Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) and industry partners have participated in BIT Milan held in Italy, the traditional top source market of the Maldives. The event is being held from 10th to 12th April at Fieramilanocity, Milan.
Organised by Fiera Milano since 1980, BIT Milan brings together potential investors, corporate travel decision makers, tour operators and travel agents with VIP clients from the hospitality, leisure & travel Industry. It provides the perfect backdrop for industry partners from across the globe to form alliances and partnerships, while enabling them to promote their brand and present new products to a select audience of travellers looking for fresh inspiration and opportunities for their next trip or holiday. This year’s BIT Milan event is expected to get a huge turnout seeing as covid related measures and restrictions are being eased with wider establishment of new normal guidelines and procedures across the world.
MMPRC is joined at this event by 9 co-exhibitors. Participation in this event is aligned with our marketing strategies for the Italian market which focuses on promoting the natural geography of the scattered Maldivian islands which offer the ultimate safety and privacy for tourists. It also aims to market our products including resorts, hotels, guesthouses and liveaboards and the unique experiences available in the Maldives for tourists. Such events also provide MMPRC the opportunity to relay the latest travel guidelines, safety measures in place at our facilities to the travel trade and travellers interested in choosing Maldives as a preferred destination for their business and leisure travels.
Maldives welcomed over 1.3 million tourists to the country in 2021, despite the challenges faced due to the pandemic. Total arrival figure from Italy during last year stood at 27,309, which is a 41.5% decrease comparatively, which is due to the Italian borders being closed due to the pandemic. However, it is to be noted that Italians were only able to travel for leisure with the establishment of travel corridors in late September 2021. By 2nd March 2022, Maldives had welcomed over 289,964, with Italy ranking as the 5th top source market during this period, with a total of 19,696 arrivals, which is 6.8% of the total market share.
MMPRC has been holding several activities for the Italian market in order to maintain the destination’s momentum and increase arrival figures to reach pre-pandemic numbers. This includes joint campaigns with Welcome Travel, Easy Market, Bluvacanze, Alpitour, Mediamond and Lonely Planet Italy. MMPRC also took part in BIT Digital Edition 2021 and TTG Travel Experience 2021. Ongoing campaigns targeting this market include one with Sporting Vacanze and the Maldives E-learning Program by Turismo & Attualità, with more marketing activities in the pipeline for this market in 2022.
The world is currently on the trajectory to adapt to a broader new normal and ease covid measures across all sectors in order to recover from negative impact caused to economies due to covid restrictions. We are witnessing more countries easing travel measures and opening up with a new normal. With regards to the recent development across the world, Maldives has also eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travellers. In this regard, from 4th March 2022, tourists visiting Maldives are no longer required to present a COVID19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival.
As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake
Anantara Kihavah Maldives Villas celebrated a historic milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives.
Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural beauty.
The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly awaited Tim Peake’s presentation.
Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his
historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both inspired and spellbound.
Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the British astronaut. The audience posed thoughtful questions, deepening their understanding of astronauts’ unique experiences and the intricacies of space exploration.
The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed, Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward.
The success of the event was evident in the overwhelmingly positive feedback from attendees, who left with a deeper appreciation for space exploration and a memorable evening to cherish.
The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s commitment to offering unique and memorable experiences for its guests. The presence of Tim Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to the resort’s already spectacular offerings.
Tim Peake is a renowned British astronaut who made history as the first official British astronaut to visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He also achieved the remarkable feat of running the London Marathon from space. Beyond his extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month.
An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail bar—providing guests a chance to sip champagne under the stars and explore the Universe.
Visit Maldives website adds atolls segment to showcase diverse regions
Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.
The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.
With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.
The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.
Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.
MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.
Delco Mart opens at Crossroads Maldives
Crossroads Maldives, the leading integrated leisure destination in the Maldives, has announced the opening of Delco Mini Mart, a mini supermarket that will transform the visitor experience by offering a one-stop shop for their shopping needs.
Crossroads Maldives has always been dedicated to enhancing the visitor experience, and Delco Mini Mart is the latest addition to their commitment to convenience and customer satisfaction. Delco Mart will be open daily from 11:00 am to 11:00 pm, providing visitors with a convenient and hassle-free shopping experience.
Crossroads Maldives is already known for its diverse range of leisure and dining options, including an eloquent beach club at SAii Lagoon Maldives, the iconic Hard Rock Cafe, the signature Lén Be Well Spa, and the star studded line up of restaurants ranging from the Ministry of Crab, Carne Diem Grill, Nihonbashi Blue, Kebab & Curry, Jiao Wu, Kinkao, Kalhu Odi to One Waan. Well-known international brands such as Rip Curl are popular crowd choices and the destination is also complete with, jewelry stores, a photography studio, indoor and outdoor event spaces, a fully-fledged yacht marina and ATM facilities. In addition, visitors can enjoy the services of Best Dives Maldives for diving and watersports excursions and the Maldives Discovery Center for interactive cultural immersion.
Delco Mart’s introduction at Crossroads Maldives underscores the commitment to providing a seamless and enjoyable experience for all guests. Whether you need groceries, snacks, beverages, or any other convenience items, Delco Mini Mart is here to cater to your needs, making sure you have everything you require.
“We are thrilled to introduce Delco Mini Mart to Crossroads Maldives, adding a touch of convenience and variety to our visitors. Our aim is to ensure that every guest’s stay is as comfortable and enjoyable as possible, and Delco Mini Mart is another step toward achieving that goal,” said Yashfa Hassaan — Director of Retail – The Marina at Crossroads Maldives.
Crossroads Maldives continues to bring luxury and leisure experiences closer to the local guests as well as the guests staying at SAii Lagoon Maldives, and Hard Rock Hotel Maldives. Delco Mart is the latest milestone in the ongoing journey to exceed the expectations of their guests. The doors of Delco Mart are now open, so come and experience the convenience and ease it brings to your stay at Crossroads Maldives.
One of the key advantages of Crossroads Maldives is its daily scheduled ferry services from Male and Hulhumale, which operate several times a day. This makes it easy for visitors to access this remarkable destination, with ferry bookings available online or through the concierge service.
For more information on Crossroads Maldives, please visit the website at crossroadsmaldives.com.
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