Featured
Through transformation, Kurumba Maldives’ young Operations Manager Ali Farooq sets the bar high
Like many young Maldivians, Ali Farooq thought he would end up doing a desk job like an accountant after graduating from high school. But while studying for A-Levels in capital Male, he met a couple of friends working in resorts. What they told him completely changed his life!
Ali realised that he had been preparing himself for the wrong profession; that no other industry in the Maldives had a brighter future than hospitality. And so, after A-Levels, he pursued a course from Hotel School (now Faculty of Hospitality and Tourism Studies of The Maldives National University), and joined Kurumba Maldives in 2001 as a waiter under a six-month internship programme.
Since then, it has been one achievement after the other for this young man in his early 30s. Ali has climbed up the ranks to become the Operations Manager — the second-in-command — at Kurumba Maldives. He plays a key role in leading the constant evolution of the first resort to open in the island nation.
Maldives Insider speaks to Ali about his career, the transformation of Kurumba and the opportunities for locals in the Maldives tourism industry.
Maldives Insider: How would you describe your first few years in the industry?
Ali Farooq: When I joined Kurumba as a full-time waiter after my six-month internship, it was gearing up for a complete reconstruction. Employees were given two options; to stay and help with the project or leave and come back after the relaunch. Those of us who stayed were tasked with support services such as managing the inventory. I was 18 years at the time and in the mood to enjoy life. With no guests in the island, it was more of a picnic than a job. We had so much of a good time that sometimes I wished the project had gone on a little longer.
Kurumba transformed from Kurumba Village to Kurumba Maldives, targeting the high-end clientele. The resort offered the best accommodation options available in the Maldives at the time and introduced butler service in all premium rooms. I was amongst the first four butlers trained by a German expert. It was very complex, but I learned a lot from it. It opened my eyes to the service industry. After the training, I became the first butler in the Universal Group.
MI: What were your experiences as a butler?
AF: From 2004 to 2006 were the golden years of Kurumba, as competition was basically non-existent. It allowed us to charge premium rates and butler service was a major component of it.
I had the chance to serve several high-profile personalities such as US presidents George Bush and Bill Clinton, then UN Secretary General Kofi Annan, then Emir of Qatar Sheikh Hamad bin Khalifa Al Thani, and many others. You don’t even believe it yourself when it happens; a nobody from a small country in the Indian Ocean gets the chance to meet and interact with the most powerful people in the world!
I was earning so much as well — sometimes more than even the General Manager — that I thought I’d never take up another job.
MI: How did your career take a turn towards food and beverage?
AF: After 2005, a lot of new resorts opened up across the Maldives, including private islands in some remote locations. Demand for premium rooms in Kurumba started dropping, and butlers were sometimes left with no work. I realised that it was time for me to move on.
At the time, Kurumba offered me the chance to enter into restaurant operations. I took up the task, and within six months I was promoted to the post of Assistant Restaurant Manager. From there, I went onto become Bar and Restaurant Manager. I was in restaurant operations until I was promoted to the post of Assistant Food and Beverage Manager in 2014. After two years in that position, I was appointed to the post of Food and Beverage Manager.
Now, after being promoted to the post of Operations Manager from the Food and Beverage Manager position, I have an added responsibility to look after the overall operations of the resort. I serve in a supportive role to the General Manager.
MI: How has Kurumba transformed over the past 40 years, especially during your career?
AF: When I first joined, it was very basic. After the relaunch in 2004, it became a completely new product. In 2014, we carried out a major project to establish our signature Thila restaurant and to revamp our main restaurant. We’ve also established a new Japanese restaurant and reviewed the concept of all of our speciality restaurants.
I think Kurumba does maintenance and upgrading better than any other property in the Maldives. Every year, something new comes up, be it a new villa category or a new restaurant. We do it because we understand the importance of implementing new and creative ideas, especially in a competitive market such as ours. This constant evolution has become one of our strengths.
We keep a close eye on the latest happenings and trends in the industry. Based on our findings, we keep on changing the interior of our rooms, and keep our food and beverage options up-to-date. But as the first resort in the Maldives, we’ve several traditional service cultures that we follow. So, whatever change we bring about, we make sure that Kurumba’s uniqueness and its traditional values are kept intact.
MI: With the rapid expansion of the tourism industry, how has Kurumba maintained its position as a leading resort in the Maldives?
AF: I think we’re doing very well. Over the past 40 plus years, we’ve established service standards that are on par or sometimes even exceed those of reputed international hotel chains. Whoever comes in to head the resort has a responsibility to maintain those high standards. We’ve been very fortunate to have that kind of leaders with us.
Our achievements can be seen in the number of awards we’ve won, including several prestigious titles at the World Travel Awards, World Luxury Hotel Awards, World Luxury Restaurant Awards and Maldives Travel Awards. Our reputation on online travel websites such as TripAdvisor are excellent.
MI: There are concerns that the industry does not provide enough opportunities for locals to reach key positions. What do you think?
AF: I’m totally against that claim. There are many opportunities, but we’ve a hard time finding competent locals to fill up those positions. We get 50-100 applications for every job posting, but only a few them come with even the basic mindset necessary for a career in hospitality. Even those that do travel and tourism as a subject for O-Levels and A-Levels want to work only in managerial positions. But this is an altogether different industry. Say for example, a doctor has to start from the bottom before specialising in the field they’re interested in. Likewise, hospitality professionals can only start at the bottom and climb up the ladder. It’s a journey, which will surely pay off.
We try to develop young talent, but high school graduates aren’t ready to work in this industry. Starting from primary school years, students should be given career guidance. What happens now is that students who finish O-Levels and A-Levels aren’t sure which career path they want to follow. This poses several challenges because attitude is key in hospitality. Anyone who has the right attitude can be groomed for whatever job in this industry.
There’s also a problem with the general attitude and lifestyle of our youth. Most of them want to be funky; have long hair, untrimmed beard and unclipped nails. They want to go to Male every night after work, sleep in during the weekend and so on. But like every other service industry, hospitality too has certain minimum standards that can’t be compromised.
MI: What should be done to encourage more and more young people to join the hospitality industry?
AF: A great deal of it involves creating public awareness and changing the mindset of the public in general. You might have to be away from your family for a little while, but you save up 100 percent of your salary and allowances for your family. The resort looks after your accommodation, food and everything. But some of our young people prefer to take a job in Male that pays just MVR3,000-4,000 than going to a resort for a job that pays over MVR10,000 as basic salary.
On the other hand, we’re also seeing some positive changes as well. More and more young people understand the importance of tourism for the Maldives, and are keen to explore a career in hospitality. If the right push can be applied through our education system, we will have a much brighter future where the industry will be dominated by locals.
MI: What are your biggest achievements?
AF: I’m still in my early 30s, and look where I’m today! In the past 15-16 years, I believe I’ve been able to climb a bit higher than I should in my professional career. I’ve achieved every single goal that I set my eyes on.
My involvement in the transformation of Kurumba is also a personal achievement to me. I started my career here. I also started my life here; I met my life partner here and we stayed here for almost two years until she got pregnant and moved to Male. So, it’s special for me in more than one way.
MI: What is the next step in your career?
AF: I’ve always dreamed of becoming a general manager one day. I think I can reach that level, and I’m surely working towards that goal.
Featured
Maldives wellness economy soars with GWI and JOALI BEING collaboration
The Global Wellness Institute (GWI), a leading non-profit research organisation for the global wellness industry, announced a strategic collaboration with JOALI BEING, marking the Maldives as the 11th country to feature on GWI’s Geography of Wellness platform. JOALI BEING, which opened in 2021, is a pioneering wellbeing resort designed around biophillic principles and focused on delivering transformative, holistic wellness experiences.
The Maldives, as an island economy, has emerged as a premier destination for luxury wellness tourism and spas. The country’s wellness economy comprises two major segments: wellness tourism, valued at $1 billion following an impressive annual growth rate of 35.4% from 2022 to 2023, and the spa sector, valued at $448 million, with an exceptional 63.7% growth rate over the same period.
Through this collaboration with JOALI BEING, GWI has made detailed data on the Maldives’ position within the $6.3 trillion global wellness economy accessible to stakeholders interested in investing in the country’s expanding wellness tourism and spa industries. GWI’s chair and CEO, Susie Ellis, emphasised that by sponsoring the Geography of Wellness report, JOALI BEING is playing a pivotal role in shaping the future of wellness tourism in the region. This collaboration aims to help the Maldives capitalise on the rising demand for wellness travel while maintaining competitiveness in the evolving wellness tourism sector.
Özgür Cengiz, global director of wellness development at Gürok Tourism Group, which operates JOALI BEING, expressed pride in the partnership with GWI. Cengiz highlighted the Maldives’ long-standing association with luxury and natural beauty and noted that the collaboration integrates data-driven wellness insights to enhance its global appeal. By aligning offerings with emerging trends such as nature connection, eco-wellness, and transformative travel, the initiative seeks to attract high-value travellers while promoting sustainability and community development.
The Maldives, spanning 1,192 islands across 26 atolls, is celebrated as a quintessential island paradise with jewel-like islands, white sands, turquoise waters, and luxury wellness resorts. Nature-centred wellness experiences, including encounters with vibrant coral reefs teeming with sea turtles, manta rays, and whale sharks, highlight one of the world’s richest marine ecosystems. The Maldivian way of life fosters a deep connection to nature, with a diet rich in tropical fruits, herbs, and fresh seafood contributing to holistic wellbeing. Environmental sustainability remains a key priority, with government-led initiatives aimed at protecting coral reefs, mangroves, and seagrass beds to ensure harmonious coexistence with tourism.
The Maldives’ traditional healing practice, Dhivehi beys, combines indigenous plant-based remedies with global influences to restore balance within the body. Emphasising harmony among the body’s ‘humours’ of hot, cold, and dry, Dhivehi beys uses natural herbs for healing. The government has recognised its cultural significance and is actively integrating this ancient tradition into tourism, allowing visitors to experience it alongside the country’s natural beauty.
The Global Wellness Economy: Maldives report provides critical data for industry stakeholders and is available for free download.
The Global Wellness Institute (GWI) is a nonprofit organisation recognised as a leading global research and educational resource for the wellness industry. It introduces major industry initiatives and hosts regional events to unite leaders in shaping the future of wellness. GWI aims to improve global health by educating institutions, businesses, and individuals on preventing disease, reducing stress, and enhancing overall quality of life, with a mission to empower wellness worldwide.
Celebration
Bandos Maldives kicks off festive season with joy and tradition
Bandos Maldives recently announced the commencement of the Festive Season with a grand evening featuring the traditional Jolly Mix and the ceremonial lighting of the Christmas Tree. This event marks the beginning of a magical holiday celebration on the island.
Guests can enjoy the spirit of the season through a variety of festive activities planned daily. The lineup includes engaging activities for both children and adults, meaningful coral planting experiences, a traditional Maldivian feast, and thrilling land and sea games. These events are designed to create unforgettable memories for all visitors.
The tropical paradise of Bandos Maldives offers a warm and joyous holiday experience, filled with wonder and the true essence of the season.
Conveniently located just 7 kilometres from Malé International Airport, Bandos Maldives is a pristine coral island spanning 18.66 hectares in the heart of North Malé Atoll. For half a century, it has embodied its ethos as ‘the island of hospitality,’ making it a premier travel destination in the Maldives.
Set amidst the crystal-clear turquoise waters of the Indian Ocean, the resort features 220 accommodations, along with three vibrant bars and four restaurants. Guests can relax at the Orchid Spa or stay active at the state-of-the-art Clubhouse sports complex, which includes beach volleyball, tennis, steam baths, a sauna, and a modern fitness suite. For diving enthusiasts, Dive Bandos, one of the Maldives’ longest-established dive centres, offers safe and thrilling underwater adventures.
Action
Dive into conservation: Sun Siyam Iru Fushi introduces snorkelling with a purpose
Sun Siyam Iru Fushi has introduced an exciting new activity for ocean enthusiasts: Conservation Snorkelling. Led by the resort’s resident marine biologist, Mohamed Shah, this immersive experience allows participants to contribute to marine conservation efforts while exploring the vibrant underwater ecosystem of the Maldives. Combining education, exploration, and action, the initiative offers an enriching opportunity for visitors of all ages.
Participants engage in collecting critical data on coral health and fish populations using underwater fish guides, coral health charts, and writing slates, while learning to identify various fish species. They assess reef conditions and contribute to the protection of the local marine environment. The findings are then discussed with Mohamed Shah, providing deeper insights into the marine life of the Iru Fushi lagoon and house reef.
This activity is a key component of Sun Siyam Cares, the resort’s initiative focused on environmental protection and community support. Families, young couples, and other guests can participate in global conservation efforts through the Coral Watch citizen science project. The activity is open to strong swimmers aged eight and above who feel comfortable snorkelling.
“At Sun Siyam Iru Fushi, we strive to protect the stunning natural environment around us,” said Abdullah Atham, Resort Manager. “Through activities like Conservation Snorkelling, we encourage guests to explore and actively contribute to ocean conservation.”
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