On Earth Day, it’s a good time to think about those cards and more


On Earth Day, it’s a good time to think about those cards and other ways we can combine individual conservation efforts with business initiatives to maximize results.

When hotels first introduced those cards, it was a radical ask. We weren’t sure how our guests might react. We thought some of our guests might object to not having clean sheets and towels every night (even though I have never met anyone who bothers to launder their linens every single day at home).

We thought some guests might think we were using “the environment” to save money and object on those grounds. The more our work evolves in this area the less bashful I become about admitting that there are financial benefits to taking care of our natural resources. That is not only true but it is essential. It is only when we can find environmental solutions that work financially that we can be confident that they will be replicated over and over again, delivering much more substantial benefits to the environment.

The cards in guestrooms are ubiquitous now; they became a standard in hotels, and guests worldwide now not only understand them, but appreciate them. Guests who re-hang their towels have helped us save countless amounts of water, energy and detergent.

Like many companies work on environmental initiatives continues to evolve. The industry and corporations in general have become smarter on the environment. We’ve come to understand that conservation is more than a moral imperative. It also makes good business sense.

These kinds of features make the hotel better for our environment. They also often speed the local permitting process, making the entire development process less expensive: a true win-win.

Okay, your turn: How have your conservation efforts evolved — and how can individuals and the business community work together more often to protect the resources we all need?

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