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Maldives showcases luxury yacht tourism options at Monaco Yacht Show

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Visit Maldives is promoting the luxury options available in the destination for yacht tourism enthusiasts at Monaco Yacht Show.

This is a highly sought after event, where luxury yacht owners, buyers, sellers and enthusiasts come under one roof.

The Maldives along with industry partners are participating in the show being held in Monaco from 22nd to 25th September.

The top-class show is both a B2B and B2C travel and tourism event for yacht owners and potential yacht buyers.

This is an excellent opportunity for participants with a current or prospective yacht project, with events such as thematic workshops, panels of expert speakers – designers, brokers, superyacht builders or financial advisors.

The show will see over 600 exhibitors in the field come together and receive an estimated 31,565 visitors from the luxury yacht tourism segment.

During the event, Visit Maldives and industry partners will market Maldives as the best luxury destination for luxury yacht tourism enthusiasts from the French market and around the world.

During this show, Maldives will be promoted as a preferred destination for yacht owners from France and beyond.

The destination will be promoted as a hotspot for the yacht tourism segment through printed brochures and TV advertisements at the venue of the event.

It will also promote Maldives as a safe haven for tourists, with targeted visibility advertising efforts conducted at the venue of the show.

The 2019 Monaco Yacht Show invited over 200 VIP visitors, linking them with the show’s exhibitors and triggering over 50 yacht visits. It showcased over 125 superyachts, with an estimated total worth of around €4 billion. The superyacht exhibition included 44 new models and 14 megayachts over 70 metres in length – including 2 over 100m!

Our global marketing strategies are focused on promoting the different products and segments of tourism options available for travel trade partners and travellers alike in the Maldives.

In this regard, we focus on marketing different products, including yachts, liveaboards, guesthouses, hotels, and resorts through our activities held for different markets. Our priority is to market the destination as a safe haven, offering unique experiences to high end travellers, families, honeymooners, adventurous groups and solo travellers.

So far this year Visit Maldives have conducted several activities to promote the destination in different markets. Looking at activities held, we have concluded a B2C newsletter with TO VeryChic.

Furthermore, other major activities in the pipeline for this year include Social & Digital Media Advertising on Odigeo, Partnership with Amplitudes, Media campaign with Madame Figaro, Digital Advertising campaign with Invibes, IFTM Top Resa, ILTM Cannes and Media FAM Trip.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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