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Keeping it simple, Glenn on a mission to ‘surprise’ guests at LUX* South Ari Atoll

For a young boy from a small country town in New Zealand, an opportunity to travel to the United States came with a sense of excitement and a wee bit nervousness. Glenn Daniels took the year-long Rotary scholarship and saw his world open up in more ways than one. In the States, he had the opportunity to meet new people, immerse himself in new cultures, and most importantly serve as a true ambassador of his country.
That scholarship and another diploma he did after returning to New Zealand laid the foundation for Glenn to enter into the tourism and hospitality industry. From a porter at a hotel in New Zealand to be the General Manager at one of the most sought after luxury resorts in Maldives, Glenn’s 28-year long career has been marked by successes as well as challenges.
Maldives Insider sits with Glenn in the fresh setting of the recently upgraded LUX* South Ari Atoll to hear the story of his journey.
The tourism industry is a wonderful thing to be part of, and Maldives is as best as it can ever be.
Maldives Insider: What interested you to pursue a career in hospitality and tourism?
Glenn Daniels: My father was a detective back in New Zealand. During his annual leave, he drove tour buses and took people on holidays. He loved it and I got to hear him talk about it.
When I was 16, I was offered a Rotary scholarship to study in the United States. It was there I met all these different people and travelled to all these different states. I came from a small country town of just 5,000 people, and that opened up my world. I found out that I loved talking to people, meeting new people and being an ambassador for New Zealand.
When I came back from the States, I went back to high school and decided that I wanted to get into tourism. So I did a diploma in tourism. It has since been a great journey!

Glenn speaks at the relaunch party held at LUX* South Ari Atoll in September. PHOTO/ LUX*
MI: What were your earliest experiences in the industry?
I took up my first hotel job when I was 17 years old and moved up from there. My father knew a few people in the industry who could let me have some experience and for me to do some internships. I entered into the field as an outside porter for the THC Milford Sound. I drove a two-tonne truck in which I carried all the bins from the kitchen and took the rubbish to the dump, and cut firewood for the hotel.
From there, I moved up to the room’s division and did pretty much everything except work in the kitchen as a chef. I’m a terrible cook. So I always leave that to the experts.
I worked for 15 years in New Zealand for three different hotels. I worked at a couple of corporate hotels, but I have always found my heart in resort-style properties. So after my last posting in New Zealand, which was at this place called Hanmer Springs, my wife and I decided in 2006 that it was time for me to take the next step. I ended up going to Australia to work as the General Manager at Ayres Rock, which is a very isolated place with temperatures of 40-45 degrees celsius. After two and a half years there, I transferred to the Great Barrier Reef, and worked at the Heron Island.
I left Australia in 2008 and went to Fiji to work as the Resort Manager for the Worldmark Resort Denarau Island. That was a great experience because I was exposed to a whole new culture, which was amazing and very strong, and beautiful people as well. During the three years I spent in Fiji, I enjoyed my life as well as the challenges that came with it.
MI: What tempted you to come to the Maldives?
GD: I knew it was going to be a bit of a challenge and I understood the logistics. I probably did not understand quite as much as I know now, but I had some idea because I did a little research before I got here.
I first worked for Universal Resorts, which was a great company to work for. They were the pioneers of the tourism industry here in the Maldives, and that aspect alone gave me a sense of pride and honour. They provided an environment where you can learn and understand a lot about the industry. I was the General Manager at Universal’s Velassaru Maldives resort from September 2011 to April 2013. I went back to Australia for six months and came back to the Maldives for the relaunch of LUX* South Ari Atoll.
Maldives, for me, is a whole bucket list of different experiences for anyone with a genuine interest in the tourism industry. Being able to run a five-star, lovely resort in the Maldives is really the pinnacle of one’s career. I am so grateful to have the opportunity to do that in my career. I am also a guest here and I am being looked after very well. It has been a great experience so far.
MI: What is your experience as the General Manager for LUX* South Ari Atoll?
GD: Working for a company like LUX* has been very rewarding. They think a little bit of out the box. I love the freshness and the funkiness of the product that I have the opportunity to lead. Even before I joined LUX*, I knew that the training given to staff and the focus on service here at LUX* is second to none.
It has been an incredibly busy 18 months since I got here and probably the most challenging experience I have ever had in my 28-year long career. But that is probably why these have been the most rewarding times of my entire career as well. It was very challenging to try and complete the upgrade in just three months, but we did it. It was truly a team effort. We have an incredible team comprising of local and expats, and we are consistently assisted by the amazing team at our head office in Mauritius.
We now have this lovely new product that we are very excited about. Now we have to get guests to come and see it as well. We are encouraged more than ever to do so because of the incredibly positive feedback we have received from our guests after the upgrade.

A couple rests facing the ocean in an overwater villa in LUX* South Ari Atoll. PHOTO/ ASAD
MI: What is the major change that came with the upgrade?
GD: We have adopted a concept called, “Lighter, brighter.” You will see that everything is much lighter now. To be honest, the hardware has now been brought up to the level where the software already was. The staff here did such fantastic things. We have introduced a new concept along with a lot of new reasons to come here. We have repositioned ourselves amongst the hotels here in the Maldives, with a very strong focus on F&B. We have seven restaurants and five bars manned by a great culinary team that do some amazing things. That is one of the unique selling points; that we have such a great offering.
But most of all, it is the small surprises that truly set us apart. I want to surprise my guests. Guests can go to a resort operated by a big international chain, which deliver on their promises every single time. But as a guest, I do not want to go to a place that delivers exactly what I expect. I want to be surprised. Here at LUX*, we do these silly little things like disco toilets, gift in a bottle, etc.
The reality is that the success of any property here in the Maldives depends on making small differences that add up to an entirely unique, personal experience for the guests. We all have turquoise waters and white sand beaches. So what is gonna differentiate us from our competitors? It really comes back to the staff and the level of service they provide to the guests.
I also say that the success of any company is that we do not take ourselves too seriously. At LUX*, we make sure that we create an environment where members of our team can excel at their jobs, but also be themselves while doing so. I think if we try and put too much structure on the staff, we lose what is special about those individuals. So here at LUX*, we encourage them to showcase their individual touch in the service they provide and have fun while at it.
MI: What are you thoughts about the changing travel trends and the changes in the Maldives’ tourism industry?
GD: There is no doubt that the Maldives, as a destination, has been and will go through a major transformation. As a destination, we are not the cheapest on the map. A lot of new products are coming into play, and a lot of them are doing all these different things like shoving spas and restaurants underwater. The trends are constantly changing, and that is exciting.
We obviously have a lot of challenges, especially with a lot of new beds coming into the market in a very short period. So we need to get more people into the country and more airlines to come in. There has been some positive developments, with new airports being built and the main airport undergoing a major expansion. I think all these developments bode well for the future.
But part of this change should also include us doing things differently from Fiji, Seychelles and all the other island destinations. For that, we need to come together as an industry and see what we all can do collectively to support this destination. When travellers make a choice, they do not first choose a hotel; instead, they first choose a destination and then go on to choose a property in that destination.
As an industry, we should also focus more on expanding and improving the human resources available. More locals need to trained and opportunities provided for them.
This in turn should go hand in hand with a focus on giving back to the local communities that we operate in. Since this country revolves around tourism, we need to make sure that whatever we are doing flows through, and that everyone gets the benefit. Here at LUX*, we support the Maldives Blood Services by organising blood donation camps. We also have a Tree of Wishes on the island, where our guests donate money to the local community.

Glenn speaks at the relaunch party held at LUX* South Ari Atoll in September. PHOTO/ LUX*
MI: What is the one thing that defines your experience in the Maldives?
GD: I love working in the Maldives mostly because of the humbleness of the staff that I work with. You do not get that genuine experience anywhere else in the world. That makes you a better manager because you want to work harder for your staff in order to keep getting that experience. It is a very weird feeling, but I make the most memories when I get to share my daily life with my 600-strong team. I live and breathe with these guys, but I never have the same day twice.
For me, it is those little things that count, and certainly not meeting celebrities from around the world or princes. That is a false world. I love being immersed in what is genuine, and that becomes more and more important as you grow older.
MI: What is the next chapter of your career?
GD: It is very simple for me; as long as I enjoy what I do, I am going to keep doing it. I still love being here and coming to work every morning. So, for as long as I feel this way, I am going to keep doing it for as long as I can do it. Perhaps I might try and find a little bit of balance in life because eventually I will have to slow down a little.
I consider myself incredibly lucky to be where I am today and what I have done, especially here at LUX*. The tourism industry is a wonderful thing to be part of, and Maldives is as best as it can ever be.
Featured
BABOR makes Maldives debut at JW Marriott Kaafu Atoll Island Resort

JW Marriott Kaafu Atoll Island Resort has announced an exclusive partnership with BABOR, the internationally acclaimed German skincare brand, marking a new chapter in luxury wellness in the Maldives. This collaboration introduces BABOR’s high-performance skincare treatments to the Overwater Spa by JW, offering guests a fusion of advanced formulations and tranquil island experiences.
According to Srikanth Devarapalli, General Manager of JW Marriott Kaafu Atoll Island Resort, the partnership reflects the resort’s dedication to mindful living, sustainability, and holistic well-being. “Together, we are redefining wellness with transformative treatments at Spa by JW, that harmonise precision skincare with the serene beauty of the Maldives,” Devarapalli noted.
As a first for the country, the resort will offer BABOR’s signature treatments, including the prestigious SeaCreation line. This anti-aging collection utilises marine-based biotechnology and potent oceanic ingredients to revitalise the skin and restore its radiance.
The exclusive Ocean Bliss treatment, crafted specifically for the Overwater Spa by JW, blends BABOR’s SeaCreation products with soothing elements inspired by the surrounding ocean. This luxurious ritual promises visible skincare results and deep relaxation, set within the spa’s four overwater villas, which house six treatment rooms designed to enhance the sensory connection with the Maldivian seascape.
Located in Kaafu Atoll’s largest lagoon and only 15 minutes by boat from Velana International Airport, the JW Marriott Kaafu Atoll Island Resort offers a harmonious blend of luxury and nature. The resort features 80 private pool villas—including 47 overwater pool villas—that merge traditional island design with contemporary elegance. Guests can explore five distinct dining venues and two bars, each showcasing ingredients sourced from the resort’s own JW Garden.
For BABOR, this partnership marks an important step in its global expansion, solidifying its presence in the luxury wellness market and extending its award-winning skincare offerings to one of the world’s most stunning destinations.
Tim Waller, Co-CEO of BABOR BEAUTY GROUP, highlighted the significance of this collaboration: “In today’s fast-paced world, true luxury lies in moments of tranquility and self-care. Our partnership with JW Marriott Kaafu Atoll Island Resort allows us to craft those moments, offering guests a skincare experience that is as indulgent as it is results-driven.”
With a shared commitment to excellence, JW Marriott Kaafu Atoll Island Resort and BABOR now invite travellers to embark on a wellness journey where cutting-edge skincare and the pristine beauty of the Maldives come together in perfect harmony.
Featured
Explore Maldives with Marriott’s family fun summer offer

With its postcard-perfect scenery and tranquil seclusion, the Maldives has long been a dream destination. Today, it’s also becoming a premier getaway for families, where multigenerational travel and immersive experiences take centre stage. Whether stargazing from a hammock by the shore or diving into coral-fringed lagoons, the islands offer a harmonious blend of peace and adventure—creating meaningful moments for travellers of every age.
This summer is all about togetherness, whether with family, grandparents, or lifelong friends. Marriott Bonvoy’s exclusive private island resorts across the Maldives welcome guests with the new Family Fun Summer offer. Each resort is easily accessible by speedboat or seaplane and includes a complimentary Full Board upgrade, free stays and meals for children under 12, and activities such as snorkelling, paddle-boarding, and kayaking. Curated family adventures add to the appeal, with the offer bookable until June 15, 2025, for travel through December 20, 2025 (minimum four-night stay required).
The Ritz-Carlton Maldives, Fari Islands invites families to reconnect through refined service, striking architecture, and enriching activities. The Ritz Kids program, part of Jean-Michel Cousteau’s Ambassadors of the Environment, engages children in marine conservation and cultural immersion. Complimentary Coral Garden Snorkelling and nature-inspired activities unfold alongside beach fun and tennis sessions. The resort offers spacious beach and overwater villas, with larger groups enjoying The Ritz-Carlton Estate—complete with a private chef, infinity pool, and dedicated Aris Meeha butler.
JW Marriott Kaafu Atoll Island Resort sits in Kaafu Atoll’s largest lagoon, blending Maldivian tradition with stylish luxury. The Family by JW™ Kids’ Club provides a large indoor-outdoor playground with water features, reading spaces, and nap areas. Complimentary water-sports, marine life encounters, and a Maldivian cooking class offer rich experiences. Families may opt for the Ocean Residence, which includes a spa room, gym, and a waterslide into the lagoon.
Sheraton Maldives Full Moon Resort & Spa, located on Furanafushi Island, offers rustic-chic villas and heartfelt island experiences. The ‘Side by Side’ program includes beach picnics, cooking classes, and nature walks, while kids enjoy the Sheraton Adventure Club. The Family Fun Summer offer includes complimentary speedboat transfers, dining credits, spa discounts, and cultural experiences such as coral planting through ‘Adopt a Coral’.
The St. Regis Maldives Vommuli Resort, set on a remote island in Dhaalu Atoll, is designed for luxurious family escapes. Multi-bedroom villas offer privacy and panoramic ocean views. Guests enjoy curated experiences including private yacht trips, snorkeling, and trampoline classes. Children receive personalized welcomes and can explore the Children’s Club or socialize in the teen lounge. The Family Fun Summer package includes Champagne on arrival and a Sunset Dolphin Cruise.
JW Marriott Maldives Resort & Spa on Vagaru Island, Shaviyani Atoll, is ideal for multigenerational families. Beach and overwater villas include private pools and Thakuru butlers. Children explore over 100 weekly activities at the expansive Little Griffins Kids’ Club. Adults unwind at Spa by JW or savor farm-to-table cuisine. The family package features floating breakfasts, beachfront dinners, professional photography, and exclusive dining offers.
W Maldives, located on a heart-shaped island in North Ari Atoll, brings bold energy to the tropics. A recent renovation introduced the Splinterworks Vertex—Maldives’ first sculptural water slide. The redesigned villas, dynamic dining, and the WET Deck with vibrant nightlife offer a balance of fun and relaxation. Guests also enjoy a Sunset Dolphin Cruise and access to the stunning house reef at DOWN UNDER.
The Westin Maldives Miriandhoo Resort in Baa Atoll, the country’s first UNESCO Biosphere Reserve, offers a wellness-focused family retreat. Guests sleep soundly with Westin’s signature Heavenly® Beds and Sleep Well amenities. Kids benefit from the Savvy Sleep program, while the whole family can join yoga classes or recharge with WestinWORKOUT® activities. The summer offer includes painting sessions, dolphin cruises, photo shoots, and beach games.
Le Méridien Maldives Resort & Spa on Thilamaafushi Island, Lhaviyani Atoll, is a stylish, eco-conscious retreat inspired by the French Riviera. Families enjoy creative workshops, conservation projects, and lively events like pool parties, trivia nights, and stargazing. The Family Fun Summer package offers paddleboarding, snorkeling, padel matches, karaoke, and dolphin cruises—all set against serene turquoise waters and a thriving house reef.
Marriott Bonvoy members can earn and redeem points for their stays and experiences at these luxurious family-friendly resorts. Booking a multi-bedroom villa includes an added bonus of 25,000 points—making each family journey even more rewarding.
Featured
Experience Songkran like never before at Machchafushi Island Resort & Spa Maldives

Renowned for its exceptional Thai hospitality and authentic Maldivian experiences, Machchafushi Island Resort & Spa Maldives, The Centara Collection, stands out as a premier destination for all occasions. Surrounded by turquoise blue waters and pristine white beaches, this tropical paradise invites guests to partake in a vibrant celebration of Songkran, the Thai New Year, on April 13th. The festivities include a traditional parade, thrilling activities, and a lavish dinner buffet under the stars, all complemented by signature island adventures.
Located in the heart of the Indian Ocean, the resort features 112 spacious beachfront and overwater villas, each just steps from a lively house reef waiting to be explored. Guests can enjoy a range of culinary experiences across the island, from authentic Thai cuisine at Suan Bua, to Italian dishes at Mare Azzurro, and international favourites at Reef. As an all-inclusive retreat, the resort caters to every type of traveller—whether couples seeking romance or families in search of discovery and fun-filled days.
On April 13th, the Songkran celebrations begin with a colourful parade featuring performers dressed in traditional Thai attire. Guests can then head to Water Sport Beach for an exciting array of traditional Thai games, such as Wing Sam Ka (three-legged race), Chuk Kra Yoa (tug of war), and Yeab Look Pong (bomb balloon), where participants tie balloons around their ankles and try to pop those of their opponents.
As the sun sets and the stars emerge, guests are treated to a sumptuous buffet-style dinner celebrating Songkran. Live cooking stations serve favourites like authentic pad Thai, sticky rice, and flavourful clay pot dishes. Grilled meats and fresh seafood are served alongside Thai-inspired desserts such as Kanom Tuay (steamed coconut custard) and Kluay Tab (grilled banana with honey caramel). With toes in the sand and the soothing sound of waves nearby, it offers the perfect atmosphere to gather with loved ones and savour the festivities.
In addition to the Songkran celebrations, April presents ideal diving conditions for those eager to explore the house reef. With crystal-clear visibility of over 30 metres, divers can encounter a fascinating shipwreck, vibrant coral formations, and marine life including nurse sharks, white tips, black tips, lemon sharks, leopard sharks, and rays. The resort’s dive centre provides all necessary equipment and expert guidance to ensure both an unforgettable and environmentally conscious underwater adventure.
This April 13th, Machchafushi Island Resort & Spa Maldives, The Centara Collection, offers guests an immersive blend of Thai culture and Maldivian charm. With rich cultural moments, thrilling island activities, and unforgettable culinary delights, Songkran at the resort promises a celebration to remember.
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