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Visit Maldives concludes three marketing campaigns

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Visit Maldives has concluded three marketing campaigns, conducted to maintain destination presence and promote Maldives as a haven for travellers.

The campaigns include a global initiative with Skyscanner, a combined campaign with Travelata, Sletat Russia and Squizz, and the e-learning platform Profi+Travel.

The marketing campaign with the Russian online travel agency, Travelata, Sletat Russia and Squizz concluded with outstanding success as the initiative updated over 300 travel agents with the latest destination news regarding the Maldives over a course of three webinars.

Travelata created a special landing page with information regarding the Maldives and sent newsletters to over 412,329 users. The campaign’s success is evident from 6,133 packages sold through the platform from September and November 2020.

Squizz Online Test was the last component of the combined marketing campaign for agents organised by Travelata and Sletat.Ru. The platform tested questions on new safety rules, destination overview, experiences, and activities in the Maldives.

The testing questions were compiled under the themes of the webinars for Sletat Russia. A total of 500 questionnaires were received for the final stage of the quiz, the total number of agents taking part in all activities during the campaign exceeded 2500.

The campaign was a great success, and the unique initiative of training travel agents on destination presence will yield significant results in the upcoming future.

Visit Maldives also concluded a marketing campaign with Profi+Travel’s e-learning platform for tour operators in Russia and CIS countries this January.

Profi+Travel is a Russian company with over 20 years’ experience in conducting similar B2B campaigns. The company creates unique content that helps travel companies increase sales, provide expert analysis of market trends, and organise online fairs and workshops with complex education training on various destinations.

The objective of this platform was to encourage tour operators in Russia and CIS Region to increase bookings to the Maldives.

This platform was tailored to explain all details about the Maldives and assist tour operators to choose the best travel option for their customers. Over 9800 travel agents took part in the e-learning, which provided information about the Maldives tourism products, showcase tourist attractions, historical sites, culture and more for the tour operators.

At the end of the course, participants who successfully proved their knowledge on the destination were awarded a certificate.

The agents who completed the training with the highest number of bookings were awarded holidays sponsored by Furaveri Maldives, Paradise Island Resort and Grand Park Kodhipparu.

The winning agents are from LLC, Kazan, London-Paris, Rostov-on-Don, PLANETA TRAVEL, Perm.

A total of 218 bookings were generated as a result of this campaign.

Lastly, Visit Maldives concluded a campaign with leading global travel marketplace Skyscanner in January.

The three-month campaign targeted Italy, UK, and Russian markets; three key markets prior to the closing and reopening of Maldives’ borders on July 15, 2020.

The campaign reached an estimated amount of 9.6 million people in Italy, UK, and Russia markets, which will in turn increase brand awareness and visibility. During the campaign period, Skyscanner observed a huge increase in searches, highlighting underlying demand to travel to Maldives.

Under this campaign, a page was dedicated to Visit Maldives on Skyscanner platforms, targeting the three markets in their own languages. Through this page, content was created to showcase different experiences for tourists and show them that Maldives is unique in its own ways compared to the rest of the world.

Destination promotion ads were displayed in various placements throughout Skyscanner’s platforms to capitalise on travel intent to the Maldives and maximise the reach of content. This included Skyscanner’s homepage and the most prominent positions on flight search results views.

The ads also displayed messaging in Italian, British English, and Russian languages for easy accessibility.

Due to the challenges brought on by the global pandemic, Visit Maldives had to re-strategise destination promotion campaigns accordingly. These marketing activities were shifted to online and digital platforms to showcase the beauty of Maldives and highlight how the naturally distanced islands make it the safest destination for tourists, increasing tourists’ trust in the country.

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BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade

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Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.

The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.

To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.

The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.

Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.

Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.

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Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu

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Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.

Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.

The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.

As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.

“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.

Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.

MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.

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Coca-Cola Maldives launches World Cup-themed promotion

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Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.

As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.

From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.

As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.

The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.

At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.

Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.

The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.

“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”

Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.

Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.

“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.

This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.

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