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Uncap, believe, fly: Grab a Coke, get ready for FIFA World Cup Qatar 2022 season

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Coca-Cola is kicking off yet another exciting football season in Maldives to celebrate the upcoming FIFA World Cup Qatar 2022, offering football lovers in the Maldives to win a wide array of exciting prizes!

On September 1, 2022, Coca-Cola gathered football fans, stakeholders and media at Hotel Jen in Male’ to kick-off its celebrations for the FIFA World Cup Qatar 2022 season. In attendance were key officials from the Maldives sports community, including Hon. Ahmed Mahloof, the Minister of Youth, Sports and Community Empowerment; and Mr. Bassam Adeel Jaleel, President of the Football Association of Maldives.

The invitees were treated to the electrifying rhythm of Habeys Boduberu’s unique performance and The Coca-Cola Company’s long-standing association with the world’s biggest sporting events like the FIFA World Cup. Representatives of Coca-Cola and its bottling partner, Male Aerated Water Company Pvt. Ltd., shared detailed plans for the football season which features exciting giveaways, competitions and so much more!

Starting today, Coca-Cola is inviting fans in Maldives to stand the chance to win a once-in-a-lifetime opportunity to experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup Qatar 2022. With this year’s theme of ‘Believing is Magic’, the Uncap. Believe. Fly. Promotion gives the opportunity for consumers in Maldives to believe that their team will win and stand a chance to go watch a FIFA World Cup Qatar 2022 match live!

From September 1, 2022 to October 31, 2022, any purchase of 500ml, 1.25L and 2L of Coca-Cola, Coca-Cola Zero or Sprite with a Yellow Cap will carry a six-digit code under the cap. Consumers can enter the giveaway by sending the code to 2626, with chances of winning increasing every time they send a code! The packaging label will be different to regular packaging as it will carry a unique label to represent the Coca-Cola and FIFA association.

During the promotion, eight couples will win a trip to experience a FIFA World Cup Qatar 2022 match live. Consumers will also have a chance to win a Gaming Console or the Official Al Rihla Pro Match Ball weekly. Some can also win Coca-Cola cases to enjoy at their ‘At Home Stadium’ with family and friends. The Uncap. Believe. Fly. Promo Live Draw, which will select the lucky daily and weekly winners, will be telecast on Television Maldives (TVM) every Saturday from 19:45 to 19:55hrs, from September 10, 2022 onwards, for 8 weeks. Tune into TVM every weekend and follow the @cocacolamaldives Facebook and Instagram pages for more information.

Pankaj Sinha, Managing Director for Coca-Cola in the Maldives, said, “Coca-Cola and football go hand in hand. We are proud to kick-off the exciting FIFA World Cup Qatar 2022 season in Maldives. Maldivians are extremely passionate about football and can now win exciting prizes as Coca-Cola shares in their passion as well. The giveaways, competitions and activations we have lined up for the next three months highlight Coca-Cola’s commitment to making football truly global as we realise the dreams of football fans and bring the joy and excitement of the FIFA World Cup™ to their doorsteps.”

As the tournament kicks off in Qatar in November, Coca-Cola will continue to give Maldivian football fans the experience of the FIFA World Cup through match screening, exciting consumer activations, and much more! An exclusive Coca-Cola Fan Zone website will also go live soon, enabling fans in the Maldives and around the world to show their love for their favourite team through score predictions and exciting promises to keep. Maldives is known for its passion for football, and at each step of the FIFA World Cup Qatar 2022 season, Coca-Cola will offer football enthusiasts in Maldives the chance to win amazing gifts.

Grab a Coke, gather with friends and family, watch the FIFA World Cup Qatar 2022 matches live, and stand the chance of winning many fabulous prizes! Stay tuned to the official Coca-Cola Maldives Facebook and Instagram pages for the latest FIFA World Cup updates and promotions.

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association beginning in 1974 and an official sponsorship of FIFA World Cup since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.

Since 2006, Coca-Cola has exclusively activated the FIFA World Cup Trophy Tour by Coca-Cola – offering millions of people the opportunity to experience the exquisite Trophy and help ramp up anticipation ahead of the tournament. In 2018, the FIFA World Cup Trophy Tour had visited Maldives, giving Maldivians the privilege to get this unique experience to get up and close with the FIFA trophy. For this season, FIFA World Cup winners Iker Casillas and Kaká sent the original FIFA World Cup™ Trophy on a global journey that includes all 32 qualifying countries for the first time. Original FIFA World Cup Trophy was unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories.

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Navneet Verma Joins Vakkaru Maldives to elevate yoga, wellness offerings

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Award-winning luxury resort Vakkaru Maldives has announced the arrival of Navneet Verma, as its new wellness team leader.

Navneet is a certified yoga instructor and has a Master’s degree in Yoga and Science of Living from Jain Vishva Bharati Institute in India. He also has a post-graduate Diploma in Yoga from Kaivalyadhama, India, one of the oldest pioneering yoga institutes in the world. Additionally, he has various certifications in food and nutrition, Western spa massages, fitness training, aerial yoga, Ayurvedic massage, Yin yoga and sound healing.

With Navneet’s arrival, guests at the resort can immerse themselves in a unique blend of holistic activities. From the ethereal tones of Crystal Singing Bowl and Sound Bath Meditation to the soulful rhythms of Mantra Chanting Sessions, every experience promises serenity. Younger guests will find joy in specially curated Kids’ Yoga sessions.

Fitness enthusiasts can partake in an array of sessions, such as Island Runs with Navneet, Super Stretch Sessions, and invigorating Beach Workouts.

Those seeking a one-of-a-kind celestial experience will find solace in the monthly Full Moon Yoga combined with Crystal Singing Bowl Meditation.

For guests aiming for a more personalised touch, Navneet will craft customised wellness programmes to meet individual preferences and requirements.

Navneet is passionate about helping guests achieve their wellness goals and creating a truly holistic experience. He is also committed to providing guests with a fun way to get fit and healthy.

“I am excited to join the team at Vakkaru and to share my passion for wellness with guests from all over the world. I believe that wellness is not just about physical fitness, but also about mental and emotional well-being,” he says.

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Competitions

Ken’s job is just Beach… now yours could be too!

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Luxury resort group, Coco Collection, is hiring for the role of Beach.

The successful applicant will spend 10 nights on the picturesque shores of the island of Coco Bodu Hithi, with minimal responsibilities and a whole host of employment benefits available to them.

From Barbie’s Malibu Beach to Beach in the Maldives. Coco Collection – the luxury resort group– has announced they are hiring for the role of Beach, to give one lucky fan who has had Kenough of the Real World the chance to spend 10 nights living Ken’s job of the last 60 years. The first role of its kind outside Barbie Land is now available to apply for via www.cococollection.com/en/coco/hes_just_ken  

The successful candidate will be flown out to the breathtaking Coco Bodu Hithi resort, where they will take up the role of Beach for 10 days out from reality, while the Real World Kentinues on without them. Located in North Malé Atoll, Coco Bodu Hithi offers picture perfect white sandy beaches, not to be Kenfused with your average coastline. With the island boasting beautiful shorelines the entire way around, the winner can quite literally Beach on whatever side of the beach they want to Beach on.

Like all job applications, prospective candidates must meet the below criteria:  

  • Ability to stand proudly in the sand 
  • Spend endless hours staring out over the Indian Ocean 
  • Keep track of the morning waves
  • Empty their head of all thoughts
  • Have their rollerblades with them at all times (though good luck using them on the sandy beaches of the island…)
  • Be comfortable performing a moody solo musical number and/or group dance sequence
  • Proficient at guitar
  • Know the words to “Push” by Matchbox Twenty by heart
  • Have at least two pairs of sunglasses at all times
  • Hold and lean on a surfboard
  • Have 60 years experience as Beach (preferred but not essential) 

The role excludes:

  • Any Real World stress or actual work
  • Lifeguard responsibilities
  • Surfing dangerous waves
  • Any of the sort of spirituality that comes with surfing
  • Horses… or the patriarchy
  • Medical training
  • Beach-offs (strictly due to health & safety reasons)

Job benefits:

  • Your own Dream Beach House – or shall we say Mojo Dojo Casa House – located conveniently on a beach 
  • Guaranteed tan (perfect hair at Beach’s discretion)
  • No official uniform but access to a wardrobe of stylish accessories 
  • No actual responsibilities
  • Perfect weather, all the time
  • Unlimited time to socialise
  • 10 nights stay at Coco Bodu Hithi for Beach plus a partner or Allan of their choosing
  • Return economy flights from UK to Malé & resort transfers
  • Full board meal plan at a select resort restaurant 
  • One massage each at the Coco Spa (as Beach is tiring work) 

Coco Collection’s Director of Marketing, Shafa Shabeer says “Beach is one of the most important jobs in the Maldives and at Coco Bodu Hithi, we have a lot of Beach. We look forward to seeing the Kenergy that entrants bring to their applications, and can’t wait to welcome the successful Beach candidate to Coco Bodu Hithi!” Applicants do not need to have previous experience, but they must be a registered UK resident over the age of 18 years, and have serious Kenergy, whether they are a Barbie, Ken or Allan. Prospective Beach goers will need to submit 150 words explaining why they are Kenough for the role. Applications are open now on www.cococollection.com/en/coco/hes_just_ken and will close at 4pm (MVT) on 31st August 2023. Coco Collection will select the winner by 30th September 2023.

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Events

Maldives China Tourism Association announces first roadshow in China to boost tourism

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The Maldives China Tourism Association (MVCTA), a non-governmental and non-profit organization dedicated to promoting tourism in the Maldives to the Chinese market, has announced its upcoming roadshow in China. Founded in 2023 and registered in the Maldives, the MVCTA aims to provide information about the Maldives as a destination to the Chinese public and strengthen ties between the travel industries of China and the Maldives.

The MVCTA’s efforts include participating in regional travel exhibitions and roadshows, advertising and promotions, organizing familiarization trips for the travel trade and media, and maintaining contacts with government tourism bodies, travel agencies, and associations in China. By working together with various stakeholders, the association strives to advance the Maldives’ travel and tourism industry and enhance the country’s tourism image in the Chinese market.

To further their promotional activities, the MVCTA is pleased to announce its first roadshow in China, scheduled to take place in September 2023. The roadshow will span four cities, namely Shanghai, Shenzhen, Chengdu, and Beijing, from the 15th to the 21st of September. This significant event aims to showcase the unique attractions and experiences the Maldives has to offer to Chinese travelers.

The MVCTA’s roadshow in China presents an excellent opportunity for Chinese travelers to discover the allure of this tropical paradise. As the association embarks on its inaugural roadshow, it anticipates a successful event that will contribute to the growth and development of tourism between China and the Maldives.

Following the resumption of outbound travel from China in January 2023, the Maldives has seen a significant resurgence in Chinese tourist arrivals. Prior to the global impact of the Covid-19 pandemic, China held the top position as the leading inbound market for the Maldives. Although currently ranked as the sixth largest source market, Chinese arrivals have already accounted for 5.8% of the total tourist influx to the Maldives, with an impressive 48,668 Chinese tourists visiting by June 6th, 2023. These figures are expected to surge further in the coming years, as China’s appetite for international travel continues to grow, cementing its crucial role in the Maldives’ thriving tourism industry.

For further information, email to pr@mvcta.com

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