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Visit Maldives launches destination promotion campaign with Condor



Visit Maldives launches a campaign with one of Germany’s largest leisure airlines, Condor, as part of the efforts to increase the popularity of Maldives amongst German travellers.

The six-month long campaign will reach an impressive number of travel enthusiasts and travel trade from the German market.

Through the campaign, Maldives will be promoted as a top of the mind destination for agents looking to sell the Maldives tourism products (resorts, guesthouses, hotels and liveaboards), and experiences unique to the destination, as well as consumers searching for their next getaway via Condor airlines.

The campaign will reach the target audience by utilising paid searches, retargeting ads, youtube, webinars, newsletter and through social media handles of Condor airlines.

Over 2.5 million impressions are estimated to be generated through this campaign per month.

Through this campaign with Condor airlines, Visit Maldives hopes to promote Maldives as a safe destination, which has stringent measures in place offering German tourists utmost safety, security and privacy whilst vacationing in the country.

During the campaign, Visit Maldives will emphasise and market the natural safety bubble offered by the unique ‘one island one resort’ concept, thanks to the geographic formation of our islands.

As of 13th October 2021, the Maldives welcomed an impressive figure of 923,146 travellers, with Germany ranking as the 3rd top source market to Maldives.

With an arrival figure of 60,463 travellers from Germany, the market plays an instrumental role in the revival of the Maldivian tourism industry.

Headquartered in Frankfurt, Condor is amongst the largest airlines in Germany, with a fleet of 54 aircrafts. Every year, around 9.4 million passengers fly with Condor from eight German airports to around 90 destinations around the world. It remains a popular leisure airline in Germany and has plans of expanding further to more long-haul destinations from Frankfurt.

As Germany holds the position as one of the top source markets to the Maldives, Visit Maldives is conducting several activities in the German market to maintain Maldives as a preferred destination amongst German tourists.

Ongoing activities in Germany include FVW e-learning program, which will be conducted till November 2021 and campaign with Connoisseur Circle to be held till next year.

Planned activities for 2021 for this market includes familiarisation trips, print advertising, social and digital media campaigns and joint campaigns with stakeholders.


Maldives celebrates arrival of 2024’s 1 millionth tourist



Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives



Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience



CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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