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Visit Maldives concludes three marketing campaigns

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Visit Maldives has concluded three marketing campaigns, conducted to maintain destination presence and promote Maldives as a haven for travellers.

The campaigns include a global initiative with Skyscanner, a combined campaign with Travelata, Sletat Russia and Squizz, and the e-learning platform Profi+Travel.

The marketing campaign with the Russian online travel agency, Travelata, Sletat Russia and Squizz concluded with outstanding success as the initiative updated over 300 travel agents with the latest destination news regarding the Maldives over a course of three webinars.

Travelata created a special landing page with information regarding the Maldives and sent newsletters to over 412,329 users. The campaign’s success is evident from 6,133 packages sold through the platform from September and November 2020.

Squizz Online Test was the last component of the combined marketing campaign for agents organised by Travelata and Sletat.Ru. The platform tested questions on new safety rules, destination overview, experiences, and activities in the Maldives.

The testing questions were compiled under the themes of the webinars for Sletat Russia. A total of 500 questionnaires were received for the final stage of the quiz, the total number of agents taking part in all activities during the campaign exceeded 2500.

The campaign was a great success, and the unique initiative of training travel agents on destination presence will yield significant results in the upcoming future.

Visit Maldives also concluded a marketing campaign with Profi+Travel’s e-learning platform for tour operators in Russia and CIS countries this January.

Profi+Travel is a Russian company with over 20 years’ experience in conducting similar B2B campaigns. The company creates unique content that helps travel companies increase sales, provide expert analysis of market trends, and organise online fairs and workshops with complex education training on various destinations.

The objective of this platform was to encourage tour operators in Russia and CIS Region to increase bookings to the Maldives.

This platform was tailored to explain all details about the Maldives and assist tour operators to choose the best travel option for their customers. Over 9800 travel agents took part in the e-learning, which provided information about the Maldives tourism products, showcase tourist attractions, historical sites, culture and more for the tour operators.

At the end of the course, participants who successfully proved their knowledge on the destination were awarded a certificate.

The agents who completed the training with the highest number of bookings were awarded holidays sponsored by Furaveri Maldives, Paradise Island Resort and Grand Park Kodhipparu.

The winning agents are from LLC, Kazan, London-Paris, Rostov-on-Don, PLANETA TRAVEL, Perm.

A total of 218 bookings were generated as a result of this campaign.

Lastly, Visit Maldives concluded a campaign with leading global travel marketplace Skyscanner in January.

The three-month campaign targeted Italy, UK, and Russian markets; three key markets prior to the closing and reopening of Maldives’ borders on July 15, 2020.

The campaign reached an estimated amount of 9.6 million people in Italy, UK, and Russia markets, which will in turn increase brand awareness and visibility. During the campaign period, Skyscanner observed a huge increase in searches, highlighting underlying demand to travel to Maldives.

Under this campaign, a page was dedicated to Visit Maldives on Skyscanner platforms, targeting the three markets in their own languages. Through this page, content was created to showcase different experiences for tourists and show them that Maldives is unique in its own ways compared to the rest of the world.

Destination promotion ads were displayed in various placements throughout Skyscanner’s platforms to capitalise on travel intent to the Maldives and maximise the reach of content. This included Skyscanner’s homepage and the most prominent positions on flight search results views.

The ads also displayed messaging in Italian, British English, and Russian languages for easy accessibility.

Due to the challenges brought on by the global pandemic, Visit Maldives had to re-strategise destination promotion campaigns accordingly. These marketing activities were shifted to online and digital platforms to showcase the beauty of Maldives and highlight how the naturally distanced islands make it the safest destination for tourists, increasing tourists’ trust in the country.

Business

BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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Redefining corporate retreats at Cinnamon Dhonveli Maldives

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MICE travel is undergoing a sea change—quite literally. No longer limited to traditional conference rooms and structured schedules, Meetings, Incentives, Conferences, and Events (MICE) are now about creating moments that inspire, rejuvenate, and bring teams closer together. At Cinnamon Dhonveli Maldives, the boundaries between business and leisure blur, offering a setting that transforms work into a pleasure.

Just a 20-minute speedboat ride from Malé, Cinnamon Dhonveli Maldives is the ideal destination for teams looking to escape the expected. Here, brainstorming sessions take place on powder-soft beaches, where the rhythmic waves set the pace for new ideas. Mornings might begin with yoga by the ocean, followed by strategy meetings in open-air pavilions. Afternoons invite collaborative workshops under swaying palms or team-building activities that include snorkelling, paddleboarding, or even a friendly beach volleyball match.

Dining at Cinnamon Dhonveli Maldives elevates every corporate event with fresh, sea-to-table cuisine, designed to fuel both body and mind. From curated group dinners under star-streaked skies to themed private banquets, every meal becomes an experience in itself. For those looking to celebrate milestones or reward top performers, the resort’s scenic locations offer the perfect backdrop for gala evenings or intimate cocktail gatherings.

Accommodation blends comfort with elegance, offering ocean-view suites and beachside retreats that allow participants to rest, recharge, and return with a fresh perspective. Despite the remote charm, connectivity is never an issue—seamless Wi-Fi and business-friendly amenities ensure that productivity doesn’t pause, even in paradise.

Cinnamon Dhonveli Maldives turns corporate travel into something memorable. Whether it’s a leadership retreat, a high-level conference, or an incentive escape, the resort offers a canvas for events that leave lasting impressions. Here, business goals are pursued in harmony with nature, creativity flows effortlessly, and the line between work and well-being fades.

Let your next MICE experience be more than a meeting—make it a journey worth sharing.

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Visit Maldives presents cultural, food festival to celebrate 2025

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Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced the ‘Maldives Culture and Food Festival’, a two-day extravaganza showcasing the Maldivian cuisine, local arts and craft, and entertainment.

The festival will take place at Central Park, Hulhumale’, on New Year’s Eve, December 31st, 2024, and continue into New Year’s Day, January 1st, 2025, offering a unique and immersive experience for locals and tourists alike.

This exciting initiative by MMPRC is a collaborative effort involving key partners such as the Ministry of Tourism (MOT), Housing Development Corporation (HDC), MyHulhumale’, Business Center Corporation (BCC), Male’ City Council, Waste Management Corporation Limited (WAMCO), the Maldives Police Service, Maldives National Defence Force (MNDF), Public Service Media (PSM), Maldives Airports Company Limited (MACL), Dhiraagu, Ooredoo, Manta Air, Maldivian, Ace Travels, and Gulf Air. It promises a dynamic programme filled with performances, activities, and food stalls. Attendees will have the opportunity to savour authentic Maldivian dishes, explore traditional arts and crafts, and witness captivating cultural performances.

On December 31st, the festivities will begin at 20:00 with doors opening to the public. A spectacular drone show will be held, depicting a tourist’s journey through the beautiful Maldives. The evening will continue with captivating cultural performances including Boduberu performances, and “Dhafi Negun”. A New Year’s Eve countdown will also take place, culminating in a dazzling fireworks display to welcome 2025.

The celebrations will continue on January 1st 2025 from 16:00 to 22:00, with the festival reopening and featuring food and arts and crafts stalls. A range of family-friendly activities will be available, including a police and fire truck showcase, a climbing wall, a bounce house, and a Transformers display. Additionally, the festival will feature energetic Boduberu performances and an exciting Roboman showcase.

“MMPRC is proud to present the first Maldives Culture and Food Festival,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This event is a key initiative to celebrate the achievements of the Maldives in 2024 and to promote the diverse cultural heritage of the Maldives while providing a memorable experience for locals and visitors. We invite everyone to join us in celebrating the Maldivian spirit as we bid farewell to 2024 and welcome the new year.”

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