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Keeping it simple, Glenn on a mission to ‘surprise’ guests at LUX* South Ari Atoll

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For a young boy from a small country town in New Zealand, an opportunity to travel to the United States came with a sense of excitement and a wee bit nervousness. Glenn Daniels took the year-long Rotary scholarship and saw his world open up in more ways than one. In the States, he had the opportunity to meet new people, immerse himself in new cultures, and most importantly serve as a true ambassador of his country.

That scholarship and another diploma he did after returning to New Zealand laid the foundation for Glenn to enter into the tourism and hospitality industry. From a porter at a hotel in New Zealand to be the General Manager at one of the most sought after luxury resorts in Maldives, Glenn’s 28-year long career has been marked by successes as well as challenges.

Maldives Insider sits with Glenn in the fresh setting of the recently upgraded LUX* South Ari Atoll to hear the story of his journey.

The tourism industry is a wonderful thing to be part of, and Maldives is as best as it can ever be.

 

Maldives Insider: What interested you to pursue a career in hospitality and tourism?

Glenn Daniels: My father was a detective back in New Zealand. During his annual leave, he drove tour buses and took people on holidays. He loved it and I got to hear him talk about it.

When I was 16, I was offered a Rotary scholarship to study in the United States. It was there I met all these different people and travelled to all these different states. I came from a small country town of just 5,000 people, and that opened up my world. I found out that I loved talking to people, meeting new people and being an ambassador for New Zealand.

When I came back from the States, I went back to high school and decided that I wanted to get into tourism. So I did a diploma in tourism. It has since been a great journey!

Glenn speaks at the relaunch party held at LUX* South Ari Atoll in September. PHOTO/ LUX*

MI: What were your earliest experiences in the industry?

I took up my first hotel job when I was 17 years old and moved up from there. My father knew a few people in the industry who could let me have some experience and for me to do some internships. I entered into the field as an outside porter for the THC Milford Sound. I drove a two-tonne truck in which I carried all the bins from the kitchen and took the rubbish to the dump, and cut firewood for the hotel.

From there, I moved up to the room’s division and did pretty much everything except work in the kitchen as a chef. I’m a terrible cook. So I always leave that to the experts.

I worked for 15 years in New Zealand for three different hotels. I worked at a couple of corporate hotels, but I have always found my heart in resort-style properties. So after my last posting in New Zealand, which was at this place called Hanmer Springs, my wife and I decided in 2006 that it was time for me to take the next step. I ended up going to Australia to work as the General Manager at Ayres Rock, which is a very isolated place with temperatures of 40-45 degrees celsius. After two and a half years there, I transferred to the Great Barrier Reef, and worked at the Heron Island.

I left Australia in 2008 and went to Fiji to work as the Resort Manager for the Worldmark Resort Denarau Island. That was a great experience because I was exposed to a whole new culture, which was amazing and very strong, and beautiful people as well. During the three years I spent in Fiji, I enjoyed my life as well as the challenges that came with it.

 

MI: What tempted you to come to the Maldives?

GD: I knew it was going to be a bit of a challenge and I understood the logistics. I probably did not understand quite as much as I know now, but I had some idea because I did a little research before I got here.

I first worked for Universal Resorts, which was a great company to work for. They were the pioneers of the tourism industry here in the Maldives, and that aspect alone gave me a sense of pride and honour. They provided an environment where you can learn and understand a lot about the industry. I was the General Manager at Universal’s Velassaru Maldives resort from September 2011 to April 2013. I went back to Australia for six months and came back to the Maldives for the relaunch of LUX* South Ari Atoll.

Maldives, for me, is a whole bucket list of different experiences for anyone with a genuine interest in the tourism industry. Being able to run a five-star, lovely resort in the Maldives is really the pinnacle of one’s career. I am so grateful to have the opportunity to do that in my career. I am also a guest here and I am being looked after very well. It has been a great experience so far.

 

MI: What is your experience as the General Manager for LUX* South Ari Atoll?

GD: Working for a company like LUX* has been very rewarding. They think a little bit of out the box. I love the freshness and the funkiness of the product that I have the opportunity to lead. Even before I joined LUX*, I knew that the training given to staff and the focus on service here at LUX* is second to none.

It has been an incredibly busy 18 months since I got here and probably the most challenging experience I have ever had in my 28-year long career. But that is probably why these have been the most rewarding times of my entire career as well. It was very challenging to try and complete the upgrade in just three months, but we did it. It was truly a team effort. We have an incredible team comprising of local and expats, and we are consistently assisted by the amazing team at our head office in Mauritius.

We now have this lovely new product that we are very excited about. Now we have to get guests to come and see it as well. We are encouraged more than ever to do so because of the incredibly positive feedback we have received from our guests after the upgrade.

A couple rests facing the ocean in an overwater villa in LUX* South Ari Atoll. PHOTO/ ASAD

MI: What is the major change that came with the upgrade?

GD: We have adopted a concept called, “Lighter, brighter.” You will see that everything is much lighter now. To be honest, the hardware has now been brought up to the level where the software already was. The staff here did such fantastic things. We have introduced a new concept along with a lot of new reasons to come here. We have repositioned ourselves amongst the hotels here in the Maldives, with a very strong focus on F&B. We have seven restaurants and five bars manned by a great culinary team that do some amazing things. That is one of the unique selling points; that we have such a great offering.

But most of all, it is the small surprises that truly set us apart. I want to surprise my guests. Guests can go to a resort operated by a big international chain, which deliver on their promises every single time. But as a guest, I do not want to go to a place that delivers exactly what I expect. I want to be surprised. Here at LUX*, we do these silly little things like disco toilets, gift in a bottle, etc.

The reality is that the success of any property here in the Maldives depends on making small differences that add up to an entirely unique, personal experience for the guests. We all have turquoise waters and white sand beaches. So what is gonna differentiate us from our competitors? It really comes back to the staff and the level of service they provide to the guests.

I also say that the success of any company is that we do not take ourselves too seriously. At LUX*, we make sure that we create an environment where members of our team can excel at their jobs, but also be themselves while doing so. I think if we try and put too much structure on the staff, we lose what is special about those individuals. So here at LUX*, we encourage them to showcase their individual touch in the service they provide and have fun while at it.

 

MI: What are you thoughts about the changing travel trends and the changes in the Maldives’ tourism industry?

GD: There is no doubt that the Maldives, as a destination, has been and will go through a major transformation. As a destination, we are not the cheapest on the map. A lot of new products are coming into play, and a lot of them are doing all these different things like shoving spas and restaurants underwater. The trends are constantly changing, and that is exciting.

We obviously have a lot of challenges, especially with a lot of new beds coming into the market in a very short period. So we need to get more people into the country and more airlines to come in. There has been some positive developments, with new airports being built and the main airport undergoing a major expansion. I think all these developments bode well for the future.

But part of this change should also include us doing things differently from Fiji, Seychelles and all the other island destinations. For that, we need to come together as an industry and see what we all can do collectively to support this destination. When travellers make a choice, they do not first choose a hotel; instead, they first choose a destination and then go on to choose a property in that destination.

As an industry, we should also focus more on expanding and improving the human resources available. More locals need to trained and opportunities provided for them.

This in turn should go hand in hand with a focus on giving back to the local communities that we operate in. Since this country revolves around tourism, we need to make sure that whatever we are doing flows through, and that everyone gets the benefit. Here at LUX*, we support the Maldives Blood Services by organising blood donation camps. We also have a Tree of Wishes on the island, where our guests donate money to the local community.

Glenn speaks at the relaunch party held at LUX* South Ari Atoll in September. PHOTO/ LUX*

MI: What is the one thing that defines your experience in the Maldives?

GD: I love working in the Maldives mostly because of the humbleness of the staff that I work with. You do not get that genuine experience anywhere else in the world. That makes you a better manager because you want to work harder for your staff in order to keep getting that experience. It is a very weird feeling, but I make the most memories when I get to share my daily life with my 600-strong team. I live and breathe with these guys, but I never have the same day twice.

For me, it is those little things that count, and certainly not meeting celebrities from around the world or princes. That is a false world. I love being immersed in what is genuine, and that becomes more and more important as you grow older.

 

MI: What is the next chapter of your career?

GD: It is very simple for me; as long as I enjoy what I do, I am going to keep doing it. I still love being here and coming to work every morning. So, for as long as I feel this way, I am going to keep doing it for as long as I can do it. Perhaps I might try and find a little bit of balance in life because eventually I will have to slow down a little.

I consider myself incredibly lucky to be where I am today and what I have done, especially here at LUX*. The tourism industry is a wonderful thing to be part of, and Maldives is as best as it can ever be.

Awards

Multiple SATA nominations for Lily Beach Resort & Spa and Hideaway Beach Resort & Spa

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Two renowned Maldivian resorts, Lily Beach Resort & Spa and Hideaway Beach Resort & Spa, have been nominated across multiple categories at the 2025 South Asian Travel Awards (SATA), a prestigious recognition of excellence in hospitality and tourism across the region.

Lily Beach Resort & Spa has secured nominations in the following categories:

  • Leading All-Inclusive Resort
  • Leading Family Resort
  • Leading F&B Resort

These nominations highlight the resort’s sustained commitment to delivering high-quality hospitality, dining, and family-oriented experiences. As a trailblazer in all-inclusive luxury in the Maldives, Lily Beach offers a refined guest experience through its award-winning Platinum Plan, which includes à la carte dining, curated excursions, wellness services, and an extensive selection of premium wines—crafted to suit the needs of today’s discerning traveller.

Guests at Lily Beach can enjoy a variety of dining options across venues such as Tamarind, Lily Maa, Vibes, AQVA, Teppanyaki, and Les Turquoise d’Aqua. The resort’s wine list has been recognised with a Wine Spectator Award. This August, Lily Beach will host Michelin-starred Chef Igles Corelli for an exclusive ‘Flavour’ dining experience.

A preferred destination for families, the resort features a lively Kids’ Club, the Vibes Family Pool, and year-round entertainment suitable for all ages. A range of activities is available, including tennis, water sports, nightly shows, and treatments at the Tamara Spa. Located adjacent to the South Ari Marine Protected Area, the resort also offers extraordinary opportunities to swim with whale sharks and manta rays, as well as explore a vibrant 360° house reef.

The nominations reflect Lily Beach’s enduring focus on culinary distinction, family-friendly amenities, and meaningful island experiences.

Voting for Lily Beach Resort & Spa is open until 15th July 2025.

Hideaway Beach Resort & Spa, located in the remote and unspoilt Haa Alifu Atoll, has also earned nominations in three categories at SATA 2025:

  • Leading Beach Resort
  • Leading Wellness & Spa Hotel/Resort
  • Most Romantic Resort

Well known for its generous villa sizes and natural surroundings, the resort offers a private and tranquil setting ideal for couples, honeymooners, and families seeking relaxation away from busier destinations. Villas are set among dense tropical greenery and some of the Maldives’ most pristine beaches.

Guests can explore a diverse culinary offering across five restaurants, featuring beachfront fine dining and overwater options. With a focus on fresh seafood and international cuisine, each meal is enhanced by the island’s calm atmosphere and attentive service.

Hideaway is also one of the few natural islands in the Maldives with a double house reef, giving guests direct access to rich marine life from the shore. For those who enjoy staying active, the resort’s Recreation Centre includes tennis courts, a golf simulator, padel, pickleball, a putting green, indoor badminton, beach sports, a waterpark, and a gym.

The Hideaway Spa provides treatments based on Balinese and Ayurvedic traditions, delivered in a serene garden setting. Romantic beachfront dinners and private villa experiences further contribute to the resort’s reputation as a leading destination for couples.

With a focus on space, privacy, and personalised service, Hideaway Beach Resort & Spa offers an experience rooted in the natural beauty of the Maldives, catering to both leisure and wellness seekers.

These nominations collectively reflect the commitment of both resorts to delivering exceptional hospitality, distinctive dining, and memorable stays in the Maldives.

Voting for Hideaway Beach Resort & Spa is open until 15th July 2025.

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Villa Park named leading family resort in Maldives by Travel + Leisure

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Villa Park has been recognised as one of the Maldives’ top family resorts at the Travel + Leisure Luxury Awards Asia Pacific 2025, reaffirming its reputation as a premier destination for families seeking meaningful island escapes. Located in the South Ari Atoll, the resort blends barefoot luxury with a range of immersive experiences tailored for guests of all ages.

The resort offers activities that span from encounters with whale sharks and manta rays to moments of relaxation on the island’s powder-soft beaches. Among its family-oriented facilities is Park Players, one of the Maldives’ largest kids clubs, designed to provide a creative, nature-based environment where children can play, learn, and explore. Meanwhile, parents can unwind at Araamu Spa or dine on sustainable, plant-based cuisine at Zero Restaurant.

Villa Park also features the widest selection of beach pool villas in the country, offering spacious and comfortable accommodations suited to multi-generational travellers. Sustainability is integrated across the guest experience, with initiatives such as solar-powered operations and farm-to-table dining underscoring the resort’s commitment to responsible hospitality.

This accolade from Travel + Leisure highlights Villa Park’s continued efforts to deliver high-quality, family-friendly holidays where nature, comfort, and lasting memories converge in one of the world’s most iconic island destinations.

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Angsana Velavaru shines in T+L Luxury Awards 2025 with top pool and GM honours

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Angsana Velavaru, part of the esteemed Banyan Group, has secured prestigious placements in the Travel + Leisure Luxury Awards Asia Pacific 2025, ranking #8 for Best Resort Pool and #3 for Best General Manager in the Maldives. These accolades underscore the resort’s dedication to outstanding service, thoughtfully crafted accommodations, and guest-centric innovation.

Located in the unspoiled South Nilandhe Atoll, Angsana Velavaru features 113 villas—79 of which are equipped with private infinity pools. Among them are the celebrated Beach Villas and the signature InOcean Pool Villas, which extend elegantly over the lagoon’s turquoise expanse. Each villa is designed to offer a harmonious blend of sophistication and comfort, enabling guests to immerse themselves in nature with both privacy and style.

Central to the resort’s social ambiance is the Kuredhi Pool Bar, a lively and inviting venue that offers more than just refreshments. It serves as a communal hub where guests can enjoy curated experiences such as DJ nights, aqua aerobics, and wellness sessions. This programming reflects the resort’s vision of merging serenity with social vibrancy.

Spearheading this success is General Manager Ahmed Zahir, who was recognised as the #3 Best General Manager in the Maldives. Zahir’s inspiring career began three decades ago as a Laundry Supervisor and has since evolved into a historic milestone—becoming the first Maldivian General Manager within the Banyan Group. His leadership is characterised by a deep understanding of local culture, empathy, and hands-on experience across resort operations.

“This recognition is not only an honour—it’s a reflection of how far we’ve come as a team and as an industry,” Zahir shared. “I’m proud to lead with values shaped by the Maldives itself: resilience, hospitality, and heart. At Angsana Velavaru, we aim to deliver something genuine and lasting—for our guests, our people, and our community.”

Under Zahir’s stewardship, Angsana Velavaru has fostered a culture rooted in authenticity, local empowerment, and purposeful guest engagement. The resort remains committed to evolving as a destination that honours tradition while embracing forward-thinking experiences.

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