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Travelzoo Asia Pacific Survey forecasts 17% increase in 2014 Asian travel budget

Published

10 years ago

January 23, 2014

Maldives.net.mv – Travelzoo Asia Pacific, announced that its annual subscriber survey findings showed that the Asian travel appetite in 2014 will get stronger, with a forecasted increase of 17 percent in travel budgets over last year’s. The results also highlighted transformations in the vacation spending patterns of Mainland Chinese travelers, with the majority willing to spend more for upgrading their holiday experiences and high-end accommodations.

The survey is an annual initiative by Travelzoo to map changes in travel attitudes across Asia Pacific, while providing a benchmark for the regional travel industry. It was conducted in collaboration with WIMI, a consumer insights consultancy firm, from November 24 to December 15, 2013. Over 3,400 Travelzoo subscribers from Australia, China, Hong Kong, Japan andTaiwan participated in the study.

The study revealed that Travelzoo Mainland Chinese subscribers will continue to lead the region in travel frequency, taking an average of 6.5 leisure trips and spending an estimated USD 8,200 on average in 2014. This is followed by the Japanese with 5 leisure trips and an average spend of USD 4,800; the Taiwanese with 4.4 leisure trips and an average spend of USD 6,170; and Hong Kong travelers with 4.3 leisure trips and an average spend of USD 6,900. Australians will travel the least, with an average of 3.5 leisure trips in 2014. However, they will fork out the most for their vacations, at an average spend of USD 9,340.

The study also pointed to Asian travelers’ preference for independent travel and high-quality holiday experiences. When respondents were asked what best describes their attitude towards leisure travel, 62 percent of Travelzoo Asia Pacific subscribers prefer to explore at their own pace and 54 percent view rest and relax as key to their holiday experiences. Almost half of the respondents surveyed will focus on improving the quality of their vacation, spending more on hotels, food and entertainment, and less on shopping. The figures for Mainland Chinese travelers were reflected strongly in these trends, with 75 percent wanting to rest and relax during their vacations, 62 percent spending more for upgrading their holiday experiences, and 56 percent preferring to explore at their own pace.

When respondents were asked about their accommodation budgets, the findings revealed that Travelzoo Mainland Chinese subscribers will splurge more than their regional counterparts. They will spend on an average of USD 169 per night, based on double occupancy, compared to the regional average of USD 140. This is in line with their willingness to spend more for a better holiday experience. Mainland Chinese subscribers’ desire for quality was further reflected in their choice of accommodation, ranking beachfront villas or hotels as their top choice, followed by boutique hotels and luxury hotels.

Group tours’ appeal continued to decline among all subscribers, with a regional average of 30 percent wanting such holidays. Instead, over 51 percent prefer all-inclusive holiday packages and purchasing accommodation and transportation only. Mainland Chinese travelers desire to personalize their own travel experiences was especially apparent in these results, with only 14 percent opting for group tours, 54 percent favoring all-inclusive holiday packages, and 58 percent looking to purchase accommodation and transportation only.

“The study confirms that Asia Pacific remains an important growth engine for global tourism,” said Jason Yap, CEO, Travelzoo Asia Pacific. “Asian travelers will lead in driving global tourism in years to come. Through our subscribers and workings with travel suppliers, we see trends ahead of the curve. Some companies are already capitalizing on this by offering higher levels of personalized and quality vacation products. Those that set standards and create higher value will certainly benefit from the golden period of Asia’s tourism development.”

“The study also reflects Travelzoo’s effective role in stimulating incremental travel and demand for higher quality holiday experience, especially in China,” continued Jason. “More Chinese travelers are apparently searching for higher quality holiday experience to rest, relax and seek personal pursuits. They are also most willing to spend more on improving vacation quality.”

Mobile Internet is vitally important for Asian travelers

Over 80 percent of Travelzoo Asia Pacific subscribers will use the mobile Internet during their holidays, with an overwhelming 98 percent of Travelzoo Mainland Chinese subscribers claiming that they will do so, followed by 93 percent Hong Kongsubscribers. Interestingly, 84 percent of Asian travelers say the first thing they would do when they reach a cafe/restaurant or hotel is to check for free Wi-Fi.

“The survey reinforces that travel will be a major focus for many Asians in 2014. Consistent to last year’s findings, it reflects Travelzoo Mainland Chinese subscribers’ prominent role in the leisure travel market. They are frequent traveler, with an increasing emphasis on independent travel and high-quality holiday experience,” said Darryl Andrew, Managing Partner of WIMI. “It is likely that this preference will spur growth in areas that focus on unique and personalized vacation offerings.”

Travelzoo Asia Pacific is an independently owned licensee of Travelzoo Inc., a global Internet media company and the most trusted publisher of travel and entertainment deals. With more than 26 million subscribers in Asia Pacific, North America and Europe, and 25 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo Deal Experts review offers to find the best deals and confirm their true value.

Love

Maldives among top choices for babymoon romance

Published

2 weeks ago

April 15, 2024

Maldives Insider

Maldives has soared into the top 5 most popular babymoon destinations according to a new study by My 1st Years.

Babymoons, pre-baby getaways for expecting parents, have seen a surge in popularity in recent years. The UK alone has witnessed a staggering 128% increase in searches for “best babymoon destinations” in just the past three months.

To understand expectant parents’ travel dreams, My 1st Years analyzed Google search data for hundreds of destinations worldwide. The Maldives secured the coveted fourth place, surpassing Italy, Australia, and Portugal.

This tropical paradise offers the perfect escape for parents-to-be seeking relaxation and rejuvenation before welcoming their new arrival. Imagine soaking up the sun on pristine beaches, swimming in crystal-clear waters, or indulging in pampering spa treatments – pure bliss!

For expectant couples seeking a luxurious and unforgettable babymoon experience, the Maldives offers a truly idyllic setting.

News

Maldives tourism poised for strong growth in 2024, with 2 million visitors expected

Published

4 months ago

December 17, 2023

Maldives Insider

Maldives is setting its sights on welcoming a record-breaking 2.01 million tourists in 2024, a 7.9% increase compared to anticipated arrivals this year. This optimistic forecast, released by the Maldives Association of Travel Agents and Tour Operators (MATATO), paints a vibrant picture of tourism industry thriving next year.

Several key factors are driving this projected surge:

The Resurgent Chinese Market: With borders reopening and travel restrictions easing, Chinese tourists are expected to flock back to the Maldives in droves, injecting significant energy into the sector.
New Tourist Delights: The Maldives is steadily expanding its offerings, with new resorts, attractions, and experiences emerging to cater to a wider range of visitors.
Smoother Skies Ahead: The completion of the Velana International Airport’s new terminal will boost capacity, making it easier for more tourists to reach the paradise islands.
Luxury’s Enduring Allure: The Maldives’ reputation as a premier luxury destination remains undimmed, attracting high-spending travelers seeking unforgettable experiences.
Weddings and Honeymoons in Paradise: The Maldives’ romantic charm is drawing ever-increasing numbers of couples seeking picture-perfect wedding and honeymoon destinations.

Looking geographically, Asia is expected to dominate the tourist influx, accounting for 60% of arrivals. Europe, America, and other regions are also projected to contribute significantly, highlighting the Maldives’ diverse appeal.

MATATO’s forecast is based on a meticulous analysis of data from various sources, including past tourism trends, industry forecasts, consumer sentiment surveys, and even cutting-edge AI technology.

MATATO acknowledges potential risks that could affect the rosy outlook. A global economic downturn, rising travel costs, and political instability are factors to be monitored closely.

With its stunning natural beauty, luxurious offerings, and strategic initiatives, the islands are poised to welcome a record number of visitors, reaffirming its status as a dream destination for discerning travelers.

News

Maldives ranks 4th among world’s most popular “old money” destinations

Published

10 months ago

June 21, 2023

Ibrahim Mahudhee

The Maldives has secured its place among the most sought-after “old money” destinations in the world, ranking an impressive fourth in a recent analysis conducted by SlotTracker.com. With over 12 million Instagram hashtags (12,777,931), the Maldives has emerged as a paradise for those seeking a luxurious and refined getaway.

Renowned for its exclusive resorts, pristine beaches, and private water villas, the Maldives offers an ideal setting for indulging in opulence and tranquillity. The timeless natural beauty of the archipelago, coupled with high-end accommodations and a variety of water-based activities, further adds to its allure, attracting discerning travelers in search of sophistication.

The concept of “old money” or “quiet luxury” has gained significant attention in recent times, with TikTok’s latest trend garnering over 2.5 billion views for the hashtag #oldmoneyaesthetic. This trend embodies a sense of understated elegance, free from overt displays of wealth, and draws inspiration from the refined style of celebrities like Sophia Richie and the hit TV show “Succession.”

Driven by curiosity about this trend, SlotTracker.com conducted a thorough analysis of more than 400 million Instagram hashtags to identify the destinations that epitomize refinement and elegance. From enchanting European cities to exotic havens in the Caribbean, their findings unveiled the most popular “old money” destinations worldwide, captivating travelers with unparalleled experiences of luxury and exclusivity.

The Maldives’ fourth-place ranking showcases the destination’s enduring appeal and its ability to deliver a quintessential “old money” experience. The abundance of Instagram hashtags dedicated to the Maldives indicates its popularity among influencers and travelers seeking to showcase their elegant retreats and experiences in this tropical paradise.

With its breathtaking turquoise waters, pristine white sand beaches, and idyllic private villas perched above the ocean, the Maldives offers an escape from the hustle and bustle of everyday life. The luxurious resorts scattered across the archipelago cater to the most discerning guests, providing personalized services, gourmet dining, and world-class amenities.

Whether it’s indulging in a rejuvenating spa treatment, embarking on a romantic sunset cruise, or exploring the vibrant marine life through snorkeling or diving, the Maldives offers a range of activities that complement the serenity and sophistication of the destination.

As the Maldives continues to attract global attention as a premier “old money” destination, the local tourism industry is poised to benefit from the discerning travelers seeking luxurious experiences. The Maldivian government and tourism authorities can leverage this recognition to further enhance the destination’s offerings, promoting sustainable luxury tourism that preserves the natural beauty and cultural heritage of the islands.

The fourth-place ranking among the world’s most popular “old money” destinations reinforces the Maldives’ position as a leading luxury travel hotspot. Travelers from around the globe are enticed by the Maldives’ timeless charm, and the destination’s commitment to providing an extraordinary blend of tranquillity, sophistication, and exclusivity continues to set it apart in the world of luxury travel.