Maldives gets colourful for ITB Berlin
Maldives.net.mv – Maldives is once again represented at the InternationaleTourismus-Börse (ITB) held in Berlin, Germany from 4-8 March 2015. ITB is the world’s leading travel trade show, where the whole tourism industry meets annually.
MMPRC is leading 194 representatives from 75 companies representing Maldives this year at a newly designed stand. The new design concept will allow for better business to business meeting areas in a contemporary setting with attractive imagery of the country. The stand will have an interactive area for display of handicraft activity and cultural performances, and a more serene spa area to highlight on the relaxation and rejuvenation segment. Furthermore, Maldivian gastronomy will be an added highlight at the stand through Maldivian made short eats. A press conference will be held on the first day of the fair highlighting important news about the destination. In addition, Maldives has sponsored gifts for ITB Travel Raffle which will be held on 7th March.
Maldivian Night – a networking evening for travel and trade partners will be held on 4th March. Dance performance by Theatre Mirage and Music by Def Note will be entertaining the audience during the evening. Furthermore, a raffle will be drawn at the end of the evening amongst the invitees. Daily updates of the fair will be broadcasted by Television Maldives (TVM) in the primetime news. Germany remains as one of the most important traditional markets to the Maldives. Germany was the second largest market to Maldives in 2014, with 98,328 arrivals.