Business
Visit Maldives concludes three marketing campaigns
Visit Maldives has concluded three marketing campaigns, conducted to maintain destination presence and promote Maldives as a haven for travellers.
The campaigns include a global initiative with Skyscanner, a combined campaign with Travelata, Sletat Russia and Squizz, and the e-learning platform Profi+Travel.
The marketing campaign with the Russian online travel agency, Travelata, Sletat Russia and Squizz concluded with outstanding success as the initiative updated over 300 travel agents with the latest destination news regarding the Maldives over a course of three webinars.
Travelata created a special landing page with information regarding the Maldives and sent newsletters to over 412,329 users. The campaign’s success is evident from 6,133 packages sold through the platform from September and November 2020.
Squizz Online Test was the last component of the combined marketing campaign for agents organised by Travelata and Sletat.Ru. The platform tested questions on new safety rules, destination overview, experiences, and activities in the Maldives.
The testing questions were compiled under the themes of the webinars for Sletat Russia. A total of 500 questionnaires were received for the final stage of the quiz, the total number of agents taking part in all activities during the campaign exceeded 2500.
The campaign was a great success, and the unique initiative of training travel agents on destination presence will yield significant results in the upcoming future.
Visit Maldives also concluded a marketing campaign with Profi+Travel’s e-learning platform for tour operators in Russia and CIS countries this January.
Profi+Travel is a Russian company with over 20 years’ experience in conducting similar B2B campaigns. The company creates unique content that helps travel companies increase sales, provide expert analysis of market trends, and organise online fairs and workshops with complex education training on various destinations.
The objective of this platform was to encourage tour operators in Russia and CIS Region to increase bookings to the Maldives.
This platform was tailored to explain all details about the Maldives and assist tour operators to choose the best travel option for their customers. Over 9800 travel agents took part in the e-learning, which provided information about the Maldives tourism products, showcase tourist attractions, historical sites, culture and more for the tour operators.
At the end of the course, participants who successfully proved their knowledge on the destination were awarded a certificate.
The agents who completed the training with the highest number of bookings were awarded holidays sponsored by Furaveri Maldives, Paradise Island Resort and Grand Park Kodhipparu.
The winning agents are from LLC, Kazan, London-Paris, Rostov-on-Don, PLANETA TRAVEL, Perm.
A total of 218 bookings were generated as a result of this campaign.
Lastly, Visit Maldives concluded a campaign with leading global travel marketplace Skyscanner in January.
The three-month campaign targeted Italy, UK, and Russian markets; three key markets prior to the closing and reopening of Maldives’ borders on July 15, 2020.
The campaign reached an estimated amount of 9.6 million people in Italy, UK, and Russia markets, which will in turn increase brand awareness and visibility. During the campaign period, Skyscanner observed a huge increase in searches, highlighting underlying demand to travel to Maldives.
Under this campaign, a page was dedicated to Visit Maldives on Skyscanner platforms, targeting the three markets in their own languages. Through this page, content was created to showcase different experiences for tourists and show them that Maldives is unique in its own ways compared to the rest of the world.
Destination promotion ads were displayed in various placements throughout Skyscanner’s platforms to capitalise on travel intent to the Maldives and maximise the reach of content. This included Skyscanner’s homepage and the most prominent positions on flight search results views.
The ads also displayed messaging in Italian, British English, and Russian languages for easy accessibility.
Due to the challenges brought on by the global pandemic, Visit Maldives had to re-strategise destination promotion campaigns accordingly. These marketing activities were shifted to online and digital platforms to showcase the beauty of Maldives and highlight how the naturally distanced islands make it the safest destination for tourists, increasing tourists’ trust in the country.
Business
Barcelo Nasandhura Malé to open in Q1 2025
Barcelo Nasandhura Malé, the Maldives’ newest luxury destination, is set to open its doors in Q1 2025.
Located on the site of the former Nasandhura Palace Hotel, the property will become the largest hotel in the capital, Malé. With 136 elegantly designed rooms, including 95 with stunning ocean views, and 116 luxurious serviced apartments, Barcelo Nasandhura Malé promises a unique blend of sophistication, comfort, and convenience in the heart of this vibrant city.
Operated by the renowned Spanish hotel chain Barcelo Group, the hotel represents a significant expansion of the brand’s presence in the Maldives and beyond. Barcelo Group, known for its exceptional resorts, recently opened Barcelo Whale Lagoon Maldives in South Ari Atoll in August 2024, further solidifying its growing portfolio in the region. In addition to its Maldivian properties, Barcelo Group manages a range of high-profile hotels across the UAE, Thailand, and several European countries.
Barcelo Nasandhura Malé will feature an array of premium facilities, including four upscale dining outlets, a rooftop shisha bar, an oceanfront pool, a state-of-the-art gym, and a luxurious spa. The hotel will also boast 1,034 square meters of versatile MICE (Meetings, Incentives, Conferences, and Exhibitions) space, making it an ideal venue for corporate events and gatherings.
While some serviced apartments were initially intended for residential use, they will now be available for daily rental, offering guests enhanced flexibility and a wider range of accommodation options. Originally scheduled to open on December 1, 2024, the opening has been slightly delayed due to minor construction work. However, the team remains committed to ensuring Barcelo Nasandhura Malé is ready to welcome its first guests in Q1 2025.
Barcelo Hotel Group, awarded World’s Leading Hotel Management Company 2023 by the World Travel Awards, is the second-largest hotel chain in Spain and ranks among the 30 largest globally in terms of the number of rooms. Founded in 1931, this family-run organisation operates 280 four- and five-star city and holiday hotels, offering more than 62,000 rooms across 25 countries. The group markets its hotels under four distinct brands, each focused on providing diverse and memorable travel experiences.
Renowned for its commitment to excellence and sustainability, Barcelo Hotel Group delivers exceptional stays, seamlessly blending luxury, comfort, and environmental responsibility.
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Denise Hoefer brings world-class Padel to The Nautilus Maldives
As part of its ‘Masters for Masters’ series, The Nautilus Maldives will host Denise Hoefer, Germany’s No. 1 padel player and one of the world’s top 50 most influential figures in the padel industry, for an exclusive Padel Masterclass from March 22 to 25, 2025. This exceptional event invites guests to enhance their padel skills under the expert guidance of a global champion, all set against the stunning backdrop of the Maldives’ Indian Ocean.
Padel, recognised as the world’s fastest-growing sport, has captured the hearts of 30 million enthusiasts globally, according to the International Padel Federation. This March, The Nautilus will provide a unique opportunity for guests to immerse themselves in this thrilling game during a four-day Padel Masterclass led by Denise Hoefer, Germany’s top-ranked female padel player and captain of the German national team. Participants will refine their techniques on The Nautilus’s state-of-the-art padel court, while experiencing the island’s signature blend of world-class coaching and timeless, unscripted hospitality.
The Padel Masterclass will feature a tailored mix of group and private sessions, catering to players of all levels. Younger participants will have the chance to join the Young Wonderers program, offering specially designed classes that introduce the sport in a fun and engaging way. After an energising day on the court, guests can unwind at Solasta Spa, where exclusive treatments by Maison Caulières—such as Spinal Connection Deep Tissue Healing, Volcanic Stone Therapy, and Warm Poultices—promise ultimate relaxation and rejuvenation. These tranquil spa experiences provide a perfect complement to the day’s dynamic activities, leaving participants refreshed and revitalised.
With just 26 ultra-luxury houses and residences, The Nautilus offers an intimate sanctuary within the Baa Atoll, a UNESCO Biosphere Reserve. Surrounded by powder-soft white sands, vibrant coral reefs, and crystal-clear waters, this private island retreat redefines bespoke hospitality. Every element is meticulously crafted to inspire, offering guests an unparalleled ultra-luxury experience focused on relaxation, renewal, and discovery. Whether honing padel skills or embracing the serenity of island life, The Nautilus stands as the ultimate destination for discerning travellers.
Business
BBM, Lifebuoy empowers hygiene practices among Maldivian children
BBM, in collaboration with Lifebuoy, marked Global Handwashing Day 2024 with engaging activities aimed at instilling the habit of proper hand hygiene among Maldivian school children. Held on November 17th, the event continued the successful “H for Handwashing” campaign, blending education with creativity and fun.
The initiative featured info sessions, exciting games, and creative contests designed to teach children the importance of handwashing while giving them a hands-on understanding of the correct techniques. Activities ranged from reimagined board games like “Germs & Ladders” and “Handwashing Ludo” to interactive sessions that reinforced hygiene habits in an enjoyable way.
This campaign underscores BBM’s commitment to fostering healthier practices among the younger generation, contributing to a healthier and more hygienic Maldives. COO of BBM, A.V.S. Subrahmanyam, emphasised, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Adding to this, Muksith Hussain, Head of Retail Sales at BBM, shared, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”
The event also saw valuable support from the Maldivian Red Crescent (MRC), whose contributions enriched the experience for the children. BBM expressed gratitude for MRC’s involvement, as their efforts played a key role in making the event impactful and memorable.
Through campaigns like this, BBM aims to nurture a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives.
Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!
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