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John Rogers on delivering exceptional guest experiences at newly opened LUX* North Male Atoll

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It’s been said that good things come to those who wait. The notion might be a fallacy for some, but it certainly is true in this case! After a wait that took longer than expected, LUX* North Male Atoll has finally begun welcoming guests to its shores. And with that, the resort’s oversized penthouse architecture and easygoing South Beach ambience have brought a new level of luxury to the Maldives hotel scene.

At the helm of this ground-breaking opening is seasoned hotelier John Rogers, who has held roles as general manager at several award-winning luxury resorts, including eight years at La Residencia in Mallorca. Before joining the pre-opening team at LUX* North Male Atoll in October 2018 as its general manager, John oversaw all operations of the Carlisle Bay resort in Antigua and Barbuda.

Drawing on more than 30 years of experience in managing award-winning properties around the world, British-born John brings an impressive background in pre-opening, planning as well as luxury resort operations to Mauritius-based LUX* Hotels & Resorts’ second resort in the Maldives. His wealth of knowledge in five-star resort hospitality is set to ensure the continued success of LUX* Hotels & Resorts and its dedicated commitment to ensure fresh, creative and exceptional experiences in different locales around the world, with LUX* North Male Atoll now out with the promise of next level ‘Lighter, Brighter’ and extraordinary stay.

Maldives Insider sits with John as he takes charge of the mould-breaking new resort.

John Rogers (L) holds a signed plaque with the Maldives tourism minister Ali Waheed (C) and LUX* Resorts & Hotels’ Chief Operating Officer Dominik Ruhl (R) at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

Maldives Insider: What interested you to pursue a career in hospitality and tourism?

John Rogers: I have always dreamt of an international career. My father was in the navy, so when I was growing up, we moved every couple of years and I loved meeting new people and exploring new cultures. So, the hotel business was a natural fit for me.

MI: How would you describe your past experiences in the hospitality industry?

JR: I have worked in 17 different countries; from Hong Kong and Bali in Asia to Vancouver in North America, Zanzibar in Africa, and Antigua and Barbuda in the Caribbean. In the beginning it was mainly big cities, but after sometime I preferred resort environments and the tropical climate. I love looking after guests, motivating a team and the incredible buzz of the industry.

Those experiences were very enjoyable. I have always been very passionate about what I do, and I enjoyed working with diverse groups of people and learning from them. Looking back at my life, I can feel that I have had amazing experiences in everywhere I had worked at.

John Rogers speaks at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

MI: Can you tell us your first impressions of the Maldives?

JR: When I was based in Colombo, I came to the Maldives on holiday in 1997. It was over 20 years ago, back when Male didn’t have tall buildings and the airport was very basic. I stayed in a resort in the southern part of the country. I could tell even then that it was a unique country. I absolutely fell in love with the incredible blues, the pure paradisiacal islands, and most importantly the people and their culture and heritage.

After 20 years, I’m back in the Maldives. Progress happens everywhere and the Maldives is no different. The airport is much more developed, and Male is crowded with taller and taller buildings. There are many new hotels opening up. But the people and their hospitality remains the same.

LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe the experience of setting up and opening a brand-new resort in the Maldives? What are the challenges and the opportunities?

JR: Setting up a resort in a secluded is never easy, but LUX* being a well-established operator and my vast experience in opening hotels go a long way in making sure everything is as it should be. The biggest challenge in the Maldives is logistics. It’s not like you can run down to a shop and grab something you need urgently. There’s a lot of planning involved to make sure things get done on time and the right people are recruited trained well before the opening. Apart from that, it’s being good fun.

I think we are in a very good position. In fact, we have been very busy. Right after our opening in February, we had the Chinese New Year, so we had a lot of Chinese guests for the first two weeks. That was a good thing for the hotel and the staff as our team members were busy from day  one and had the chance to fine tune the details. That has continued.

Aerial View of Glow restaurant at LUX* North Male Atoll. PHOTO/ LUX*

Beach Rouge restaurant and bar at LUX* North Male Atoll. PHOTO/ LUX*

MI: What sets LUX* North Male Atoll apart from the others in the same market segment?

JR: We are a smaller hotel, so there’s that boutique feel. We are also luxurious, with bigger rooms and more facilities and services. The architectural design aspects that you see here are very unique, even for the Maldives. Our over-sized penthouse residences come with a private rooftop terrace which sets us apart from the others by offering extra customisable space for our guests.

But the most important aspect of our USPs is our focus on creating unique experiences for our guests. We are incredibly lucky to be part of LUX*, which gives a strong emphasis on delivering unique experiences to the guests. At LUX* North Male Atoll, we offer several signature experiences such as Cinema Paradiso at your rooftop terrace and special snorkelling sessions our house reef which is a rare combination of reef and caves. The combination of long stretches of powder soft white sand beach and a house reef just off the island is unique too; not many resorts have that.

A water villa at LUX* North Male Atoll. PHOTO/ LUX*

The open air deck of a water villa at LUX* North Male Atoll. PHOTO/ LUX*

MI: What’s being done to build upon the successful launch of LUX* North Male Atoll?

JR: We had a very successful opening event, ‘First on the Island, where we invited travel partners, media and influencers from all around the world for a first-hand experience of our resort. The event helped put us on the map and build a strong social media presence for us, thanks to our active sales and marketing as well as PR team.

The next big chapter of LUX North Male Atoll is the completion and introduction of our three-bedroom Beach Retreat and Over Water Retreat. Each of the two residences is more than 970 sqm, including over 380 sqm of open plan indoor living. The opulence and attention to detail of the design are unparalleled, the interiors feature Grecian marble, stones from India and furniture from Bali. With the design and architecture subtly inspired by the free-spirit of the super yacht, you can dock your own private yacht at the Over Water Retreat.

The Over Water Residence at LUX* North Male Atoll. PHOTO/ LUX*

The Beach Residence at LUX* North Male Atoll. PHOTO/ LUX*

MI: What are your thoughts about the changing travel trends and the changes in the Maldives tourism industry?

JR: Every international hotel company wants to have their hotel in the Maldives which is a testament to the allure of this destination and its importance in the global travel and tourism industry. There are many new openings this year and the coming few years as well, so competition is obviously high. I believe competition itself if a great motivating factor in any business and hotel business is no exception. Maldives has over the years redefined luxury travel at a global scale, and the competition we have today has already helped us take it to next level. It’s leading to incredible innovations; astronomical towers, underwater restaurants and rooms, you name it!

A lot of travellers want to try out new hotels and new experiences. I think that’s why LUX* North Male Atoll is a fine example of how competition leads to innovation. We have developed a unique concept with our white-washed, double-storey penthouses which has brought fresh forward-thinking design for the Indian Ocean. Our bespoke experiences and unique offerings are the product of our innovative spirit and our effort to enhance guest experience. The creative culture built amongst our team helps us realise this goal.

Cafe LUX* at LUX* North Male Atoll. PHOTO/ LUX*

The ‘Floating Breakfast’ at experience offered by LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe your experience in the Maldives so far?

JR: It’s been an enjoyable experience. I’m lucky to work with people from different countries and meet with guests from different corners of the world who share amazing stories. The natural beauty of the island and the magical LUX* moments we are creating everyday to help our guests make their dreams come true make it a rewarding experience as well.

Culture

Milaidhoo Maldives invites guests to discover real island living in Kihadhoo

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Milaidhoo Maldives, a boutique luxury resort situated within the UNESCO Biosphere Reserve of Baa Atoll, has unveiled its latest signature offering – the Local Island Tour – a meaningful and intimate cultural experience that provides guests with a genuine insight into everyday life in the Maldives.

Nestled amidst the natural splendour of Baa Atoll, celebrated for its vibrant marine biodiversity and unspoilt local islands, this new experience extends beyond the boundaries of the resort. Guests are invited to journey just 15 minutes by boat to Kihadhoo, a serene and authentic island where tradition, community and simplicity remain firmly embedded in daily life.

Upon arrival, visitors are immersed not only in a new landscape but in a slower, more deliberate way of life. Much like the ethos of Milaidhoo, where barefoot luxury is designed to encourage presence and connection, Kihadhoo exudes its own quiet charm – a lifestyle shaped by nature, calm and community. Along its sandy paths, occasionally crossed by a scooter or two, time appears to slow down. It is a place grounded in authenticity and understated beauty.

The experience is personally guided by Ali “CR” Niushad, a Kihadhoo native and esteemed member of the Milaidhoo team. Acting as both host and storyteller, CR offers guests the rare opportunity to experience the island not as tourists, but as warmly welcomed friends. The visit begins with a traditional greeting from local flower girls dressed in Maldivian attire, setting the tone for an encounter steeped in culture and sincerity.

As the tour unfolds, guests are met with the everyday sights and sounds of the island: children waving in the distance, neighbours exchanging greetings, the rhythmic sweep of a broom, the gentle clatter of cooking utensils, and women gathered in joali seats, softly conversing in the afternoon light. A walk through Kihadhoo reveals vividly painted doors on homes – reminiscent of the colourful doors of Milaidhoo’s own villas – reflecting the island’s quiet charm and creative spirit.

This is not a traditional sightseeing excursion; it is an immersion into the heartbeat of island life. Guests enjoy fresh coconuts at a small, family-run café, visit the local school and community centres, and spend time in CR’s family home, sharing stories and perspectives. Each moment is organic, heartfelt, and grounded in sincere human connection.

In an era where travellers increasingly seek meaningful and mindful experiences, Milaidhoo’s Local Island Tour captures the spirit of slow travel: an invitation to pause, observe, and engage with respect and curiosity.

Experience Highlights:

  • Price: USD 95++ per person (minimum of four guests)
  • Inclusions: Return boat transfers, traditional island welcome, guided walk with CR, refreshments (fresh juice or coconut), visits to village landmarks, and a selection of homemade Maldivian snacks with tea or coffee

While Milaidhoo offers refined barefoot luxury that nurtures a sense of inner calm, Kihadhoo presents the soulful essence of Maldivian island life. Together, they create a compelling contrast – sanctuary and simplicity, elegance and authenticity.

This experience is more than a cultural outing. It is a return to the original purpose of travel: to connect, to learn, and to be changed in quiet, unforgettable ways.

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Cooking

From garden to gourmet: Dusit Thani Maldives celebrates local, responsible cuisine

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Widely recognised as a premier luxury resort in the Maldives, Dusit Thani Maldives is redefining the concept of sustainable dining. Central to the resort’s culinary ethos is a strong commitment to sourcing ingredients locally and responsibly, crafting exceptional, globally inspired dishes that reflect the natural abundance of the Maldivian archipelago.

Located just a short stroll from the resort’s kitchens, the organic Chef’s Garden thrives with fragrant herbs, edible flowers, vegetables, and fruits. Ingredients such as lemongrass, basil, papaya, and chillies are carefully hand-harvested at peak ripeness, ensuring that vibrant flavour and freshness are brought directly to the plate.

All fish featured on the resort’s menus is sustainably sourced from within the Maldives, provided by local fishermen who utilise traditional, low-impact fishing techniques. Wherever possible, produce is also procured from Maldivian farmers—an approach that supports island communities, reduces carbon emissions, and celebrates the rich biodiversity of the atolls.

“Our approach is rooted in a respect for the land and sea,” explains Executive Chef Olivier Portret. “Every dish reflects the story of the Maldives—not just its flavours, but its culture and its people. We want guests to experience something truly meaningful with every bite.”

Guests can enjoy these thoughtfully sourced ingredients across a variety of dining experiences, from fine Thai cuisine at Benjarong, to freshly grilled seafood served al fresco at Sea Grill, or even through interactive cooking classes led by the resort’s culinary team.

Through this garden-to-table philosophy, Dusit Thani Maldives offers more than exceptional cuisine—it fosters a deeper connection to place, purpose, and the planet. This commitment not only sets the resort apart as one of the finest in the Maldives, but also as a destination where sustainability and luxury exist in perfect harmony.

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Action

Ocean, culture, community: sustainable celebrations at Banyan Tree Vabbinfaru & Dhawa Ihuru

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Single-use plastics continue to pose a significant threat to marine ecosystems, with over 11 million metric tonnes entering the oceans each year. Since the Banyan Group began its efforts to eliminate single-use plastics in 2018, Banyan Tree Vabbinfaru and Dhawa Ihuru have led the way within the group—achieving a 75% reduction in plastic use, the highest rate across all properties.

This July, guests are invited to participate in a series of sustainability-focused activities designed to create meaningful impact:

  • 12 July: A community clean-up in Malé City in collaboration with CLEAN Maldives, bringing together locals, guests, and team members to reduce marine waste in urban environments.
  • 19 & 26 July: Marine litter snorkelling clean-ups around the house reef, removing plastic debris while protecting marine life and habitats.
  • 29 July: A recycled arts and crafts workshop at Banyan Tree Vabbinfaru in partnership with Feyran Craft House, transforming collected plastic into handcrafted artworks.

These efforts support the Banyan Group’s ‘Brand for Good’ sustainability targets, which include the complete elimination of guest-facing single-use plastics by 2025 and full elimination across operations by 2030.

Taking place at Dhawa Ihuru—recognised for having one of the best house reefs in the Maldives (Travel + Leisure Luxury Awards 2025)—the Rannamaari Dive Fest invites divers and marine enthusiasts to explore the famed Rannamaari Shipwreck, located just metres from the shoreline.

This immersive day features:

  • Guided dives to the shipwreck
  • Underwater treasure hunts
  • Marine conservation talks
  • Cultural experiences including local arts and crafts, Maldivian cooking classes, and spa rituals

The event pays tribute to the vibrant marine ecosystem that defines Dhawa Ihuru as a premier dive destination.

Observed on 26 July, Maldivian Independence Day commemorates the country’s emergence as a sovereign island nation. In celebration of this historic occasion, both Banyan Tree Vabbinfaru and Dhawa Ihuru have curated three days of experiences rooted in national pride, community, and tradition.

  • 26 July: Guests may participate in a symbolic swim across the channel connecting the two islands, representing unity and freedom. The day continues with a Maldivian Culture Talk exploring traditions, language, and the significance of Independence Day, followed by a traditional Bodu Beru performance and beach bonfire under the stars.
  • 26–28 July: Three days of beachside “Fun Olympic Games” celebrate island spirit through friendly competition and laughter.
  • 25–31 July: Special dive and water sports promotions of up to 30% will be available. Offers include signature experiences such as diving the Rannamaari Shipwreck and snorkelling excursions with nurse sharks and stingrays.

The July programming forms part of the lead-up to Banyan Tree Vabbinfaru’s official 30th anniversary in September 2025. Each initiative reflects the resort’s founding philosophy: Embracing the Environment, Empowering People. Guests are invited to reconnect with nature, engage with Maldivian culture, and experience the true spirit of the Original Maldives.

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