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S Hotels to bring Accor’s avant-garde lifestyle brand SO/ to Maldives

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S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand.

“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination,” Dirk De Cuyper, Chief Executive Officer at S Hotels & Resorts, said.

“With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives.”

The project will be owned by an equal joint venture with Wai Eco World Developer Pte Ltd (WEWD), a leading business and real estate conglomerate.

“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project,” Zaw Win Maung, Managing Director of WEWD, said.

“S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives.”

SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist.

Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Male’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.

Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Male Atoll, connecting it to a wealth of world-class attractions and facilities.

Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore.

One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse.

Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.

This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022.

“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise,” Garth Simmons, Chief Executive Officer – Accor Southeast Asia, Japan & South Korea, said.

“The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life.”

The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.

Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina.

Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.

SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property.

SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.

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Chef Jake Norman and Molly O’Donoghue join Niva Dhigali for November programme

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Niva Dhigali Maldives will welcome visiting chef Jake Norman and British pickleball champion Molly O’Donoghue for a curated programme of island experiences this November, bringing together dining and active wellbeing in the Maldives.

Norman began his culinary career making pizza in the markets of Guadalajara, Mexico, before working in several London restaurants, including St John, Ottolenghi and Sabor. He now leads the kitchen at Updown Farmhouse in Kent, where his cooking focuses on seasonal ingredients, live-fire techniques and Mediterranean influences.

On 18 November, Norman will host an exclusive dinner at Faru, presenting a menu that combines Mediterranean flavours with influences from Mexico and the Middle East, while incorporating ingredients sourced from the Maldives.

The shared dining experience will feature Indian Ocean produce, grilled dishes and smoky flavours, with a menu designed to reflect the setting and encourage guests to dine at a relaxed pace.

The programme will also include pickleball sessions hosted by British champion Molly O’Donoghue. A national champion in mixed and women’s doubles, as well as a European champion in mixed doubles, O’Donoghue first discovered the sport while studying in Australia. She has since competed internationally and worked to introduce the sport to players around the world.

At Niva Dhigali, O’Donoghue will conduct beginner sessions and advanced coaching, giving guests of different skill levels the opportunity to learn, play and develop their technique.

Located in Raa Atoll, Niva Dhigali Maldives is surrounded by tropical vegetation, a lagoon and the Indian Ocean. The November programme, featuring Norman’s dining experience and O’Donoghue’s pickleball sessions, forms part of the resort’s approach to offering guest experiences centred on food, wellbeing and the island environment.

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Cinnamon Hotels & Resorts Maldives introduces summer offer across four island resorts

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Cinnamon Hotels & Resorts Maldives has introduced a summer offer aimed at travellers seeking longer stays across its four island resorts.

Guests booking stays of seven nights or more will receive complimentary return transfers for two people, while shorter stays will include complimentary one-way transfers. At participating resorts, up to two children under the age of 12 can also stay and dine free.

The offer includes savings on selected excursions and activities and is available for bookings and stays until 31 October 2026.

Guests who book directly through Cinnamon Hotels & Resorts Maldives will have access to additional benefits, including options to personalise their stays with beach dining, spa treatments and island activities. Members of the brand’s loyalty programme will receive further savings and earn double Discovery Dollars during the promotional period.

Cinnamon Dhonveli Maldives offers beachfront accommodation, a range of activities and speedboat transfers from Malé. Its accommodation and family-focused programmes are designed for guests seeking a combination of recreation and time together.

Cinnamon Velifushi Maldives provides accommodation, dining options, wellness services and water-based activities within an island setting. The resort caters to couples, families and travellers visiting the Maldives for the first time.

Cinnamon Hakuraa Huraa Maldives, located across two islands in Meemu Atoll, is positioned for couples and honeymooners. Guest experiences include sunset dining, spa treatments and access to the surrounding lagoon.

Ellaidhoo Maldives by Cinnamon caters to divers and snorkellers through its house reef, marine life and access to dive sites. The resort provides direct access to underwater experiences in the Indian Ocean.

The summer offer provides savings of up to 65% across Cinnamon Hotels & Resorts Maldives’ four properties.

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JOALI Maldives wins two honours at Travel + Leisure Luxury Awards Asia

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JOALI Maldives has been recognised in two categories at the Travel + Leisure Luxury Awards Asia 2026, receiving honours among the Best Resorts in the Maldives and for the Most Outrageous Villa.

The recognition reflects the resort’s Creative Living philosophy, which brings together art, nature, wellbeing, sustainability and hospitality within the guest experience.

Located in Raa Atoll, approximately 45 minutes by seaplane from Malé, JOALI Maldives opened as the Maldives’ first art-immersive luxury resort. Art installations, dining experiences, wellbeing programmes and accommodation are integrated across the island as part of its approach to resort living.

The property features 73 beach and overwater villas and residences, positioned across the island and above the Indian Ocean. The accommodation has been designed to provide privacy, space and access to views of the surrounding environment.

Each villa combines contemporary design with materials including timber, marble, bamboo and terrazzo, as well as handcrafted finishes. Floor-to-ceiling glass provides views of the ocean, while private pools connect the indoor and outdoor spaces.

Artworks and design pieces are also incorporated into each villa, reflecting the resort’s Creative Living concept and extending the art experience into the accommodation.

Guests can choose from Beach Villas, Water Villas and multi-bedroom Residences, with options designed for couples, families and groups. The larger residences provide additional living areas, pools and facilities for guests seeking more space and privacy.

Each villa is supported by a dedicated Jadugar, a term used by the resort to describe its butler service. The Jadugar assists guests throughout their stay by arranging dining experiences, island activities, celebrations and other personalised services.

Guests are also provided with bicycles to explore the island’s pathways, gardens and viewpoints.

JOALI Maldives said the awards reflected the work of its team and the support of its guests, partners and wider community. The resort also said it would continue developing experiences focused on creativity, wellbeing and connection.

The recognition adds to JOALI Maldives’ position within the Maldives’ luxury resort sector, where its art-led design and Creative Living philosophy form the basis of its guest experience.

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