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MATATO recognises MMPRC’s renewed destination marketing efforts

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6 years ago

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Maldives Association of Travel Agents and Tour Operators (MATATO) has applauded the work done by the Maldives’ official tourism promotion body, as the destination witnesses a record number of tourist arrivals throughout the year.

In a statement, MATATO, which has been lobbying for better destination marketing efforts by the government, said it recognises and acknowledges the revamped destination marketing activities carried out by the state-owned Maldives Marketing and Public Relations Corporation (MMPRC). Those activities have had a significant positive impact on the growth of tourist arrivals, it added.

“MATATO commends and credits the management of MMPRC under the leadership of Managing Director Thoyyib Mohamed, on the positive results in the past six months that has seen record breaking numbers in terms of tourist arrivals compared to that of the last five years,” the statement read.

MMPRC has conducted several destination marketing activities this year, including 15 trade fairs in 12 markets, five roadshows in 13 markets, 13 media fam trips, 11 promotional activities carried out via worldwide PR agents and 12 joint promotional activities.

Meanwhile, MATATO said it was compelled to step in to play the role of the de facto destination marketing body from 2016 to 2018 as destination marketing efforts and budget were limited and suppressed under the previous government.

In 2017 and 2018, MATATO was in 29 countries — from major emerging markets like India, Thailand, UAE, Oman, Kuwait, Qatar, Vietnam, Hong Kong, Malaysia, Singapore and Indonesia to more established markets such as United Kingdom, China and Russia.

In 2017, MATATO also launched a dedicated marketing campaign for the Indian market, with a target of making India the largest source market for the destination.

This year, MATATO has hosted destination stands in Vietnam, Philippines, Saudi Arabia and India. The organisation has also planned roadshows in four South East Asian countries, as well as promotional activities at the upcoming PATA Travel Mart in Kazakhstan.

“However, since the revival of MMPRC as the leading destination marketing authority, MATATO has taken a back seat on the destination marketing efforts, as the association strongly believes destination marketing should be done by a government body like other successful tourism destinations,” the statement read.

MATATO called on the authorities and industry stakeholders to spend even more on destination marketing. Marketing is one of the few areas in hospitality where the expenditure has a direct Return on Investment (ROI), as it translates into increased revenue through taxes and indirect economic benefits through increased business activity, it said.

“The association lobbies for even bigger destination marketing budget for 2020 with increased supply in the market means to bridge a strong increase in demand for the destination as well,” the statement read.

“MATATO is presently working on increasing more trainings and workshops for its members and the industry. The association also is working to make technology platforms for booking systems more affordable for its members.”

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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Awards

Kudadoo Maldives secures top 1% global ranking with prestigious TripAdvisor award

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3 days ago

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May 29, 2025

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Kudadoo Maldives Private Island by Hurawalhi has been named a ‘Best of the Best’ winner in the prestigious 2025 TripAdvisor Travellers’ Choice Awards. This elite honour places Kudadoo among the top 1% of hotels worldwide, a distinction earned through consistently outstanding guest reviews and ratings over the past year.

Building on its legacy of excellence, Kudadoo also secured the #18 position in Asia’s Small & Boutique Hotels category, recognised for its unparalleled approach to ultra-luxury hospitality, eco-conscious ethos, and personalized all-inclusive experiences that redefine exclusivity.

Akira Shiota, General Manager of Kudadoo Maldives Private Island, emphasised that every detail at Kudadoo is designed with purpose to offer unparalleled freedom, tranquil privacy, and an intimate connection to nature. He stated that receiving the ‘Best of the Best’ award once again validates the resort’s commitment to exceptional, conscious luxury, crediting the dedicated team and loyal guests for inspiring continuous elevation of the experience.

Designed by acclaimed Japanese architect Yuji Yamazaki, Kudadoo is a fully solar-powered sanctuary crafted for effortless luxury and meaningful indulgence. The island is home to just 15 exclusive Ocean Residences, each positioned above the crystal-clear waters of the Indian Ocean, offering a personalized escape with 24/7 private butler service.

Guests at Kudadoo can enjoy a wide range of curated experiences, from swimming with manta rays to bespoke beachside barbecues, tailored to meet the desires of discerning visitors—many of whom return year after year for the resort’s signature blend of serenity, sophistication, and sustainability.

Mohamed Solah, CEO of Crown & Champa Resorts, the management company behind Kudadoo, remarked that the award celebrates the essence of what the resort offers: freedom, privacy, and pure indulgence. He noted that being recognised by global travellers year after year is a remarkable achievement and a testament to the passion, dedication, and outstanding service delivered by the resort’s teams daily.

Kudadoo is accessible via a scenic seaplane journey or a domestic flight followed by a speedboat transfer, ensuring a seamless and stress-free transition into paradise.

This milestone adds to Kudadoo’s growing list of accolades, including its status as a 2024 TripAdvisor Travellers’ Choice Winner, which placed the resort among the top 10% of hospitality businesses worldwide. With an unwavering focus on innovation, wellbeing, and elevated service, Kudadoo continues to set the standard for private island living in the Maldives.

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Awards

Kuredu Island Resort earns top honours in 2025 TripAdvisor ‘Best of the Best’ Awards

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3 days ago

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May 29, 2025

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Kuredu Island Resort & Spa has been honoured with the prestigious ‘Best of the Best’ accolade in the 2025 TripAdvisor Travellers’ Choice Awards, ranking it among the top 1% of hotels worldwide. This distinction represents the highest level of excellence awarded by TripAdvisor, celebrating destinations that consistently provide exceptional service, outstanding value, and unforgettable guest experiences.

Selected from millions of traveller reviews and ratings collected over the past year, the Travellers’ Choice ‘Best of the Best’ Award reflects Kuredu’s unwavering dedication to exceeding expectations and crafting joyful, memorable stays. Guests worldwide have praised the resort’s warm Maldivian hospitality, extensive range of activities, diverse dining options, and idyllic island setting that seamlessly balances excitement with tranquility.

Mohamed Solah, CEO of Crown & Champa Resorts, commented that Kuredu’s vibrant charm, variety of adventures, and heartfelt hospitality continue to captivate guests. He emphasised that the award not only recognises the resort’s exceptional service but also the emotional connections the team fosters with every guest. He expressed deep pride and gratitude toward the Kuredu family and loyal visitors for helping achieve this significant milestone.

Situated in the turquoise waters of the Lhaviyani Atoll, Kuredu Island Resort & Spa is one of the Maldives’ most beloved and iconic destinations. As the sole resort on Kuredu Island, it offers an exclusive sanctuary welcoming families, couples, and solo travelers alike. The resort features 389 villas and bungalows, ranging from beachside retreats to overwater hideaways, blending rustic charm with luxurious comfort.

Guests can enjoy a wide variety of experiences catering to all preferences and tempos. Activities include world-renowned diving at nearby coral reefs, water sports, sunset dolphin cruises, yoga sessions, full-service spas, and culinary journeys across multiple restaurants and bars. Kuredu aims to offer more than just a holiday — it provides stories worth sharing.

The resort’s family-friendly amenities, including kid-focused activities and multi-generational villa options, make it a top choice for travellers with children. Couples are attracted to romantic beach dinners, secluded sunset spots, and the peaceful O’ Resort area designed for adults seeking intimacy and calm.

Jorge Amaro, General Manager of Kuredu Island Resort & Spa, highlighted the resort’s deeply personal approach. He explained that it is the small gestures — such as remembering a guest’s favourite drink or sharing a genuine smile — that create lasting memories. He noted that the award reflects the passion, dedication, and authenticity of the entire team, who strive to make every guest feel truly at home on the island.

The 2025 recognition adds to Kuredu’s impressive array of accolades earned over the past decade. The resort has consistently upheld its reputation as one of the Maldives’ most admired hospitality destinations, with multiple TripAdvisor honours including:

  • 2024 TripAdvisor Travellers’ Choice Award — Recognised among the top 10% of hospitality businesses worldwide
  • 2019 Certificate of Excellence — Awarded for consistently high guest ratings
  • 2017 TripAdvisor Certificate of Excellence
  • 2014 Certificate of Excellence, UK — Based on outstanding guest reviews
  • 2013 Travellers’ Choice Award, UK — Ranked #21 among the Top 25 Resorts in the Maldives for Best Service
  • 2013 & 2012 Certificate of Excellence, UK — Recognised for consistent excellence in guest satisfaction

These honours reflect Kuredu’s longstanding commitment not only to meeting international hospitality standards but also to creating a sense of belonging, excitement, and wonder for guests from around the world.

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Awards

Komandoo Island Resort & Spa shines in 2025 TripAdvisor Travellers’ Choice Awards

Published

4 days ago

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May 28, 2025

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Komandoo Island Resort & Spa has been recognised as a winner in the 2025 TripAdvisor® Travellers’ Choice® Awards, earning a place among the top 10% of hotels globally. This prestigious accolade reflects the boutique adults-only resort’s enduring charm, thoughtful details, and commitment to delivering exceptional guest experiences in an intimate and romantic setting.

As a member of the TripAdvisor Hall of Fame, Komandoo has long maintained a reputation as one of the Maldives’ most beloved resorts for couples and honeymooners. With just 65 villas situated along pristine beaches and above a shimmering turquoise lagoon, the island offers an idyllic retreat where love, serenity, and barefoot luxury thrive.

According to Mohamed Solah, CEO of Crown & Champa Resorts, “This recognition is a testament to the genuine care our Team of Champions puts into every stay. At Komandoo, hospitality is more than a service—it’s a heartfelt connection with each guest.”

Ahmed Naseem, General Manager of Komandoo Island Resort & Spa, added, “What makes Komandoo special is the soul of the island—our champions’ passion, the intimacy of the setting, and the heartfelt experiences created for every guest. Being honoured year after year by our guests and by TripAdvisor inspires us to keep delivering unforgettable moments in one of the most romantic corners of the world.”

Komandoo’s adults-only policy and tranquil environment make it an exceptional choice for honeymoons, anniversaries, and couples’ getaways. Guests enjoy uninterrupted serenity, romantic beach dining, curated experiences, and wellness offerings designed for reconnection and relaxation.

Komandoo’s inclusion in the 2025 Travellers’ Choice Awards continues a long-standing tradition of excellence celebrated by TripAdvisor and the global travel community. Among the numerous accolades the resort has received from TripAdvisor over the years are:

  • TripAdvisor Travellers’ Choice Award Winner 2025 & 2024
  • TripAdvisor Certificate of Excellence – 2019
  • Travellers’ Choice Awards – UK – 2018
  • Certificate of Excellence – UK – 2016
  • TripAdvisor Travellers’ Choice Awards – UK – 2015 – | #1 Romantic Resort in the Maldives | #7 Top Hotel for Service in Maldives | Top 10 Hotels in Maldives
  • Certificate of Excellence – UK – 2015 & 2012
  • Five-time Certificate of Excellence Winner (2011–2015)
  • TripAdvisor Travellers’ Choice Award – 2009 (UK) | #1 Romantic Resort in Maldives | #1 in Asia | #7 in the World

These accolades highlight Komandoo’s unwavering commitment to guest satisfaction and its dedication to delivering memorable, personalised stays.

With its adults-only policy and serene setting, Komandoo offers an unparalleled destination for honeymoons, anniversaries, and romantic escapes. Guests are treated to uninterrupted tranquillity, bespoke beach dining experiences, wellness offerings, and curated activities designed to foster reconnection.

The resort features a variety of accommodations, from overwater villas with direct lagoon access to beach villas shaded by palms, each offering comfort, privacy, and luxury. Additional highlights include award-winning dining, indulgent spa treatments at Duniye Spa, and a vibrant house reef ideal for snorkelling enthusiasts. Komandoo seamlessly blends Maldivian authenticity with modern comforts and heartfelt service. As the island’s only resort, it offers guests a rare sense of exclusivity—where every detail is crafted to let love stories unfold.

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