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Visit Maldives, industry partners participate in IFTM Top Resa 2021

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Visit Maldives and industry partners participate in in-person and virtual events of IFTM Top Resa 2021 to further promote the destination in the French market.

IFTM Top Resa 2021 is held from 05th – 08th October 2021.

IFTM Top Resa 2021 is a multi-purpose trade show for tourism and travel, covering all travel segments such as business, leisure, group & MICE travel. The B2B event is held in Paris, offering excellent business opportunities, improved ROI and access to qualified and relevant travel buyers, influencers, and market professionals.

In addition to the physical event, the all-in-one digital platform is for the entire tourism market, with content, talks, information and opportunities for networking in one-to-one meetings.

Visit Maldives and industry partners will participate in the IFTM Top Resa 2021 events. Twelve industry partners will participate in the in-person activities and nine in the digital events.

Maldives will conduct several meetings and networking sessions with key members of the travel trade attendees during the four days of the fair.

Through this event Visit Maldives will provide the travel trade professionals with the latest information about the destination, including the stringent measures in place at our products (Resorts, Hotels, Guesthouses and Liveaboards).

Emphasis will also be given on marketing the destination as a safe haven, focusing on the geographically scattered nature of our islands which provides natural social distancing for travellers from this market.

Visit Maldives will also promote the experiences unique to Maldives and inform attendees of the latest information relating to the destination.

IFTM Top Resa 2021 brings together 1700 exhibitors and is expected to get over 34,000 visitors during the four days of the event. Over 200 destinations are participating in this event, with 150 conference sessions to be held between exhibitors and visitors.

Organisers note that around 1,000 journalists and media outlets will cover more than 1,200 media stories and articles (TV, radio, written and web press) through this event.

The participation in IFTM Top Resa 2021 is conducted as part of the strategy to maintain momentum and increase arrival numbers from France.

As part of this strategy, Visit Maldives have concluded a B2C newsletter with tour operator VeryChic, 02 training webinar sessions for French Tour operators and travel agents, Digital and Social media campaign with Odigeo, Partnership with Amplitudes & Monaco yacht show.

Future activities planned for this market include a media campaign with Madame Figaro, digital advertising campaign with Invibes media FAM trip, IFTM Top Resa 2021 and ILTM Cannes.

France is the tenth top source market to the Maldives, with arrival figures growing gradually since border reopening last year. By 23rd September this year, Maldives had welcomed 843,552 tourists, with France contributing 1.9% to the total arrivals with 15,836 tourists.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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