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Soneva celebrates another exceptional year of sustainability achievements, sets new goals for 2022

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Soneva has set its key sustainability goals for 2022 and is celebrating another year of milestone achievements. In the coming year, the brand aims to: establish one of the world’s largest coral nurseries that will produce 50,000 coral fragments a year; plant a million trees; remain carbon neutral; and continue to build on impactful projects managed by Soneva Namoona, The Soneva Foundation and SCI:ENCE at Soneva.

The award-winning luxury resorts operator, which has properties in the Maldives and Thailand, pioneers a raft of local and international projects that support environmental sustainability, the protection and conservation of biodiversity and habitats, and far-reaching social and community initiatives.

Key milestones in 2021

Soneva Namoona

Namoona means ‘exemplary’ in Dhivehi, the language of the Maldives, and this flagship project brings a radical reduction of single-use plastic, recycling, ocean stewardship and environmental education under one umbrella. 

In partnership with local island communities in the Maldives, the initiative provides funding, expertise and coordination for a waste management system that cleans up local islands and demonstrates how single-use plastics can be eventually phased out.

At the heart of this project is Soneva Water, which has been rolled out to the neighbouring islands of Maalhos, Dharavandhoo and Kihaadhoo, swapping unreliable rainwater and plastic water bottles for pure, filtered water in reusable glass bottles. Looking towards the future, Soneva Namoona is also nurturing the next generation of ocean stewards through watersports, education and festivities.

  • Soneva Namoona expanded from its initial three island partnerships to eleven.
  • Over 101,680 single-use plastic bottles were avoided through Soneva Water operations and provision of alternative packaging.
  • The Fehi Madharusa (Green School) pilot programme was launched with the Ministry of Education in seven schools across the Maldives, training 158 students and educators.
  • 100,191 kilograms of recyclables were diverted from landfill or toxic open burning and delivered to recycling partners.
  • 250 young people improved their swimming skills through the Inspire Swimming Programme, and 14 new swimming instructors received training.
  • 320 community members participated in Fresh Start waste management activities and took part in segregation training.
  • 84,000 nappies were removed from five Namoona islands – Maalhos, Dharavandhoo, Kihaadhoo, Dhonfanu and Kamadhoo.

Soneva Foundation

The Soneva Foundation was founded to address the direct and indirect environmental impacts of Soneva’s resorts. A 2% environmental levy is added to every guests’ stay, which the Soneva Foundation invests in global projects that have a positive environmental, social and economic impact, and offset carbon emissions from resort activities and guest flights.

  • Launched in 2021, the Soneva Coral Propagation Project is the largest conservation initiative ever supported by the Soneva Foundation. In partnership with the Swiss environmental organisation Coralive and the global ecosystem restoration organisation Ark2030, it aims to create the world’s largest Mineral Accretion Technology (MAT) coral nursery in the world, propagating 50,000 coral fragments each year.
  • The first phase of the Coral Propagation Project was completed in December 2021, with 432 table structures ready for coral planting in 2022.
  • At the end of 2021, the Coral Restoration Project also launched a campaign to salvage as many as 400,000 coral fragments from dredging and construction works in the Gulhifalhu lagoon near Malé.
  • The Myanmar Stoves Campaign, in partnership with Mercy Corps Myanmar, distributes fuel-efficient cookstoves to households across the country. Each stove saves 2.5 tonnes of wood each year, reducing deforestation, lowering carbon emissions, and improving the health and safety of the community. In 2021, the Myanmar Stoves Campaign successfully completed eight years in operation and 37,000 stoves distributed in total, benefitting 170,000 people. USD 28 million in social value was generated, and more than 240,000 Gold Standard carbon credits issued.
  • The Restaurants Against Hunger project is a partnership between the Soneva Foundation and Action Against Hunger UK. The three-year programme aims to reduce child hunger and malnutrition in Bangladesh.  During 2021, families received grants and were trained to set up resilient home gardens to produce fruit and vegetables to feed their families and to sell any surplus to generate additional income.
  • The Soneva Hornbill Project is working with the Hornbill Research Foundation, the Department of National Parks and the Zoological Parks Organisation to reintroduce the Oriental Pied Hornbill to Koh Kood. The species had been wiped out on the island due to over-hunting and loss of habitat. Permissions for the reintroduction project were acquired in 2021, and the first pair of hornbills arrived on the island in December.
  • Initiated in 2021, Soneva Forest Restoration Mozambique is a partnership between the Soneva Foundation and Eden Reforestation Project to plant 4 million trees in Mozambique over the next four years. With planting commencing in 2022, the project will restore 3,378 hectares of forest using native species in central Mozambique.

Art and Regeneration Programme

Every Soneva resort features a comprehensive regeneration programme, which focuses on the three Rs: Re-use, Reduce, Recycle.

Around 90 percent of resort waste is recycled or reused through Soneva’s Eco Centro Waste-to-Wealth facilities. Organic gardens at the heart of each resort operate through permaculture principles, irrigated by greywater, and nourished by compost from Soneva’s kitchens, they supply fresh fruit, vegetables and herbs to the resorts’ dining destinations.

One-of-a-kind experiences invite guests to immerse themselves in Soneva’s regeneration initiatives – from glassblowing at Soneva Art & Glass, the Maldives’ only hot glass studio, which transforms discarded bottles into works of art, to the new Makers’ Place recycling studio.

  • The Art and Regeneration Programme generated USD 427,000 in value in 2021, underpinning Soneva’s waste-to-wealth concept. This brings the total value generated over the last decade to USD 2.6 million
  • The Makers’ Place opened at Soneva Fushi in August 2021. Built in partnership with British artist Alexander James Hamilton, founder of Distil Ennui Studio™, this carbon-neutral island studio recycles waste plastic and aluminium from the soft drinks industry into practical pieces and works of art
  • 50-60 kg of aluminium (approximately 130,000 cans) upcycled into art pieces within four months of operation
  • Ongoing procurement initiatives in partnership with Soneva Namoona communities for processing and upcycling at the studio
  • 52 tonnes of cardboard were collected from Soneva Namoona islands and Waste to Wealth Centres at Soneva Fushi and Soneva Jani, working directly with a recycling facility in India.
  • 45 tonnes of vegetables, worth over USD 178,000, were grown at Soneva’s resorts
  • More than 40 different varieties of plants were added to the organic gardens at both Soneva Fushi and Soneva Jani
  • A new Mushroom Hut was installed at Soneva Fushi, growing eight varieties of organic mushrooms for the resort’s restaurants
  • Stingless bees arrived at Soneva Fushi and Soneva Jani from Southern India. The bee colonies will play an essential role in pollinating the resorts’ organic gardens.
  • Two individual hives were installed at each resort, with four in total

SCIE:NCE at Soneva

SCIE:NCE stands for Sustainability and Conservation of Island Ecosystems through Nurturing Collaborative Endeavours. It covers areas including marine biology, integrated pest control, astronomy, and the Soneva Academy, with a focus on life below water, life on land, the stars in the sky, plastic pollution and life-long learning programmes.

  • Initiated in 2019, the Mosquito Project pioneered a pesticide-free solution to combat mosquitos at Soneva Fushi, developing a sustainable system of traps that mimic mosquito breeding sites and the scent of human sweat. The project has since been fully rolled out at Soneva Jani and has been expanded to other island resorts in the Maldives
  • The mosquito population has dropped by 98% in 2021
  • The project reached a milestone 2.5 years without pesticide fogging at Soneva Fushi, and 1.5 years at Soneva Jani
  • The project team also developed a hand sanitizer from a waste stream of the mosquito traps, which was validated by three independent labs in 2021
  • A bird-spotting compendium was launched for the Soneva Fushi digital app, inviting guests to discover more about the bird life on the island
  • Construction of the SCIE:NCE centre at Soneva Fushi is set to commence in Spring 2022. The new centre will be the focus for guest experiences and learning opportunities around terrestrial and marine biology and astronomy and will also become a knowledge hub for visiting scientists and researchers

Founded in 1995, Soneva is an award-winning sustainable luxury resorts operator. At Soneva Fushi, Soneva Jani and Soneva in Aqua in the Maldives, and Soneva Kiri in Thailand, true ‘luxury’ is defined by peace, time and space. Each day, guests are encouraged to discover the SLOW LIFE, reconnecting with themselves and the natural world through rare, unforgettable experiences that inspire and enthral.

Soneva is a pioneer for responsible tourism, combining a conscientious, proactive approach to sustainability with exquisite luxury and intuitive personalised service. Carbon neutral since 2012, Soneva launched its Total Impact Assessment in 2016, a first for the hospitality industry, measuring its social and environmental impacts. A mandatory 2% environmental levy is added to every Soneva stay, with proceeds going towards the not-for-profit Soneva Foundation to offset both direct and indirect carbon emissions from resort activities and guest flights. The Foundation funds a range of global projects that have a positive environmental, social and economic impact.

Family

JA Manafaru secures Worldwide Kids Accreditation for second year

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JA Manafaru has announced its receipt of the respected Worldwide Kids (WK) Accreditation for the second consecutive year, reaffirming its dedication to providing a family-friendly experience. This independent recognition honours resorts that maintain the highest international standards in childcare training, health and safety, and continuously enhance the experience for families and young guests.

Situated in an idyllic all-natural island paradise, JA Manafaru features a wide array of family-focused facilities. The resort’s CoolZone play area, complete with a separate family pool, Recreation Pavilion, and the ChillZone indoor games room, provides young guests with ample opportunities to play and explore while their parents enjoy relaxation. This carefully curated offering ensures that both families and couples experience the perfect balance of a serene escape and a safe, engaging environment for children.

The resort’s childcare facilities have successfully met the rigorous standards of the WK audit, further demonstrating its commitment to creating a secure and nurturing space for younger guests. The dedicated childcare team at JA Manafaru has completed extensive training accredited by Worldwide Kids, equipping them with specialised knowledge and skills to deliver exceptional care. Parents can rest assured knowing their children are well looked after while they enjoy the resort’s spa and dining options.

Rita Gupta, Director of Spa & Recreation, expressed pride in the team’s achievement, stating that receiving the recognition for two consecutive years underscores the resort’s commitment to guest safety, particularly for young visitors. Gupta emphasised that the health and safety audits, combined with comprehensive training, ensure adherence to the highest international standards. She noted that the accreditation reflects the resort’s dedication to creating memorable family experiences.

Jason Kruse, General Manager of JA Manafaru Maldives, shared his enthusiasm, highlighting that the Worldwide Kids accreditation reflects the resort’s ongoing commitment to providing exceptional experiences for its youngest guests. Kruse added that the diverse activities available allow families to appreciate the beauty of the Maldives together while parents can relax, confident in the care provided to their children.

The Worldwide Kids Accreditation reinforces JA Manafaru’s focus on delivering not just a luxurious retreat for families but also a resort that prioritises the well-being and enjoyment of young guests. This esteemed recognition underscores the resort’s commitment to maintaining exemplary standards of childcare, ensuring that all visitors – both young and old – enjoy a memorable and worry-free stay.

With this accolade, JA Manafaru continues to distinguish itself as one of the Maldives’ premier resorts, offering families and holidaymakers outstanding service and unforgettable experiences.

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Featured

AIDA brings over 2,000 tourists to Maldives in major economic boost

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Maldives recently welcomed the Italian-flagged cruise ship AIDA, carrying 2,139 tourists. Operated primarily for Swiss, Austrian, and German visitors, the ship arrived on December 8, 2024, from Muscat, Oman. This visit marks the first cruise ship arrival since regulatory changes were implemented at the request of the Maldives Association of Yacht Agents (MAYA).

The AIDA’s stopover is expected to provide a significant boost to the local economy. The influx of tourists is likely to benefit various businesses, including restaurants, souvenir shops, local dhonis, guesthouses, and retail outlets in Malé and Hulhumalé. This surge in activity is anticipated to further solidify the Maldives’ position as a leading cruise destination in the region.

This milestone underscores the Maldives’ ongoing efforts to diversify its tourism offerings. Beyond its economic impact, the AIDA’s visit is expected to enhance foreign reserves and contribute to broader national economic growth. The vessel is scheduled to depart the Maldives on December 9, 2024, at 6 PM, after a brief yet impactful visit.

The Maldivian tourism industry continues to thrive despite global challenges. This achievement follows recent accolades, including being named the World Travel Awards’ (WTA) World’s Leading Destination for the fifth consecutive year and earning the title of World’s Leading Green Destination for the first time. The successful introduction of cruise tourism marks the beginning of a promising new chapter, with future visits poised to further invigorate the industry and local economy.

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Celebration

A Soaring Festive: celebrate the season in style at Ifuru Island Maldives

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This festive season, Ifuru Island Maldives invites guests to a tropical paradise celebration under the theme ‘A Soaring Festive.’ Taking place from December 21, 2024, to January 10, 2025, the event promises a vibrant, entertainment-filled program designed to create joy, excitement, and lasting memories.

Catering to diverse preferences, A Soaring Festive offers an array of experiences, from dynamic nightlife and unique performances to relaxed island vibes, ensuring there is something for everyone.

Renowned DJ Rawlo will headline the nightly entertainment, captivating audiences with high-energy performances and dynamic beats. Breaking away from conventional DJ stereotypes, Rawlo’s electrifying sets promise to keep guests dancing under the stars until late into the night.

Adding to the festive lineup, the talented duo Synthetic Seduction—comprising Evgeniya and Olcay—will deliver versatile performances, including soulful saxophone melodies, lively DJ sets, and engaging duo band shows. Whether guests are enjoying cocktails by the pool or dancing on the sand, this duo creates the perfect ambiance for both relaxation and high-energy fun.

For those seeking visual artistry, Jonas and Aygul will dazzle with awe-inspiring fire shows, mesmerising LED displays, skillful juggling acts, and elegant belly dancing. Their multi-faceted performances promise to light up the island with unforgettable entertainment.

Complementing the headline acts, ‘A Soaring Festive’ features a variety of activities designed to enhance the holiday experience. Guests can participate in beach games, competitions, and themed culinary events that celebrate the flavors of the season, ensuring a celebration filled with joy and excitement.

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