Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) along with 14 industry partners connected with top travel trade buyers to showcase the Maldives and unique experiences at ILTM Cannes 2022.
The event was held at Palais des Festivals et des Congrès, Cannes, France from 05th – 08th December 2022.
ILTM Cannes is one of the top luxury travel trade fairs held in the world. It provides a platform for travel trade partners from France and other markets, to hold meetings with the most exclusive and sought-after travel designers and the world’s finest hospitality brands and destinations. The four-day event include educational sessions, networking, entertainment, and invaluable exposure.
Maldives is renowned for being an ultra-luxurious destination offering deluxe products, services and experiences. MMPRC’s marketing strategies are focused on promoting high-end experiences and other segments through our activities on global platforms. Participation in ILTM Cannes 2022 is aligned with this effort, in order to provide the latest information about the indulgent experiences available in the Sunny Side of Life to audiences from France and other major markets.
The Maldives’ stand at ILTM reflected the aspects of high-end tourism. During this event, officials conducted pre-scheduled B2B meetings with travel trade partners, provide destination information and promotional materials to visitors, and conduct trade surveys to get more information about the market.
MMPRC’s focus was on connecting and networking with trade buyers from France; strengthening existing relations; providing them with latest updates of the destination and our unique geographical aspects; and experiences offered to tourists seeking luxurious vacations.
The event also provided the opportunity to strengthen Maldives’ brand to sustain top-of-the-mind position in this market and increase arrivals from this segment. ILTM was also a great platform for industry partners to attain partnerships, discuss business deals, and market their individual properties and experiences.
France is the 7th top source market to the Maldives with 40,048 tourist arrivals recorded from January to November 9th 2022. As the company responsible for marketing the destination across the globe, MMPRC has held over 150 activities in 24 markets by the beginning of the fourth quarter this year including; participation in fairs and exhibitions; marketing campaigns with the travel trade; media interviews and coverage; online events; and familiarisation trips. The culmination of these activities come in the form of ever-growing arrival figures, now closing in on achieving 1.6 million visitors target for this year in December.
The greatest testament to the success of MMPRC’s activities came this year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2022 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the third consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe. This year, MMPRC also secured the title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history.
Villa Resorts hosts over 200 travel agents from India to showcase its transformation
Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go
The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee
JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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