Business
Maldives maintains $3.3 mln budget for tourism promotion in 2018
Maldives has maintained a budget of MVR 50 million (USD 3.3 million) to promote its tourism next year, despite struggling to create demand amidst a significant increase in bed capacity.
Government on Wednesday submitted a record state budget of MVR 27.9 billion (USD 1.8 billion) for the year 2018 to the parliament. The parliament is expected to approve the proposed budget by the end of this month.
Tourism minister Moosa Zameer told local news outlet Avas Online on Thursday that MVR 50 million have been allocated from the budget for tourism promotion next year. It is the government’s contribution to the industry, he added.
“We believe it to be adequate. We will get additional funding for tourism promotion from other sources, including resorts,” Zameer said.
The minister stressed that several promotional activities would be carried out next year. He, however, did not provide details.
MVR 50 million were allocated from this year’s budget for tourism promotion as well.
The government has come under fire from private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past five years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to 120. That number is set to increase as the government has announced the opening of some 20 new resorts over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 450 guesthouses in operation today.
The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
According to the latest statistics, total arrivals for the first nine months of the year increased by 5.7 percent to reach 998,009 compared to the 944,544 in the same period of last year.
Photo: Avas Online
Action
Denise Hoefer brings world-class Padel to The Nautilus Maldives
As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.
Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.
The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.
With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.
Business
BBM, Lifebuoy empowers hygiene practices among Maldivian children
BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.
The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.
This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”
The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.
Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.
Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!
Business
SIX & SIX PRIVATE ISLANDS to introduce 6 resorts in Maldives
SIX & SIX PRIVATE ISLANDS has announced the first phase of its plan to develop six resorts in the Maldives. Co-founded by CEO Laith Pharaon, the company aims to establish a hospitality model based on personalised service, artistic design, and a cosmopolitan lifestyle.
The initial two resorts are set to open in South Malé Atoll in 2025 and 2026, with each property featuring unique experiences. All resorts will adhere to a shared philosophy of tailoring stays to individual guest preferences.
Speaking about the company’s approach, Pharaon highlighted the focus on enhancing the guest experience by prioritising time, space, and freedom. He stated that removing unnecessary elements allows the company to deliver a guest journey aligned with expectations.
Director of Operations Marc Gussing shared insights into the planned offerings, which include personalised services beginning before guests arrive. Gussing, with nearly 15 years of experience in the Maldives, emphasised the aim to cater to guests seeking customised experiences that align with their preferences.
SIX & SIX has outlined its commitment to sustainability through ambitious environmental and social goals. The resorts will incorporate solar power, zero-waste practices, support for local produce, reef rehabilitation projects, and community programmes. These efforts aim to preserve the Maldives’ natural environment and contribute to its local communities.
The first resort, RAH GILI MALDIVES, will open in late 2025. Located in South Malé Atoll, the resort is near a dolphin sanctuary and will offer 74 pool villas, including 38 overwater options. Villas will range from 120 to 200 square meters, each featuring private pools. Guests will have access to dining options, cultural activities, and social spaces.
In 2026, DHON MAAGA MALDIVES will follow as an ultra-luxury resort. The property will include 31 overwater and 25 beach villas, with sizes ranging from 250 to over 400 square meters. Features include private pools, wellness facilities, and fine dining. The resort also plans to offer private-jet transfers and a wine cellar, aiming to deliver exclusive experiences.
SIX & SIX PRIVATE ISLANDS is positioning itself as a key player in the Maldives’ hospitality sector with its blend of tailored experiences and sustainability-driven practices.
-
Business4 days ago
SIX & SIX PRIVATE ISLANDS to introduce 6 resorts in Maldives
-
Featured1 week ago
Veligandu Maldives unveils its five-star rebirth
-
Celebration1 week ago
Disco fever takes over Amilla Maldives this festive season
-
Celebration1 week ago
SAii Lagoon Maldives kicks off the Holidays with warmth and love
-
Cooking1 week ago
Dusit Thani Maldives launches SALA, plant-powered dining experience
-
Lifestyle5 days ago
Indian cricketer Suresh Raina celebrates birthday at Cocoon Maldives
-
Celebration1 week ago
Angsana Velavaru offers 101 ways to celebrate Holidays
-
Featured1 week ago
Sun Siyam Olhuveli’s latest beachfront retreats on Dream Island