Business
Maldives posts slight decline in tourist arrivals in April
Maldives on Tuesday reported a slight decline in tourist arrivals, as the destination recovers from a wave of domestic political turmoil.
Maldives attracted a wave of bad publicity following the recent declaration of a state of emergency, which ended in March. However, the political turmoil was strictly restricted to the capital city, away from the resorts and local islands where holidaymakers stay in.
Official figures for the month of April released by the tourism ministry show that a total of 119,713 tourists visited the Maldives during the month — a 0.1 percent decrease over the 119,774 tourists in April 2017.
Europe, the largest regional source market, posted an overall growth of 2.2 percent over April 2017, as arrivals increased to 62,871 from 61,542.
The UK, which is the single biggest European source market, made a gain of 15.4 percent, while the French market also recorded an increase of 19.5 percent. However, several major European markets such as Germany (down 18.8 percent), Italy (down 2.5 percent) and Spain (down 17.1 percent) posted declines.
Russian travellers once again showed their appetite for the Maldives, as arrival numbers jumped 19.1 percent in April to reach 6,433 from 5,400 in April 2017. This strong performance last month translated into an impressive growth of 29.6 percent in arrivals from Russia for the first four months of the year.
Meanwhile, arrivals from Asia, the second largest regional source market, decreased 4.6 percent in April.
Arrivals from China declined by 28 percent to reach 15,093 compared to the 20,975 in April 2017. This decline, which came after a 27.5 percent decline in March and another 15.8 percent in January, offset the rare gain in arrival numbers from China and led to a 6.9 percent decline in arrivals for the January-April period from the Maldives’ single biggest source market.
However, major contributors to Maldives tourism from South East Asia continued to post strong gains in April as well, with arrivals from countries such as Malaysia and Thailand increasing by 9.4 percent and 51.4 percent respectively. Arrivals from Singapore, however, declined by 5.5 percent.
Arrivals from South Asia, which has become one of the fastest growing source markets, posted a gain of 5.3 percent in April after two months of negative growth. This is largely due to a 4.2 percent increase in tourists from India, which is the most important market in the region, and another 23.8 percent growth in arrivals from Sri Lanka.
Despite the mixed performance in established markets, relatively new markets continued their upward growth trajectory last month as well, as arrivals from the Americas were up 9.8 percent and Oceania up 54.4 percent.
Arrivals from the US, which last year secured a place amongst the top 10 contributors to the Maldives tourism industry, increased by 2.5 percent to reach 3,266 last month compared to the 3,187 in April 2017, while the number of visitors from Australia also increased by 60.3 percent. However, South Africa, which has been on the recovery, posted a decline of 19.2 percent — the first major decline in almost a year.
Middle East, which has proven to be a volatile market, recorded an 8.7 percent growth in April after major declines for the past two months. This is largely due to increases in arrivals from Saudi Arabia (up 2.5 percent), United Arab Emirates (up 5.4 percent), Kuwait (up 24.4 percent) and Qatar (up 89 percent). Egypt, however, posted a decline of 6.9 percent.
According to the April statistics, total arrivals for the first four months of the year increased by 12.7 percent to reach 539,816 compared to the 478,827 in the same period of last year.
Over the past five years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to 120. That number is set to increase as the government has announced the opening of some 20 new resorts over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 450 guesthouses in operation today.
The government has recently announced new steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Photo: Kurumba Maldives
Maldives on Thursday welcomed the one millionth tourist to visit this year.
The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.
Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.
After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).
Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.
Maldives expects to reach 2 million tourists this year.
Chongqing Airlines on Monday began its inaugural flights to Maldives.
The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.
The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.
“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.
Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.
In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.
China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12.
CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.
Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.
The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.
SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.
Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.
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