Connect with us

Business

Visit Maldives kicks off first offline events in India post-reopening

Published

on

After the closure of the borders and travel restrictions were imposed, Visit Maldives continued to maintain destination presence across the Indian market as part of the global crisis marketing strategy.

The very first offline events in India kicked off on Tuesday with a high level press conference followed by a roadshow in Indian capital New Delhi.

Maldives will also be showcased at the South Asia’s Travel & Tourism Exchange (SATTE) in Delhi from March 24-26.

Tourism minister Dr Abdulla Mausoom, Visit Maldives Managing Director Thoyyib Mohamed and Dr Hussain Niyaz, the Maldivian high commissioner in India are leading the Maldivian delegation.

The press conference titled, ‘Maldives: Media Meet” was held Tuesday and featured addresses by the heads of the Maldivian delegation. Latest updates from the Maldives and the tourism industry were shared at the press conference, which was attended by key travel trade and mainstream media from the Delhi region.

Key topics of interest from the angles of tourism, foreign policy and marketing were discussed. These included the success story of the Maldives tourism during the pandemic, India becoming the top source market and the marketing plan for India, as well as the travel bubble between India and Maldives.

Updates on the vaccination programme and other important information for travellers were also shared.

Prior to the press conference and roadshow, the Visit Maldives team team attended meetings with Outbound Tour Operators Association of India (OTOAI), GoAir Airlines and Yatra to discuss collaborative efforts to promote the Maldives in the Indian market.

A meeting was also conducted with Thomas Cook during which the company remarked upon the success of the strategy during the pandemic and future marketing plans.

The press conference was shortly followed by the a dedicated roadshow, ‘Connect with Maldives, Your Safe Haven’, which targeted top travel trade of India.

The roadshow offered the opportunity for 11 companies from the Maldives tourism industry that participated at the event to connect with over 100 key travel trade partners from the Indian market to generate new business leads and engage in one-on-one networking opportunities.

From the overall destination perspective, a presentation highlighting destination information, key updates and travel information was given.

“The main marketing message communicated to the travel trade was that Maldives is one of the safest destinations to travel during this time due to the unique geographic isolation of the islands, the one island one resort together with the stringent health and safety protocols in place,” a statement issued by Visit Maldives read.

The event held at the Shangri-La Hotel in Delhi concluded with dinner and a raffle draw. Baglioni Resort Maldives and Adaaran Club Rannalhi sponsored the raffle prizes.

Maldives will take part in the South Asian Travel and Tourism Exchange (SATTE) in Delhi from March 24-26. SATTE is one of the leading B2B travel exchange shows held in India.

A total of 22 participants from 13 companies along with officials from Visit Maldives will take part in the event.

During SATTE, participants will have the opportunity to showcase their products, network with various key industry stakeholders, generate new business leads and engage in B2B sessions.

“The event will help further develop and strengthen the presence of the Maldives in the Indian market. The fair is the first event since the pandemic in which the tourism community will physically gather, marking the event as a highly important occasion,” Visit Maldives said.

“The three-day event is expected to attract a large number of visitors from India. Based on figures from 2019 the fair had over 1,000 participants, representation from 50 different countries, 28 Indian states and 50 cities from across India.”

The Maldives will be showcased at a 72sqm stand designed to represent the beauty and the natural environment of the country.

An online quiz will be conducted on information regarding the Maldives and visitors will have the opportunity to immerse themselves in the beauty of the Maldives through touchless 360° virtual images and videos.

To increase visibility of Maldives at the fair, an outdoor banner in a prime location at the entrance of the fair will showcase the beauty of the Maldives throughout the event.

There are several activities ongoing and planned for the Indian market to promote Maldives as a safe haven due to the stringent measures in place and naturally socially distanced islands.

Visit Maldives is currently collaborating with WeddingSutra, Thomas Cook, and MakeMyTrip.

Visit Maldives has also conducted media and travel agents familiarisation trips from Indian market in order to sustain the destination presence and increase the arrival numbers.

Figures published by the tourism ministry rank India as the top source market for tourism in the Maldives. As of March 17, the Maldives welcomed a total of 243,979 travellers, including 57,965 tourists from India.

Visit Maldives plans to continue this momentum of growth by conducting several marketing activities in India.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

Published

on

The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
Continue Reading

Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

Published

on

Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

Continue Reading

Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

Published

on

Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.