Featured
Charter fights from Poland to Maldives resume
Luke Air, chartered by the Polish tour operator ITAKA and managed by Sun Ocean Maldives has resumed weekly charters to Maldives from Poland with their A330 aircraft.
The charter fights are managed by local agent, Sun Ocean Maldives. The first charter fight from the Polish market this year, LOT Polish Airline arrived in the Maldives on February 19, carrying over 294 passengers and continued until the May 7.
The current charter fights by Luke Air, operated by Blue Panorama Airlines, are being planned to continue from June 17 onwards, intending to continue the operation until April 2022.
A total of 297 tourists arrived in Maldives from Poland via Luke Air Thursday. The very first direct charter fight from Poland to Maldives arrived on June 20, 2019.
To further support the efforts of Sun Ocean and ITAKA, Visit Maldives launched a joint campaign with ITAKA to promote Maldives as a safe haven in Poland and to boost arrivals from the market.
Through this campaign digital marketing activities and outdoor ambient campaigns to promote the renowned products and uniquely-Maldivian experiences offered in the destination are being highlighted.
The safety provided by the natural socially-distanced geography of the Maldivian islands are being emphasised through this campaign as well.
The campaign coincided with the recommencement of the charter fights to the Maldives from Warsaw and such focused marketing campaigns are necessary to promote the destination and maintain this charter operation all year round.
With over 30 years of experience, ITAKA is one of the most popular tour operators in Poland. ITAKA offers holidays to over 100 locations worldwide and served an impressive 915,000 clients in 2018.
With over a 30 per cent market share, ITAKA holds a spot as a proficient and experienced tour operator in the Polish market. The campaign with ITAKA will strongly increase Maldives’ visibility in the Polish market.
The ongoing campaign with ITAKA combines digital and outdoor advertisements to increase and drive bookings to Maldives. Under the digital campaign, Maldives is currently being advertised on AdWords with beautiful scenery and accompanying informative text.
The destination is also being promoted on various travel and lifestyle Polish websites through animated display ads and push messages. In addition to widely reached websites, the destination is also featured on ITAKA’s official instagram. The marketing materials are expected to reach an estimated 25 million unique visitors.
Under the outdoor advertising component, Maldives is going to be showcased on TVs in over 150 of ITAKA’s offices around Poland for one month.
In addition, ads featuring the destination are currently live on LED TV in front of Hard Rock Cafe’ Złote Tarasy Al. Jerozolimskie and a large print banner will be showcased in a popular area in Warsaw called Koszyki with a monthly traffic of over 1.4 million visitors.
With an arrival figure of over 8000 tourists, the Polish market is an emerging potential top source market to the Maldives.
With easing of travel restrictions and direct connectivity, the Polish market plays an integral role in achieving pre-pandemic arrival figures.
To maintain destination and presence and further increase brand visibility, a roadshow is planned for the latter half of the year for Central and Eastern Europe countries including Poland.
Maldives have welcomed over 479,597 travellers till June 3.
Maldives reopened its borders for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers.
Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure.
In order to strengthen the measures, the administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.
The administration of the Covid-19 vaccine was initiated on February 1 with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.
Visit Maldives together with the Ministry of Tourism launches “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.
The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.
Awards
Niyama Private Islands named one of the best by Condé Nast Traveler
Niyama Private Islands Maldives has once again been recognised for its uniqueness, exclusivity, and laid-back luxury, being named one of the ‘Best Resorts in the Indian Ocean’ at this year’s Condé Nast Traveler Readers’ Choice Awards.
Set against the incomparable beauty of the Maldives, Niyama Private Islands offers a seductive and unique blend of luxury and adventure. Beyond its world-class accommodations, culinary offerings, and spa experiences, it provides an escape into the surreal across its twin islands, Chill and Play. Guests are invited to craft their own extraordinary experiences, from frolicking in the treetops to partying underwater, and zooming across the ocean with a Seabob, jetpacking, and surfing just offshore.
This award reflects Niyama’s dedication to creating unforgettable memories for its guests through bespoke services and thoughtful touches that exceed the expectations of even the most discerning travelers.
General Manager Hafidh Al Busaidy expressed the team’s gratitude, stating, “We are deeply honoured to receive this accolade from the esteemed readers of Condé Nast Traveler. It is recognition of our constant striving for excellence and our commitment to providing guests with uniquely crafted experiences. We thank the readers, our guests, partners, and our Niyama family for their unwavering support. And we promise to continue to elevate every stay with us, making each even more memorable than the last.”
Celebration
Magical Halloween fun for kids at The St. Regis Maldives Vommuli Resort
The St. Regis Maldives Vommuli Resort invites families to experience a captivating Halloween celebration filled with mystery and excitement. On October 31, 2024, the resort’s Vommuli House will be transformed into a magical setting, offering a full day of enchanting activities tailored for young adventurers aged 4-12.
Children will engage their creativity through activities like eerie Mummy Crafting and an exhilarating Halloween Decoration Hunt. The excitement continues as kids enjoy breaking open the Monster Piñata, which releases candy and surprises. For budding artists, the Spoo-tacular Face Painting sessions will transform participants into their favourite ghouls and ghosts, while the Ghostly Gathering will provide a whimsical, mystical atmosphere.
The highlight of the day will be the grand Candy Crusaders Trick-or-Treat adventure, where participants in their most spook-tacular costumes will have the chance to win a prize for best dressed. Running from 10:00 a.m. to 5:00 p.m., the Children’s Club guarantees a day packed with fun and adventure for all young participants.
While the children immerse themselves in the Halloween festivities, parents can enjoy the resort’s luxurious amenities. From a serene overwater spa to world-class dining, adults have ample opportunities to relax and unwind. The resort, known for its blend of family-friendly entertainment and refined elegance, provides the ideal setting for an unforgettable holiday.
To ensure a seamless experience, families are encouraged to book in advance through their personal St. Regis Butler. All Halloween activities are exclusive to children aged 4-12, allowing parents the opportunity to relax while their little ones make lasting memories.
Cooking
Dusit Thani Maldives launches SALA: new vegan dining experience
Dusit Thani Maldives is enhancing its acclaimed culinary experience with the launch of SALA, a new vegan restaurant that features nutrient-rich, plant-based dishes made from premium locally sourced ingredients and produce grown in the resort’s own organic gardens.
SALA has been developed in collaboration with Chef Celia Lam, co-leader of the Slow Food Community Bangkok and an instructor at The Food School – Thailand’s premier academy of gastronomy with business incubation services, affiliated with Dusit Hospitality Education. The restaurant offers a carefully curated ‘plant-powered’ menu, with standout dishes like Greek orzo salad, baked spiced pumpkin, and eggplant steak a la plancha. A variety of salads, soups, and mains are also thoughtfully crafted to provide a delightful culinary experience.
Set in a traditional Thai-style house overlooking the turquoise waters of Baa Atoll, SALA reflects Dusit’s signature Thai-inspired hospitality. Its opening also aligns with Dusit International’s Tree of Life sustainability program, which focuses on environmental preservation, health, and well-being. By incorporating organic, plant-based cuisine into its dining options, Dusit Thani Maldives reaffirms its commitment to promoting sustainability and wellness within the luxury travel sector.
SALA will officially open on November 1, 2024. To mark the occasion, Chef Celia Lam will host exclusive masterclasses and interactive workshops from November 1-4, offering guests the chance to learn how to create exceptional vegan dishes using fresh, wholesome ingredients.
“This new organic restaurant underscores our commitment to fostering healthy, sustainable living while delivering an exceptional dining experience,” said Jean-Louis Ripoche, Area General Manager, Maldives. “We are thrilled to welcome Chef Celia Lam, whose passion for sustainability aligns with our vision. We are confident that SALA will appeal to health-conscious travellers looking for a transformative dining experience.”
Located in the heart of the UNESCO World Biosphere Reserve of Baa Atoll, Dusit Thani Maldives offers a peaceful retreat that blends Thai-inspired luxury with Maldivian culture. Guests can enjoy unique experiences, including encounters with vibrant marine life, world-class wellness at Devarana Wellness, fine dining, luxurious villas, and a wide range of activities set against the stunning natural beauty of the Maldives.
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