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RIU unveils new brand image as construction begins on first Maldives resorts

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RIU Hotels and Resorts has unveiled a new brand image, as it announced the scheduled opening of two hotels in the Maldives in 2019.

The Spanish hotel group, which ended 2017 with 92 hotels across 19 countries, expects the “modern, fresher and warmer” branding to be introduced over the next two years; in 50 percent of its properties in 2018 and the remaining 50 percent in 2019.

“The change in image was a natural step in this modernisation process. And it is taking place in a year of record investment in hotel construction, renovation and acquisition that in 2017 reached €600mn [USD 735 million],” a statement issued by the company read.

The new brand image comes in light of an announcement by the hotel chain to open four new hotels and undertake major renovation of five others at a cost of more than USD 797 million this year. Openings planned for this year include a 530-room hotel in Golden Sands, Bulgaria in June and Boavista Island in Cape Verde in November.

“Over the year, RIU will continue studying opportunities in the leading cities of North America, Latin America, Europe and Asia, in keeping with its goal of expanding its Riu Plaza line of urban hotels. The brand already has two new projects in progress: the first hotel on the Spanish peninsula, located in the centre of Madrid in the emblematic Edificio España; and its second hotel in New York, a project that is underway in close proximity to iconic Times Square,” the statement said.

Meanwhile, RIU said construction is already underway of two hotels in the Maldives that RIU will present in 2019, a pair of hotels located on two uninhabited islands linked by a bridge. The Riu Atoll will have all the services RIU All-Inclusive customers are accustomed to, while the Riu Palace Maldivas will offer a more luxurious and sophisticated option, it added.

RIU leased the uninhabited islands of Kedhigandu and Maafushi in Dhaalu atoll in 2015.

The scheduled opening date for the first RIU hotel in the Maldives comes amidst a new wave of foreign investments in tourism in the island nation.

Singapore’s Park Hotel Group has opened its first resort in the Maldives, while major international hotel chains such as AccorHotels have entered the Maldives with two openings and two in the pipeline. Brands like Hard Rock InternationalCapella Hotel GroupCarlson Rezidor Hotel GroupEmaar Hospitality GroupMövenpick Hotels and ResortsBaglioni HotelsEmerald Collection and Meliá Hotels International have announced their entry to the Maldives as well.

Existing international players are also upping their presence, with Marriott International set to launch Westin brand, Hilton Worldwide to re-introduce its top-end luxury brand Waldorf Astoria, Aitken Spence Hotels and Resorts to introduce its Heritance brand, Minor Hotel Group to introduce its AVANI brand, and LUX* Hotels and Resorts to open its second resort in the Maldives. Centara Hotels and Resorts has also signed a management agreement for its fourth resort in the tropical destination.

Leading local hotel groups, including Atmosphere Hotels and ResortsSun Siyam Resorts, and Crown and Champa Resorts, have also announced expansion plans.

Meanwhile, the first integrated tourism developments in the Maldives — Emboodhoo Lagoon project and Rah Falhu Huraa lagoon project — are underway.

However, this rapid expansion of supply has resulted in a slowdown in growth in tourism, after years of double-digit growth. The government has set an ambitious target of attracting 1.5 million tourists by the end of this year, but the country has been struggling to create demand amidst a significant increase in bed capacity.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 450 guesthouses in operation today.

The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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