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Emmen Prepares to Host Emmen Dives



Maldives Promotion House – Maldives is home to a beautiful underwater world and has rapidly gained popularity among diving enthusiasts from all over the world. “Emmen” is a newly formed organization that has taken initiative to promote diving in Maldives.

Emmen recently announced the launch of its first event “EMMEN DIVES” underscoring its commitment to providing a platform to develop talents. In partnership with Intoscuba, an aspiring new PADI dive centre, EMMEN DIVES will start on 24th June 2011 at S. Hithadhoo for the Addu and Fuvahmulah region and will end on 16th July 2011.

The project, EMMEN DIVES, aims at creating opportunities for everyone in diving and related fields.  According to Emmen, they recognize the need to create experts in the related fields and seek to provide the platform for such individuals to build their careers.

The residents of South region are invited to benefit from a free dive and experience the thrill of diving first hand with Intoscuba’s instructors on their open day at the swimming track northeast of Hithadhoo. The opening ceremony will start at 08:00 AM. It will be followed by information sessions, entertainment, food and music.

Open Water and Advance Open Water Diver courses will commence the following day and will continue up to a maximum of three weeks, depending on the number of enrollments. EMMEN DIVES will conclude with an eventful closing ceremony.

The event dives will commence with free Test Dives at the Open Day. The free dives for children between 8 and 10 years of age will be known as Bubble Making. Open Water Diver courses and Advance Open Water Diver courses are planned to start the following day.

The Open Water Diver course, for ages 15 and above, is the stepping stone to deep water diving. This course is offered to children aged 10 to 15 years as the Junior Open Water Diver course. The Advance Open Water Diver courses are offered to those who are seeking to enhance their skills and are already certified. The Junior Advanced Open Water Diver course is available for ages 12 and above.

To maximize the number of applicants, the PADI certified courses are conducted at a price considerably lower than in Malé. As a dedication to the affordability of course rates, they plan on apportioning a percentage of their sponsorship directly to the cost of course fees. The course fees could be lowered by MRF1,000 depending on the sponsors. The starting price for the Open Water Diver and Advance Open Water Diver courses are MRF3,900 and MRF3,300 respectively.

According to Emmen the project EMMEN DIVES will also travel to the north regions of Maldives later this year with the same great benefits.

The organizers of EMMEN DIVES which was endorsed by both “Ministry Of Human Resources, Youth and Sports” and “Ministry Of Tourism Arts And Culture” said that every individual is just as important to build a community.

“Emmen is based on the belief that the needs of each individual are important when it comes to building a better community in the country. Emmen works with the talent of the future and sets them on the journey of embracing lifelong learning and development based on their skills and interest. Emmen will partner with individuals and companies who provide trainings in different fields and take them across the provinces of Maldives. Emmen staff are actively engaged in research for areas of interest across the Maldives in order to be better able to meet the requirements of residents living outside of the Malé region,” Emmen said


Umair Badheeu sets new, national freediving record at AIDA Philippines National Championship



Maldivian freediver Umair Badheeu has achieved a new national record with a dive to a depth of 62 meters in the bi-fin category. His accomplishment was made possible with the support of Kaimoo Resorts and Hotels, a key sponsor and advocate for Umair’s pursuit of excellence in freediving.

Competing among 14 international participants, Umair’s performance not only secured a new national record but also surpassed his previous bi-fin category record of 60 meters by a margin of two meters.

Reflecting on the challenges of transitioning from his training in Egypt to competing in the Philippines, Umair said: “Adapting to reduced buoyancy due to warmer waters and encountering jellyfish were part of the new environment.”

This marks the third national record Umair has achieved. He previously set two national records of 62 and 64 meters in the free immersion category of free diving at the Andrea Zuccari World Cup held in Sharm El Sheikh in Egypt in October. Free immersion freediving is a discipline that requires divers to descend and ascend pulling a rope.

Umair’s switch from training in free immersion in Egypt to the bi-fin category for this tournament demonstrated his adaptability: “It felt like shifting gears, utilising distinct techniques, and returning to a more familiar discipline. This dive marks a confident depth for me, focusing not just on depth but also on refining dive times for a more enjoyable experience,” he remarked.

“Kaimoo’s support has been instrumental, offering me the freedom to train. This support has allowed me to focus on honing my skills and achieving new heights in my freediving,” Umair added.

“Umair’s third record-breaking dive this year is a testament to his exceptional skill and determination. Kaimoo is thrilled to continue supporting Umair’s journey in the world of freediving. His achievements inspire us, and we congratulate him on this impressive feat, looking for-ward to his continued success,” said Mohamed Manih Ahmed, Kaimoo’s Managing Director.

With this record-breaking achievement, Umair now looks forward to a period of rest before gearing up for the upcoming freediving season.

Kaimoo Resorts and Hotels is a leading tourism company in the Maldives that manages five properties across the country. In addition to Embudu Village and Summer Island Maldives, Kaimoo also operates Equator Village in Addu Atoll, and the Mookai Hotel and Mookai Suites in Male’.

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Kuramathi Maldives and Rasdhoo Divers dive into adventure with speciality courses



Kuramathi Maldives, in collaboration with Rasdhoo Divers, is elevating the underwater experience by offering a captivating range of Dive Speciality Courses, tailored for both novices and seasoned divers alike. These courses go beyond the ordinary, immersing participants in topics such as Perfect Buoyancy, Wave, Tides and Currents, Turtle Ecology, Manta Ecology, Marine Ecology, Deep Diver Speciality, and Enriched Air Nitrox Speciality.

Perfect Buoyancy: Master the art of achieving and maintaining perfect buoyancy underwater, ensuring a seamless and enjoyable diving experience.

Wave, Tides, and Currents: Dive enthusiasts can now confidently navigate ocean dynamics, enhancing their skills in diverse underwater conditions.

Turtle Ecology: Gain insights into the captivating world of sea turtles, understanding their behavior, and contributing to their conservation.

Manta Ecology: Delve into the mysterious realm of majestic mantas, exploring their habitat, behavior, and the crucial role they play in marine ecosystems.

Marine Ecology: Discover the delicate balance of marine ecosystems and learn how divers can contribute to their preservation through responsible and sustainable practices.

Deep Diver Speciality: Embark on a thrilling adventure below 18 meters, gaining advanced skills for deep-sea exploration and mastering safe diving techniques and pressure management.

Enriched Air Nitrox Speciality: Unlock the secrets of the deep with Nitrox, ensuring safer and longer dives. Enhance your dive planning, elevate safety, and indulge in extended reef adventures.

These Dive Speciality Courses at Kuramathi Maldives are designed not only to enhance participants’ diving skills but also to instill a sense of environmental awareness and responsibility. As custodians of the pristine underwater environment, Kuramathi Maldives is committed to nurturing a community of conscientious divers dedicated to appreciating and protecting delicate marine ecosystems.

Led by certified dive instructors from Rasdhoo Divers Kuramathi, these courses provide a safe and enjoyable learning experience. Whether you are a beginner eager to explore the underwater wonders or an experienced diver looking to expand your knowledge, Kuramathi Maldives invites you to embark on a journey of discovery beneath the azure waves.

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Visit Maldives collaborates with Surf Session and Kyllian Guerin to promote the Maldives as a leading surf destination



Visit Maldives has collaborated with ‘Surf Session’, a media platform dedicated to surfing. An exciting familiarisation trip and a digital campaign was conducted to promote the Maldives as a leading surf destination in the French market. The digital campaign was conducted on social media and the Surf Session website.

During the first part of the campaign, a young surfer, Kyllian Guerin, accompanied Surf Session on a week-long trip where he surfed and explored the best waves of the Maldives. Ayada Maldives, Adaaran Select Hudhuranfushi, and Cinnamon Dhonveli Maldives hosted this familiarisation trip. Kyllians’ journey was captured and brand content in the form of Instagram stories, posts, articles and banners were disseminated on Kyllian Guerin and Surf Session social media platforms and official website. As for the second part of the campaign, digital and print articles highlighted the surf lifestyle in the Maldives and were published on Surf Session website. Additionally, an exciting video of Kyllian’s journey in the Maldives was posted on YouTube, showcasing the beauty of the surf spots of the destination.

The campaign strengthened Maldives’ presence as a premium surf destination and drove excitement among Surf Session’s readership and surfing community. The campaign increased visibility for French surfers and further strengthened the Maldives brand in the French market. Collaborating with prestigious media like Surf Session and influential personalities like Kyllian Guerin allows MMPRC to capture the attention of potential surfers and travel enthusiasts alike, encouraging them to choose the Maldives as their preferred holiday destination. The entire campaign resulted in over a collective reach of 919,209.00.

The current ranking of France is at #8 with 41,072 arrivals as of 31st October 2023. MMPRC is consistently promoting the Maldives in the French market through various marketing activities. This year, we conducted a campaign with Vogue France and IFTM Top Resa 2023. We also plan to promote the Maldives at ILTM Cannes 2023 later this year. These marketing activities ensure the Maldives remain a top-of-mind destination for travellers from the French market.

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