Featured
Maldives targets UK travellers via Travel Weekly partnership
Maldives has kick-started a major destination marketing campaign with Travel Weekly.
The three-month campaign with Travel Weekly, one of the leading travel and trade publications in the United Kingdom, will take place from July until the end of October.
Maldives will be promoted through a microsite on Travel Weekly’s website, MPUs, digital magazines, social media channels and solus emails by relaying the latest developments in the country’s travel trade industry to readers.
“This campaign will serve a key role in broadening awareness and advertising the country as one of the most popular destinations among tourists in the United Kingdom,” Maldives Marketing and Public Relations Corporation (MMPRC), the official tourism promotion body of Maldives, said in a statement.
“The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to after Covid-19 and to promote Maldives as an ideal choice for long haul travels.”
Photos and articles published on Travel Weekly’s print magazine and multimedia platforms will present the Maldives as a destination whose dispersed geography and ‘one-island, one-resort’ concept lending itself to physical distancing and safe tourism.
A list of exciting activities tourists can experience on their vacation in Maldives will also be presented on Travel Weekly.
In 2019, a total of 125,199 Brits holidayed in the Maldives, while the number of British travellers that visited the Maldives in the three months ending March — when the country closed its borders — stood at 7,288.
With the UK being one of the leading source markets, MMPRC continues its efforts to boost the Maldives’ popularity among British holidaymakers.
Last year, Maldives was promoted through several media familiarisation trips, participation at WTM London, and outdoor advertisements placed at prominent locations in the UK.
This year, Maldives was promoted via the BBC Travel Show, and during the UNITE Indian Ocean & Middle East Event.
The new campaign with Travel Weekly comes a week after the Maldives reopened its borders.
Resorts and hotels on uninhabited islands as well as liveaboard vessels are now allowed to host tourists (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete an online health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
Meanwhile, the British government is considering including the Maldives on its ‘air bridge’ countries list, allowing the tropical destination hugely popular with British holidaymakers to welcome UK tourists without the need to self-isolate on return.
Meanwhile, bookings from the UK for 2021 trips to the Maldives are on the rise.
In June, UK-based global travel firm Kuoni said bookings for the Maldives were outperforming every other destination in its collection, accounting for 56 per cent of bookings for 2021.
Recent Google search data has also shown the Maldives as the top holiday destination among Europeans for next year.
Photo: File photo shows the Maldivian delegation that attended the WTM London 2019.
Awards
Coco Bodu Hithi wins ‘Best Service’ at 2025 Condé Nast Johansens Awards
Coco Bodu Hithi, a renowned boutique resort in the Maldives celebrated for its Maldivian-inspired elegance, has received recognition at the 2025 Condé Nast Johansens Awards for Excellence.
This prestigious accolade honours outstanding quality across recommended properties worldwide and serves as a trusted benchmark for travellers and industry professionals alike. Coco Bodu Hithi was awarded the title of ‘Best Service’ by Condé Nast Johansens for its exceptional hospitality, which seamlessly blends serene surroundings with meticulous, personalised service.
Additionally, the resort was recently recognised in the 2024 Condé Nast Traveler Readers’ Choice Awards as one of the top resorts in the Indian Ocean, cementing its position as a leader in luxury travel. Offering a thoughtfully curated guest experience, Coco Bodu Hithi continues to set itself apart within the industry.
The resort also excels in culinary innovation, boasting four exceptional restaurants. Renowned Michelin-starred chefs frequently collaborate with Group Culinary Director and Michelin-starred chef Martin Cahill to craft exquisite dining experiences, reflecting Coco Bodu Hithi’s unwavering commitment to service excellence and world-class gastronomy.
Drink
Cocktail art meets tropical bliss: Tao Zrafi transforms Oaga Art Resort’s Sobi Bar
Oaga Art Resort has transformed its Sobi Bar into a Mixology Garden, showcasing a collaboration with internationally acclaimed Beverage Artist and Netflix’s ‘Drink Masters’ finalist, Tao Zrafi.
Far from the typical poolside bar, the revamped Sobi Bar offers a unique experience where artistic cocktails take centre stage. Standard drinks are replaced with Tao Zrafi’s creations, which expertly blend local Maldivian flavours with surprising twists, providing a sensory journey for visitors.
Each cocktail at Sobi Bar is a testament to Tao Zrafi’s creativity. His exclusive menu combines stunning visual presentation with complex, delightful flavours, elevating the drink experience into an art form.
The Mixology Garden caters to diverse tastes. In addition to Tao Zrafi’s signature creations, Sobi Bar offers a curated selection of international gins and artisanal beers, ensuring every guest finds the perfect beverage to suit their preferences.
To commemorate the launch of the Mixology Garden, Oaga Art Resort is hosting several special events:
- Cocktail Masterclasses (November 29 and December 6): Guests can learn from Tao Zrafi himself, discovering the secrets behind his innovative cocktails.
- The Grand Unveiling (December 5): This evening celebration features Tao’s signature cocktails, a buffet, live music, interactive mural painting, and spectacular fire shows. Guests can enjoy a sunset soiree combining art, music, and unforgettable flavours.
Sneak peeks of Tao Zrafi’s creations are available on Oaga Art Resort’s social media platforms, offering a teaser of the enchanting cocktails awaiting guests at Sobi Bar.
Whether seeking relaxation, artistic inspiration, or an elevated cocktail experience, the Mixology Garden at Sobi Bar promises something extraordinary. With its blend of stunning flavors, unique atmosphere, and unforgettable events, Oaga Art Resort ensures every visitor leaves with cherished memories of paradise.
Featured
Hideaway Beach Resort & Spa announces exclusive collaboration with Maldivian
Hideaway Beach Resort & Spa, a luxury destination located in the pristine Haa Alifu Atoll of the Maldives, has announced its exclusive partnership with Maldivian, the national airline of the Maldives, for all seaplane and domestic flight transfers. Starting from November 1st, 2024, this collaboration aims to provide guests with unparalleled convenience and seamless travel to the resort, ensuring daily service, with additional transfers available depending on the season.
The resort is known for its spacious villas, exceptional privacy, a wide array of experiences, world-class amenities, and personalised service, all set in a lush, natural island paradise. With Maldivian as its exclusive seaplane transfer partner, guests can enjoy a direct, swift, and scenic journey from Velana International Airport to the resort’s doorstep.
Ahmed Hafeez, Managing Director of Lily Hotels, expressed excitement about the partnership, stating, “We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”
Upon arrival at Velana International Airport, guests are welcomed by the resort’s dedicated airport representatives, who escort them to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal. Here, they can relax and enjoy panoramic views, complimentary refreshments, and Wi-Fi while awaiting their transfer.
In addition to seaplane transfers, Maldivian will also manage domestic flight transfers for guests who prefer this alternative. This comprehensive approach highlights Hideaway Beach Resort & Spa’s commitment to providing flexible and convenient travel solutions.
The partnership with Maldivian also positions the resort for future growth, particularly with the upcoming upgrade of Hanimaadhoo International Airport. This development is expected to enhance accessibility and offer more travel options for the resort’s clientele. The collaboration is anticipated to generate increased interest in the less-explored northern Maldives, an area known for its untouched natural beauty and more tranquil, underwater experiences.
-
News1 week ago
Centara Mirage Lagoon Maldives officially opens
-
News6 days ago
Ambani’s family vacations in Maldives
-
Action1 week ago
Uncover the ocean’s secrets at Cinnamon Dhonveli
-
News1 week ago
‘Tis the season to be jolly at JOALI Maldives
-
Celebration1 week ago
JOALI Maldives celebrates six years of art and luxury with Maison Ruinart
-
Featured1 week ago
Ellaidhoo Maldives by Cinnamon opens Marine Biology Unit
-
Celebration1 week ago
VARU by Atmosphere marks five years of unmatched hospitality
-
News1 week ago
Experience ultimate Maldivian dream with Sirru Fen Fushi’s ‘Millionaire for a Month’ giveaway