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S Hotels to bring Accor’s avant-garde lifestyle brand SO/ to Maldives

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S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand.

“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination,” Dirk De Cuyper, Chief Executive Officer at S Hotels & Resorts, said.

“With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives.”

The project will be owned by an equal joint venture with Wai Eco World Developer Pte Ltd (WEWD), a leading business and real estate conglomerate.

“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project,” Zaw Win Maung, Managing Director of WEWD, said.

“S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives.”

SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist.

Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Male’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.

Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Male Atoll, connecting it to a wealth of world-class attractions and facilities.

Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore.

One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse.

Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.

This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022.

“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise,” Garth Simmons, Chief Executive Officer – Accor Southeast Asia, Japan & South Korea, said.

“The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life.”

The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.

Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina.

Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.

SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property.

SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.

Cooking

International Chefs’ Day: Kabita Singh to cook live at Sun Siyam Olhuveli

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Sun Siyam Olhuveli Maldives will welcome award-winning food creator Kabita Singh, the personality behind Kabita’s Kitchen, for a special culinary residency in October to mark International Chefs’ Day on 20 October 2026.

Known for making everyday Indian cooking accessible to a wide audience, Singh will move from her digital kitchen to the Maldives, joining the resort’s culinary team for a live cooking experience created for guests.

The collaboration will bring together Singh’s approach to Indian cuisine — centred on familiar flavours, accessible recipes and an increasing focus on wholesome cooking — with Sun Siyam’s Plant Based Bliss philosophy, which promotes the nutritional and holistic benefits of plant-forward dining.

As part of the International Chefs’ Day celebrations, Singh will cook alongside Sun Siyam Olhuveli’s culinary team during a live session in front of resort guests. The experience will feature a specially curated selection of vegetarian, vegan and health-conscious dishes developed in collaboration with the resort’s chefs and inspired by Singh’s own cooking philosophy.

Guests will have the opportunity to watch Singh prepare the dishes, learn about the techniques and stories behind them, and sample her interpretation of plant-forward Indian cuisine in a Maldivian island setting.

Kabita’s Kitchen has grown from a home-cooking channel into one of India’s most widely followed food platforms, with approximately 14.6 million subscribers on YouTube alone. Singh has built her audience through content ranging from regional favourites and vegetarian staples to festive dishes, street-food classics and everyday family recipes.

Her influence within India’s food and digital content sector was recognised at the inaugural National Creators Award in 2024, where she received the Best Creator in Food Category award, presented by Indian Prime Minister Narendra Modi.

“We are really excited to welcome Kabita to Olhuveli and bring a taste of Kabita’s Kitchen to the Maldives,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.

“Food is such an important part of the way people connect, and this is about bringing our guests closer to the experience, watching Kabita cook, discovering the flavours and stories behind her dishes, and of course tasting them together. Her fresh, approachable style is a great match for our Plant Based Bliss philosophy, and celebrating International Chefs’ Day together with our own culinary team makes it even more special. We want dining at Olhuveli to be fun, social and full of moments that guests remember long after they leave the island.”

Located in South Malé Atoll, Sun Siyam Olhuveli is part of Sun Siyam’s Lifestyle Collection. The resort combines beach experiences, dining, entertainment, wellness and other activities within its broader island offering.

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Awards

TTM Awards 2026 names You & Me Maldives Best Adults-Only Resort

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You & Me Maldives has been named Best Adults-Only Resort at the Travel Trade Maldives (TTM) Awards 2026, recognising the resort’s positioning, guest experiences and continued focus on adults-only hospitality in the Maldives.

The award was presented during the TTM Awards & Gala 2026, held at CROSSROADS Maldives on 27 August 2026, marking the conclusion of the 10th edition of TTM Maldives. The annual awards recognise achievements, innovation and contributions across the Maldivian tourism industry.

Located in Raa Atoll, You & Me Maldives has established itself as an adults-only retreat catering to couples, honeymooners, friends and solo travellers seeking privacy and tranquillity.

The resort combines its island setting with accommodation, personalised service and experiences centred on romance, wellness, gastronomy and exploration, creating an intimate environment designed specifically for adult travellers.

The recognition comes as You & Me Maldives marks seven years of operations and welcoming guests from around the world.

“As we celebrate this important milestone, we are deeply grateful to our loyal guests, partners, and dedicated team members who have been part of this journey,” said Mohamed Imthiyaz, General Manager of You & Me Maldives.

“These seven years represent not only growth and success, but countless love stories, memories, and unforgettable experiences created on our island. Receiving the ‘Best Adults-Only Resort’ award at the TTM Awards is a tremendous honour and a reflection of the passion and dedication of our entire team.”

The Best Adults-Only Resort award further strengthens You & Me Maldives’ position within the Maldives’ luxury hospitality sector, recognising its focus on combining an adults-only concept with personalised service and island experiences.

Looking ahead, You & Me Maldives plans to continue developing its concept and guest experience through new activities, offerings and services, while maintaining its focus on the adults-only luxury segment in the Maldives.

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From art to island adventures: Marriott International luxury resorts unveil festive programmes

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The festive season often brings some of the simplest moments into focus: long lunches that extend into the afternoon, children discovering somewhere new, and conversations without the pressure of being elsewhere. In the Maldives, that time together unfolds naturally between ocean and shore, with each island establishing its own rhythm for multigenerational families, couples and groups of friends.

This year, the Luxury Group by Marriott International portfolio of resorts in the Maldives is inviting travellers to experience the festive season through art and design, marine discovery, local culture, gastronomy, wellness and time spent outdoors. From the creative shores of the Fari Islands and the house reefs of North Ari Atoll to the secluded northern reaches of Shaviyani Atoll, each destination offers a different setting in which guests can reconnect, celebrate traditions and create new ones, with the Maldives itself at the heart of the experience.

Available to book from 15 September to 15 November 2026 for stays between 20 December 2026 and 10 January 2027, the Festive Early Bird Offer adds tailored inclusions to each island stay. These range from resort credits of up to USD 400 per stay and complimentary non-motorised water sports to complimentary stays and dining for children under 12 and festive activities at selected participating resorts.

For guests looking to make the most of their time in the Maldives, two island experiences are within easy reach of Malé. The Ritz-Carlton Maldives, Fari Islands and JW Marriott Maldives Kaafu Atoll Island Resort are both accessible by speedboat, while scenic seaplane journeys lead farther into the atolls to The St. Regis Maldives Vommuli Resort, W Maldives and JW Marriott Maldives Resort & Spa.

A Canvas of Festive Wonder at The Ritz-Carlton Maldives, Fari Islands

A 50-minute luxury speedboat journey from Malé leads to The Ritz-Carlton Maldives, Fari Islands, where the 2026 festive season brings contemporary art into conversation with the light, colour and landscape of the Maldives.

From 20 December, the island will become a festive canvas through bespoke installations by French artist Alexandre Benjamin Navet in collaboration with the House of Ruinart. His expressive use of shape and colour will appear throughout the resort, from a specially conceived Christmas tree and ornaments inspired by the destination to playful installations culminating at Beach Shack.

The experience brings a new creative dimension to the resort’s Circle of Island Life, while leaving room for guests to shape their days at their own pace. Couples can move between the spa, lagoon and intimate dining experiences, while families and groups can gather in 100 ocean- and lagoon-facing villas designed by Kerry Hill Architects.

Larger parties can stay in expansive two-bedroom villas or the four-bedroom The Ritz-Carlton Estate, with an Aris Meeha island butler available to personalise their time together.

The Festive Early Bird package includes daily breakfast at La Locanda, New Year’s Eve celebrations and festive experiences.

A Season of Endless Wonder at JW Marriott Maldives Kaafu Atoll Island Resort

Close to Malé yet removed from the pace of the capital, JW Marriott Maldives Kaafu Atoll Island Resort is preparing a festive season centred on joy, discovery and wellbeing.

A 15-minute speedboat journey from Malé, the island will host ‘Enchanted Soirée: A Season of Endless Wonder’, with a programme featuring culinary experiences, restorative moments at Spa by JW, lagoon adventures and activities for younger travellers. In the evenings, multigenerational families, couples and groups of friends can come together over shared meals and festive celebrations.

Residential-style two-bedroom beach and overwater villas provide space for guests to gather and retreat, while the three-bedroom Ocean Residence includes a private gym, spa treatment room and waterslide with direct lagoon access.

Dedicated Safeeru ambassadors personalise each stay, while the Family by JW Kids’ Club provides creativity and exploration for younger guests. Other experiences include dolphin cruises, nurse shark snorkelling and dining across seven venues inspired by Indian Ocean, Mediterranean, South American and Nikkei cuisines.

The Festive Escape package includes a full-board meal plan, complimentary dining for children under 12, and access to festive activities and celebrations throughout the stay.

Ten Years of Island Stories at The St. Regis Maldives Vommuli Resort

In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort will mark its 10th anniversary with ‘Chapter X: Celebrating 10 Years Through the Island’s Story’, a festive programme inspired by the landscapes and communities that have shaped a decade on Vommuli Island.

The celebration follows the resort’s four ecological zones — Lagoon, Beach, Jungle and Coast — providing families, couples and friends with different ways to discover the island through marine life, nature, cuisine, wellness and Maldivian heritage.

Children and grandparents can explore the biodiversity surrounding Vommuli House, turning shared discoveries into new family traditions, while days by the lagoon showcase the resort’s house reef and nature-inspired design.

Along the coast and beach, shared meals, storytelling and seasonal gatherings draw on the Maldives’ fishing and seafaring heritage. Christmas celebrations will include a tree-lighting ceremony, Santa’s arrival and family programming, while curated dining and wellness experiences will lead into a New Year’s Eve celebration overlooking the Indian Ocean.

The Festive Getaway includes breakfast for two and resort credits ranging from USD 200 to USD 400 per stay, depending on the villa category. St. Regis Butler service will also be available throughout each stay.

Children aged 11 and below stay and dine with compliments.

Made the Revelry List at W Maldives

For travellers looking for a more energetic festive season, W Maldives brings together North Ari Atoll’s marine life, newly refreshed villas and the resort’s social island atmosphere.

A 25-minute seaplane journey from Malé takes guests to the resort’s house reef, where days can begin underwater, continue with a nurse shark excursion or sunset cruise, and end with dinner by the beach.

From 23 December to 1 January, ‘Made the Revelry List’ will move between relaxed daytime experiences and after-dark celebrations. Christmas Eve will bring guests together at FIRE Beach for flame-grilled dining and live entertainment, while New Year’s Eve will take its cue from ‘The Velvet Revelry’, a speakeasy-inspired soirée moving from golden-hour cocktails and dinner to performances, music and a midnight countdown on WAVE Beach.

Beyond the festive programme, 77 beach and overwater villas with private pools provide space for couples and friends to settle into island life, while the two-bedroom Oasis Beach Villa with Slide is designed for families and groups.

For a change of setting, Gaathafushi, W Maldives’ private island, offers an intimate location for private dining and time away from the main island.

The Festive Favors package includes a full-board meal plan for two adults and USD 200 in daily resort credit.

An Enchanted Island at JW Marriott Maldives Resort & Spa

The journey north forms part of the experience at JW Marriott Maldives Resort & Spa, which is reached by a scenic 50-minute seaplane flight from Malé.

In the quieter reaches of Shaviyani Atoll, spacious villas, tropical gardens and open stretches of ocean provide a setting for different generations to spend time together. Duplex Overwater Pool Villas and Two-Bedroom Duplex Beach Pool Villas provide generous living spaces for families and groups of friends, while dedicated Thakuru private butler service takes care of arrangements throughout the stay.

This year, ‘Enchanted Island, Midnight in Paradise’ will bring aerialists, fire performances, live music and a DJ into a festive calendar that balances celebrations with opportunities for families to spend time together.

Younger travellers can choose from more than 100 activities at the Family by JW Little Griffins Kids’ Club, one of the largest children’s clubs in the Maldives. Cooking experiences using ingredients from the JW Garden and Boduberu evenings will also bring different generations together during the festive period.

The Festive Splendor package includes daily breakfast for two at Aailaa and a one-time 30-minute photography session with one printed photograph.

Guests booking a Duplex Overwater Pool Villa receive a complimentary upgrade to half board, while children aged 11 and below stay and dine with compliments.

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