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Premier League’s international appeal faces coronavirus test
When the 100 day-wait for Premier League football comes to an end on Wednesday, the anticipation will be felt as keenly in Mumbai and Beijing as in Manchester and Birmingham.
The global reach of the English top-flight has helped secure its position as the wealthiest league in world football.
The Premier League’s overseas television rights deals for the 2019-2022 three-season cycle hit a record £4.2 billion ($5.3 billion) and another £2 billion deal has already been struck for Scandinavian rights between 2022 and 2028.
That income will be all the more welcome, with uncertainty over when supporters will be allowed back into stadiums and commercial revenues expected to tumble in a global economic crisis.

However, without the atmosphere generated by baying fans, the Premier League’s appeal may be diminished in football’s new normal.
“What makes it special in England is the way people react to the game,” former Arsenal manager and FIFA’s chief of global football development Arsene Wenger told The Athletic.
“It is the best country in the world for the way the fans respond to what’s happening on the pitch. That’s why I think it will be the most handicapped championship without that.”
Reschedule rebate
The need to cram the remaining 92 games of the season into a five-and-a-half week window also means many more midweek games with evening kick-offs in England, forcing fans in the Far East to tune in during the early hours.
Overseas broadcasters will be compensated with a reported £107 million rebate due to the change in scheduling.
However, the excitement over the Premier League’s return endures, particularly among the huge number of Liverpool fans, many of whom are awaiting a first league title in their lifetimes.
Jurgen Klopp’s men are just two wins away from being crowned champions of England for the first time in 30 years.
Hu Zhifei, a 26-year-old journalist and member of Liverpool’s official fan club in Beijing, had planned a trip to see his heroes in action in February that was cancelled due to the coronavirus pandemic.
“Nobody is anticipating the league’s restart more than Liverpool fans because we are within two wins of the title,” said Hu, who will tune in to watch the Reds via internet streaming despite kick-offs in the early hours.
Excitement is also building in India, where the Premier League has built up a strong following among urban youth in a traditionally cricket-obsessed nation.
“Finally I’ll watch some live EPL action. I have already chalked out a schedule for these matches,” Qazi Ahmad Masood, a 17-year-old student, told AFP. “I would love to see my favourite club Liverpool lift the trophy.”
‘Fast and exciting’
One of the difficulties that lies ahead for the Premier League’s brand will be to maintain the intensity of competition on the field in echoing, empty stadiums.

“The Premier League is fast and exciting and no matter whether it is a strong or weak team, the games are great to watch,” said Hu.
Fans watching at home will be offered pre-recorded fan noise dubbed over the action to compensate for the real thing.
“There is something about the legend that is English football that is all about noise and atmosphere and proximity,” Simon Chadwick, director of Eurasian sport at Emlyon business school in France told AFP.
“That spectacle, the product, the noise, the atmosphere, the experience won’t necessarily be there.”
However, by overcoming a series of obstacles just to get back playing in the country that is the worst-hit by coronavirus in Europe, the Premier League is confident it will not lose ground in the long run against the Bundesliga, La Liga or Serie A in the battle for viewers across the globe.
“We know it won’t be the same without our loyal supporters in stadiums but, together with our broadcast partners, we are able to ensure fans can watch or listen to each match live from home,” said the Premier League’s chief executive Richard Masters.
Reporting and photos: AFP
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Holiday Inn Resort Kandooma Maldives offers Dive Free programme
Holiday Inn Resort Kandooma Maldives is offering guests access to a range of dive sites in South Malé Atoll through its Dive Free programme, aimed at divers seeking structured and accessible diving experiences during their stay.
Located approximately 45 minutes by speedboat from Velana International Airport, the resort provides proximity to multiple dive sites within a 10 to 30-minute boat radius. The surrounding waters are known for varied reef structures, current-driven channels and regular marine life encounters, allowing for multiple dives per day.
The Dive Free programme is available to guests staying three nights or more, offering up to two complimentary scuba dives per day for up to two certified divers per villa.
According to Dive Centre Manager Ibrahim Shaan, the location enables access to a range of dive environments within a short distance, including reef and channel dives. He noted that sites such as Kandooma Thila can be reached within minutes, while additional sites offering different conditions are accessible within half an hour.
Director of Marketing and Sustainability Sharon Garrett stated that the programme is designed to integrate diving into the overall guest experience, reducing both time and cost considerations for certified divers.
Water conditions in the area remain suitable for diving throughout the year, with visibility often exceeding 20 metres. The dive sites accessible from the resort include:
- Kandooma Thila, a coral-covered pinnacle known for sightings of reef sharks and eagle rays
- Guraidhoo Corner, a channel dive site with strong currents attracting schools of fish and larger species
- Cocoa Corner, featuring reef walls and drop-offs with occasional pelagic encounters
- Kuda Giri Wreck, a sheltered site with a wreck and reef supporting reef fish and macro life
- Kandooma Caves, characterised by overhangs and reef formations with diverse marine species
Additional nearby sites include Manta Point, Lhosfushi, Medhu Faru and Waggiri, offering a mix of reef and channel diving, with seasonal manta ray sightings.
The resort operates a PADI five-star dive centre with guided excursions and access to multiple sites within short travel distances. The Dive Free programme is positioned as an option for divers seeking to maximise time in the water without the need for domestic transfers, providing direct access to dive locations from a single island base.
Excursions
Baros Maldives unveils reef-focused ‘Fully Ocean’ programme
Baros Maldives has announced “Fully Ocean”, a week-long programme of marine conservation, education and guided activities scheduled from 1 to 8 June 2026.
The programme coincides with World Reef Awareness Day on 1 June and World Oceans Day on 8 June. It is positioned as an initiative to involve guests directly in conservation efforts, allowing them to participate alongside the resort’s marine team in activities focused on reef protection.
According to General Manager Ibrahim Shijah, the programme builds on the resort’s long-standing focus on reef conservation and aims to position guests as participants in that effort. Baros Maldives, which first opened in 1973, is among the early resorts in the country to implement a structured reef restoration programme. The property, which is Maldivian-owned, has maintained ongoing work through resident marine biologists and operational practices aimed at reducing environmental impact.
The “Fully Ocean” programme will run as a structured schedule of activities throughout the week.
On 1 June, the programme will begin with a guided house reef tour, followed by an information session for guests to register for activities. The day will conclude with night snorkelling.
On 2 June, activities will focus on coral restoration. Led by marine biologist Carissa Cabrera, the programme will include a snorkelling safari and workshops on coral restoration methods. Guests will have the option to participate in coral planting or sponsor coral frames.
On 3 June, a fish-focused programme will include identification workshops and in-water sessions for divers and snorkellers. The afternoon will feature activities in the Palm Garden, including educational games and painting sessions, followed by night snorkelling.
On 4 June, activities will focus on reef ecosystems. The programme will include guided dives under the Microlife Finders initiative, snorkelling safaris and low tide exploration of marine species such as shells and sea cucumbers. The day will conclude with a “Glow in the Dark” session, combining a presentation with a UV-assisted night snorkelling experience.
On 5 June, marking World Environment Day, the programme will include a guided nature walk around the island and a photography competition titled “Maldivian Treasures”. A second “Glow in the Dark” session will be held in the evening.
On 6 June, the schedule will include guided reef tours and night snorkelling.
On 7 June, designated as Turtle Day, the programme will feature activities led by the Olive Ridley Project, including awareness sessions and workshops on turtle conservation and responsible interaction.
On 8 June, the programme will conclude with a guided reef tour, a reef clean-up activity and a final night snorkelling session.
Some activities during the programme will be complimentary, while others will be offered at an additional charge. Booking and programme details are available through the resort.
The “Fully Ocean” initiative will coincide with Baros Maldives’ “Endless Summer” offer, running from May to October 2026. During this period, the resort is promoting travel during the off-peak season, when marine conditions attract species such as manta rays and whale sharks to nearby atolls.
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InterContinental Maldives Maamunagau unveils ‘Calm Waters: Swim with Nurse Sharks’
InterContinental Maldives Maamunagau Resort has introduced “Calm Waters: Swim with Nurse Sharks”, a new package combining marine adventure, wellness and education in Raa Atoll.
The package is designed for travellers seeking experiences that go beyond leisure, offering opportunities to engage with the natural environment through activities that are both educational and responsible. Located close to one of the most accessible nurse shark snorkelling sites in the Maldives, just a 10-minute boat ride from the resort, InterContinental Maldives is offering guests the chance to observe the species in its natural habitat.
At the centre of the package is a guided swim with nurse sharks, giving guests the opportunity to observe the animals at close range in the water. Ahead of the excursion, guests are invited to attend a complimentary presentation led by one of the resort’s resident marine biologists. Held two days before the swim, the session is designed to address common misconceptions about sharks while providing information on their behaviour and ecological role. The presentation also includes refreshments and an interactive question-and-answer session.
The package also incorporates wellness elements in line with the resort’s broader focus on wellbeing. On the morning of the excursion, guests may take part in a 60-minute Morning Meditation & Slow Stretch session at the resort’s Yoga Pavilion. The session includes guided breathwork and mindful movement intended to help participants feel prepared before entering the water. The group session is priced at USD 35++ per person.
Before the swim begins, the resort’s marine team assesses shark activity and water visibility in Maamunagau Lagoon to ensure suitable conditions. The experience does not involve feeding or pursuing the sharks. Instead, guests observe them from a respectful distance as they rest on the seabed or move along the reef. The activity is positioned as an accessible marine encounter for a wide range of guests, including families, while also serving as an introduction to marine ecosystems and conservation. The guided swim is priced at USD 120+.
After the excursion, guests may choose from a selection of spa treatments at AVI Spa. These include Floating Sound Healing, which places guests in water while sound vibrations are used to support relaxation, priced at USD 150+. Another option is the 120-minute Maldivian Essence ritual, a full-body treatment drawing on local healing traditions and designed to relax muscles, nourish the skin and restore balance. This treatment is priced at USD 280+.
Through the “Calm Waters: Swim with Nurse Sharks” package, InterContinental Maldives Maamunagau Resort is bringing together marine education, responsible wildlife interaction and wellness experiences in a single programme. The package presents ocean exploration as both a nature-based activity and a restorative experience, allowing guests to engage with the marine environment in a considered and structured way.
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