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Maldives to host dedicated shows to promote tourism, local talent

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Maldives government on Sunday announced plans to host dedicated shows with local artists in a bid to boost the island nation’s multi-billion-dollar tourism industry.

In a statement, tourism ministry said the ‘Visit Maldives Destination Shows’ will be held in local islands as well as abroad.

The initiative aims to promote the unique aspects of different regions within the country whilst fostering local talent, the ministry added.

Applications are open until January 19 for local artists interested in performing at the shows. Islands interested in hosting the show can also send in their application.

Early last year, President Ibrahim Mohamed Solih announced plans to develop tourist destinations and divide them into zones, with marketing strategies focused on informing tourists of the singularity of these zones. This will allow tourism to flourish across the country from north to south, he had said.

However, no details have been disclosed yet.

The Maldives comprises of 26 natural atolls consisting of dual island chains. Incidentally the Maldivian language has the distinct pleasure of contributing to the English word “atoll”, which was derived from the Maldivian word “atholhu”.

There are channels of various sizes between the atolls used for navigation. For efficient administrative functioning, the 26 natural atolls are categorised into 20 administrative divisions. Particularly the island nation is located in a strategic area with access to major international sea routes in the Indian Ocean.

The Maldives, located on top of a vast underwater mountain range have around 1190 islands and sandbanks. The pearl string like islands covers a land area of no less than 298 square kilometres.  All the islands are encircled by a lagoon blessed with crystal clear water. These islands are protected by a reef structure, housing one of the most exclusive and spectacular underwater life.

Maldives concluded 2019 with a record 1.67 million tourists, surpassing the destination’s own revised forecast for the year.

The government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.

The government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.

To achieve this target, the government had added MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.

However, challenges remain as the world-famous holiday destination struggles to match demand with a rapid increase in bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 150. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

Photo: Mihaaru

Entertainment

Nicole Scherzinger and Thom Evans Indulge in Romantic Valentine’s Day Getaway at Seaside Finolhu Maldives

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Nicole Scherzinger, the renowned singer, dancer, and former Pussycat Doll, along with her beau Thom Evans, celebrated Valentine’s Day in style with a luxurious retreat to the breathtaking Seaside Finolhu resort in the Maldives. The couple, known for their shared love of travel and adventure, took to Instagram to share glimpses of their romantic escapade in the picturesque Baa Atoll.

In a series of posts on her Instagram account, Nicole Scherzinger offered her followers a glimpse into their idyllic holiday. One photo depicted the couple basking in the Maldivian sunshine, with Scherzinger expressing gratitude for their time together in paradise. Another post showcased Scherzinger’s yoga prowess as she performed a headstand on the resort’s pristine sandbank, accompanied by a reflective caption on the balance of life.

The songstress also treated her followers to snapshots of her soaking up the sun at the private pool of their villa, radiating joy and relaxation. A video clip captured her embracing her inner “water baby,” reveling in the crystal-clear waters of the Maldives. Scherzinger didn’t forget the occasion, sharing a heartfelt Valentine’s Day message dedicated to Evans and their fans worldwide.

Thom Evans, a former rugby player turned model, echoed Scherzinger’s sentiments on his own Instagram account. Sharing moments from their Maldivian getaway, Evans marveled at the beauty of Seaside Finolhu, labeling it as “magic” and hinting at a future return to the tropical haven.

Seaside Finolhu Maldives, nestled within the UNESCO Biosphere Reserve of Baa Atoll, is renowned for its pristine beaches, turquoise lagoons, and luxurious accommodations. The resort offers a range of experiences, from indulgent spa treatments to thrilling water sports, promising an unforgettable retreat for discerning travelers like Scherzinger and Evans.

Nicole Scherzinger’s affinity for the Maldives is well-documented, with the singer having visited the tropical archipelago on multiple occasions. Each trip serves as a testament to her love for the destination’s natural beauty and serene atmosphere.

As the couple bids farewell to their Maldivian paradise, their Instagram posts stand as cherished memories of a romantic Valentine’s Day getaway, inspiring wanderlust in their followers and cementing Seaside Finolhu Maldives as a premier destination for luxury travel and romance.

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Sun Siyam Olhuveli Hosts Electrifying Valentine’s Event, Paradise Pulse

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Featured artists included UK BBC Radio 1 broadcaster and producer DJ Jeremiah, Spanish DJ Toni Mesas, Italian pop artist Matilda-G, Finnish DJ Jetro, and British singer-songwriter Shébani.

Sun Siyam Olhuveli Maldives celebrated love and entertainment in style with its inaugural Valentine’s event, Paradise Pulse, on February 14th, 2024. Living up to its commitment to becoming the premier entertainment destination in the South Malé Atoll, the event surpassed expectations, offering an unforgettable experience for all attendees.

Festive Atmosphere and Culinary Delights:

The evening kicked off with a lively cocktail party, where guests enjoyed refreshing drinks and mingled against a backdrop of stunning ocean views. Live performances by acclaimed Finnish saxophonist Jetro set the mood, creating an atmosphere buzzing with excitement.

Following the reception, guests indulged in a romantic beachside dinner featuring a delectable menu curated by Sun Siyam Olhuveli’s talented F&B and events team.

Star-Studded Performances:

The highlight of the evening was the world-class entertainment lineup, featuring renowned artists MatildaG, Shébani, DJ Jeremiah, and DJ Toni. Their dynamic performances kept the crowd energized and added to the vibrant atmosphere.

A Diverse and Memorable Celebration:

The event drew a diverse crowd, including locals, special guests from local media, and in-house guests, all united in celebrating love and enjoying the entertainment. Sun Siyam Olhuveli’s seamless service and upbeat atmosphere ensured a flawless execution, leaving a lasting impression on everyone present.

Looking Ahead to More Exciting Events:

Paradise Pulse at Sun Siyam Olhuveli was a resounding success, celebrating love, music, and creating unforgettable memories. As the resort continues to elevate its entertainment offerings, guests can look forward to many more exciting events in the future.

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CROSSROADS Maldives Opens Doors to a World of Discovery with Free Transfers and Unforgettable Experiences

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Exciting news washes ashore as CROSSROADS Maldives, the renowned lifestyle and leisure destination, announces a wave of new offerings designed to make exploring its vibrant realm easier and more enticing than ever before.

Seamless Journeys, Boundless Excitement:

Starting February 16th, 2024, complimentary transfers open the door to The Marina, CROSSROADS’ heart of vibrant entertainment and culinary delights. A user-friendly app simplifies the process, ensuring effortless travel from Male, Hulhumale, and even the airport directly. Whether seeking a luxurious end to your trip or a captivating break within your vacation, these convenient transfers break down barriers and unlock a world of possibilities.

Unlocking Discovery with a Simple Spend:

To embark on this journey of exploration, a minimal spend of $20 per person (excluding children under 12) grants access to endless experiences. This simple step becomes your passport to an integrated paradise, where every corner brims with excitement and discovery.

Beyond Expectations:

Say goodbye to the “one-island, one-resort” limitation and step into a world exceeding every expectation. At CROSSROADS Maldives, every moment is an adventure:

  • Enchanting Escape: Dive into the captivating atmosphere of SAii Beach Club with Pool, the pulsating rhythms of Hard Rock Cafe, and diverse retail experiences.
  • Culinary Delights: Embark on a gastronomic journey with over 14 dining options, including the famed Ministry of Crab, recognized as one of Asia’s 50 Best Restaurants.
  • Tranquility & Exploration: Find solace at Len Be Well spa, capture stunning memories at the Yacht Marina, and unlock local secrets at the Marine Discovery Centre.
  • Underwater Encounters: Dive into the vibrant underwater world with the Maldives Discovery Centre and Best Dives Centre.
  • Little Adventurers: Let young explorers create unforgettable memories at Koimala & Maalimi’s Junior Beach Club & Camp.

This is just a glimpse into the extraordinary experiences awaiting at CROSSROADS Maldives. With complimentary transfers and a world of discovery within reach, the time to create your own Maldivian adventure is now.

Book your journey today and unlock a wave of excitement at CROSSROADS Maldives!

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