an incredible job teaching so many local children how to swim, training swimming instructors and raising awareness in local communities on how to safeguard the Maldives’ natural environment,” Sonu Shivdasani, Soneva’s CEO and co-founder, was quoted in a statement, as saying.
Despite living in an island nation just one metre above sea level, a large number of Maldivians are unable to swim, a problem that poses a particular risk to children. According to UNICEF, child drowning is an epidemic that happens less than 500 metres from home. While safety is an important driver for the Soneva Ocean Stewards programme, it is also about introducing children to the marine life in the Indian Ocean, which many of them never get the opportunity to see.
Soneva believes that if children are taught how to swim, then taken snorkelling to see reefs and marine animals, then they will want to protect the ocean. Combined with environmental education, the aim is to inspire children to become the next generation of ocean stewards.
The Soneva Ocean Stewards programme is divided into three focus areas: training swimming instructors, teaching children how to swim and apply these new skills, and educating them on environmental awareness. A train-the-trainer programme was put into practice to ensure there were enough qualified local swimming instructors to have an impact on many local islands.
Children in the programme can choose to take either an intensive two-week programme or weekly swimming classes over a longer period of time. The programme focused on third graders who are at a good age to learn to swim, with water festivals arranged as a means for them to put their skills into practice.
The Soneva Ocean Stewards programme has taught over 300 children how to swim, which was achieved by training 38 swimming instructors who will ensure that the number of children who learn to swim continues to increase. This programme is currently running on three local islands, which should increase by another six over the next 12 months.
Conversely, the Soneva Eco Camp is an initiative that invites local children on a five-day training course at Soneva. During this time, they get to see first-hand how Soneva’s Eco Centro Waste-to-Wealth facility recycles 90 percent of its solid waste and turns it into real financial value, and also to learn about the biodiversity on land and in the sea.
In addition to the Soneva Eco Camp, Soneva regularly invites local Maldivian and Thai school groups to take the Soneva Eco Tour, which are day trips to Soneva to see its Waste-to-Wealth practices in an effort to build their interest in environmental protection.
Fifty children have participated in the Soneva Eco Camp so far. A collaboration with UNDP provide theoretical depth to the learnings at the camp, while experts from Soneva provided the children with tangible examples.
Soneva has also hosted over 150 children on the Soneva Eco Tours. The success of the programme can be seen in this statement from one of the participants of the Soneva Eco Camp: “I want to actually make a difference to our society. I want to protect our environment, not using PET bottles. I have been using one single bottle since I came here. I think I will try to stick to that.”
Established in 1995, Soneva Fushi is the original Soneva. The No News, No Shoes blueprint for all desert island barefoot luxury hideaways is located within the Baa Atoll UNESCO Biosphere Reserve in the Maldives. Soneva Fushi inspires the imagination with 65 spacious beachfront villas, ranging in size from one to nine bedrooms, hidden amongst dense foliage.
The iconic resort has bagged several international awards for eco-friendly tourism and green initiatives, including the 2017 Green Hotelier Award for the Asia Pacific region and the Sustainable Hotel Award by the Hotel Investment Conference Asia Pacific (HICAP) as well as a spot in the Gold List compiled by Condé Nast Traveler China as the Best Hotel in the Maldives and amongst the best resorts in the world in the Condé Nast Traveler Readers’ Choice Awards 2017.
Awards
Family Fun Summer returns to JW Marriott Maldives Resort & Spa
As multigenerational travel continues to influence the luxury hospitality sector, JW Marriott Maldives Resort & Spa has reintroduced its Family Fun Summer programme, aimed at families seeking more time together through a combination of accommodation, activities and dining benefits.
Built around the brand’s “Stay in the Moment” philosophy, the programme includes a USD 300 resort credit that can be used across dining, spa and recreational experiences, allowing different generations to shape their stay according to their interests.
At the centre of the offer are the resort’s Overwater Duplex Villas and Two-Bedroom Duplex Beach Villas with Pool, which are designed to accommodate multigenerational travel through larger layouts and private space. These villas are supported by Thakuru service and complimentary bicycles, giving guests flexibility in how they move around and experience the island.
Beyond the villa, the programme includes a range of activities intended to support family engagement and shared experiences. Younger guests have access to the Family by JW™ Little Griffins Kids’ Club, one of the larger children’s clubs in the Maldives, with more than 100 programmes focused on play and discovery. Families can also take part in culinary classes at the JW Garden, where the resort offers a farm-to-table experience linked to the natural setting of the island.
Mohit Dembla, General Manager of JW Marriott Maldives Resort & Spa, said the programme responds to changing guest expectations around luxury travel.
“Today’s luxury traveller isn’t just seeking a beautiful destination, they’re seeking time,” he said. “Time together, time to be present, time away from the noise. ‘Family Fun Summer’ is our answer to that, a sanctuary where every generation finds something meaningful.”
The Family Fun Summer package includes the USD 300 resort credit, which can be used for spa treatments, dining or island activities. It also includes daily breakfast, as well as three-course lunches and dinners for two adults and children under 12 at selected venues. Families will also receive a floating breakfast served in the privacy of their villa.
In addition, the package offers 60 per cent savings on dining at the resort’s signature restaurants, Hashi and Shio. Other inclusions include Thakuru service, complimentary use of non-motorised watersports equipment, and private bicycles for island use. The package also includes a 30-minute photography session and one printed photograph as a keepsake.
Through the relaunch of Family Fun Summer, JW Marriott Maldives Resort & Spa is positioning itself within the growing multigenerational travel segment, combining larger villa accommodation with dining, leisure and family-focused experiences.
Celebration
Alila Kothaifaru Maldives unveils Maldives Summer Escape for Eid al Adha
Alila Kothaifaru Maldives has introduced its Maldives Summer Escape offer as part of its positioning for Eid al Adha travel, combining accommodation benefits with seasonal dining and guest experiences for families, couples and small groups.
Available for stays through to 31 October 2026, the offer is designed to support longer stays and multigenerational travel, with a focus on dining flexibility and island-based experiences within a private resort setting.
To mark the Eid period, the resort will present a series of guest experiences linked to the occasion. On 27 May, guests will be offered an Eid breakfast at Seasalt Restaurant, featuring live Arabic cooking stations prepared by Egyptian chefs, alongside dishes such as foul medames, manakish and shakshuka.
An Eid-themed dinner buffet will also be held the same evening, with regional dishes and live cooking stations forming part of the dining programme. On other days, guests will also have the option of visiting a nearby local island to observe traditional Eid celebrations in a Maldivian community setting.
From 27 to 29 May, Mirus Bar will host a series of evening activations including a shisha lounge and DJ sets. The resort said the programme is intended to create a social setting suited to both couples and groups.
The Maldives Summer Escape offer includes daily breakfast and three-course à la carte dinners at selected venues, along with a USD 75 dining credit that can be used for alternative experiences such as Teppanyaki, The Shack or private dining.
Additional benefits include 15 per cent off treatments at Spa Alila, 20 per cent off food and beverage purchases, and 20 per cent off return seaplane transfers.
The resort said the offer is particularly suited to families and groups, with villa accommodation designed to provide both shared living space and privacy, while also appealing to couples through its more understated approach to island stays.
Thomas Weber, General Manager of Alila Kothaifaru Maldives, said the resort had designed the offer around the significance of Eid and the expectations of guests travelling during the period.
“Eid is a deeply meaningful time, centred on togetherness, reflection, and shared moments,” he said. “For those choosing to celebrate away from home, we’ve curated an experience that feels both intimate and considered — where thoughtful dining, unhurried surroundings, and the natural beauty of the island come together to create something truly memorable.”
Through the combination of seasonal programming, dining inclusions and additional guest benefits, Alila Kothaifaru Maldives is presenting the Maldives Summer Escape as an option for Eid travel in the Maldives.
Awards
InterContinental Maldives Maamunagau secures Readers’ Choice Awards nomination
InterContinental Maldives Maamunagau Resort has been nominated in the “Resort” category of the Condé Nast Traveler Readers’ Choice Awards 2026, one of the travel industry’s recognised measures of guest preference and brand standing.
Located in Raa Atoll, the resort is continuing to build its profile through its all-Club concept, service model and guest experiences shaped by both location and programme. As the Maldives’ first all-Club InterContinental resort, the property includes a set of signature benefits with each stay, including daily breakfast, afternoon tea and evening aperitif.
The resort features 81 beach, lagoon and overwater villas and residences, along with seven restaurants and bars. Its guest offering combines private accommodation with a range of tailored experiences, including manta ray encounters in the Maamunagau lagoon, customised Dining by Design experiences, visiting wellness practitioners and its Artist in Residence programme.
InterContinental Maldives Maamunagau Resort is also positioned to serve both couples and families, through its family offering and adults-only Retreat enclave.
The nomination reflects continued recognition for a resort that combines service, experience-led programming and a natural setting within one of the Maldives’ established tourism atolls.
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