Business
The real costs of closing the economy and the need for two approaches

By Sonu Shivdasani
Thank you for all your replies to the opinion article I shared a few weeks ago, ‘How Maldivian Tourism can Survive Covid-19’. I appreciate all the messages of support. However, I realise that some readers misconstrued the points I was making and judged the piece as elitist. Whilst the top 30 resorts in the country by average rate account for a majority of the country’s tourism revenues; this was not my intention at all.
I do not believe the government should only allow wealthy tourists with private jets to visit the Maldives. My point is that permitting smaller planes to land in regional airports is the easiest way to begin the process of reopening the tourism economy whilst still keeping Male safe from any risk of contagion.
That op-ed was also driven by the following considerations:
- About 90 per cent of the economic activity in the Maldives is driven by the tourism industry, all of which takes place on islands completely separated from Male.
- There are two aspects to the Maldives that are relevant to this debate; Male, the capital of the country is one of the most densely populated places on the planet and thus at risk should the capital become infected. However, the rest of the Maldives is naturally isolated into more than 1,100 separate islands and this is where the tourism wealth is generated.
- The loss and damage to the economy is not linear, but exponential – the costs of closing resorts grow at an ever-increasing pace (more about this later).
- Various countries are at different stages of the Covid-19 bell curve. China has gone through the curve and largely recovered. South Korea is getting there. At present, these are the only two big markets that are largely Covid-19 free. The traditional European markets are at least 60 days behind China and South Korea.
- Given how important tourism is to the economy, the Maldives cannot wait until all its major markets are Covid-19 free before reopening the border. The government must begin figuring out how to reopen to countries that have overcome the virus.
- That said, the entire Maldivian tourism industry will not survive on Chinese and Korean guests alone. The Maldives will, at some point in the not-too-distant future, need to open up to other markets, which is why we need to work out how to do it in a manner that is safe and does not put the country at risk.
- Hence my suggestion to start welcoming smaller planes, such as private jets, and small commercial aircraft such as A320s and 737s that hold around 120 passengers. Limited numbers of passengers can be more easily tested for Covid-19 upon arrival, compared to hundreds and hundreds of people disembarking big planes like 777s. Qatar and Etihad Airways, which both serve the Maldives, have an extensive fleet of smaller planes. The regional airports in the Maldives can also accommodate these smaller aircraft. Using regional airports would avoid any risk of contagion in Male, which is surely paramount given its population density.
The importance of tourism and the urgent need to revive it
As I mentioned above, about 90 per cent of the Maldivian economy is dependent on tourism. According to the World Bank, in 1980 the Maldives was amongst the poorest 20 countries in the world. Today, after 40 years of tourism, the Maldives is a middle-income country with the highest per capita GDP in South Asia where the life expectancy and literacy rates are 74 years and 76 per cent respectively. Tourism has made the Maldives prosperous. Tourism is the lifeblood of the Maldivian economy, but it is imperilled by the Covid-19 shutdown.
Moreover, the damage the shut-down is doing to the industry is not linear, but exponential. At the moment, most resorts have closed, and many have slashed costs, including wages — but resorts are not, yet, going bankrupt.
This is because resort companies usually have enough resources, cash in the bank, and goodwill with their creditors to absorb a major shock, as long as the crisis doesn’t last too long. Resorts with very healthy bank accounts might even be able to survive a few months without any tourists.
However, as the weeks and months pass with the border still shut, things start to get ugly. Resort companies run out of cash, their investors lose confidence and refuse to extend new lines of credit, and firms eventually go out of business. A bankrupt resort cannot pay its outstanding bills, which in turn threatens to bankrupt its suppliers. Each resort that goes under also lays off hundreds of staff, who then don’t have money to spend in shops, restaurants, and cafes, which in turn suffer. As this scenario plays out in dozens of resorts and companies up and down the country, before long you end up with an economic meltdown.
To prevent such a crash from taking place, it is vital that the border is reopened as soon as possible.
The government has handled the Covid-19 crisis incredibly well so far. Even as authorities grapple with the recent spike of cases in Male, closing the borders until there is a Covid-19 cure, or the whole world has eradicated the virus (which could take a year or two), is not a viable option for the Maldives because it would kill the tourism industry, and push tens of thousands of people into poverty. It is important for the government to find pragmatic ways to reopen, without placing the country at unnecessary risk of a coronavirus outbreak.
In fact, if the Maldives reopens and engages in bilateral discussions with certain key markets soon, it can expect a bumper summer. Asia Pacific is the largest regional travel market. In fact, Chinese travel accounts for greater than 20 per cent of global travel at US$ 270 billion. Traditionally the Chinese, the Indians, the Russians and those in the Middle East head to Europe and North America for the summer. At present, these summer holiday markets, remain shut. With few destinations to choose from, tourists will likely flock to the Maldives. We will even see strong demand coming from Europeans. Europeans are fed up of the lockdown and would like to escape. They are concerned about traveling to other destinations in Europe where Covid-19 still exists. There are attracted by the one island, one resort aspect of the Maldives that renders the islands stronger fortresses against Covid-19.
At Soneva, booking inquiries suggest July and August 2020 could even be better than summer 2019. We are receiving significant numbers of booking requests, and guests are asking for longer stays – often up to a month.
However, the governments of these key potential markets to the Maldives have currently closed their borders for international travel. It will require a proactive approach and extensive government to government discussions in order to reopen travel. It will not be easy. We need to start now, and establish standards of hygiene, testing protocols and other criteria that will be acceptable to foreign governments.
Testing, testing, and testing
The irony with Covid-19 is that because it is much less virulent than other past viruses, it has managed to wreak more damage than past epidemics and bring the world to a halt. Because it is so mild, it has become much more contagious as people that are infected with the virus show no symptoms at all. Apart from devising better ways to treat people who are infected, the main approach to overcoming the virus is to test extensively.
There are many Covid-19 tests available that use decades old technology called reverse transcription polymerase chain reaction (RT-PCR). These tests can yield accurate results in the earliest days of a Covid-19 infection. The Foundation for Innovative New Diagnostics (FIND) headquartered in Geneva, Switzerland is evaluating 300 such tests. Their first evaluations have shown that some of these tests are 99 per cent accurate. The test units themselves are cheap. However, a machine and hospital technician is required to establish the results of the test. In South Korea, results are available in as little as 12 hours. Cheap and accurate, good quality PCR tests are available today.
Scientists are also developing tests based on immunoassays. Immunoassays offer an alternative to PCR tests. One immunoassay, an antigen-based test, detects the presence of protein structures, called spikes that are unique to the virus. Antigen-based tests require no specialised personnel or large instruments. They are relatively inexpensive and like a pregnancy test, can deliver results in minutes. It is my understanding that certification and production of these tests are still a few months away. In the interim, PCR-based tests are a good stop gap solution.
The need for two separate approaches
National prosperity and wellbeing are dependent upon the government taking two separate approaches: reopening borders to tourism in the islands and atolls where there are few coronavirus cases; and strictly protecting Male from community spread. Because of the capital’s population density, the virus can spread rapidly in the city, so it must be given extra protection.
However, many Maldivians are now without either jobs or pay. The government has announced support for people who have lost their jobs. This is an important and worthy measure of support. But because the Maldivian economy is so dependent on foreign tourism, it will not stimulate the economy much in of itself.
The US government is paying furloughed employees 100 per cent of their lost salary; in the UK it is 80 per cent of lost salary. This is easy to do for the United States and Britain because they can print US dollars and Sterling Pounds, and not suffer from a currency devaluation. Unfortunately, the Maldives government may not have such flexibility because of the relative size of the economy. So, the principal way that the government can support the people is to encourage the reemployment of Maldivians, so they can pay their bills and meet their financial commitments.
The real drivers of wealth in the Maldives are the resorts, which attract millions of tourists, who spend lots of hard currency. To stimulate the economy, one needs to allow, and attract tourists back to the Maldives. Reopening the borders in a safe manner, with testing on arrival, is the best way. There is a clear separation between the islands that generate the tourisms dollars, and Male. So, rebuilding the tourism economy and protecting Male are not mutually exclusive.
The government should be praised for its handling of the Covid-19 crisis thus far. Let us hope they can reopen the border shortly, before the shutdown causes irreversible damage to the industry that is the lifeblood of the economy, and the prosperity of the people.
Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.
Business
BBM, Mamee Food Services partner to elevate Maldivian dining with Asian Cuisine Engagement Week

Bestbuy Maldives (BBM), a key supplier to the Maldives’ hospitality industry, in partnership with Mamee Food Services, has launched the Asian Cuisine Engagement Week. The programme, running from 29th June to 4th July 2025, is designed to introduce premium Asian sauces to the Maldives foodservice sector and upskill culinary professionals.
The official launch was held on Monday at BBM’s venue partner, the Faculty of Hospitality and Tourism Studies (FHTS) at The Maldives National University (MNU). FHTS continues to be a key collaborator with BBM on industry events and culinary development. The event was attended by over 40 chefs from leading hotels and restaurants in Malé. Representatives from Mamee Food Services travelled to the Maldives to lead the session, which included live product demonstrations and technical training.

The focus of the initiative is the introduction of Mamee’s premium Asian sauces, including the Daebak range, which features a variety of Korean and East Asian flavours. The programme aims to support chefs in incorporating these new products into their menus, fostering innovation within commercial kitchens.
AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives, commented on the initiative, stating, “Our goal is to be a strategic partner for the culinary community in the Maldives. This collaboration with Mamee Food Services is a direct reflection of that commitment. By providing access to new products and facilitating hands-on training, we are investing in the skills of chefs and supporting the evolution of menu offerings across the country. This initiative aligns with our broader strategy to continuously elevate the culinary standards in the Maldives.”

He added, “We believe that introducing high-quality, authentic Asian flavours through our partnership with a globally recognised brand like Mamee will provide a new dimension to the dining experience for tourists and locals alike. This reinforces BBM’s role as a trusted partner for global F&B brands seeking to make a mark in the Maldivian market.”
Jennifer Chee, Director of Food Service at Mamee Food Service, expressed her enthusiasm for the collaboration, stating, “We are incredibly excited to partner with Bestbuy Maldives to bring Mamee’s authentic Asian flavours to the vibrant culinary scene of the Maldives. This engagement week is a fantastic opportunity to showcase how our premium sauces, particularly the Daebak range, can inspire creativity and elevate dishes in professional kitchens.”
“We believe that by working directly with chefs and providing hands-on training, we can truly empower them to explore new culinary possibilities and deliver exceptional dining experiences to their guests. We look forward to seeing the innovative ways Maldivian chefs will incorporate our products.”

Following the launch in Malé, a dedicated follow-up session will be held at OBLU XPERIENCE Ailafushi for resort-based chefs. This session will include participation from properties within the Atmosphere Core group, providing hands-on training focused on the scalable integration of Mamee products into commercial resort kitchens.


Throughout the week, the culinary team from BBM and Mamee will conduct on-site visits and tastings at selected restaurants in Malé, offering further technical support and guidance.
This joint initiative between BBM and Mamee Food Services is set to drive menu innovation and provide culinary professionals in the Maldives with the tools and skills needed to meet evolving consumer tastes.
Business
2025 sees Maldives reach 1 million tourist mark in record time

Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.
Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.
“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.
“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.
Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.
Business
BBM: Stronger hospitality platform via Hotelier Maldives Awards, culinary development

Since 1990, Bestbuy Maldives (BBM) has been at the core of the Maldives’ hospitality supply chain. More than a distributor, BBM has become a trusted partner in shaping talent, raising standards, and building long-term capacity across the industry.
That commitment continues in 2025 through its title sponsorship of the Hotelier Maldives Awards, and its growing investment in culinary development and cross-industry collaboration.
Supporting the Ecosystem, Not Just the Event
BBM is the preferred partner for over 60 international brands. However, its true value lies in how it supports the people behind the brands. From chefs and service staff to back-of-house professionals, BBM works across the sector to create real impact.
This year, the Hotelier Maldives Awards 2025 expands its recognition with four new categories:
- Watersports Personality of the Year
- Diving Personality of the Year
- Airport Representative of the Year
- Resort Manager of the Year
These additions reflect a simple belief. Everyone who shapes the guest experience deserves to be seen. Not just the visible few. Everyone.
Hotel Asia and the Rise of Culinary Confidence
For more than two decades, BBM has served as the main sponsor of the Hotel Asia Exhibition and International Culinary Challenge, endorsed by the World Association of Chefs Societies (WACS).
This platform has consistently raised the bar by bringing over 25 WACS A-Grade international jurors to the Maldives each year. Through this effort, local chefs get to test their skills on a global scale.
To further encourage excellence, BBM launched the Chairman’s Trophy, awarded annually to the most promising Maldivian chef:
- 2023 — Chef Mohamed Adhil
- 2024 — Chef Ahmed Mazim
Each name marks a growing movement. Maldivian chefs no longer compete to participate. They compete to win.
Backing Global Exposure for Local Talent
BBM has directly sponsored Maldivian chefs to represent the country at global events, including:
- HOFEX 2017 in Hong Kong, where Chef Ahmed Fatheen and Chef Ismail Naseer earned silver
- La Sial 2018 in Abu Dhabi, where Chef Mohamed Adhil won both gold and silver
- FHA 2018 in Singapore, supporting emerging talent
- Asian Pastry Cup 2018, where Chef Aminath Hameed was recognized as a pioneering female chef
- Chinese Cuisine World Championship 2019, where Chef Ahmed Mazim won bronze
- World Chefs Congress and Expo 2022, where BBM sponsored six MNU students under its Building Young Talent initiative
Creating Spaces for Knowledge Transfer
Beyond competitions, BBM hosts world-class chefs to lead pro bono Masterclasses, including:
- Chef Bruno Ménard, holder of three Michelin stars
- Chef Edwin Leow, gold medalist at the IKA Culinary Olympics
These sessions are designed to be open, practical, and rooted in the everyday reality of resort kitchens.
Recognition with Purpose
BBM’s sponsorship of the Hotelier Maldives Awards 2025 is part of a larger support system. These awards are not marketing. They are memories. They capture the faces, names, and efforts of those who make the Maldives one of the most admired hospitality destinations in the world.
“When people are seen, they rise,” said Ali Afrah Hassan, Head of HR, Admin, and Corporate Affairs at BBM. “This platform is our way of saying you matter. Not just once a year, but every day you show up to serve.”
Whether through product support, recognition, training, or infrastructure, BBM is building something larger than supply chains. It is helping shape the culture of Maldivian hospitality.
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