Featured
Maldives targets UK travellers via Travel Weekly partnership
Maldives has kick-started a major destination marketing campaign with Travel Weekly.
The three-month campaign with Travel Weekly, one of the leading travel and trade publications in the United Kingdom, will take place from July until the end of October.
Maldives will be promoted through a microsite on Travel Weekly’s website, MPUs, digital magazines, social media channels and solus emails by relaying the latest developments in the country’s travel trade industry to readers.
“This campaign will serve a key role in broadening awareness and advertising the country as one of the most popular destinations among tourists in the United Kingdom,” Maldives Marketing and Public Relations Corporation (MMPRC), the official tourism promotion body of Maldives, said in a statement.
“The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to after Covid-19 and to promote Maldives as an ideal choice for long haul travels.”
Photos and articles published on Travel Weekly’s print magazine and multimedia platforms will present the Maldives as a destination whose dispersed geography and ‘one-island, one-resort’ concept lending itself to physical distancing and safe tourism.
A list of exciting activities tourists can experience on their vacation in Maldives will also be presented on Travel Weekly.
In 2019, a total of 125,199 Brits holidayed in the Maldives, while the number of British travellers that visited the Maldives in the three months ending March — when the country closed its borders — stood at 7,288.
With the UK being one of the leading source markets, MMPRC continues its efforts to boost the Maldives’ popularity among British holidaymakers.
Last year, Maldives was promoted through several media familiarisation trips, participation at WTM London, and outdoor advertisements placed at prominent locations in the UK.
This year, Maldives was promoted via the BBC Travel Show, and during the UNITE Indian Ocean & Middle East Event.
The new campaign with Travel Weekly comes a week after the Maldives reopened its borders.
Resorts and hotels on uninhabited islands as well as liveaboard vessels are now allowed to host tourists (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete an online health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
Meanwhile, the British government is considering including the Maldives on its ‘air bridge’ countries list, allowing the tropical destination hugely popular with British holidaymakers to welcome UK tourists without the need to self-isolate on return.
Meanwhile, bookings from the UK for 2021 trips to the Maldives are on the rise.
In June, UK-based global travel firm Kuoni said bookings for the Maldives were outperforming every other destination in its collection, accounting for 56 per cent of bookings for 2021.
Recent Google search data has also shown the Maldives as the top holiday destination among Europeans for next year.
Photo: File photo shows the Maldivian delegation that attended the WTM London 2019.
Awards
RAAYA by Atmosphere wins Best Family Resort in Maldives at Travel Time Awards 2025
RAAYA by Atmosphere has received its latest recognition at the Travel Time Awards, held in Moscow in August 2026, where the island resort was named “The Best Family Resort in the Maldives 2025”.
The award marks RAAYA’s second consecutive recognition from Travel Time, following its win as “Opening of the Year 2024”.
The recognition reflects the resort’s growing presence in the Russian travel market and its approach to family holidays in the Maldives, with a focus on shared experiences, exploration and activities designed for guests across generations.
Located on a private island in Raa Atoll, RAAYA is centred around the fictional story of Seb, a shipwrecked artist and adventurer whose narrative is incorporated throughout the resort experience. Guests can take part in island exploration, creative activities and ocean-based experiences, alongside family-oriented facilities and a range of dining options under The RAAYA Plan™.
The award was also presented during a visit to the resort by Russian film actress Katerina Shpitsa, known for productions including “Metro”, “The Crew” and “Poddubny”. During her stay, Shpitsa presented the Travel Time Awards 2025 accolade to RAAYA by Atmosphere General Manager Mario Stanic.
“Receiving this recognition for a second consecutive year is a proud moment for everyone at RAAYA,” Stanic said. “Winning the Travel Time Award 2025 for Best Family Resort is a wonderful recognition of what we stand for — bringing families together through shared experiences and lasting memories within a backdrop of a tropical island paradise.
“We are proud to create experiences that resonate with Russian families and families from around the world, offering a place to connect, discover and create memories together. We thank the awards team, our partners and our guests for their continued trust and support.”
The award adds to the international recognition received by RAAYA by Atmosphere since the resort opened in July 2024. The property has positioned its offering around experiential hospitality, design, family-focused programming and its castaway-inspired narrative.
RAAYA features 167 beach and overwater villas, a collection of dining venues and a range of land and ocean activities within its Raa Atoll setting.
With two Travel Time Awards in consecutive years, the resort continues to develop its position within the family travel segment in the Maldives.
Cooking
International Chefs’ Day: Kabita Singh to cook live at Sun Siyam Olhuveli
Sun Siyam Olhuveli Maldives will welcome award-winning food creator Kabita Singh, the personality behind Kabita’s Kitchen, for a special culinary residency in October to mark International Chefs’ Day on 20 October 2026.
Known for making everyday Indian cooking accessible to a wide audience, Singh will move from her digital kitchen to the Maldives, joining the resort’s culinary team for a live cooking experience created for guests.
The collaboration will bring together Singh’s approach to Indian cuisine — centred on familiar flavours, accessible recipes and an increasing focus on wholesome cooking — with Sun Siyam’s Plant Based Bliss philosophy, which promotes the nutritional and holistic benefits of plant-forward dining.
As part of the International Chefs’ Day celebrations, Singh will cook alongside Sun Siyam Olhuveli’s culinary team during a live session in front of resort guests. The experience will feature a specially curated selection of vegetarian, vegan and health-conscious dishes developed in collaboration with the resort’s chefs and inspired by Singh’s own cooking philosophy.
Guests will have the opportunity to watch Singh prepare the dishes, learn about the techniques and stories behind them, and sample her interpretation of plant-forward Indian cuisine in a Maldivian island setting.
Kabita’s Kitchen has grown from a home-cooking channel into one of India’s most widely followed food platforms, with approximately 14.6 million subscribers on YouTube alone. Singh has built her audience through content ranging from regional favourites and vegetarian staples to festive dishes, street-food classics and everyday family recipes.
Her influence within India’s food and digital content sector was recognised at the inaugural National Creators Award in 2024, where she received the Best Creator in Food Category award, presented by Indian Prime Minister Narendra Modi.
“We are really excited to welcome Kabita to Olhuveli and bring a taste of Kabita’s Kitchen to the Maldives,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.
“Food is such an important part of the way people connect, and this is about bringing our guests closer to the experience, watching Kabita cook, discovering the flavours and stories behind her dishes, and of course tasting them together. Her fresh, approachable style is a great match for our Plant Based Bliss philosophy, and celebrating International Chefs’ Day together with our own culinary team makes it even more special. We want dining at Olhuveli to be fun, social and full of moments that guests remember long after they leave the island.”
Located in South Malé Atoll, Sun Siyam Olhuveli is part of Sun Siyam’s Lifestyle Collection. The resort combines beach experiences, dining, entertainment, wellness and other activities within its broader island offering.
Awards
TTM Awards 2026 names You & Me Maldives Best Adults-Only Resort
You & Me Maldives has been named Best Adults-Only Resort at the Travel Trade Maldives (TTM) Awards 2026, recognising the resort’s positioning, guest experiences and continued focus on adults-only hospitality in the Maldives.
The award was presented during the TTM Awards & Gala 2026, held at CROSSROADS Maldives on 27 August 2026, marking the conclusion of the 10th edition of TTM Maldives. The annual awards recognise achievements, innovation and contributions across the Maldivian tourism industry.
Located in Raa Atoll, You & Me Maldives has established itself as an adults-only retreat catering to couples, honeymooners, friends and solo travellers seeking privacy and tranquillity.
The resort combines its island setting with accommodation, personalised service and experiences centred on romance, wellness, gastronomy and exploration, creating an intimate environment designed specifically for adult travellers.
The recognition comes as You & Me Maldives marks seven years of operations and welcoming guests from around the world.
“As we celebrate this important milestone, we are deeply grateful to our loyal guests, partners, and dedicated team members who have been part of this journey,” said Mohamed Imthiyaz, General Manager of You & Me Maldives.
“These seven years represent not only growth and success, but countless love stories, memories, and unforgettable experiences created on our island. Receiving the ‘Best Adults-Only Resort’ award at the TTM Awards is a tremendous honour and a reflection of the passion and dedication of our entire team.”
The Best Adults-Only Resort award further strengthens You & Me Maldives’ position within the Maldives’ luxury hospitality sector, recognising its focus on combining an adults-only concept with personalised service and island experiences.
Looking ahead, You & Me Maldives plans to continue developing its concept and guest experience through new activities, offerings and services, while maintaining its focus on the adults-only luxury segment in the Maldives.
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