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Cosmo Clubhouse influencers arrive for fam trip

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Influencers from Cosmo Clubhouse Middle East arrive in Maldives for a familiarisation trip conducted as part of the effort to increase Maldives’ popularity in the Middle East, particularly amongst Gen Z and millennial women from this region.

Six influencers, including the Face of Cosmo Brand in the Middle East, are visiting Maldives for seven days starting from September 7 onwards. The influencers from Cosmo Clubhouse are Marwa Al Hash, Layla Akil, Nadine Hossam, Mony Helall, Sara Al Humiri, and Twinkle Stanly.

Cosmopolitan is a leading magazine in the Middle East, and on Cosmo Clubhouse influencers collaborate and create content that is circulated on TikTok, YouTube and Instagram, making it the perfect choice to showcase the uniqueness and beauty of the Maldives. The magazine creates and circulates content on digital, print and online mediums.

The purpose of this trip is to promote the Maldives as a top of the mind destination and to increase engagement with tourists in the Middle East. It also aims to promote the destination as a safe haven, providing information on the geographical formation of the scattered islands which gives it a natural social distance.

During the trip, the infuencers will be staying in LUX* South Ari Atoll and Conrad Maldives Rangali Island with the opportunity to experience services and facilities unique to each property. The infuencers will

indulge in varying activities, including snorkelling, spa and wellness facilities, watersports, and experience the gourmet cuisines available at the properties.

During and following the conclusion of this trip, the influencers from Cosmo Clubhouse will create digital, video and print content including live, videos and content in other formats, sharing it on their social media, youtube, website, including an eight page feature/takeover in the travel section of Cosmopolitan Middle East’s autumn print issue.

The FAM trip for Cosmo Clubhouse influencers is aligned with Visit Maldives’ Middle East market strategy, focusing on advertising and promotion of individual products, experiences available to tourists in the Maldives.

By August 25, Maldives welcomed 732,896 tourists out of which 60,450 were from the Middle Eastern Market, which is one of the emerging markets with increasing arrivals.

Visit Maldives have been holding and participating in several events and activities targeting tourists from this market, in order to further boost brand awareness in this market.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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