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John Rogers on delivering exceptional guest experiences at newly opened LUX* North Male Atoll

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It’s been said that good things come to those who wait. The notion might be a fallacy for some, but it certainly is true in this case! After a wait that took longer than expected, LUX* North Male Atoll has finally begun welcoming guests to its shores. And with that, the resort’s oversized penthouse architecture and easygoing South Beach ambience have brought a new level of luxury to the Maldives hotel scene.

At the helm of this ground-breaking opening is seasoned hotelier John Rogers, who has held roles as general manager at several award-winning luxury resorts, including eight years at La Residencia in Mallorca. Before joining the pre-opening team at LUX* North Male Atoll in October 2018 as its general manager, John oversaw all operations of the Carlisle Bay resort in Antigua and Barbuda.

Drawing on more than 30 years of experience in managing award-winning properties around the world, British-born John brings an impressive background in pre-opening, planning as well as luxury resort operations to Mauritius-based LUX* Hotels & Resorts’ second resort in the Maldives. His wealth of knowledge in five-star resort hospitality is set to ensure the continued success of LUX* Hotels & Resorts and its dedicated commitment to ensure fresh, creative and exceptional experiences in different locales around the world, with LUX* North Male Atoll now out with the promise of next level ‘Lighter, Brighter’ and extraordinary stay.

Maldives Insider sits with John as he takes charge of the mould-breaking new resort.

John Rogers (L) holds a signed plaque with the Maldives tourism minister Ali Waheed (C) and LUX* Resorts & Hotels’ Chief Operating Officer Dominik Ruhl (R) at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

Maldives Insider: What interested you to pursue a career in hospitality and tourism?

John Rogers: I have always dreamt of an international career. My father was in the navy, so when I was growing up, we moved every couple of years and I loved meeting new people and exploring new cultures. So, the hotel business was a natural fit for me.

MI: How would you describe your past experiences in the hospitality industry?

JR: I have worked in 17 different countries; from Hong Kong and Bali in Asia to Vancouver in North America, Zanzibar in Africa, and Antigua and Barbuda in the Caribbean. In the beginning it was mainly big cities, but after sometime I preferred resort environments and the tropical climate. I love looking after guests, motivating a team and the incredible buzz of the industry.

Those experiences were very enjoyable. I have always been very passionate about what I do, and I enjoyed working with diverse groups of people and learning from them. Looking back at my life, I can feel that I have had amazing experiences in everywhere I had worked at.

John Rogers speaks at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

MI: Can you tell us your first impressions of the Maldives?

JR: When I was based in Colombo, I came to the Maldives on holiday in 1997. It was over 20 years ago, back when Male didn’t have tall buildings and the airport was very basic. I stayed in a resort in the southern part of the country. I could tell even then that it was a unique country. I absolutely fell in love with the incredible blues, the pure paradisiacal islands, and most importantly the people and their culture and heritage.

After 20 years, I’m back in the Maldives. Progress happens everywhere and the Maldives is no different. The airport is much more developed, and Male is crowded with taller and taller buildings. There are many new hotels opening up. But the people and their hospitality remains the same.

LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe the experience of setting up and opening a brand-new resort in the Maldives? What are the challenges and the opportunities?

JR: Setting up a resort in a secluded is never easy, but LUX* being a well-established operator and my vast experience in opening hotels go a long way in making sure everything is as it should be. The biggest challenge in the Maldives is logistics. It’s not like you can run down to a shop and grab something you need urgently. There’s a lot of planning involved to make sure things get done on time and the right people are recruited trained well before the opening. Apart from that, it’s being good fun.

I think we are in a very good position. In fact, we have been very busy. Right after our opening in February, we had the Chinese New Year, so we had a lot of Chinese guests for the first two weeks. That was a good thing for the hotel and the staff as our team members were busy from day  one and had the chance to fine tune the details. That has continued.

Aerial View of Glow restaurant at LUX* North Male Atoll. PHOTO/ LUX*

Beach Rouge restaurant and bar at LUX* North Male Atoll. PHOTO/ LUX*

MI: What sets LUX* North Male Atoll apart from the others in the same market segment?

JR: We are a smaller hotel, so there’s that boutique feel. We are also luxurious, with bigger rooms and more facilities and services. The architectural design aspects that you see here are very unique, even for the Maldives. Our over-sized penthouse residences come with a private rooftop terrace which sets us apart from the others by offering extra customisable space for our guests.

But the most important aspect of our USPs is our focus on creating unique experiences for our guests. We are incredibly lucky to be part of LUX*, which gives a strong emphasis on delivering unique experiences to the guests. At LUX* North Male Atoll, we offer several signature experiences such as Cinema Paradiso at your rooftop terrace and special snorkelling sessions our house reef which is a rare combination of reef and caves. The combination of long stretches of powder soft white sand beach and a house reef just off the island is unique too; not many resorts have that.

A water villa at LUX* North Male Atoll. PHOTO/ LUX*

The open air deck of a water villa at LUX* North Male Atoll. PHOTO/ LUX*

MI: What’s being done to build upon the successful launch of LUX* North Male Atoll?

JR: We had a very successful opening event, ‘First on the Island, where we invited travel partners, media and influencers from all around the world for a first-hand experience of our resort. The event helped put us on the map and build a strong social media presence for us, thanks to our active sales and marketing as well as PR team.

The next big chapter of LUX North Male Atoll is the completion and introduction of our three-bedroom Beach Retreat and Over Water Retreat. Each of the two residences is more than 970 sqm, including over 380 sqm of open plan indoor living. The opulence and attention to detail of the design are unparalleled, the interiors feature Grecian marble, stones from India and furniture from Bali. With the design and architecture subtly inspired by the free-spirit of the super yacht, you can dock your own private yacht at the Over Water Retreat.

The Over Water Residence at LUX* North Male Atoll. PHOTO/ LUX*

The Beach Residence at LUX* North Male Atoll. PHOTO/ LUX*

MI: What are your thoughts about the changing travel trends and the changes in the Maldives tourism industry?

JR: Every international hotel company wants to have their hotel in the Maldives which is a testament to the allure of this destination and its importance in the global travel and tourism industry. There are many new openings this year and the coming few years as well, so competition is obviously high. I believe competition itself if a great motivating factor in any business and hotel business is no exception. Maldives has over the years redefined luxury travel at a global scale, and the competition we have today has already helped us take it to next level. It’s leading to incredible innovations; astronomical towers, underwater restaurants and rooms, you name it!

A lot of travellers want to try out new hotels and new experiences. I think that’s why LUX* North Male Atoll is a fine example of how competition leads to innovation. We have developed a unique concept with our white-washed, double-storey penthouses which has brought fresh forward-thinking design for the Indian Ocean. Our bespoke experiences and unique offerings are the product of our innovative spirit and our effort to enhance guest experience. The creative culture built amongst our team helps us realise this goal.

Cafe LUX* at LUX* North Male Atoll. PHOTO/ LUX*

The ‘Floating Breakfast’ at experience offered by LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe your experience in the Maldives so far?

JR: It’s been an enjoyable experience. I’m lucky to work with people from different countries and meet with guests from different corners of the world who share amazing stories. The natural beauty of the island and the magical LUX* moments we are creating everyday to help our guests make their dreams come true make it a rewarding experience as well.

Awards

Multiple SATA nominations for Lily Beach Resort & Spa and Hideaway Beach Resort & Spa

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Two renowned Maldivian resorts, Lily Beach Resort & Spa and Hideaway Beach Resort & Spa, have been nominated across multiple categories at the 2025 South Asian Travel Awards (SATA), a prestigious recognition of excellence in hospitality and tourism across the region.

Lily Beach Resort & Spa has secured nominations in the following categories:

  • Leading All-Inclusive Resort
  • Leading Family Resort
  • Leading F&B Resort

These nominations highlight the resort’s sustained commitment to delivering high-quality hospitality, dining, and family-oriented experiences. As a trailblazer in all-inclusive luxury in the Maldives, Lily Beach offers a refined guest experience through its award-winning Platinum Plan, which includes à la carte dining, curated excursions, wellness services, and an extensive selection of premium wines—crafted to suit the needs of today’s discerning traveller.

Guests at Lily Beach can enjoy a variety of dining options across venues such as Tamarind, Lily Maa, Vibes, AQVA, Teppanyaki, and Les Turquoise d’Aqua. The resort’s wine list has been recognised with a Wine Spectator Award. This August, Lily Beach will host Michelin-starred Chef Igles Corelli for an exclusive ‘Flavour’ dining experience.

A preferred destination for families, the resort features a lively Kids’ Club, the Vibes Family Pool, and year-round entertainment suitable for all ages. A range of activities is available, including tennis, water sports, nightly shows, and treatments at the Tamara Spa. Located adjacent to the South Ari Marine Protected Area, the resort also offers extraordinary opportunities to swim with whale sharks and manta rays, as well as explore a vibrant 360° house reef.

The nominations reflect Lily Beach’s enduring focus on culinary distinction, family-friendly amenities, and meaningful island experiences.

Voting for Lily Beach Resort & Spa is open until 15th July 2025.

Hideaway Beach Resort & Spa, located in the remote and unspoilt Haa Alifu Atoll, has also earned nominations in three categories at SATA 2025:

  • Leading Beach Resort
  • Leading Wellness & Spa Hotel/Resort
  • Most Romantic Resort

Well known for its generous villa sizes and natural surroundings, the resort offers a private and tranquil setting ideal for couples, honeymooners, and families seeking relaxation away from busier destinations. Villas are set among dense tropical greenery and some of the Maldives’ most pristine beaches.

Guests can explore a diverse culinary offering across five restaurants, featuring beachfront fine dining and overwater options. With a focus on fresh seafood and international cuisine, each meal is enhanced by the island’s calm atmosphere and attentive service.

Hideaway is also one of the few natural islands in the Maldives with a double house reef, giving guests direct access to rich marine life from the shore. For those who enjoy staying active, the resort’s Recreation Centre includes tennis courts, a golf simulator, padel, pickleball, a putting green, indoor badminton, beach sports, a waterpark, and a gym.

The Hideaway Spa provides treatments based on Balinese and Ayurvedic traditions, delivered in a serene garden setting. Romantic beachfront dinners and private villa experiences further contribute to the resort’s reputation as a leading destination for couples.

With a focus on space, privacy, and personalised service, Hideaway Beach Resort & Spa offers an experience rooted in the natural beauty of the Maldives, catering to both leisure and wellness seekers.

These nominations collectively reflect the commitment of both resorts to delivering exceptional hospitality, distinctive dining, and memorable stays in the Maldives.

Voting for Hideaway Beach Resort & Spa is open until 15th July 2025.

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Villa Park named leading family resort in Maldives by Travel + Leisure

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Villa Park has been recognised as one of the Maldives’ top family resorts at the Travel + Leisure Luxury Awards Asia Pacific 2025, reaffirming its reputation as a premier destination for families seeking meaningful island escapes. Located in the South Ari Atoll, the resort blends barefoot luxury with a range of immersive experiences tailored for guests of all ages.

The resort offers activities that span from encounters with whale sharks and manta rays to moments of relaxation on the island’s powder-soft beaches. Among its family-oriented facilities is Park Players, one of the Maldives’ largest kids clubs, designed to provide a creative, nature-based environment where children can play, learn, and explore. Meanwhile, parents can unwind at Araamu Spa or dine on sustainable, plant-based cuisine at Zero Restaurant.

Villa Park also features the widest selection of beach pool villas in the country, offering spacious and comfortable accommodations suited to multi-generational travellers. Sustainability is integrated across the guest experience, with initiatives such as solar-powered operations and farm-to-table dining underscoring the resort’s commitment to responsible hospitality.

This accolade from Travel + Leisure highlights Villa Park’s continued efforts to deliver high-quality, family-friendly holidays where nature, comfort, and lasting memories converge in one of the world’s most iconic island destinations.

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Angsana Velavaru shines in T+L Luxury Awards 2025 with top pool and GM honours

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Angsana Velavaru, part of the esteemed Banyan Group, has secured prestigious placements in the Travel + Leisure Luxury Awards Asia Pacific 2025, ranking #8 for Best Resort Pool and #3 for Best General Manager in the Maldives. These accolades underscore the resort’s dedication to outstanding service, thoughtfully crafted accommodations, and guest-centric innovation.

Located in the unspoiled South Nilandhe Atoll, Angsana Velavaru features 113 villas—79 of which are equipped with private infinity pools. Among them are the celebrated Beach Villas and the signature InOcean Pool Villas, which extend elegantly over the lagoon’s turquoise expanse. Each villa is designed to offer a harmonious blend of sophistication and comfort, enabling guests to immerse themselves in nature with both privacy and style.

Central to the resort’s social ambiance is the Kuredhi Pool Bar, a lively and inviting venue that offers more than just refreshments. It serves as a communal hub where guests can enjoy curated experiences such as DJ nights, aqua aerobics, and wellness sessions. This programming reflects the resort’s vision of merging serenity with social vibrancy.

Spearheading this success is General Manager Ahmed Zahir, who was recognised as the #3 Best General Manager in the Maldives. Zahir’s inspiring career began three decades ago as a Laundry Supervisor and has since evolved into a historic milestone—becoming the first Maldivian General Manager within the Banyan Group. His leadership is characterised by a deep understanding of local culture, empathy, and hands-on experience across resort operations.

“This recognition is not only an honour—it’s a reflection of how far we’ve come as a team and as an industry,” Zahir shared. “I’m proud to lead with values shaped by the Maldives itself: resilience, hospitality, and heart. At Angsana Velavaru, we aim to deliver something genuine and lasting—for our guests, our people, and our community.”

Under Zahir’s stewardship, Angsana Velavaru has fostered a culture rooted in authenticity, local empowerment, and purposeful guest engagement. The resort remains committed to evolving as a destination that honours tradition while embracing forward-thinking experiences.

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