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S Hotels to bring Accor’s avant-garde lifestyle brand SO/ to Maldives

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S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand.

“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination,” Dirk De Cuyper, Chief Executive Officer at S Hotels & Resorts, said.

“With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives.”

The project will be owned by an equal joint venture with Wai Eco World Developer Pte Ltd (WEWD), a leading business and real estate conglomerate.

“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project,” Zaw Win Maung, Managing Director of WEWD, said.

“S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives.”

SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist.

Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Male’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.

Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Male Atoll, connecting it to a wealth of world-class attractions and facilities.

Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore.

One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse.

Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.

This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022.

“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise,” Garth Simmons, Chief Executive Officer – Accor Southeast Asia, Japan & South Korea, said.

“The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life.”

The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.

Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina.

Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.

SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property.

SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.

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Toast to heritage: JOALI Maldives and JOALI BEING host Domaines Ott by Louis Roederer

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In October, JOALI Maldives and JOALI BEING — two of the Maldives’ foremost luxury destinations — hosted Domaines Ott by Louis Roederer for an exclusive series of wine experiences.

The events, held on 1 October at JOALI Maldives and on 3 October at JOALI BEING, offered guests a rare insight into the heritage and craftsmanship of one of the world’s most esteemed winemaking houses.

The evenings were led by Jean François Ott, General Manager of Domaines Ott and fourth-generation custodian of the family estate. Under his guidance, guests embarked on a curated journey through fine rosés and champagnes, uncovering the artistry, legacy, and innovation that define Domaines Ott’s distinguished wines.

Established nearly 130 years ago, Domaines Ott has become a benchmark of Provençal winemaking, producing exceptional rosés, whites, and reds from the Côtes de Provence and Bandol appellations. Guided by a philosophy rooted in respect for terroir and family heritage, the house continues to set the standard for wines of depth and character.

Today, Domaines Ott’s vineyards are certified organic, though the estate’s sustainable ethos long predates formal certification. The artisanal viticultural approach initiated by founder Marcel Ott has endured across four generations, safeguarding the land and inspiring the creation of wines that reflect authenticity, vitality, and timeless quality.

At the helm of Domaines Ott, Jean François Ott has upheld a delicate balance between tradition and innovation. Under his leadership, the estate has achieved global recognition, including the title of European Winery of the Year 2022 by Wine Enthusiast. His philosophy evokes a deep connection to time and place: “Provence is a land of contrasts that offers itself to those who know how to listen and wait. Everything here invites us to reap the benefits of time — the ultimate luxury.”

The collaboration between JOALI and Domaines Ott reflected their shared values of artistry, sustainability, and transformative experience.

At JOALI Maldives, guests were treated to a four-course set menu paired with a curated selection of fine wines, blending gastronomy, design, and culture in an evening that embodied refined island luxury. At JOALI BEING, the celebration aligned with the resort’s philosophy of Well-Living, highlighting organic wines in harmony with nature and sustainability.

Guests savoured rare vintages alongside a five-course dining experience, with each glass revealing a story of heritage and innovation. Against the serene Maldivian backdrop, the evenings offered a journey of discovery — where the art of winemaking met the spirit of island living.

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Lucy Charles-Barclay to host exclusive wellness retreat at The Westin Maldives Miriandhoo

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The Westin Maldives Miriandhoo Resort has announced an exclusive opportunity for Marriott Bonvoy members to bid for a one-of-a-kind wellness and endurance retreat with reigning IRONMAN World Champion Lucy Charles-Barclay. Curated through Marriott Bonvoy Moments, the experience will take place from 15 to 18 December 2025, offering a harmonious blend of performance, relaxation, and sustainability within the Maldives’ first UNESCO Biosphere Reserve, Baa Atoll.

Lucy Charles-Barclay, one of the world’s most acclaimed triathletes, is celebrated for her powerful swim, exceptional endurance, and numerous titles, including the 2023 IRONMAN World Championship, the 2022 World Triathlon Championship, and the 2021 IRONMAN 70.3 Championship. Beyond her competitive success, she is admired for her holistic approach to wellbeing and her dedication to inspiring athletes to balance performance and recovery.

Over three days, the winning bidder and their guest will embark on a transformative retreat designed to both motivate and restore. Accommodation will be provided in a luxurious Overwater Villa with Pool, inclusive of seaplane transfers from Malé and bespoke wellness amenities upon arrival. The experience will begin with a welcome cocktail at the resort’s Sunset Bar, followed by a curated beach dinner hosted by Lucy.

Each day will feature a combination of endurance activities and restorative experiences. Guests will participate in RunWestin sessions, mobility and breathwork classes on the beach, ocean kayaking alongside Lucy, and a lagoon swimming endurance workshop guided by Lucy and the resort’s AQUA Dive Master. Recovery experiences include a 60-minute couple’s treatment at the Heavenly Spa by Westin and access to a post-training smoothie bar. Evenings will provide intimate moments of conversation and insight with Lucy in a tranquil island setting.

Incorporating The Westin Maldives’ strong commitment to sustainability, the retreat also extends beyond the resort. Together with Lucy, participants will visit the Maldivian Mermaids Anhenunfushi Farm on Anhenunfushi Island for a mini-Olympic challenge, an immersive farm tour, and a traditional island lunch. This cultural experience celebrates the Maldives’ local community and sustainable living initiatives.

“We are delighted to welcome Lucy Charles-Barclay to The Westin Maldives for this inspiring Marriott Bonvoy Moments experience,” said Vijay Kumar, General Manager of The Westin Maldives Miriandhoo Resort. “Her passion for endurance sport and holistic wellbeing aligns perfectly with our brand ethos, and we are proud to create an experience that unites training, relaxation, and cultural discovery.”

Lucy Charles-Barclay added, “The Maldives offers the ideal environment to combine recovery and performance. I am thrilled to guide Marriott Bonvoy members through this journey, blending endurance, mindfulness, and the opportunity to connect with such a vibrant local culture.”

Marriott Bonvoy members can now bid for this once-in-a-lifetime retreat with IRONMAN World Champion Lucy Charles-Barclay, inclusive of a three-night stay in an Overwater Villa with Pool at The Westin Maldives Miriandhoo Resort, via moments.marriottbonvoy.com

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Conrad Maldives Rangali Island welcomes world-class vintner Kai Schubert to Ithaa

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Conrad Maldives Rangali Island will welcome internationally acclaimed winemaker Kai Schubert, co-founder of Schubert Wines in New Zealand, for an exclusive wine dinner at the resort’s iconic Ithaa Undersea Restaurant on Monday, 6 October 2025.

Renowned for producing world-class Pinot Noir and an exceptional portfolio of wines, Schubert Wines has earned a place on prestigious wine lists worldwide. Schubert’s visit presents Maldivian wine enthusiasts and resort guests with a rare opportunity to engage with a distinguished vintner whilst enjoying an extraordinary culinary experience.

The evening will showcase a specially curated five-course gourmet menu, each dish thoughtfully paired with Schubert Wines to highlight their elegance and complexity. Guests will be guided through the pairings by Schubert himself, gaining personal insights into his winemaking philosophy and journey.

With the breathtaking underwater setting of Ithaa providing a remarkable backdrop, the dinner promises an unforgettable occasion that brings together fine cuisine, distinguished wines and one of the most unique dining environments in the Maldives.

Conrad Maldives Rangali Island forms part of Hilton Honors®, the award-winning guest loyalty programme for Hilton’s 24 world-class brands. Hilton Honors members booking directly through preferred Hilton channels enjoy instant benefits, including a flexible payment slider that allows nearly any combination of Points and money to be used for bookings, exclusive member discounts unavailable elsewhere, and complimentary standard Wi-Fi. Members also benefit from contactless technology via the Hilton Honors mobile app, enabling digital check-in, room selection, and room access through Digital Key.

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