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S Hotels to bring Accor’s avant-garde lifestyle brand SO/ to Maldives
S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand.
“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination,” Dirk De Cuyper, Chief Executive Officer at S Hotels & Resorts, said.
“With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives.”
The project will be owned by an equal joint venture with Wai Eco World Developer Pte Ltd (WEWD), a leading business and real estate conglomerate.
“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project,” Zaw Win Maung, Managing Director of WEWD, said.
“S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives.”
SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist.
Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Male’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.
Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Male Atoll, connecting it to a wealth of world-class attractions and facilities.
Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore.
One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse.
Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.
This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022.
“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise,” Garth Simmons, Chief Executive Officer – Accor Southeast Asia, Japan & South Korea, said.
“The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life.”
The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.
Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina.
Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.
SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property.
SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.
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Dreamlike retreat: explore Maldives with Marriott Bonvoy Resorts
The Maldives is a destination where summer feels eternal, offering turquoise waters, pristine white sands, and serene tranquility. Through the ‘Endless Summer’ campaign by Marriott Bonvoy, travellers are invited to escape the winter cold or bask in perpetual sunshine with a limited-time offer. Guests can choose from a selection of luxurious resorts in the Maldives and enjoy benefits such as a full-board dining plan, complimentary speedboat or seaplane transfers, or up to USD 250 in resort credit. Additional perks include non-motorised water sports like paddle-boarding, kayaking, windsurfing, and catamaran sailing, depending on the property. This exclusive offer, valid for a minimum stay of four nights, is available for bookings between January 20 and February 28, 2025, and includes Marriott Bonvoy points to unlock future travel opportunities.
The North Malé Atoll is a marine sanctuary renowned for its vibrant coral reefs and secluded luxury. Just a short speedboat ride from Velana International Airport, it hosts three Marriott Bonvoy resorts. These waters, rich with stingrays, nurse sharks, turtles, and dolphins, offer exceptional snorkelling and diving opportunities for adventurers of all levels. The Ritz-Carlton Maldives, Fari Islands, features 100 villas with ocean or lagoon views, infinity pools, and personalised butler service. Dining options span Cantonese, Japanese, Italian, and Middle Eastern cuisines, while the Ritz-Carlton Spa offers treatments inspired by Yin and Yang. Guests can also explore curated dining and art installations at Fari Marina Village and participate in the Defining Moment ceremony featuring Boduberu drumming.
The JW Marriott Kaafu Atoll Island Resort, located in the largest lagoon of Kaafu Atoll, offers 80 luxurious pool villas with ocean views. The resort combines contemporary design with personalised service and features seven dining venues, including Athiri and Nikkei, which serve steak and Japanese-Peruvian cuisine. The Spa by JW offers exclusive treatments by BABOR, while younger guests can enjoy activities at the Family by JW Kids’ Club and the teens’ zone.
Sheraton Maldives Full Moon Resort & Spa, set on a private natural island, provides 176 beachfront cottages and overwater villas that blend rustic charm with modern comforts. Surrounded by turquoise lagoons and lush palm groves, the resort offers family-friendly programs such as beach picnics, cooking classes, and nature walks. Its farm-to-table dining and coral restoration initiatives, alongside complimentary stays and meals for children under 12, make it a sustainable and family-oriented retreat.
North Ari Atoll, Dhaalu Atoll, and Baa Atoll showcase the Maldives’ extraordinary natural beauty. North Ari Atoll is famous for iconic dive sites and whale shark migration routes. W Maldives, reopening in March after a transformation, offers 77 overwater and beach villas with bio-boho designs. Guests can explore the house reef, enjoy unique dining experiences, and participate in private island excursions.
In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort features 77 villas with private pools and panoramic views. The resort offers Ayurvedic treatments, the Maldives’ largest hydrotherapy pool, and signature experiences like the Champagne Sabering Ritual. Dining options include Japanese Kaiseki at T-Pan and a wine cellar boasting 650 labels.
Baa Atoll, a UNESCO Biosphere Reserve, is home to The Westin Maldives Miriandhoo Resort, which features 69 villas surrounded by lush foliage or perched above turquoise waters. The resort offers Japanese cuisine, pan-Asian flavours, and holistic wellness programs. Children under 12 stay and dine for free, making it a family-friendly haven.
In Lhaviyani Atoll, Le Méridien Maldives Resort & Spa combines mid-century modern design with eco-conscious features such as a large organic garden. Guests can enjoy culinary experiences, spacious villas, and abundant marine life around its thriving house reef.
The Shaviyani Atoll offers ultimate seclusion at JW Marriott Maldives Resort & Spa, with 60 villas and personalised butler service. Families can enjoy the extensive kids’ club and adventure activities, while food enthusiasts indulge in farm-to-table dining. Water-sports like jet skiing and parasailing cater to thrill-seekers.
As the sun sets over the Maldives, Marriott Bonvoy invites travellers to embrace the promise of an eternal summer in this idyllic paradise.
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Turquoise waters, starry nights: Valentine’s Day magic at Dusit Thani Maldives
This Valentine’s Day, couples are invited to immerse themselves in the ultimate romantic escape at Dusit Thani Maldives. Surrounded by turquoise waters, pristine beaches, and unparalleled luxury, the resort provides an idyllic setting for celebrating love.
Situated in the heart of the UNESCO World Biosphere Reserve of Baa Atoll, Dusit Thani Maldives offers an unforgettable experience for those seeking to rekindle romance and create cherished memories.
The resort’s All-Inclusive Escape to Romance package has been specially designed to elevate Valentine’s Day celebrations. This exclusive offer includes:
- Luxurious accommodations in either beachfront or overwater villas.
- Delectable dining experiences with all-inclusive options.
- A private dining experience under the stars.
- Couples’ spa treatments at the award-winning Devarana Wellness, ensuring complete relaxation.
Valentine’s Day Highlights
On February 14th, a series of enchanting events will be hosted to mark the occasion:
- Romantic Beach Dinner: Guests can savour a gourmet meal paired with fine wines under a starlit sky, accompanied by the soothing sounds of the ocean.
- Couples’ Sunset Cruise: A magical experience on the water allows couples to admire the beauty of the Maldivian sunset.
- Devarana Wellness for Two: Signature spa treatments will provide an opportunity for relaxation and reconnection.
- Love-Inspired Cocktails: Handcrafted cocktails will be available at the resort’s bars for a special Valentine’s toast.
Dusit Thani Maldives is described as more than just a destination—it is a place where love blossoms. According to Jean-Louis Ripoche, Area General Manager, Maldives, “This Valentine’s Day, we are delighted to offer couples an opportunity to celebrate their love in one of the most romantic settings in the world.”
Couples are invited to celebrate the season of love at Dusit Thani Maldives, where the natural beauty of the Maldives serves as the perfect backdrop for a memorable Valentine’s Day.
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Heritance Aarah joins forces with LQA for unparalleled guest experiences
Heritance Aarah, a distinguished Premium All-Inclusive barefoot paradise in the Maldives, has partnered with Leading Quality Assurance (LQA), a UK-based organisation specialising in evaluating and enhancing hospitality standards. This collaboration aims to elevate the guest experience and establish new benchmarks within the Maldivian hospitality industry. Heritance Aarah is the first property within Aitken Spence Hotels and the first Sri Lankan hotel chain to adopt LQA standards, positioning itself as a pioneer in quality excellence.
LQA focuses on evaluating various aspects of guest experiences, incorporating internationally recognised benchmarks, emotional intelligence, and brand-specific standards. Through the actionable insights and comprehensive benchmarking data provided by LQA, the resort aims to measure and enhance its performance against global competitors.
Heritance Aarah has earned numerous accolades for its exceptional offerings, including recognition as the Best Beachfront All-Inclusive Family Resort by ‘Forbes’ and the Best Resort in the World – Indian Ocean by the ‘Condé Nast Traveller Readers’ Choice Awards’. As the first LEED Gold-certified property in the Maldives, the resort demonstrates a strong commitment to sustainability, further solidifying its global reputation.
The partnership with LQA is set to refine service standards across critical touchpoints, including reservations, check-in, check-out, and the overall guest journey. This initiative aligns seamlessly with the resort’s mission to deliver unforgettable and seamless experiences for its guests.
Renowned as a premier culinary destination in the Maldives, Heritance Aarah offers a distinctive all-day dining concept across seven restaurants and five bars, curated by award-winning chefs and culinary Olympians. Guests can also indulge in a variety of wellness activities, such as Tai Chi, Reiki healing, Shirodhara, Tibetan Kunye healing sessions, Moxibustion with mantra chanting, and yoga.
By integrating LQA’s expertise with its own exceptional offerings, Heritance Aarah reinforces its position as a leader in hospitality and sustainability in the Maldives. This partnership highlights the resort’s dedication to redefining excellence and creating extraordinary memories for every guest.
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