Featured

Tourism promotion activities yield positive results for Maldives

Published

2 years ago

May 3, 2023

Dubai, UAE – One of the main concerns of some of the tourism sector entrepreneurs is that the Maldives is not promoted adequately. According to them, it can be done more vigorously. Similar comments were heard from some exhibitors who participated at the Arabian Travel Market (ATM), the Middle East’s largest tourism fair now underway in Dubai.

On the other hand, the state-run marketing company Maldives Marketing and Public Relations Corporation (MMPRC), which promotes Maldives as a tourism destination, also has concerns. The agency do not have that kind of budget. This has always been a complaint by MMPRC.

Despite additional challenges, MMPRC’s efforts have yielded very good results, said Thoyyib Mohamed, managing director of the company. At a press conference titled, Maldives Media Meet, held on Tuesday as part of the ATM fair, Thoyyib highlighted this to foreign journalists with statistics and numbers.

“The foundation of this success lies in the changes in marketing approaches made during the pandemic. With these changes, we are now able to move gears rapidly to different markets,” said Thoyyib.

The Maldives is one of the first countries to reopen its borders during the Covid-19 pandemic. The border was closed in March 2020 and reopened in July 2020. Thoyyib said the opening of the border in such a short span of time also led to positive results.

“At the end of last year, we were able to overcome the pandemic completely. Last year, we were able to attract tourist numbers that were only 2% lower than the record arrivals in pre-pandemic 2019,” Thoyyib said.

While the Maldives borders have been opened, the borders of other countries (especially major local tourism markets such as China) remained closed. MMPRC’s search for other markets was overshadowed by the start of the Russia-Ukraine war last year.

“Everyone knows that 2022 was not going to be an easy year to find new markets. The crisis (Russia-Ukraine war) in Eastern Europe had a huge impact on the number of tourists coming from countries in those regions,” Thoyyib said.

“We are grateful for what we have achieved despite these challenges. We have been the World’s Leading Destination for three consecutive years since 2020. We won the World’s Leading Tourism Board award last year.”

Pandemic taught new tricks

Thoyyib said that with the pandemic, MMPRC had learnt that they cannot stay in the comfort zone too long. With the lessons learnt from Covid and the changes that have been brought about by it, MMPRC can now work more closely with the tourists, he said. This has resulted in social media campaigns that have been customised separately for each market. If needed, they change their campaigns in a single day the way they want to.

“With major markets like China shutting down and eastern European markets facing challenges, we were able to shift our focus to completely new markets. The newer markets that are now part of our tourist arrivals will testify to our success,” Thoyyib said.

“In the last three years, altogether new markets have seen tremendous improvements in comparison to our traditional ones. It is heartening to note that one of these markets is in the Middle East.”

Thoyyib said:

Far-flung markets such as Brazil have seen significant gains

Small markets in Eastern Europe have expanded over the past three years

During this period, changes were also made in the way the country is marketed; from virtual activities on various platforms to physical events that are currently being attended by visiting places

“When we started participating in physical events, the costs went up. However, these platforms have made great progress,” Thoyyib said.

“It is because of the strength of our marketing that we have reached this milestone in tourism today. Last year alone, we had more than 178 different marketing activities around the world. More than 5.2 billion people were reached through these activities. The reach generated by our PR agencies across the world is more than 1.2 billion.”

2023: A promising year

After describing the work done last year, Thoyyib shared the results of the first quarter of this year. The results show, he said, “it’s been a promising year.”

“There has been an increase of 21% in tourist arrivals in the first quarter of this year ascompared to the same period last year. During the same period, tax revenue from tourism increased by 28%. As a small island nation with few sources of income, it is important to serve the masses and invest in the future,” Thoyyib said.

“With these positive numbers, the rapid growth in the economy has also been sustained. So the trajectory shows that this year’s results are going to be good.”

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Entertainment

Game on! Kandima unveils Maldives’ most exciting all-ages entertainment hub

Published

15 hours ago

July 1, 2025

m@ldives

Kandima Maldives, the bold lifestyle resort known for redefining island getaways, has once again raised the bar with the launch of PlaySpace – an all-ages entertainment destination transforming the leisure landscape of the Maldives.

Centrally located within the island resort, PlaySpace blends nostalgic retro flair with cutting-edge fun, offering a dynamic mix of activities for families, thrill-seekers, and social guests alike. From action-packed bowling and immersive virtual reality to escape room challenges and private karaoke sessions, the venue strengthens Kandima’s position as the Maldives’ leading active lifestyle destination.

According to Dermot Birchall, General Manager at Kandima Maldives, “At Kandima, we’re constantly evolving the island experience. PlaySpace adds a new dimension – it’s immersive, social, and above all, wildly entertaining.”

Key Highlights of PlaySpace Include:

Bowling Lanes with a Twist: Themed experiences such as Team Challenge, Date Night Deluxe, and Family Blitz, complemented by snacks, drinks, and curated playlists.
Karaoke & Cocktails: Private singing rooms paired with wine, beer, or bubbly under the Karaoke & Cocktails Package.
VR & Arcade Zone: Thrilling VR adventures, air hockey, billiards, and timeless arcade classics.
Escape Rooms: Brain-teasing challenges for up to three guests – ideal for team bonding or friendly competition.
Eats & Treats: A variety of gourmet snacks including paninis and mini pizzas, plus refreshing beverages like Tropical Dreamscape and Lychee Breeze – all alcohol-free.

With its vibrant 80s-inspired design and bold approach to leisure, PlaySpace perfectly reflects Kandima’s playful luxury ethos. Open daily from 10 am to 10 pm, it promises guests a unique and energetic addition to their island stay.

Adding to the excitement, Kandima has also introduced Fast Track, the Maldives’ first and only oceanfront e-go-kart circuit. Spanning 500 metres with 10 turns and speeds reaching up to 80 km/h, this professional-grade asphalt track brings a high-octane edge to island adventure.

As Kandima continues to innovate and launch new experiences, guests can expect even more surprises in the near future – with fun, flair, and freedom at the heart of it all.

Awards

Equator Village wins Indian Ocean’s Leading Airport Hotel 2025 at World Travel Awards

Published

18 hours ago

July 1, 2025

m@ldives

Equator Village has once again been honoured as the Indian Ocean’s Leading Airport Hotel at the World Travel Awards 2025, held on 28 June in Dar es Salaam, Tanzania. This marks the third consecutive year the resort has received this prestigious accolade, following earlier wins in 2023 and 2024, underscoring its commitment to service excellence and consistent guest satisfaction.

Mohamed Waheed, Resort Manager at Equator Village, expressed pride in the achievement, stating that the recognition reflects the dedication, creativity, and hard work of the entire team. He highlighted their commitment to delivering warm, personalised service and creating welcoming spaces that resonate with the charm and hospitality of the south. Waheed also extended gratitude to the resort’s guests and partners for their continued support and trust.

Celebrating over three decades of recognising hospitality excellence, the World Travel Awards is regarded as one of the most esteemed honours in global tourism. Winners are selected through a rigorous international voting process involving both travel professionals and the public.

Located just a five-minute drive from Gan International Airport, Equator Village offers exceptional convenience along with the relaxed charm of the southern Maldives. The resort features 78 spacious bungalows surrounded by lush flower gardens, alongside facilities including a beachfront restaurant, bar, pool, gym, and meeting spaces – all infused with tropical flair and heartfelt southern hospitality.

Awards

Dhawa Ihuru recognised among Maldives’ Best House Reefs by Travel + Leisure Asia

Published

18 hours ago

July 1, 2025

m@ldives

Dhawa Ihuru has been named one of the Best House Reefs in the Maldives by Travel + Leisure Asia in its esteemed Luxury Awards 2025. Renowned as a stylish retreat for diving enthusiasts, the resort’s house reef—home to reef sharks, turtles, eagle rays, and vibrant coral ecosystems—continues to attract and inspire travellers from across the globe.

This accolade goes beyond recognition, reflecting over two decades of steadfast dedication to marine conservation, scientific research, and coral restoration. These efforts have transformed the house reef into a living testament to sustainable tourism.

Since the establishment of the Banyan Group’s Marine Lab in 2004—the first resort-based conservation and research facility in the Maldives—Dhawa Ihuru has been at the forefront of environmental responsibility. Through long-term coral preservation projects and guest-focused educational initiatives, the resort has consistently promoted biodiversity and sustainability.

Guests at Dhawa Ihuru are invited to participate in a range of conservation efforts, including:

Coral planting and reef regeneration
Reef monitoring alongside marine biologists
Turtle identification and tracking
Sustainability workshops and marine talks
Community engagement programmes

These hands-on experiences not only aid in ecosystem restoration but also nurture awareness and a sense of shared responsibility among travellers.

“This recognition is a reflection of our long-standing commitment to marine protection,” said Elias Pertoft, General Manager of Dhawa Ihuru and Banyan Tree Vabbinfaru. “What began as a vision nearly three decades ago has evolved into a living legacy of conservation. We are proud to continue nurturing one of the Maldives’ most biodiverse reefs—not only for our guests, but for future generations.”

Nick, Marine Lab Manager at the resort, added, “Over the past 20 years, our immersive marine biodiversity programmes, including hands-on conservation activities, have provided both educational and inspiring experiences. By involving our guests, we are enriching their stay and fostering a global community of marine stewards.”

To commemorate this achievement and celebrate the resort’s flourishing marine environment, Dhawa Ihuru will host the Rannamaari Dive Fest on 24 July 2025—a full-day celebration running from 10 AM to 10 PM. Inspired by the legendary Rannamaari shipwreck, the event will showcase the vibrancy of island life both above and below the waterline.

Event highlights include:

Underwater treasure hunts for divers and non-divers
Marine conservation talks and activities with the resort’s Marine Lab team
Cultural and creative island experiences, such as Maldivian arts & crafts with local artists, a Maldivian cooking class, a DIY wellbeing workshop, and family-friendly activities
A sunset cocktail celebration at Velavani Bar, followed by a beachfront DJ night

Travellers are invited to take part in this unique celebration that blends adventure, culture, and conservation—honouring one of the Maldives’ most iconic house reefs and contributing to its protection for generations to come.