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Tourism promotion activities yield positive results for Maldives
Dubai, UAE – One of the main concerns of some of the tourism sector entrepreneurs is that the Maldives is not promoted adequately. According to them, it can be done more vigorously. Similar comments were heard from some exhibitors who participated at the Arabian Travel Market (ATM), the Middle East’s largest tourism fair now underway in Dubai.
On the other hand, the state-run marketing company Maldives Marketing and Public Relations Corporation (MMPRC), which promotes Maldives as a tourism destination, also has concerns. The agency do not have that kind of budget. This has always been a complaint by MMPRC.
Despite additional challenges, MMPRC’s efforts have yielded very good results, said Thoyyib Mohamed, managing director of the company. At a press conference titled, Maldives Media Meet, held on Tuesday as part of the ATM fair, Thoyyib highlighted this to foreign journalists with statistics and numbers.
“The foundation of this success lies in the changes in marketing approaches made during the pandemic. With these changes, we are now able to move gears rapidly to different markets,” said Thoyyib.
The Maldives is one of the first countries to reopen its borders during the Covid-19 pandemic. The border was closed in March 2020 and reopened in July 2020. Thoyyib said the opening of the border in such a short span of time also led to positive results.
“At the end of last year, we were able to overcome the pandemic completely. Last year, we were able to attract tourist numbers that were only 2% lower than the record arrivals in pre-pandemic 2019,” Thoyyib said.
While the Maldives borders have been opened, the borders of other countries (especially major local tourism markets such as China) remained closed. MMPRC’s search for other markets was overshadowed by the start of the Russia-Ukraine war last year.
“Everyone knows that 2022 was not going to be an easy year to find new markets. The crisis (Russia-Ukraine war) in Eastern Europe had a huge impact on the number of tourists coming from countries in those regions,” Thoyyib said.
“We are grateful for what we have achieved despite these challenges. We have been the World’s Leading Destination for three consecutive years since 2020. We won the World’s Leading Tourism Board award last year.”
Pandemic taught new tricks
Thoyyib said that with the pandemic, MMPRC had learnt that they cannot stay in the comfort zone too long. With the lessons learnt from Covid and the changes that have been brought about by it, MMPRC can now work more closely with the tourists, he said. This has resulted in social media campaigns that have been customised separately for each market. If needed, they change their campaigns in a single day the way they want to.
“With major markets like China shutting down and eastern European markets facing challenges, we were able to shift our focus to completely new markets. The newer markets that are now part of our tourist arrivals will testify to our success,” Thoyyib said.
“In the last three years, altogether new markets have seen tremendous improvements in comparison to our traditional ones. It is heartening to note that one of these markets is in the Middle East.”
Thoyyib said:
- Far-flung markets such as Brazil have seen significant gains
- Small markets in Eastern Europe have expanded over the past three years
- During this period, changes were also made in the way the country is marketed; from virtual activities on various platforms to physical events that are currently being attended by visiting places
“When we started participating in physical events, the costs went up. However, these platforms have made great progress,” Thoyyib said.
“It is because of the strength of our marketing that we have reached this milestone in tourism today. Last year alone, we had more than 178 different marketing activities around the world. More than 5.2 billion people were reached through these activities. The reach generated by our PR agencies across the world is more than 1.2 billion.”
2023: A promising year
After describing the work done last year, Thoyyib shared the results of the first quarter of this year. The results show, he said, “it’s been a promising year.”
“There has been an increase of 21% in tourist arrivals in the first quarter of this year ascompared to the same period last year. During the same period, tax revenue from tourism increased by 28%. As a small island nation with few sources of income, it is important to serve the masses and invest in the future,” Thoyyib said.
“With these positive numbers, the rapid growth in the economy has also been sustained. So the trajectory shows that this year’s results are going to be good.”
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St. Regis Maldives Vommuli Resort sets stage for 2026 with influential Tastemaker residencies
The St. Regis Maldives Vommuli Resort has announced the return of its esteemed Tastemaker Series for 2026, reaffirming its commitment to bringing influential global talent to one of the Maldives’ most distinctive private island destinations. The programme continues to define the resort as a place where creativity, excellence and cultural expression converge, offering guests rare opportunities to engage with leading voices in the culinary arts, fine wine, mixology, wellness and sport.
The season opens in January with renowned chef Gianluca Renzi, who will host wine-led dining experiences, an intimate hands-on gnocchi masterclass and a signature dinner overlooking the ocean. His appearance sets the tone for the year ahead, combining classical Italian culinary heritage with contemporary craftsmanship and a spirit of conviviality that reflects the resort’s refined yet relaxed atmosphere.
In February, attention turns to innovation in both mixology and winemaking. Felice Capasso, World Class Global Bartender of the Year 2025, will bring his expressive approach to The Whale Bar through a bar takeover and an interactive masterclass exploring the narratives behind spirits, flavour and creativity. Shortly after, Romaric Chavy of Domaine Chavy-Chouet will bring Burgundy’s winemaking tradition to the Maldives, leading a wine tasting and a hosted dinner that offer an authentic encounter with one of the world’s most celebrated wine regions.

The programme also embraces wellness, with Akiko Igarashi returning as Visiting Practitioner from 9 to 23 February. With extensive experience in Reiki, sound healing and holistic practices, she will guide guests through restorative therapies including Tibetan Singing Bowl healing sessions, Reiki treatments and bespoke couples’ experiences, each designed to promote inner balance, emotional clarity and transformative wellbeing.
In March, the series turns to elite sport as former World No. 1 and multiple Grand Slam champion Angelique Kerber joins the lineup. Through private coaching sessions, a dedicated children’s clinic, on-court interactions and an informal meet-and-greet, Kerber will share professional insight while maintaining an approachable presence that resonates with both experienced players and recreational enthusiasts.
The season continues in April with Michelin-starred British chef Glynn Purnell, who will present a showcase dinner, an intimate cooking class and a finale experience at The Whale Bar. Known for his modern British culinary identity, technical precision and engaging personality, Purnell’s residency brings a fitting conclusion to a season shaped by talent, storytelling and meaningful engagement.
In May, the Tastemaker Series will welcome one of tennis’s most respected figures, Feliciano López. Celebrated for his longevity, signature serve-and-volley style and lasting success across more than two decades on the ATP Tour, López is a former World No. 12 and a Grand Slam doubles champion with a prominent role in Spain’s Davis Cup victories. At the resort, he will lead curated sessions on advanced technique, movement, match awareness and the nuances of elite-level tennis, delivered in a relaxed island setting.
Reflecting on the return of the Tastemaker Series, General Manager Vincent Pauchon said: “The Tastemaker Series is more than a programme; it is a celebration of passion, artistry and human connection. Each year, we strive to curate experiences that feel personal and enriching, giving our guests the opportunity to engage not only with exceptional talent, but with new perspectives and inspiration. This year’s lineup captures the essence of The St. Regis Maldives Vommuli Resort—elevated, thoughtful and deeply memorable.”
With its 2026 edition, the Tastemaker Series continues to evolve as a defining hallmark of The St. Regis Maldives experience, inviting guests into a world where excellence is shared, discovery is encouraged and every encounter is designed to resonate long after the moment has passed.
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Milaidhoo Maldives introduces high-end wellness residency led by Dr Lim Xiang Jun
Milaidhoo, an intimate island retreat located within the UNESCO Biosphere Reserve of Baa Atoll, has announced a once-in-a-season wellness residency with internationally renowned integrative medicine specialist Dr Lim Xiang Jun, taking place from 22 to 28 February 2026.
For the first time, guests will have the opportunity to experience Dr Lim’s integrative approach to wellbeing in a private island setting. The founder of a leading modern Acupuncture and Traditional Chinese Medicine (TCM) practice in Singapore, Dr Lim brings more than 20 years of experience and a rare mastery of both Eastern and Western healing traditions, including acupuncture, TCM, energy medicine, yoga, Ayurveda, meditation and metaphysics Bazi astrology.
During her residency, Dr Lim will offer bespoke one-on-one consultations and signature therapies aimed at restoring vitality, balancing energy and supporting transformation of mind, body and spirit. Guests will have access to her globally recognised treatments, including facial acupuncture, gua sha, reflexology and Chi Nei Tsang, as well as immersive sessions in meditation, qigong, yoga, sound healing and energy therapy. The residency’s distinctiveness lies in its integration of ancient wisdom, modern clinical practice and metaphysical insight, creating a personalised journey for every guest.
“Milaidhoo is an ideal sanctuary for guests seeking to reset, recharge and reconnect with themselves,” said Paul van Frank, General Manager of Milaidhoo. “By pairing the island’s serene, barefoot elegance with Dr Lim’s transformative expertise, this residency delivers an experience that is intimate, exceptional and truly unique.”
Dr Lim Xiang Jun added: “I am honoured to bring my holistic practices to Milaidhoo Maldives for the first time. The island’s natural tranquillity and energy provide an ideal environment for guests to embark on a personalised wellbeing journey. I look forward to guiding each guest through integrative traditional therapies, meditation and energy healing to help them reconnect with their vitality.”
With a limited number of consultations and treatments available, the residency is designed for guests seeking a holistic reset and a deeply personalised wellness experience within Milaidhoo’s peaceful island surroundings.
Guests wishing to secure their stay for this exclusive residency may visit the resort’s Special Offers page to reserve their wellness journey.
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Year of the Horse celebrated with island-inspired festivities at InterContinental Maldives Maamunagau Resort
InterContinental Maldives Maamunagau Resort is inviting guests and visitors to welcome the Lunar New Year with a curated programme of celebrations from 16 to 19 February 2026, marking the Year of the Horse through cultural performances, signature dining experiences, wellness rituals and family-focused festivities.
Set against the natural beauty of Raa Atoll, the resort’s Lunar New Year programme blends cultural tradition with contemporary island living, offering moments of togetherness, creativity and indulgence across the four-day celebration.
Festivities begin on 16 February with a Lunar New Year Cocktail at Café Umi Beach, followed by the resort’s signature Lunar New Year Gala Beach Dinner. This elegant evening will include festive dishes, fresh seafood and live performances such as a Lion Dance and Fire Show under the Maldivian night sky.
Culinary experiences form the core of the programme, with themed dinners and tastings crafted to reflect the spirit of the season. Highlights include wine-led dining journeys, a reunion dinner, a seafood-focused evening at Fish Market and an Asian BBQ pop-up buffet, offering guests meaningful opportunities to come together and celebrate through food.
Wellness will also feature prominently, with restorative experiences encouraging balance and renewal. Guests may enjoy signature spa rituals inspired by local traditions, immersive sound healing sessions and energising fitness activities. A visiting integrative somatic practitioner will be present throughout the festive period to support mind-body wellbeing.
Daily entertainment and cultural performances will enrich the celebrations, including ribbon and fan dances, umbrella performances, fire shows and a full day dedicated to Olympic-style island games suitable for all ages. Younger guests will have access to creative workshops, festive crafts and outdoor activities, while art enthusiasts may join resin art sessions led by the resort’s resident artist.
In addition, the resort will offer relaxed seasonal experiences available throughout the festival period, such as a Lunar New Year signature cocktail and shisha offerings at select venues, allowing guests to enjoy the celebrations at a leisurely pace.
With its combination of cultural expression, refined dining, wellness and island-inspired entertainment, InterContinental Maldives Maamunagau Resort’s Lunar New Year celebrations promise a meaningful and memorable beginning to the Year of the Horse.
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