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Visit Maldives participates in destination webinar for Singapore travel trade

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Visit Maldives, the High Commission of Maldives in Singapore and the Maldivian foreign ministry in collaboration with the Association of Travel Agents Singapore (NATAS) has conducted a destination webinar.

The event, held on on June 30, also saw the participation of Maldives Association of Tourism Industry (MATI), Guesthouse Association of Maldives (GAM), Association of Travel Agents (ATA), and the National Boating Association Maldives (NBAM).

The objective of the webinar is to connect with the Singapore travel trade community to share the latest information on Maldives, to create destination awareness, and highlight the safety provided by the natural socially-distanced geography and stringent safety measures in place.

During the webinar, Thoyyib Mohamed, the Managing director of Visit Maldives, addressed the importance of the Singapore market to Maldives and highlighted the current marketing strategies to promote the destination.

“With the blessings of a natural socially-distanced scattered geography and overwhelmingly breathtaking beauty, the Maldives is unlike any other tourist destination in the world,” he said.

“The scattered alluring islands and the uniquely-Maldivian ‘one-island-one-resort- concept transforms Maldives into one of the safest destinations to travel to right now.”

Visit Maldives presented a destination video showcasing the alluring scenery of the Maldives, the four tourism products (resorts, guesthouse, liveaboards, and hotels) and the unique experiences offered in Maldives.

In addition, the different segments of Maldives tourism and marketing efforts were highlighted.

The one-hour interactive session shared the latest information on the current travel protocols to the Singapore travel trade members.

The webinar commenced with a welcome speech by Eman Hassan, Deputy High Commissioner of the Maldives, followed by introductory remarks by Ibrahim Shaheeb, High Commissioner of Maldives.

Afterwards, an overview of NATAS was provided by Steven Lee, President of NATAS, followed by remarks from Dr Naushad Mohamed, the deputy tourism minister. The tourism ministry detailed future plans and opportunities for the travel trade community.

The webinar connected with over 30 travel trade members in the Singapore market and provided the chance to identify future opportunities and collaborations with NATAS.

The South East Asia market is one of the most important markets to the Maldives with immense potential for growth.

Visit Maldives aims to navigate through the Covid-19 crisis and promote Maldives by strengthening connections with destinations in the SEA market. Therefore, the webinar with NATAS plays a crucial role in addressing urgent inquiries and strengthening Maldives’ brand presence in the Singapore market.

In 2019, over 14,990 travellers arrived from the Singapore market ranking Singapore as the 19th top source market for Maldivian tourism. The Singaporean border is currently closed for international leisure travel.

However, Visit Maldives aims to keep the destination presence across the market. Visit Maldives concluded Travel Meet Asia- MICE and Corporate and IMM Asia Virtual in the month of June 2021.

Maldives reopened its borders for tourists of all nationalities on July 15, 2020, with rigorous procedures in place to ensure the safety of tourists and tourism workers. Tourists are required to fill an online health declaration form within 24 hours prior to their departure, as well as have a negative PCR test result, conducted 96 hours prior to their departure

The administration of the Covid-19 vaccine was initiated on February 1, with the government of Maldives set to provide free Covid-19 vaccines to all citizens and residents of the country in the upcoming months.

Visit Maldives together with the tourism ministry launched the “I’m Vaccinated” campaign in order to share a positive message regarding the vaccination of staff working in the tourism sector as well as promoting the initiatives undertaken to ensure the Maldives remains one of the safest destinations in the world for travellers.

The ultimate target is to make Maldives the destination with the first fully vaccinated tourism sector in the world.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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