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Uncap, believe, fly: Grab a Coke, get ready for FIFA World Cup Qatar 2022 season

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Coca-Cola is kicking off yet another exciting football season in Maldives to celebrate the upcoming FIFA World Cup Qatar 2022, offering football lovers in the Maldives to win a wide array of exciting prizes!

On September 1, 2022, Coca-Cola gathered football fans, stakeholders and media at Hotel Jen in Male’ to kick-off its celebrations for the FIFA World Cup Qatar 2022 season. In attendance were key officials from the Maldives sports community, including Hon. Ahmed Mahloof, the Minister of Youth, Sports and Community Empowerment; and Mr. Bassam Adeel Jaleel, President of the Football Association of Maldives.

The invitees were treated to the electrifying rhythm of Habeys Boduberu’s unique performance and The Coca-Cola Company’s long-standing association with the world’s biggest sporting events like the FIFA World Cup. Representatives of Coca-Cola and its bottling partner, Male Aerated Water Company Pvt. Ltd., shared detailed plans for the football season which features exciting giveaways, competitions and so much more!

Starting today, Coca-Cola is inviting fans in Maldives to stand the chance to win a once-in-a-lifetime opportunity to experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup Qatar 2022. With this year’s theme of ‘Believing is Magic’, the Uncap. Believe. Fly. Promotion gives the opportunity for consumers in Maldives to believe that their team will win and stand a chance to go watch a FIFA World Cup Qatar 2022 match live!

From September 1, 2022 to October 31, 2022, any purchase of 500ml, 1.25L and 2L of Coca-Cola, Coca-Cola Zero or Sprite with a Yellow Cap will carry a six-digit code under the cap. Consumers can enter the giveaway by sending the code to 2626, with chances of winning increasing every time they send a code! The packaging label will be different to regular packaging as it will carry a unique label to represent the Coca-Cola and FIFA association.

During the promotion, eight couples will win a trip to experience a FIFA World Cup Qatar 2022 match live. Consumers will also have a chance to win a Gaming Console or the Official Al Rihla Pro Match Ball weekly. Some can also win Coca-Cola cases to enjoy at their ‘At Home Stadium’ with family and friends. The Uncap. Believe. Fly. Promo Live Draw, which will select the lucky daily and weekly winners, will be telecast on Television Maldives (TVM) every Saturday from 19:45 to 19:55hrs, from September 10, 2022 onwards, for 8 weeks. Tune into TVM every weekend and follow the @cocacolamaldives Facebook and Instagram pages for more information.

Pankaj Sinha, Managing Director for Coca-Cola in the Maldives, said, “Coca-Cola and football go hand in hand. We are proud to kick-off the exciting FIFA World Cup Qatar 2022 season in Maldives. Maldivians are extremely passionate about football and can now win exciting prizes as Coca-Cola shares in their passion as well. The giveaways, competitions and activations we have lined up for the next three months highlight Coca-Cola’s commitment to making football truly global as we realise the dreams of football fans and bring the joy and excitement of the FIFA World Cup™ to their doorsteps.”

As the tournament kicks off in Qatar in November, Coca-Cola will continue to give Maldivian football fans the experience of the FIFA World Cup through match screening, exciting consumer activations, and much more! An exclusive Coca-Cola Fan Zone website will also go live soon, enabling fans in the Maldives and around the world to show their love for their favourite team through score predictions and exciting promises to keep. Maldives is known for its passion for football, and at each step of the FIFA World Cup Qatar 2022 season, Coca-Cola will offer football enthusiasts in Maldives the chance to win amazing gifts.

Grab a Coke, gather with friends and family, watch the FIFA World Cup Qatar 2022 matches live, and stand the chance of winning many fabulous prizes! Stay tuned to the official Coca-Cola Maldives Facebook and Instagram pages for the latest FIFA World Cup updates and promotions.

The Coca-Cola Company is one of the longest-standing corporate partners of FIFA, with a formal association beginning in 1974 and an official sponsorship of FIFA World Cup since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.

Since 2006, Coca-Cola has exclusively activated the FIFA World Cup Trophy Tour by Coca-Cola – offering millions of people the opportunity to experience the exquisite Trophy and help ramp up anticipation ahead of the tournament. In 2018, the FIFA World Cup Trophy Tour had visited Maldives, giving Maldivians the privilege to get this unique experience to get up and close with the FIFA trophy. For this season, FIFA World Cup winners Iker Casillas and Kaká sent the original FIFA World Cup™ Trophy on a global journey that includes all 32 qualifying countries for the first time. Original FIFA World Cup Trophy was unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories.

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Fuvahmulah: Home to the world’s largest tiger shark aggregation

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Fuvahmulah Island in the Maldives has been recognised as the location of the largest documented aggregation of tiger sharks globally, according to a recent study published on Nature.com.

Over six years, researchers led by Lennart Vossgaetter from the Leibniz Centre for Tropical Marine Research in Germany identified 239 individual tiger sharks through non-invasive photo identification methods. This represents the highest number of individual tiger sharks recorded in a single, geographically confined area.

The research revealed that tiger sharks around Fuvahmulah exhibit strong site fidelity, especially adult females, which remain in the area for extended periods during gestation. The waters surrounding the island provide critical habitat for these sharks, offering warm temperatures and a consistent food supply from discarded fish waste, making it ideal for reproduction.

Positive Outlook for Tiger Shark Conservation

The study highlighted Fuvahmulah as a vital site for tiger shark conservation in the Indian Ocean, housing the world’s largest known aggregation. The protected status of sharks in Maldivian waters contributes to the island being a “bright spot” for conservation efforts. Researchers emphasise that the island’s waters are essential for supporting female tiger sharks during gestation, serving as a crucial refuge that helps sustain their population.

However, the researchers also pointed out the necessity for further studies on the geographic connectivity of Fuvahmulah’s tiger sharks. Telemetry research could determine whether these sharks primarily inhabit the protected waters of the Maldives shark sanctuary or venture beyond its limits. Such insights are essential for understanding their movements and enhancing conservation strategies.

Balancing Tourism and Conservation

The study also raised concerns about the absence of formal regulations governing shark tourism in the Maldives, which has become a significant economic driver for local communities. The researchers noted that shark diving at sites like Fuvahmulah’s “Tiger Harbour” is currently unregulated, lacking official guidelines for shark provisioning for tourism purposes. Existing codes of conduct at diving sites are voluntary and vary by dive center.

Drawing inspiration from successful management strategies employed in other shark diving destinations, such as locally managed marine protected areas (MPAs) in Fiji, the researchers recommended establishing formal regulations to oversee shark provisioning and diving practices in Fuvahmulah. They argued that adopting sustainable practices is crucial to ensure the long-term conservation of tiger sharks and the economic benefits derived from shark tourism.

To prevent future conflicts between tourism and conservation, the study advocates for incorporating stakeholder interests into local management plans, promoting sustainable ecotourism practices in one of the world’s largest shark sanctuaries.

About Fuvahmulah Island

Fuvahmulah is the second southern-most atoll in the Maldives, situated 500 km from the capital, Male. The island, home to a population of 9000, is accessible via daily scheduled flights operated by the national carrier, Maldivian. Several dive centres are located near the harbour, accommodating the growing number of tourists who visit for tiger shark diving.

In addition to its fame as the “Tiger Shark Island”, Fuvahmulah is also known for its long, white sandy pebble beach, locally called “Thoondu”, on the northeast coast. The beach, with its natural beach breaks, is a popular destination for surfing.

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Sun Siyam Vilu Reef named top Luxury Hotel at SATA 2024

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Sun Siyam Vilu Reef has proudly been awarded the title of Leading Luxury Hotel (Silver category) in the Maldives at the 2024 South Asian Travel Awards (SATA). This prestigious recognition was presented at a sophisticated ceremony in Kathmandu, Nepal, highlighting the resort’s steadfast commitment to luxury, exceptional guest experiences, and significant contributions to Maldives tourism.

Resort Manager Thoha Yoosuf received the award on behalf of Sun Siyam Vilu Reef, expressing sincere gratitude for the honour. “We are incredibly proud to be recognised among the top luxury hotels in the Maldives. This award reflects the dedication and passion of our entire team, who strive to ensure that every guest experience at Sun Siyam Vilu Reef is remarkable. We look forward to continuing to elevate luxury travel in the Maldives,” Thoha stated.

Part of the esteemed Sun Siyam Resorts collection, Sun Siyam Vilu Reef consistently provides world-class service, emphasising an authentic and indulgent Maldivian experience. Located in the heart of the Indian Ocean, the resort combines natural beauty with modern luxury, offering guests a tranquil sanctuary with outstanding amenities, including overwater villas, gourmet dining, rejuvenating spa treatments, and exciting water sports.

The South Asian Travel Awards honour excellence in hospitality throughout the region, recognising hotels, resorts, and tourism companies that excel in customer service, innovation, and sustainability. This prestigious accolade further cements Sun Siyam Vilu Reef’s reputation as a leader in luxury travel, making it a top destination for discerning travellers seeking the ultimate Maldivian experience.

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GHA DISCOVERY members can double their earnings at Maldives resorts

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GHA DISCOVERY members have an exciting opportunity to earn double D$ on stays at some of the most luxurious resorts in the Maldives. The promotion, valid for stays through September 30, 2025, allows travellers to boost their rewards if bookings are made by October 15, 2024.

This offer provides a unique way for GHA DISCOVERY members to earn double the rewards, including a doubling of the elite bonuses. Members earn D$ based on their room rate, excluding taxes and fees, with the following breakdown:

  • Silver members: 4% base + 4% bonus = 8% total
  • Gold members: 5% base + 5% bonus = 10% total
  • Platinum members: 6% base + 6% bonus = 12% total
  • Titanium members: 7% base + 7% bonus = 14% total

Participating properties include some of Minor Hotels’ most breathtaking resorts in the Maldives:

  • Anantara Kihavah Maldives Villas
  • Anantara Dhigu Maldives Resort
  • Anantara Veli Maldives Resort
  • Naladhu Private Island
  • Niyama Private Islands
  • Avani+ Fares Maldives Resort
  • NH Collection Maldives Havodda Resort

Each of these properties offers an unparalleled luxury experience in the stunning Maldivian archipelago, making this an appealing promotion for members seeking a getaway in paradise.

To take advantage of this offer, travellers must be enrolled in the GHA DISCOVERY programme and agree to the programme’s Terms & Conditions and Privacy Policy. This promotion not only rewards loyal customers but also highlights the exceptional properties of Minor Hotels in one of the world’s most desired travel destinations.

Whether you’re a seasoned GHA DISCOVERY member or considering a luxurious Maldivian escape, this offer is an excellent chance to maximise rewards while enjoying some of the best resorts the Maldives has to offer.

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