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Maldives’ growing popularity in Brazil recognised during WTM LATAM 2021

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Held from August 10-12, the virtual edition of WTM Latin America (LATAM) 2021 provided the opportunity for Visit Maldives and industry partners to strengthen brand presence and promote Maldives as a safe haven.

WTM LATAM is one of the leading travel and tourism events targeting the Latin American market.

With over 600 exhibitors representing 50 countries, the fair brings together the top experts and professionals in the tourism industry and offers excellent networking opportunities and access to qualified and relevant travel buyers, influencers, and market professionals.

During the fair, Visit Maldives along with 10 industry partners conducted several meetings and speed networking sessions with key members of the travel trade community.

The four tourism products (resorts, guesthouse, liveaboards, hotels) and the uniquely-Maldivian experiences such as underwater restaurants and spas, luxury and other wellness facilities will be promoted within the Latin American market.

In addition, Maldives will be promoted as one of the safest destinations to travel to as a result of the naturally distanced geography of the Maldives.

Taking part in WTM Latin America (LATAM) Virtual 2021 is aligned with Visit Maldives’ strategy for the Latin American market.

It aims to establish greater B2B contact with tour operators, promote the destination as a top beach destination and cover all four products of Maldivian tourism uniformly and maintain destination presence through participation in fairs, roadshows, events and so on.

The event revealed the Brazilian market’s enthusiasm to learn more about the destination, its products and experiences offered, with honeymoon and luxury being the top segments of interest.

As per feedback collected from the meetings, Maldives has now beaten French Polynesia as the top honeymoon destination for this market.

As of July 28, the Maldives broke the half-a-million mark with an impressive arrival figure of 600,252.

With mass vaccination campaigns, easing of travel restrictions, and stronger direct fight connectivity between Maldives and the globe, there is immense hope for the Maldivian tourism industry to reach greater heights.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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