News
Universal Resorts transforms into VERSA, unveiling NIVA as cornerstone of international growth strategy
Universal Enterprises, parent company of Universal Resorts, which pioneered Maldivian hospitality over 50 years ago, on Monday announced the rebranding of its hotel management arm to VERSA Hospitality and simultaneously launched its new hospitality lifestyle brand, NIVA Hotels & Resorts.
This strategic shift transforms the independent family business from a respected and largely B2B-focused resort owner and operator into a globally recognised, consumer-centric hospitality brand designed for future growth into international markets.
Ahmed Umar Maniku, Managing Director of Universal Enterprises, said: “For over five decades, we’ve operated our iconic Maldives resorts very successfully and worked closely with our tour operating partners, pioneering the very concept of Maldivian resort life. We had a bold vision to share this extraordinary destination with the world, starting with the opening of Kurumba, the first resort in the Maldives, in 1972, and going on to create world-renowned resorts such as Baros, Kuramathi, Huvafen Fushi, Velassaru, Milaidhoo and Labriz. Now, as the global travel landscape evolves, it’s time for the group to step out, building brand recognition with our guests, partners and the wider industry. VERSA isn’t merely a new name; it’s a strategic repositioning to unlock the full potential of our resort portfolio and position the company for our future growth ambitions.”
This announcement coincides with the appointment of Visha Mahir, a second-generation member of the founding family and board director of Universal Enterprises, as Chief Executive Officer of VERSA Hospitality. Visha has held a number of senior leadership positions within Universal Enterprises for the past two decades, most recently as Chief Operating Officer of Universal Resorts.
Visha Mahir, CEO of VERSA, added: “It’s a privilege and genuine honour to step into this role and lead our family business into this new chapter. Our story is woven into the very fabric of this island nation. Yes, we’re recognised as innovators in Maldivian luxury hospitality, but more importantly, we’ve built our reputation on authenticity and a deep connection to our home. Our aim at VERSA is to respect that precious past, ensuring that as we expand, our heritage and heartfelt service remain at the core of everything we do.”
NIVA: the cornerstone of VERSA’s new growth strategy
The creation of NIVA is central to the group’s transformation. As the new lifestyle-led hospitality brand, NIVA is positioned to be the company’s key vehicle for growth and market relevance.
Coined from the words ‘nourish’ and ‘viva’, NIVA reflects a new era of travel where emotional fulfilment takes precedence over status. It speaks to a new generation of travellers seeking genuine, unforced experiences, where the freedom to simply be nourishes life.
NIVA will unite six of Universal’s Indian Ocean properties, including the historic Kurumba in the Maldives and new destinations in the Seychelles, under one philosophy: to bring lightness back to travel. Rather than chasing curated perfection, NIVA will create spaces that allow for unplanned, unforced and unforgettable moments.
“The launch of NIVA is crucial to our evolution. It provides the common thread that links our key properties, ensuring that no matter the location, our guests instantly recognise our core values and feel confident in the consistent level of warm and authentic service they can expect. The creation of NIVA will help us scale our unique philosophy into new markets and the brand will be the engine of our international expansion strategy,” added Mahir.
The VERSA portfolio and vision
VERSA Hospitality is at the helm of the new structure, guiding the group’s direction and ambitions. The name, drawn from the word Universal, symbolises evolution: the ability to reveal new dimensions of destinations and chart a new course with a sense of timeless quality, while remaining firmly rooted in the company’s rich heritage.
The VERSA portfolio will be defined by two distinct yet complementary divisions: NIVA, a lifestyle-led hospitality brand, and a collection of iconic standalone destinations.
NIVA Hotels & Resorts
A new lifestyle-led brand, focused on giving guests cohesive, effortless and authentic experiences, will start with a portfolio of six resorts in the Maldives and Seychelles:
- Niva Kurumba (Maldives)
- Niva Velassaru (Maldives)
- Niva Kuramathi (Maldives)
- Niva Dhigali (Maldives)
- Niva Labriz (Seychelles)
- Niva Aria (Seychelles) – opening in 2026
THE VERSA COLLECTION – Unique and independent properties
This is a collection of distinct and acclaimed standalone destinations that Versa continues to curate, celebrating their individual characters and histories. The collection includes iconic Maldives resorts such as Baros, Milaidhoo, Huvafen Fushi and Kandolhu, and over time will expand to include more properties worldwide.
“When we created the business, it was never just about resorts; it was always about places: what they could become and what they could mean to someone,” said Mahir.
“The name VERSA captures this idea of transformation: islands became destinations, journeys became memories and moments became part of someone’s story. From the Maldives to the wider world, Versa will continue to reveal the true character of every place in our care, sharing it with the generosity that defines our hospitality.”
Culture
Sirru Fen Fushi celebrates Eid with focus on heritage and guest experiences
Eid at Sirru Fen Fushi Private Lagoon Resort unfolded this year as a heartfelt celebration of connection, reflection, and Maldivian heritage, bringing guests together through two days of meaningful experiences designed to honour the spirit of the holiday.
From the first morning of Eid, families gathered over generous breakfast spreads and continued to reconnect throughout the day with celebratory dining offerings that wove together shared traditions and island flavours. As evening arrived, the resort invited guests to slow down under the open sky–stargazing by the shoreline, floating sound- healing sessions by the lagoon, and gentle sunrise and sunset yoga created quiet spaces for gratitude and presence.
The festivities continued across the island with immersive activities for all ages. Guests joined friendly football matches and a junior football camp, explored new skills in hands-on cooking classes, centred mind and body through Muay Thai practice, and took part in light-hearted competitions such as kayaking and archery. Beyond the resort, those eager to discover local life ventured on guided island visits, while evenings resonated with Maldivian folklore storytelling and the rhythm of the traditional Boduberu performance, bringing the cultural heartbeat of Eid to life.
Honouring Maldivian Heritage
A highlight of this year’s celebrations was the Eid cultural showcase at Raha Market on the 20th of March. The space was transformed into a traditional Fange, a handcrafted palm-thatched hut, where guests could explore skills and tools that once formed the backbone of daily life across the Maldives.

Artisans demonstrated Hanu lathe, how it is used in the sharpening of the Kathivalhi chopping blade, and the versatile Furoa axe, offering insight into craftsmanship passed down through generations. Guests observed the intricate Roanu Veshun technique of coir rope braiding and the delicate Fangi Vinun craft of weaving coconut fronds into kajan roofing, a once-essential, fully renewable building material.
The experience continued with traditional hand-milling of grains–wheat, finger millet, and rice, recalling a time before modern conveniences. The hut glowed with the warm flicker of Faanoozu oil lamps, a reminder of the simplicity of island life before the arrival of electricity.
No Maldivian celebration is complete without hedhika, and guests enjoyed freshly prepared favourites such as gulha, bajiya, masroshi, and keemiya, each carrying the flavours of home kitchens and long-held family recipes.
A Night to Remember
Children brought joyful energy to the festivities with a special Eid parade, filling the island with colour and excitement. As the evening closed, guests gathered along the shoreline to watch the Eid moon rise over the ocean–a quiet, luminous moment that captured the essence of the celebration: gratitude, unity and the timeless beauty of island life.
This year’s Eid at Sirru Fen Fushi Private Lagoon Resort was more than an event, it was a shared experience woven from culture, community, and the simple joy of being together. The resort looks forward to welcoming guests again next year to continue this cherished tradition.
For further information and reservations, please visit https://sirrufenfushi.com/ or contact reservations@sirrufenfushi.com.
Culture
Sun Siyam Olhuveli celebrates Eid with beach fiesta and cultural performances
Sun Siyam Olhuveli marked the joyous occasion of Eid Al Fitr on 20th March 2026 with a spirited celebration that brought team members together in a lively showcase of unity, culture, and camaraderie. Set against the backdrop of the resort’s sun-drenched shores, the Eid Beach Fiesta transformed the Water Sports Beach into a lively hub of laughter, friendly competition, and shared moments, reinforcing the strong sense of community that defines the resort.
The celebration featured a series of engaging activities including classic beach games such as the wheelbarrow race, three-legged race, water bucket challenge, and the playful “Kukudu Koo” catch-the-chicken challenge, as highlighted in the event programme. These light-hearted competitions encouraged collaboration across departments, breaking routines and fostering meaningful connections beyond the workplace.

Eid in the Maldives is a time of togetherness and celebration, marked by communal prayers, festive meals, and gatherings with family and friends. Inspired by these traditions, Sun Siyam Olhuveli embraced the spirit of Eid through shared joy, cultural moments, and meaningful connections.

As part of the evening festivities, key team members took to the stage at the Lagoon to perform traditional Boduberu, offering guests an authentic cultural experience and marking the celebration with rhythm, energy, and island spirit.

“At Sun Siyam Olhuveli, our people are at the heart of everything we do. Celebrations like Eid Al Fitr are not only about honoring tradition but also about nurturing the connections that make our workplace feel like a community,” said Ahmed Shazeen, Director of Human Resource at Sun Siyam Olhuveli. “It is these shared experiences that elevate team spirit and create a positive environment where everyone thrives.”

As part of the Lifestyle Collection under the House of Siyam, Sun Siyam Olhuveli continues to champion a culture where meaningful experiences extend beyond guests to include its dedicated team members. The Eid celebration stands as a reflection of this ethos, where culture, connection, and a touch of playful energy come together seamlessly on island time.

To discover more upcoming events and experiences at Sun Siyam Olhuveli, please visit the resort’s website.
Culture
Fushifaru Maldives showcases Maldivian culture through Eid celebrations
Fushifaru Maldives marked Eid al-Fitr with a series of cultural experiences aimed at showcasing Maldivian heritage and community values, as part of its “Moments of Kindness” initiative.
The resort organised activities designed to reconnect guests with traditional island life, placing a focus on cultural authenticity and community engagement. According to the resort, the initiative sought to revive elements of Maldivian traditions and present them in an interactive format for both international visitors and the local community.

A key highlight of the celebrations was a dedicated Maldivian Night, which featured a live demonstration of Malayfaiy, a traditional communal cooking practice. The experience was complemented by shisha offerings and cooking demonstrations, providing guests with insight into historical culinary techniques and social customs in the Maldives.

The evening also included a Maldivian buffet showcasing a range of local dishes, giving guests the opportunity to experience traditional flavours in a curated setting.

Fushifaru Maldives stated that the programme aimed to create meaningful connections through shared cultural experiences, while preserving and promoting local traditions within a resort environment.

The Eid celebrations form part of the resort’s broader efforts to incorporate elements of Maldivian identity into guest experiences, aligning with growing industry emphasis on cultural sustainability and community-oriented tourism.
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