Euro Marketing Introduces De Cecco to the Maldives

Maldives Promotion House – Euro Marketing Private Limited has introduced the world famous pasta by De Cecco, to the Maldives.

Euro Marketing is also the introducers of RedBull to Maldives. Their new pasta brand, De Cecco, is from an Italian company producing dried pasta, flour and other related food products. De Cecco has also expanded to produce olive oils and tomato based products.

“This is part of our efforts to introduce premium products from all over the world to Maldives,” Director of Euro Marketing Private Limited, Ali Waseem said. Euro Marketing already distributes popular brands such as, Tobleron, Granini, Bahlsen Snacks, Lavazza Coffee, Lindt, Milka, Kinder, Nuttella, Ferrero Rocha and many more.

De Cecco was founded in 1886 by the De Cecco brothers in the small town of Fara San Martino in the Abruzzo region of central Italy. Nicola De Cecco originally produced flour at his stone mill before establishing the pasta factory.

Previously pasta had always been sun dried until Filippo De Cecco pioneered a low temperature drying method which allows the pasta to dry over 24 hours which ensures consistent quality by removing the influence of the weather.

In 1908 the company adopted the country girl with the wheat stacks as their trademark. After World War II the factory was rebuilt after being destroyed by German bomb attacks. In 1950 De Cecco completed a new factory in Pescara to meet the increased demand that occurred after the war.

In 1980 a new production facility was opened in Fara San Martino, doubling the companies production output. In 1986 the company began to diversify its offerings by establishing its olive oil brand. De Cecco offerings have since expanded to sauces, grains and tomato based products.

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