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S Hotels to bring Accor’s avant-garde lifestyle brand SO/ to Maldives

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S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand.

“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination,” Dirk De Cuyper, Chief Executive Officer at S Hotels & Resorts, said.

“With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives.”

The project will be owned by an equal joint venture with Wai Eco World Developer Pte Ltd (WEWD), a leading business and real estate conglomerate.

“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project,” Zaw Win Maung, Managing Director of WEWD, said.

“S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives.”

SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist.

Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Male’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.

Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Male Atoll, connecting it to a wealth of world-class attractions and facilities.

Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore.

One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse.

Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.

This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022.

“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise,” Garth Simmons, Chief Executive Officer – Accor Southeast Asia, Japan & South Korea, said.

“The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life.”

The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.

Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina.

Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.

SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property.

SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.

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InterContinental Maldives Maamunagau unveils ‘Calm Waters: Swim with Nurse Sharks’

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InterContinental Maldives Maamunagau Resort has introduced “Calm Waters: Swim with Nurse Sharks”, a new package combining marine adventure, wellness and education in Raa Atoll.

The package is designed for travellers seeking experiences that go beyond leisure, offering opportunities to engage with the natural environment through activities that are both educational and responsible. Located close to one of the most accessible nurse shark snorkelling sites in the Maldives, just a 10-minute boat ride from the resort, InterContinental Maldives is offering guests the chance to observe the species in its natural habitat.

At the centre of the package is a guided swim with nurse sharks, giving guests the opportunity to observe the animals at close range in the water. Ahead of the excursion, guests are invited to attend a complimentary presentation led by one of the resort’s resident marine biologists. Held two days before the swim, the session is designed to address common misconceptions about sharks while providing information on their behaviour and ecological role. The presentation also includes refreshments and an interactive question-and-answer session.

The package also incorporates wellness elements in line with the resort’s broader focus on wellbeing. On the morning of the excursion, guests may take part in a 60-minute Morning Meditation & Slow Stretch session at the resort’s Yoga Pavilion. The session includes guided breathwork and mindful movement intended to help participants feel prepared before entering the water. The group session is priced at USD 35++ per person.

Before the swim begins, the resort’s marine team assesses shark activity and water visibility in Maamunagau Lagoon to ensure suitable conditions. The experience does not involve feeding or pursuing the sharks. Instead, guests observe them from a respectful distance as they rest on the seabed or move along the reef. The activity is positioned as an accessible marine encounter for a wide range of guests, including families, while also serving as an introduction to marine ecosystems and conservation. The guided swim is priced at USD 120+.

After the excursion, guests may choose from a selection of spa treatments at AVI Spa. These include Floating Sound Healing, which places guests in water while sound vibrations are used to support relaxation, priced at USD 150+. Another option is the 120-minute Maldivian Essence ritual, a full-body treatment drawing on local healing traditions and designed to relax muscles, nourish the skin and restore balance. This treatment is priced at USD 280+.

Through the “Calm Waters: Swim with Nurse Sharks” package, InterContinental Maldives Maamunagau Resort is bringing together marine education, responsible wildlife interaction and wellness experiences in a single programme. The package presents ocean exploration as both a nature-based activity and a restorative experience, allowing guests to engage with the marine environment in a considered and structured way.

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SO/ Maldives to celebrate Eid Al Adha with dining, wellness and entertainment

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SO/ Maldives has announced its Eid Al Adha programme, “Eid, the Island Way”, set to take place from 26 to 28 May 2026, presenting a resort-led celebration that blends cultural elements with contemporary luxury.

Set in the Indian Ocean, the resort is positioning the three-day programme as an immersive experience aimed at travellers seeking leisure, wellness and curated island activities. The celebration will bring together a series of daytime and evening experiences built around relaxation, dining, entertainment and family-oriented programming.

During the mornings, guests will be able to begin the day with sunrise yoga overlooking the lagoon or take part in snorkelling and diving activities designed to showcase the surrounding marine environment. The programme is intended to reflect a style of luxury travel in the Maldives centred on personal experience and wellbeing.

Throughout the day, Lazuli Beach Club will serve as a social venue for guests, offering tropical milkshakes, live music, and Karak tea paired with shisha. The setting is designed to create a relaxed atmosphere for guests to gather and mark the occasion of Eid.
In the evenings, the resort will shift its focus to live entertainment. The programme will include Oud performances, DJ sessions by the shoreline, and fire dance performances. Pavilion Bar will also host its Sunset Hour, where guests can enjoy drinks alongside views of the sunset.

Dining will be a central part of the Eid offering. At Hadaba, SO/ Maldives’ signature restaurant, guests will be offered a four-course menu inspired by traditional flavours and presented through a contemporary approach. The menu will feature dishes influenced by shawarma, slow-cooked lamb and pistachio-based desserts.

The resort will also offer a range of wellness and activity-based experiences during the celebration. These will include spa treatments such as the Eid Aroma Deep Journey, as well as fitness sessions aimed at relaxation and rejuvenation. Marine excursions will give guests opportunities to explore coral areas and observe marine life.

Families travelling to the resort will also have access to activities for children, including workshops and cultural sessions, intended to reflect the spirit of Eid across different age groups.

Through the programme, SO/ Maldives continues to develop its identity as a luxury lifestyle resort in the Maldives, combining design, hospitality and curated guest experiences. With “Eid, the Island Way”, the resort is presenting Eid Al Adha as a multi-day celebration centred on connection, dining, entertainment and island living.

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Sirru Fen Fushi secures dual nomination in Condé Nast Traveler Awards

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Sirru Fen Fushi – Private Lagoon Resort has been nominated in both the Condé Nast Traveller (UK) and Condé Nast Traveler (US) Readers’ Choice Awards 2026, reflecting recognition across two of the travel industry’s established global platforms.

The annual awards highlight hospitality brands based on guest feedback, with nominations reflecting performance across areas such as service, design, wellness and overall guest experience.

Located within one of the Maldives’ larger resort lagoons, Sirru Fen Fushi is known for features including the Coralarium, an underwater art installation, as well as its approach to sustainability and wellness. The resort said the dual nomination reflects its continued focus on delivering guest experiences aligned with international expectations.

According to the property, its offering combines accommodation, dining and wellness programmes within a natural island setting, supported by service and curated activities.

In a statement, resort management said the nomination acknowledged both the contribution of its team and the support of its guests.

“We are honoured to be nominated in both editions of the 2026 Readers’ Choice Awards,” the resort said. “This recognition is a testament to our dedicated team and the heartfelt support of our guests. We remain committed to creating experiences that resonate long after our guests return home.”

Voting for the Condé Nast Traveler (US) Readers’ Choice Awards and Condé Nast Traveller (UK) Readers’ Choice Awards is open until 30 June 2026.

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