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Spas a key factor when consumers book hotels

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Maldives Promotion House – The presence of a spa is an important factor for consumers when they are booking a hotel, according to a new international trends report published by Hilton Hotels and Resorts.

Emerging Global Spa Trends, the hotel operator’s new Hilton Blue Paper, indicated that more than half of the participants in a worldwide survey of 6,000 people said wellness facilities were an important factor when choosing a hotel. The report also indicated that the modern spa guest is increasingly savvy and that Chinese travelers find wellness facilities as the most important factor when booking a hotel, followed by travelers from Australia.

“Spa is a key differentiator for us within both the leisure and business travel segments today,” said Dave Horton, global head of Hilton Hotels & Resorts. “This new research emphasizes the importance of spas in the decision to book a hotel stay, particularly in the rapidly expanding Chinese market. Of particular note, we found that 69 percent of travelers said they were at least somewhat likely to visit the spa at their hotel,” Horton added.

As the company worked with its Hilton Hotels & Resorts brand to develop the Hilton Blue Paper, it looked back at data based on the creation and launch of eforea: spa at Hilton, the latest spa concept from Hilton Worldwide. The report indicates that travelers comparison shop and perceive hotels with spas as more upscale, regardless of whether they plan to use the spa or not. Hotels and resorts with spas are also more appealing to the local drive markets for “stay-cations” and weekend getaways that help retain rate and occupancy levels.

Spas becoming increasingly popular for men
Men are increasingly becoming an important part of the spa client mix, and the industry continues to adjust its offerings and marketing efforts accordingly. Especially in urban locations, the report said the male-and-female client mix is closer to 50-50, and in some cases, male spa clients outnumber female clients. The report indicated that men want to know the spa product or service was made specifically for them and that it’s not simply a woman’s product disguised in masculine packaging.

Industry is shifting to more refined treatment menus
Akin to the dining experience, the spa industry is seeing a global shift to more refined treatment menus, the report said. Prior to this, one measure of a great spa was an expansive menu of treatment offerings—bigger was better. In reality, this led to significant operational problems, most notably in the education of therapists and staff as well as in marketing. Today, there are more simplified, refined and targeted treatment menus. For example, the core menu for eforea: spa at Hilton includes 26 services.

Spa industry fragmented
The report also highlighted fragmentation in the spa industry. Historically, branded spas were more localized and regional in scope, often starting as mom-and-pop operations before multiplying in that same geographical area. Today, as people are traveling more frequently and to varying parts of the world, the industry has seen a greater demand for branded ancillary products on a global scale, not just in the spa space, but also in areas such as food and beverage and fitness, the report added.

To view the entire report, click here.

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Seaside Finolhu Baa Atoll Maldives appoints Warren Moore as Executive Chef

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Seaside Finolhu Baa Atoll Maldives has announced the appointment of Warren Moore as the resort’s new Executive Chef. 

Chef Warren Moore hailing from South Africa, brings with him a wealth of experience and expertise,  having earned his Culinary Degree at City and Guilds Culinary Institute. With over 25 years of  distinguished service in the Restaurant and Hospitality Industry, Chef Warren is poised to elevate the  culinary offerings at Seaside Finolhu to new heights. 

In his previous role, Chef Warren served as Executive Chef at Jawakara Maldives, where he showcased  his culinary prowess and leadership skills. Prior to that, he spent seven years honing his craft within  various properties of the esteemed Crown and Champa Resorts Group. His culinary journey has taken  him across continents, including stints in South Africa, Mozambique, London, and the United States. 

As the Executive Chef at Seaside Finolhu, Chef Warren will oversee all culinary operations, ensuring  the highest standards of hygiene and food quality are maintained. His responsibilities include  supervising daily kitchen operations, managing food production, and leading kitchen staff with a focus  on excellence and innovation.

“We are thrilled to welcome Chef Warren Moore to our team at Seaside Finolhu,” said Steven Phillips  General Manager of Seaside Finolhu Baa Atoll Maldives. “His extensive experience and passion for  culinary excellence will undoubtedly enhance the dining experience for our guests and further solidify  our reputation as a gastronomic heaven in the Maldives.” 

With Chef Warren Moore at the helm, Seaside Finolhu looks forward to delivering unforgettable  culinary experiences that celebrate the rich flavours of the Maldives and beyond. 

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W Maldives promotes Ahmed Zahir and Ismail Saeed to key management positions

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W Maldives has announced the well-deserved promotions of two of its dedicated team members, Ahmed Zahir and Ismail Saeed, effective April 15th, 2024.

Ahmed Zahir, known as Coacha, has been promoted from Welcome Manager to Rooms Division Manager. Coacha’s journey at W Maldives began in December 2010 as a Welcome Agent. Over the past 13 years, he has consistently demonstrated a commitment to excellence, holding various roles within the Welcome department.

Known for his dedication to providing exceptional guest experiences and his outstanding interpersonal skills, Coacha is a true asset to the W Maldives team. His experience extends beyond the resort, having served as a task force member at the St. Regis Red Sea and as a pre-opening trainer. He is also actively participating in the Marriott Kurimagu Program, a program designed to cultivate Maldivian leadership in the hospitality industry. With his extensive knowledge of Welcome operations, Coacha is perfectly suited for his new role as Rooms Division Manager.

Ismail Saeed, also known as Saito, has been promoted from Lounge Manager to Welcome Manager. Saito’s W Maldives story began in March 2010 as a Welcome Agent. He then transitioned to airport operations as a Lounge Ambassador in 2013. Throughout his tenure, Saito has displayed a strong commitment to personal growth, consistently developing his skillset. He has participated in a cross-exposure program at The Ritz-Carlton Maldives, Fari Islands, working in Housekeeping, and has also supported the resort’s Style operations in the past three months. This diverse experience across multiple departments makes Saito a perfect fit for his new role as Welcome Manager.

The appointments of Ahmed Zahir and Ismail Saeed underscore W Maldives’ commitment to nurturing talent and promoting from within. Both individuals bring a wealth of experience, dedication, and innovation to their respective roles, promising to further enhance the guest experience and uphold the resort’s reputation for excellence.

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Marriott International doubles down on luxury in the Maldives with focus on sustainability and local talent

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Marriott International is solidifying its position as a leader in Maldivian luxury hospitality, boasting seven resorts across the archipelago’s stunning atolls. In an interview with Hotelier Maldives, Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China) at Marriott International, shed light on the company’s strategy for the region.

“In Marriott International’s luxury segment, we proudly feature seven classic and distinctive luxury brand,” said Montal. “Currently, in the Maldives, we have four luxury brands present: The Ritz-Carlton, The St. Regis, JW Marriott, and W Hotels. Each brand possesses its own unique identity.”

The St. Regis Maldives Vommuli Resort

Marriott International’s Maldivian portfolio leans towards high-end experiences, with distinct identities for each brand. From the heritage-rich St. Regis to the trendy W Maldives, meticulous staff selection ensures each guest encounters the brand’s unique ethos, as Montal explains: “Maintaining each brand’s identity begins with our recruitment process, where we carefully select team members who fit the brand’s culture. W Hotels favours a casual approach, while classic luxury brands demands a more formal demeanour to deliver an exceptional experience.”

Beyond luxury, Marriott International prioritizes giving back. The Marriott International Maldives Apprenticeship Program (MIMAP) recently graduated over 40 students, highlighting the company’s dedication to cultivating local talent. This initiative, a collaboration with the Maldivian government, equips apprentices with both theoretical knowledge and practical experience.

“For Marriott International, community impact is paramount,” said Montal. “Our comprehensive programme aims to benefit the communities where we operate. Take, for instance, the Marriott International Maldives Apprenticeship Program (MIMAP), which recently saw over 40 students graduate. This historic partnership with the Maldivian government showcases our dedication to fostering local talent.”

The first graduating class of the Marriott International Maldives Apprenticeship Program (MIMAP)

The Maldives’ tourism industry has seen a swift recovery due to its natural social distancing advantage – one island, one resort. This aligns perfectly with current luxury travel trends, where privacy and pristine environments are paramount. Moreover, the country’s longstanding commitment to sustainability, including the elimination of single-use plastics, resonates with today’s eco-conscious travelers.

Marriott International echoes this focus on environmental responsibility. With a dedicated Director of Sustainability and property-level champions, the company has set ambitious goals for water and food waste reduction in its Maldivian resorts. Additionally, guest programs like “Good Travel with Marriott Bonvoy” connect travelers with local communities and conservation efforts.

Coral restoration at Sheraton Maldives Full Moon Resort & Spa

“The Maldives led the way in post-pandemic tourism reopening, setting standards adopted by many countries, which facilitated its rapid recovery,” observed Montal. “Luxury travellers now seek privacy, space, and nature, preferences that align with the Maldives’ one-island-one-resort policy. The country’s longstanding commitment to sustainability, including eliminating single-use plastics, resonates more than ever.”

Looking ahead, Marriott International’s Asia Pacific strategy prioritizes retaining its luxury leadership position. Talent acquisition and development are a cornerstone of this plan, especially in the Maldives with its upcoming resort expansions. MIMAP’s second iteration, launched in partnership with local institutions, further strengthens this commitment.

By fostering a skilled local workforce, Marriott International can ensure its continued success in the Maldives while contributing to the nation’s sustainable growth and community well-being.

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