Connect with us

Featured

Maldives to launch new tourism initiative to market individual atolls

Published

on

Maldives is set to launch a new tourism initiative to capitalise on the distinct features of each atoll.

In his first presidential address, President Ibrahim Mohamed Solih told the parliament on February 7 that tourist destinations will be developed and divided into zones, with marketing strategies focused on informing tourists of the singularity of these zones. This will allow tourism to flourish across the country from north to south, he said.

The president, however, did not give details.

The Maldives comprises of 26 natural atolls consisting of dual island chains. Incidentally the Maldivian language has the distinct pleasure of contributing to the English word “atoll”, which was derived from the Maldivian word “atholhu”.

There are channels of various sizes between the atolls used for navigation. For efficient administrative functioning, the 26 natural atolls are categorised into 20 administrative divisions. Particularly the island nation is located in a strategic area with access to major international sea routes in the Indian Ocean.

The Maldives, located on top of a vast underwater mountain range have around 1190 islands and sandbanks. The pearl string like islands covers a land area of no less than 298 km2.  All the islands are encircled by a lagoon blessed with crystal clear water. These islands are protected by a reef structure, housing one of the most exclusive and spectacular underwater life.

Meanwhile, the Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Other factors such as average duration of stay, bed nights and occupancy also posted positive growth in 2018.

Despite major increases in accommodation capacity across all segments, including resorts (up 57 per  cent), guesthouses (17.2 per cent), hotels (27.9 per cent) and safari vessels (9.5 per cent), the average occupancy rate recoded a slight growth of one per cent in 2018 compared to the previous year. The occupancy rate remained at above 60 per cent throughout the year, except for four months during the traditionally off summer season.

Average duration of stay also increased by 0.2 per cent to reach 6.4 days in 2018 compared to the previous year. Total bed nights stood at 9,470,379, which was an increase of 10.2 per cent over 2017.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

The new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

Main photo: Ishan (@seefromthesky)

Featured

Sun Siyam Resorts unveil luxurious Valentine’s escapes

Published

on

This Valentine’s season, Sun Siyam Iru Veli and Sun Siyam Vilu Reef are crafting unforgettable experiences that blend elegance, indulgence, and breathtaking island scenery.

At Sun Siyam Vilu Reef, the theme ‘Secluded Shores of Love’ sets the stage for a romantic escape. Couples can enjoy live saxophone performances by Adam, an acclaimed Dubai-based musician recognised for his soulful melodies and performances at luxury venues worldwide. The evening begins with a ‘Surrounded by Love’ cocktail gathering at Nautilus Beach, followed by a starlit beachfront dinner enhanced by Adam’s smooth saxophone tunes. To conclude the evening, guests can unwind at Spice Beach’s ‘Lovey Dovey’ Movie Night, creating an enchanting atmosphere for love and connection.

Beyond Valentine’s Day, the resort extends its romantic offerings from February 7th to 28th, featuring floating champagne breakfasts, sunset cocktail experiences, and handcrafted Valentine’s chocolates.

From February 12th to 16th, Sun Siyam Iru Veli presents ‘Scarlet Romance,’ a celebration of love within the island’s serene and luxurious surroundings. The resort curates intimate experiences designed to foster romance.

Gastronomy plays a central role, with indulgent in-villa dining and ‘Moonlit Love’ private dinners set on the shore, perfectly synchronised with the glow of the full moon. For those in search of a secluded escape, the ‘Only Us’ experience transports couples to a private sandbank, where sunset canapés and champagne create an intimate setting. The ‘Cupid’s Secret Dinner’ enhances private beachfront dining with exquisite flavours, while the highlight of the celebration, the ‘Floating Cinema,’ offers a private movie night aboard a cruise, surrounded by the Maldivian horizon and complemented by champagne and gourmet delights. The Ocean Spa further elevates the experience with a ‘Romance & Renewal’ journey, providing an intimate retreat designed for relaxation and reconnection.

Continue Reading

Featured

Unforgettable Valentine’s getaways at Kaani Hotels and Resorts

Published

on

Kaani Hotels and Resorts is transforming this Valentine’s season into a celebration of love, offering couples a series of experiences that go beyond the traditional Maldivian romantic getaway. The hotels are committed to creating intimate moments that will be cherished for years to come, blending carefully curated activities with thoughtfully designed romantic encounters.

The signature private beach dining experience invites couples to enjoy a specially arranged setup along the shoreline, where meals are served under a canopy of stars. Each cabana is individually designed, featuring personalised table settings, soft candlelight, and a menu that highlights rich flavours and international cuisine. The gentle sound of ocean waves and the twinkling night sky provide a magical backdrop for an unforgettable evening.

For those looking to enhance their romantic stay, the dedicated team offers exquisite bed decoration services upon request. Guests can return to their rooms to find them transformed into a haven of romance, with rose petals delicately scattered across the bed, forming elegant patterns and heart-shaped designs that symbolise love. This special Valentine’s touch adds an extra layer of magic, ideal for surprise proposals or celebrating meaningful moments together.

Throughout the week, Sampa Spa is offering a special 15% discount for in-house guests, providing an opportunity for couples to relax, reconnect, and indulge in wellness treatments designed to rejuvenate both body and spirit. The specialised Valentine’s packages focus on shared experiences that promote relaxation and intimacy.

Continue Reading

Featured

Celebrate love and friendship at JEN Maldives Malé by Shangri-La

Published

on

This February, JEN Maldives Malé by Shangri-La invites guests to embrace love and friendship through ‘Threads of Love’, a series of thoughtfully curated dining experiences designed to celebrate love in all its forms.

At the heart of this celebration, the hotel’s expert culinary team has crafted an exquisite seven-course dinner, offering a symphony of flavours and romance. From intimate dining experiences to elegant high teas, JEN Maldives ensures a delightful way for everyone to celebrate love.

In tribute to friendship, JEN Maldives Malé by Shangri-La presents the Pink Galentine’s High Tea, available daily from February 7th to 14th. This beautifully curated experience features a delightful selection of sweet and savoury treats, perfect for celebrating the bonds of family and friendship.

On February 14th, guests are invited to indulge in a captivating Valentine’s dinner at Azur Restaurant, where they can enjoy an exquisite culinary journey accompanied by live music. Thoughtfully crafted to enhance the romantic ambiance, this special evening promises an intimate and unforgettable experience for couples.

Whether looking for the ideal setting to celebrate romance or a memorable gathering with friends and family, JEN Maldives Malé by Shangri-La offers the perfect backdrop, blending luxury with heartfelt hospitality.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.