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S Hotels to bring Accor’s avant-garde lifestyle brand SO/ to Maldives

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S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand.

“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination,” Dirk De Cuyper, Chief Executive Officer at S Hotels & Resorts, said.

“With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives.”

The project will be owned by an equal joint venture with Wai Eco World Developer Pte Ltd (WEWD), a leading business and real estate conglomerate.

“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project,” Zaw Win Maung, Managing Director of WEWD, said.

“S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives.”

SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist.

Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Male’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.

Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Male Atoll, connecting it to a wealth of world-class attractions and facilities.

Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore.

One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse.

Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.

This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022.

“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise,” Garth Simmons, Chief Executive Officer – Accor Southeast Asia, Japan & South Korea, said.

“The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life.”

The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.

Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina.

Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.

SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property.

SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.

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Dusit Thani Maldives offers direct access to Baa Atoll’s living reef

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At Dusit Thani Maldives, the experience of the ocean begins directly at the doorstep. Situated within the UNESCO-protected Baa Atoll Biosphere Reserve, the resort is surrounded by one of the most vibrant house reefs in the country, offering guests the opportunity to explore a thriving underwater world just steps from their villa.

What distinguishes the resort is its 360-degree house reef. Each villa, whether set above the lagoon or along the beach, opens directly onto the water. Guests can enter the ocean within moments of leaving their deck, where coral gardens, schools of tropical fish, and turtles can often be seen. The seamless access allows families, beginners, and experienced snorkellers to engage with the reef naturally, without the need to plan or schedule an excursion.

The location within the Baa Atoll Biosphere Reserve makes every swim a part of a wider story of conservation and discovery. Recognised globally for its corals and tropical marine life, the reserve becomes a key gathering site for manta rays and whale sharks during the season. Around the reef, visitors can observe parrotfish, angelfish, eagle rays, and reef sharks, making it a living example of biodiversity and preservation.

Life at the resort is centred on this connection with the sea. Guests may begin their day with a morning swim, take part in a guided snorkelling safari with marine experts, and conclude by observing the coral gardens as they take on new colours in the evening light. The ocean becomes not simply a backdrop but an integral part of daily life.

The PADI-certified Dive and Watersports Centre further enhances this relationship with the ocean, offering night snorkels, freediving, drift dives, and marine education programmes designed for families. Guests are supported to safely explore the biodiversity of the atoll at their own level, whether through a gentle introduction or more advanced diving experiences.

Jean-Louis Ripoche, Area General Manager, Dusit Maldives, noted that snorkelling at the resort is not treated as an activity but as part of the rhythm of island life. He explained that the reef begins where the villa deck ends, allowing guests the freedom to explore the ocean at their own pace and making the location distinctive in its accessibility and natural beauty.

At Dusit Thani Maldives, the distinction between villa and ocean fades away. From sighting turtles at sunrise to drifting beside reef sharks at dusk, every moment reinforces the natural character of the Maldives and the unique setting of the resort.

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Sea, sand, and Centara: Maldivian escape at Machchafushi Island Resort & Spa

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Located in South Ari Atoll, Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, offers a retreat for those seeking both adventure and relaxation. With panoramic views of the Indian Ocean, a diverse choice of dining, an award-winning house reef, and a UNESCO-protected marine reserve nearby, guests are presented with opportunities to explore, discover new flavours, and enjoy moments of calm. The resort now extends exclusive savings and benefits through its Sea, Sand, & Centara offer, welcoming families and couples to plan their next Maldivian escape.

The property features 112 elegant beachfront and overwater villas that blend island character with contemporary design. Options range from the intimate Beach Villa, designed for couples, to the spacious Club Two Bedroom Beach Pool Villa, well suited for families or friends travelling together.

Guests can spend their days exploring the surrounding coral reefs and marine life. A short distance from the harbour channel lies the island’s notable attraction, the Shipwreck, where nurse sharks, stonefish, and schools of glassfish can be found. For alternative experiences, visitors may take a semi-submarine excursion, embark on a big game fishing trip, or explore the waters by kayak or paddleboard.

Wellness is also central to the resort experience, with SPA Cenvaree offering treatments that combine ancient Thai healing with modern techniques. Therapies range from massages to facials and holistic practices. A 200-year-old Banyan Tree nearby serves as a cultural and spiritual landmark, where guests are invited to join a mindful blessing ritual that connects them with nature.

Dining at the resort spans six restaurants and bars. Reef serves international breakfast buffets, Mare Azzuro offers Italian-inspired dishes, and Suan Bua presents Thai cuisine. Aqua provides a lagoon-side setting for evening drinks, while Coral Bar & Lounge offers a more casual atmosphere.

The Sea, Sand, & Centara offer provides guests with savings and additional benefits. CentaraThe1 members receive 45 per cent off flexible meal plan rates, while non-members receive 30 per cent. All guests enjoy a 30 per cent discount on seaplane transfers with a minimum stay of two to six nights. Overwater and Club Pool Villa guests are welcomed with handmade chocolates and fresh tropical fruit. Families benefit from a complimentary picnic lunch, while couples can enjoy a private three-course dinner on the beach. Guests may also enhance their stay with floating breakfasts, decorated beds on the first night, discounted water sports, spa treatments, and food and beverage offers. Children aged six and under stay and dine free of charge under their parents’ meal plan, with complimentary use of snorkelling gear, kayaks, and pedalos also included.

The booking and stay period for this promotion runs until 10 January 2026.

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Centara Mirage Lagoon Maldives welcomes GCC families with Stay 3, Pay 2 offer

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Situated in the North Malé Atoll, Centara Mirage Lagoon Maldives offers a setting that combines family entertainment, adventure, and relaxation. The resort has been designed to provide memorable experiences for guests of all ages, with activities to enjoy, opportunities to relax, and plenty of ways for families to spend time together. A Stay 3, Pay 2 offer is currently available, providing every third night complimentary for guests planning their summer holidays.

Centara Mirage Lagoon Maldives is particularly popular among Emirati and GCC families, as every aspect of the resort has been developed with their needs in mind. Its accessibility from Dubai and other GCC cities, combined with a short speedboat transfer on arrival, ensures a seamless journey to the island. Accommodation options include beachfront rooms and overwater villas tailored to different family sizes. The Mirage Panoramic Room caters for families of four with bunk beds, a king-sized bed, a terrace, and an outdoor bathtub. Those seeking more space can choose the Mirage Overwater Sunset Villa, which includes a jacuzzi, or the Four-Bedroom Mirage Beach House, ideal for larger groups and offering direct views of the Indian Ocean.

The resort is part of The Atollia by Centara Hotels & Resorts, an island destination featuring two distinct properties. Centara Mirage Lagoon Maldives is designed with a family focus, incorporating a playful, underwater-inspired theme, while its sister property, Centara Grand Lagoon Maldives, offers a more private retreat with fine dining and wellness facilities at SPA Cenvaree Retreat. Guests benefit from the combined offerings of both resorts, with opportunities for relaxation, exploration, and dining that reflect the warmth of Thai hospitality alongside Maldivian island living.

A key attraction is the award-winning SPA Cenvaree, which caters to both adults and children. Adults can choose from treatments such as traditional Thai massages and Ayurvedic therapies, while younger guests can enjoy the Candy Spa, which provides child-friendly options including facials, manicures, pedicures, and edible treatments.

Families can also take advantage of a large outdoor water complex, which includes swimming pools, a kids’ pool, a lazy river, and an aquatic playground. Supervised activities are available at the kids’ club, while teenagers have their own dedicated E-Zone. For those seeking adventure, the resort provides water sports such as parasailing, jet skiing, and windsurfing, as well as snorkelling, diving excursions, and PADI-certified diving courses to explore nearby reefs.

Dining options are diverse, with a variety of restaurants offering international and regional cuisines. Guests can begin their day with breakfast at The Sailhouse, enjoy ice cream from Scoops, sample Italian dishes at Acqua, and end with a Thai dinner at Suan Bua. In addition, guests may choose dining packages such as Atollia Destination Half Board Plus, Full Board Plus, or All-Inclusive, which provide access to ten restaurants across the two properties.

This summer, Centara Mirage Lagoon Maldives is extending its Stay 3, Pay 2 offer, valid for bookings made until 30 September for stays up to 30 November. Guests are able to extend their holiday by paying for six nights and staying nine, or for four and staying six, providing additional time to enjoy the island’s beaches, water facilities, and spa. Accommodation includes 145 villas, whether located on the beach or over water, each equipped with a private outdoor bathtub, jacuzzi, or pool.

The offer comes with conditions: the stay must be under the same guest’s name and cannot be transferred, CentaraThe1 membership benefits and other promotions do not apply, and the offer cannot be combined with vouchers or exchanged for cash. For families from the GCC region and beyond, this promotion represents an opportunity to extend their holiday while making the most of the resort’s activities and services.

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