Wellness
Wellness and Health – New Definition of Luxury and Lifestyle
Maldives.net.mv – Vaibhav Garg, Cluster Director of Talent & Culture – AccorHotels, Maldives represented Maldives and AccorHotels at the Cornell University during a recent International Symposium: Hospitality, Health & Design (October 9 – 11, Ithaca, New York) with over 90 speakers, and 4 high profile keynote panels on hospitality, healthcare, senior living, and design and with over 200 delegates, global industry and academy leaders, executives, top researchers, and fellow participants. Vaibhav shared his research paper on the subject “Wellness & Health – new definition of luxury and lifestyle”
Speaking at the session, Vaibhav emphasized that Wellness is the state of optimal well-being and starts with self care. It’s not simply the absence of illness, but an improved quality of life resulting from enhanced physical, social, mental, emotional, spiritual and environmental health. In the area of health and wellness awareness; it all comes down to a giant contemporary demand for advancements in pro-active health. There are many reasons why the wellness industry is, and will continue to expand. What is killing us today are life style diseases. The major causes of early deaths have shifted from infectious diseases to chronic lifestyle-related conditions. 70% of which are preventable through eating right, exercise, supplementation and effective stress management.
“When it’s about bragging on social media on wellness, health and lifestyle that’s the new luxury statement and that’s what I spoke at Cornell University. There has been a major shift in the way we look at our lives and in “unconventional” way. It’s about personal satisfaction more than just a brag. Today there are many social media and fitness tracking applications that are emerging with a thrust into our lives advocating new gen lifestyle flair. People are following these new trends greatly and widely across age groups and evolved and matured mindsets. My presentation at Cornell University took a look at Gen Z trends as well as global market trends in health + wellness and its implications on the hospitality industry. Wellness at AccorHotels and other industry case studies were also showcased during this event”, briefed Vaibhav.
So when it comes to selfie posts and personal photographs (self posing or check ins) It’s usually a confluence of health, body image, peer affirmation and self-actualization. As millennials craft their social media persona, body image becomes a primary concern. 73% of millennials exercise to enhance their physical appearance. People who posts status updates about their diet and exercise routine or travel diaries appears to be more Narcissistic and they use Facebook and other fitness social networks like H, Pump Up, Instagram and Burn This to share their workout selfies, to broadcast the effort they put into their physical appearance. In my personal view, It’s not simply overexposure but a new way towards an improved quality of life resulting from enhanced physical, social, mental, emotional, spiritual and environmental health.
In his presentation remarks, he emphasized that there is an absolute revolution going on involving the “consumerization of fitness and wellness, the very nature of the future fitness opportunity is changing and in hospitality industry wellness needs to be accessible and integrated with the guest experience in the hotel in the most natural way. “At Accor, we believe that our guests need to have “wellness options” to choose from and our wellness strategy is redefined with 4 pillars of health and well-being.” added Vaibhav.
Vaibhav has been representing Maldives and his respective organizations at Cornell University since 2012 while showcasing his research case studies and new trends in the area of hospitality, hotel operations, human resources and service excellence. “It was an incredible honor to represent Maldives and AccorHotels at Cornell University, New York, this October 2016 where academicians, fellow industry professionals and practitioners from across a broad spectrum of the wellness, health, hospitality and design industry gathered for an immersive learning experience into the cultural factors and trends transforming the hospitality, health & design in marketplace.” concludes Vaibhav Garg.
ELE|NA has been named Leading Wellness and Spa Brand at the South Asian Travel Awards (SATA) 2026, recognising the Maldives-based wellness brand’s contributions to the hospitality and wellness industry across the region.
The recognition comes as wellness continues to become an integral part of luxury hospitality, with ELE|NA working alongside resort partners to develop and operate wellness facilities that combine therapeutic experiences, trained professionals and operational expertise.
Guided by its Wellness Your Way™ philosophy, ELE|NA incorporates wellness into different aspects of the guest experience. Its six Pillars of Vitality – TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight – encompass therapeutic treatments, physical activity, emotional wellbeing, restorative sleep and nutrition. The framework allows individual resorts to develop wellness programmes tailored to their locations and guest preferences.
In addition to providing wellness experiences, ELE|NA works with hospitality partners on concept development, spa operations, therapist training and service delivery. Its operational model combines the individual characteristics of each resort with standardised systems and procedures aimed at maintaining service consistency across its properties.
Sustainability also forms part of the brand’s operations. All ELE|NA properties in the Maldives have received Platinum Sustainable Wellness Accreditation, recognising their approach to responsible spa operations, environmental management and community wellbeing.
The brand also invests in professional development through the ELE|NA Wellness Academy, which provides training programmes for therapists and wellness professionals. The academy combines traditional therapeutic practices, practical training and contemporary wellness knowledge to support professional development and strengthen service standards across the industry.
The recognition at SATA 2026 comes as ELE|NA continues to expand its operations beyond the Maldives, extending its wellness concepts and services into India, Nepal and other emerging hospitality destinations.
With wellness increasingly influencing travellers’ accommodation choices and holiday experiences, ELE|NA continues to focus on integrating wellness services into resort operations while supporting the development of trained professionals and sustainable practices within the hospitality sector.
Hideaway Beach Resort & Spa successfully concluded the second edition of the Maldives Hideaway Resort Run 2026 on Friday September the 18th as part of World Wellness Weekend, bringing together running, wellness and the spectacular natural surroundings of the beautiful all-natural Island of Dhonakulhi.
The event welcomed 68 runners, with esteemed athletes Sunny Schippers leading the 10K race and Clara Abbona leading the 5K race, inspiring participants through three scenic island runs (including a relaxing shake out run) surrounded by the turquoise waters and lush tropical landscape of Hideaway.
Held in line with World Wellness Weekend, the programme extended beyond running to embrace a more holistic approach to wellbeing. Participants enjoyed a series of wellness experiences, including sound healing with Naga Healing, Yoga with in-house instructor Shubham, alongside fitness sessions led by Shaffa – Fitness Expert from TfG, and Ask a PT and Physio sessions with Yoosuf as the Personal Trainer Consultant.
The second edition celebrated movement in all its forms, combining physical activity with recovery, mindfulness, and connection with nature. From the energy of the starting line to restorative wellness experiences, the event brought guests and participants together through a shared appreciation for healthier living.
Following another successful edition, the Maldives Hideaway Resort Run continues to build its identity as a unique resort island running and wellness experience, bringing together sport, community and the beauty of the Maldives at Hideaway Beach Resort & Spa.
The initiative is endorsed by Visit Maldives and delivered in partnership with TFG as race partner, with race consultation, registration, timing, and bib services powered by TFG Races. Maldivian joins as transport partner, Coral Glass as content partner, and Sporting Vacanze as agent partner. This partnership reflects continued collaboration between tourism, aviation, media, sports, and lifestyle stakeholders in supporting wellness tourism in the Maldives.
Participants received a race timing bib powered by TfG Races, a partner goodie bag compiled of little treats by the partners, and the official Flora & Fauna Greenery Run T-shirt. Trophies were awarded to the top three male and female finishers in both the 5K and 10K categories. And the esteemed 1st place winners all received a scaled Maldivian Flight model kit by Maldivian Airways.
“Following the success of the historic inaugural edition in 2025, we are delighted to run the Maldives Hideaway Resort Run in 2026,” said Mohamed Muzaffar Ahmed, Business Development Manager of Lily Hotels. “With the continued endorsement of Visit Maldives and the support of our partners, this event reflects the growing opportunity to position the Maldives as a destination for luxury wellness, sports, and active travel. Our ambition is to develop the Maldives Hideaway Resort Run into one of the country’s and inevitably the world’s leading luxury destination running events, offering participants an experience that is truly unique to the Maldives. I am proud of the fact that we are the first luxury running event focused on the sporting tourism niche which has trophies, timing, and medals making Lily Hotels yet another pioneer in experiences in the tourism sector.”
Maldives Hideaway Resort Run – The 2nd Edition might be over, but its revelry carries on with celebrating the runners on social media. In addition to that the resort is looking to clear the remaining stock of the runner’s kit which consists of a goodie bag, t-shirt, and medal via any resort guest running at least a 5k in the official mhrr2026 route at the resort during this year. More details will be available on their social media.
As an intended annual event after celebrating sunrise in the original run in 2025 and flora and fauna in this year, the resort aims to launch its theme for Maldives Hideaway Resort Run 2027 – Visit Maldives Year Edition in February next year so stay tuned for any teasers about what they have got in store for the next edition of this spectacular destination running event with amazing views to be experienced by being there and experiencing running in a destination like no other.
Villa Resorts is expanding its approach to wellbeing with a new series of experiences at Villa Nautica, led by holistic wellness practitioner Adrianna Lawera. Centred on breath, sound, somatic movement and intentional rest, the programme invites guests to step away from the pace of everyday life and reconnect with a slower, more considered rhythm.
Adrianna is a wellbeing lifestyle coach and integrated holistic practitioner specialising in skeletal restoration, fascia release, vibrational sound healing and breath-based movement. Through her signature approach, Wellness for Busy Minds, she makes rest and mindfulness feel more relevant to modern life, helping people build sustainable wellness habits that can exist alongside demanding routines.
Based in the Maldives, Adrianna draws much of her inspiration from nature and the restorative power of slowing down. She serves as a World Digital Detox Day Ambassador and a Global Wellness Day Official Key Supporter for the Maldives, with a wider mission to encourage more intentional relationships with technology, attention and rest.
At Villa Nautica, her programme brings together shared experiences and personalised therapeutic practices designed to address mental, physical and emotional fatigue. Rather than treating wellness as another activity to schedule into the day, the sessions create space for guests to release physical tension, quiet the mind and become more present in their own lives.
The island itself becomes part of that experience. Open skies, ocean air and the natural pace of life in the Maldives create an environment where slowing down feels instinctive rather than prescribed.
The programme reflects Villa Resorts’ wider approach to wellbeing, with experiences shaped by nature, place and meaningful restoration. By welcoming practitioners such as Adrianna, Villa Resorts continues to explore more thoughtful ways for guests to reconnect with themselves and with the environments around them.
-
Awards1 week agoKandooma Maldives wins Leading Family Resort award at SATA 2026
-
Action1 week agoSun Siyam Iru Veli invites guests to explore Maldives’ underwater world
-
Awards2 days agoCinnamon Maldives resorts celebrate triple win at SATA 2026
-
Lifestyle1 week agoFinolhu Maldives to host artist Yakov Khomich from 6 to 12 November
-
Cooking1 week agoThe St. Regis Maldives to host Chef Alexander Herrmann for November culinary residency
-
News1 week agoSO/ Maldives brings ocean-inspired glamour to festive season 2026
-
Awards1 week agoCoco Palm Dhuni Kolhu celebrates best GM award, eco-friendly resort at SATA 2026
-
Awards5 days agoAtmosphere Core wins Leading Resort/Hotel Brand and Hospitality Development Company titles at SATA 2026