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Aminath Raushaa Haadhee joins JOALI BEING as Assistant Director of Marketing and PR

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Continuing her journey of helping launch new brands and properties in Maldives through innovative PR and marketing communications approaches, Aminath ‘Aimy’ Raushaa Haadhee joins JOALI BEING, the only nature immersive wellbeing island retreat of its kind in the Maldives, as the newly-opened resort’s new Assistant Director of Marketing and PR.

Aimy joined JOALI BEING this January from The Ritz-Carlton Maldives, Fari Islands where she served as the resort’s Marketing Communications Manager. Aimy was instrumental in the successful debut of Marriott International’s signature luxury hotel brand in the Maldives in June 2021.

She brings to her role over 12 years of experience in the hospitality arena, having worked with leading international hotel chains in the Maldives.

Before her most recent posting at The Ritz-Carlton Maldives, Aimy served as the Public Relations Manager for LUX* North Male Atoll (now rebranded as Jumeirah Maldives). She oversaw the entire communications related activities of the resort, including public relations, marketing, photography and collaterals.

Prior to her assignment with LUX* Hotels, Aimy was the Sales and Marketing Coordinator at Gili Lankanfushi Maldives.

During the early days of her career, she held roles in reservations and front office departments of several luxury resorts in the Maldives, including Cheval Blanc Randheli, Conrad Maldives Rangali Island, and Shangri-La’s Villingili Resort & Spa.

Nestled on the secluded island of Bodufushi in Raa Atoll, amid crystalline lagoons, pristine beaches and lush coconut palms, JOALI BEING is a 40-minute seaplane journey from Velana International Airport. With 68 villas, each with its own butler or “Jadugar”, JOALI BEING is the region’s first nature-immersive wellbeing island retreat.

Open your heart to the timeless wisdom of the sea, the sand, the sun and the stars. As you reconnect with the generous gifts of nature, a journey of self-discovery and renewal begins. Combining ancient knowledge with modern science, the resort’s curated offerings are woven around the Four Pillars of JOALI BEING – Mind, Skin, Microbiome and Energy.

JOALI BEING is the beginning of a transformative journey. The resort team meets guests where they are, and guide them on the path to self-discovery and renewal. From exhilarating adventure and soulful relaxation to customised nutrition and interactive learning, they create wellbeing experiences tailored to individual lifestyles and goals.

All food and drink options at JOALI BEING have been expertly curated with the help of the retreat’s nutritionists, offering a selection of flavours and cuisines with healthy and indulging dining options. Personalised nutrition sessions and co-created menu recommendations are available.

Immerse in the vibrancy of FLOW, JOALI BEING’s open-plan interactive dining space featuring three signature kitchens. Plantae offers vegetarian and vegan cuisine, Su serves ocean-to-table pescatarian fare, and B’Well features a signature JOALI BEING menu, including a selection of Earth-to-Table meals. For sunset seekers, there is Mojo – a tropical beach sanctuary located on a three-layered sundeck and is an ideal lunch and sundowner spot by the pool. Culinary arts at JOALI BEING focus on an Earth-toTable initiative, promising ingredient traceability and offering fresh, locally harvested foods that support small farms and are sustainably sourced.

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AIDA brings over 2,000 tourists to Maldives in major economic boost

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Maldives recently welcomed the Italian-flagged cruise ship AIDA, carrying 2,139 tourists. Operated primarily for Swiss, Austrian, and German visitors, the ship arrived on December 8, 2024, from Muscat, Oman. This visit marks the first cruise ship arrival since regulatory changes were implemented at the request of the Maldives Association of Yacht Agents (MAYA).

The AIDA’s stopover is expected to provide a significant boost to the local economy. The influx of tourists is likely to benefit various businesses, including restaurants, souvenir shops, local dhonis, guesthouses, and retail outlets in Malé and Hulhumalé. This surge in activity is anticipated to further solidify the Maldives’ position as a leading cruise destination in the region.

This milestone underscores the Maldives’ ongoing efforts to diversify its tourism offerings. Beyond its economic impact, the AIDA’s visit is expected to enhance foreign reserves and contribute to broader national economic growth. The vessel is scheduled to depart the Maldives on December 9, 2024, at 6 PM, after a brief yet impactful visit.

The Maldivian tourism industry continues to thrive despite global challenges. This achievement follows recent accolades, including being named the World Travel Awards’ (WTA) World’s Leading Destination for the fifth consecutive year and earning the title of World’s Leading Green Destination for the first time. The successful introduction of cruise tourism marks the beginning of a promising new chapter, with future visits poised to further invigorate the industry and local economy.

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A Soaring Festive: celebrate the season in style at Ifuru Island Maldives

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This festive season, Ifuru Island Maldives invites guests to a tropical paradise celebration under the theme ‘A Soaring Festive.’ Taking place from December 21, 2024, to January 10, 2025, the event promises a vibrant, entertainment-filled program designed to create joy, excitement, and lasting memories.

Catering to diverse preferences, A Soaring Festive offers an array of experiences, from dynamic nightlife and unique performances to relaxed island vibes, ensuring there is something for everyone.

Renowned DJ Rawlo will headline the nightly entertainment, captivating audiences with high-energy performances and dynamic beats. Breaking away from conventional DJ stereotypes, Rawlo’s electrifying sets promise to keep guests dancing under the stars until late into the night.

Adding to the festive lineup, the talented duo Synthetic Seduction—comprising Evgeniya and Olcay—will deliver versatile performances, including soulful saxophone melodies, lively DJ sets, and engaging duo band shows. Whether guests are enjoying cocktails by the pool or dancing on the sand, this duo creates the perfect ambiance for both relaxation and high-energy fun.

For those seeking visual artistry, Jonas and Aygul will dazzle with awe-inspiring fire shows, mesmerising LED displays, skillful juggling acts, and elegant belly dancing. Their multi-faceted performances promise to light up the island with unforgettable entertainment.

Complementing the headline acts, ‘A Soaring Festive’ features a variety of activities designed to enhance the holiday experience. Guests can participate in beach games, competitions, and themed culinary events that celebrate the flavors of the season, ensuring a celebration filled with joy and excitement.

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New deep-sea fish species discovered in Maldives: Chromis Abadhah

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In a breakthrough for marine science, a new species of fish has been discovered in the pristine waters of the Maldives. Named Chromis Abadhah, the species derives its name from the Maldivian Dhivehi word Abadhah, meaning perpetual, symbolising the ongoing commitment to planetary conservation. The name also acknowledges the support of the Rolex Perpetual Planet Initiative, which funded the research.

The fish was first spotted near Maafilaafushi in the Kaafu Atoll. Subsequent studies revealed that the species inhabits multiple regions of the Maldives, ranging from Lhaviyani Atoll to Dhaalu Atoll. Researchers documented the fish in eight distinct locations, indicating that it may be distributed across various parts of the country.

Chromis Abadhah resides at depths between 95 and 110 metres, in the mesophotic zone, where sunlight begins to fade. This habitat sets it apart from other species in its family, which are typically found in shallower waters of around 30 meters.

The new species belongs to the ‘Dan’ba’ family, a group of damselfish commonly found in Maldivian seas. However, Chromis Abadhah is distinct from its relatives in several ways:

  • Unlike other Chromis species, it lacks the characteristic black cross line near the neck.
  • Its upper shell comprises 14 bones, compared to the typical 13 seen in related species.

While other Chromis species, such as Chromis axillaris, Chromis pelora, and Chromis woodsi, are found in various parts of the world, Chromis Abadhah appears to be endemic to the Maldives, making it a unique addition to the region’s biodiversity.

The study was a collaborative effort involving Maldivian experts and international scientists. To better understand the species, researchers captured four specimens using a specialised net. Their findings, published in a scientific paper, highlight the importance of deep-sea exploration in uncovering hidden marine treasures.

The identification of Chromis Abadhah underscores the Maldives’ rich marine biodiversity and the critical role of research in its preservation. This discovery also emphasises the importance of protecting deep-sea habitats, which often harbour unique and endemic species.

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