Connect with us

Business

Maldives launches webinar series to reconnect with global travel trade

Published

on

Tourism promotion officials in Maldives launched a webinar series Wednesday to promote the Maldives and reconnect with the global travel trade community after the reopening of the island nation’s borders.

With the reopening of Maldives’ borders to international tourists on July 15, the Maldives Marketing and Public Relations Corporation (MMPRC) kick-started the Rediscover Maldives… the Sunny Side of Life campaign to strengthen market presence and welcome tourists back to the Maldives.

In light of positive feedback, MMPRC aims to strengthen travellers’ confidence in the destination and take the campaign one step further by introducing the Rediscover Maldives Webinar Series. It is part of the crisis recovery action plan, targeted to reconnect with the travel trade community and the media from specific source markets.

The webinar series consists of four hour-long sessions held once a week for selected markets. The sessions take the form of a panel discussion where PR representatives from each market and industry partners join officials from MMPRC.

“This is a series of destination awareness webinars to discuss the impacts of Covid-19 and emphasise on the recovery strategies in the tourism industry, as well as introduce the new norms in traveling and rebuild the confidence in the destination as a ‘safe haven’ for tourists,” MMPRC said, in a statement.

“Maldives is considered one of the safest countries to visit due to the stringent measures taken in tourist establishments and the safety provided by its unique geography.”

During the first session of the webinar series held Wednesday, MMPRC also launched a campaign titled, “A Dozen Must Do Experiences in the Maldives”.

The purpose of this campaign is to promote unique experiences offered by tourist establishments in the Maldives such as flying above the islands, swimming freely in harmony with nature, and treehouse adventures.

Amid the changing situation in several markets, MMPRC has been participating in and conducting several marketing campaigns such as destination training for travel trade in key potential markets, as well as virtual events for travel trade and consumers.

The initiatives include the ‘Maldives, The Sun Will Shine Again’ Facebook live event, the Dream to Travel Festival organised by Pacific Asia Travel Association (PATA), an online campaign with Kayak and a global advertising campaign with CNN, as well as webinar sessions targeted to Chinese and Indian travel trade.

Business

Maldives celebrates arrival of 2024’s 1 millionth tourist

Published

on

Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

Continue Reading

Business

New air route connects Chongqing to Maldives

Published

on

Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

Continue Reading

Business

CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

Published

on

CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.