Featured
Maldives targets UK travellers via Travel Weekly partnership
Maldives has kick-started a major destination marketing campaign with Travel Weekly.
The three-month campaign with Travel Weekly, one of the leading travel and trade publications in the United Kingdom, will take place from July until the end of October.
Maldives will be promoted through a microsite on Travel Weekly’s website, MPUs, digital magazines, social media channels and solus emails by relaying the latest developments in the country’s travel trade industry to readers.
“This campaign will serve a key role in broadening awareness and advertising the country as one of the most popular destinations among tourists in the United Kingdom,” Maldives Marketing and Public Relations Corporation (MMPRC), the official tourism promotion body of Maldives, said in a statement.
“The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to after Covid-19 and to promote Maldives as an ideal choice for long haul travels.”
Photos and articles published on Travel Weekly’s print magazine and multimedia platforms will present the Maldives as a destination whose dispersed geography and ‘one-island, one-resort’ concept lending itself to physical distancing and safe tourism.
A list of exciting activities tourists can experience on their vacation in Maldives will also be presented on Travel Weekly.
In 2019, a total of 125,199 Brits holidayed in the Maldives, while the number of British travellers that visited the Maldives in the three months ending March — when the country closed its borders — stood at 7,288.
With the UK being one of the leading source markets, MMPRC continues its efforts to boost the Maldives’ popularity among British holidaymakers.
Last year, Maldives was promoted through several media familiarisation trips, participation at WTM London, and outdoor advertisements placed at prominent locations in the UK.
This year, Maldives was promoted via the BBC Travel Show, and during the UNITE Indian Ocean & Middle East Event.
The new campaign with Travel Weekly comes a week after the Maldives reopened its borders.
Resorts and hotels on uninhabited islands as well as liveaboard vessels are now allowed to host tourists (please see a rolling list of resort reopenings here).
Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.
Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.
There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete an online health declaration form.
But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.
Meanwhile, the British government is considering including the Maldives on its ‘air bridge’ countries list, allowing the tropical destination hugely popular with British holidaymakers to welcome UK tourists without the need to self-isolate on return.
Meanwhile, bookings from the UK for 2021 trips to the Maldives are on the rise.
In June, UK-based global travel firm Kuoni said bookings for the Maldives were outperforming every other destination in its collection, accounting for 56 per cent of bookings for 2021.
Recent Google search data has also shown the Maldives as the top holiday destination among Europeans for next year.
Photo: File photo shows the Maldivian delegation that attended the WTM London 2019.
Action
Chef Jake Norman and Molly O’Donoghue join Niva Dhigali for November programme
Niva Dhigali Maldives will welcome visiting chef Jake Norman and British pickleball champion Molly O’Donoghue for a curated programme of island experiences this November, bringing together dining and active wellbeing in the Maldives.
Norman began his culinary career making pizza in the markets of Guadalajara, Mexico, before working in several London restaurants, including St John, Ottolenghi and Sabor. He now leads the kitchen at Updown Farmhouse in Kent, where his cooking focuses on seasonal ingredients, live-fire techniques and Mediterranean influences.
On 18 November, Norman will host an exclusive dinner at Faru, presenting a menu that combines Mediterranean flavours with influences from Mexico and the Middle East, while incorporating ingredients sourced from the Maldives.
The shared dining experience will feature Indian Ocean produce, grilled dishes and smoky flavours, with a menu designed to reflect the setting and encourage guests to dine at a relaxed pace.
The programme will also include pickleball sessions hosted by British champion Molly O’Donoghue. A national champion in mixed and women’s doubles, as well as a European champion in mixed doubles, O’Donoghue first discovered the sport while studying in Australia. She has since competed internationally and worked to introduce the sport to players around the world.
At Niva Dhigali, O’Donoghue will conduct beginner sessions and advanced coaching, giving guests of different skill levels the opportunity to learn, play and develop their technique.
Located in Raa Atoll, Niva Dhigali Maldives is surrounded by tropical vegetation, a lagoon and the Indian Ocean. The November programme, featuring Norman’s dining experience and O’Donoghue’s pickleball sessions, forms part of the resort’s approach to offering guest experiences centred on food, wellbeing and the island environment.
Featured
Cinnamon Hotels & Resorts Maldives introduces summer offer across four island resorts
Cinnamon Hotels & Resorts Maldives has introduced a summer offer aimed at travellers seeking longer stays across its four island resorts.
Guests booking stays of seven nights or more will receive complimentary return transfers for two people, while shorter stays will include complimentary one-way transfers. At participating resorts, up to two children under the age of 12 can also stay and dine free.
The offer includes savings on selected excursions and activities and is available for bookings and stays until 31 October 2026.
Guests who book directly through Cinnamon Hotels & Resorts Maldives will have access to additional benefits, including options to personalise their stays with beach dining, spa treatments and island activities. Members of the brand’s loyalty programme will receive further savings and earn double Discovery Dollars during the promotional period.
Cinnamon Dhonveli Maldives offers beachfront accommodation, a range of activities and speedboat transfers from Malé. Its accommodation and family-focused programmes are designed for guests seeking a combination of recreation and time together.
Cinnamon Velifushi Maldives provides accommodation, dining options, wellness services and water-based activities within an island setting. The resort caters to couples, families and travellers visiting the Maldives for the first time.
Cinnamon Hakuraa Huraa Maldives, located across two islands in Meemu Atoll, is positioned for couples and honeymooners. Guest experiences include sunset dining, spa treatments and access to the surrounding lagoon.
Ellaidhoo Maldives by Cinnamon caters to divers and snorkellers through its house reef, marine life and access to dive sites. The resort provides direct access to underwater experiences in the Indian Ocean.
The summer offer provides savings of up to 65% across Cinnamon Hotels & Resorts Maldives’ four properties.
Awards
JOALI Maldives wins two honours at Travel + Leisure Luxury Awards Asia
JOALI Maldives has been recognised in two categories at the Travel + Leisure Luxury Awards Asia 2026, receiving honours among the Best Resorts in the Maldives and for the Most Outrageous Villa.
The recognition reflects the resort’s Creative Living philosophy, which brings together art, nature, wellbeing, sustainability and hospitality within the guest experience.
Located in Raa Atoll, approximately 45 minutes by seaplane from Malé, JOALI Maldives opened as the Maldives’ first art-immersive luxury resort. Art installations, dining experiences, wellbeing programmes and accommodation are integrated across the island as part of its approach to resort living.
The property features 73 beach and overwater villas and residences, positioned across the island and above the Indian Ocean. The accommodation has been designed to provide privacy, space and access to views of the surrounding environment.
Each villa combines contemporary design with materials including timber, marble, bamboo and terrazzo, as well as handcrafted finishes. Floor-to-ceiling glass provides views of the ocean, while private pools connect the indoor and outdoor spaces.
Artworks and design pieces are also incorporated into each villa, reflecting the resort’s Creative Living concept and extending the art experience into the accommodation.
Guests can choose from Beach Villas, Water Villas and multi-bedroom Residences, with options designed for couples, families and groups. The larger residences provide additional living areas, pools and facilities for guests seeking more space and privacy.
Each villa is supported by a dedicated Jadugar, a term used by the resort to describe its butler service. The Jadugar assists guests throughout their stay by arranging dining experiences, island activities, celebrations and other personalised services.
Guests are also provided with bicycles to explore the island’s pathways, gardens and viewpoints.
JOALI Maldives said the awards reflected the work of its team and the support of its guests, partners and wider community. The resort also said it would continue developing experiences focused on creativity, wellbeing and connection.
The recognition adds to JOALI Maldives’ position within the Maldives’ luxury resort sector, where its art-led design and Creative Living philosophy form the basis of its guest experience.
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