Connect with us

Featured

Maldives targets UK travellers via Travel Weekly partnership

Published

on

Maldives has kick-started a major destination marketing campaign with Travel Weekly.

The three-month campaign with Travel Weekly, one of the leading travel and trade publications in the United Kingdom, will take place from July until the end of October.

Maldives will be promoted through a microsite on Travel Weekly’s website, MPUs, digital magazines, social media channels and solus emails by relaying the latest developments in the country’s travel trade industry to readers.

“This campaign will serve a key role in broadening awareness and advertising the country as one of the most popular destinations among tourists in the United Kingdom,” Maldives Marketing and Public Relations Corporation (MMPRC), the official tourism promotion body of Maldives, said in a statement.

“The key objective of this campaign is to reassure tourists in the UK that the Maldives remains a safe and secure destination to travel to after Covid-19 and to promote Maldives as an ideal choice for long haul travels.”

Photos and articles published on Travel Weekly’s print magazine and multimedia platforms will present the Maldives as a destination whose dispersed geography and ‘one-island, one-resort’ concept lending itself to physical distancing and safe tourism.

A list of exciting activities tourists can experience on their vacation in Maldives will also be presented on Travel Weekly.

In 2019, a total of 125,199 Brits holidayed in the Maldives, while the number of British travellers that visited the Maldives in the three months ending March — when the country closed its borders — stood at 7,288.

With the UK being one of the leading source markets, MMPRC continues its efforts to boost the Maldives’ popularity among British holidaymakers.

Last year, Maldives was promoted through several media familiarisation trips, participation at WTM London, and outdoor advertisements placed at prominent locations in the UK.

This year, Maldives was promoted via the BBC Travel Show, and during the UNITE Indian Ocean & Middle East Event.

The new campaign with Travel Weekly comes a week after the Maldives reopened its borders.

Resorts and hotels on uninhabited islands as well as liveaboard vessels are now allowed to host tourists (please see a rolling list of resort reopenings here).

Guesthouses and hotels located on inhabited islands will be allowed to reopen on August 1. Passengers on cruise ships and yachts will be barred from disembarking at inhabited islands until then.

Thirty-day free on-arrival visa will be issued to all tourists with a confirmed booking for a stay at any registered tourist facility in the country. The entire holiday has to be booked at a single facility except for transit arrangements.

There will be no mandatory quarantine or testing on arrival. Tourists will only have to complete an online health declaration form.

But visitors with symptoms of the Covid-19 respiratory disease caused by the novel coronavirus or those travelling with someone who has similar symptoms will be tested at their expense.

Meanwhile, the British government is considering including the Maldives on its ‘air bridge’ countries list, allowing the tropical destination hugely popular with British holidaymakers to welcome UK tourists without the need to self-isolate on return.

Meanwhile, bookings from the UK for 2021 trips to the Maldives are on the rise.

In June, UK-based global travel firm Kuoni said bookings for the Maldives were outperforming every other destination in its collection, accounting for 56 per cent of bookings for 2021.

Recent Google search data has also shown the Maldives as the top holiday destination among Europeans for next year.

Photo: File photo shows the Maldivian delegation that attended the WTM London 2019.

Featured

Amilla Maldives presents ‘Eid in Harmony’ island celebration

Published

on

Amilla Maldives is inviting guests to mark Eid al-Fitr with a series of island celebrations under the theme Eid in Harmony, bringing together cultural experiences, family activities and festive dining.

Eid, which marks the end of the holy month of Ramadan, is widely celebrated across the Maldives as a time of gathering and shared moments. At Amilla Maldives, the occasion will be observed through a programme of relaxed events designed to reflect the atmosphere of island life and community.

During the celebrations, guests will be able to take part in cultural performances, family-friendly activities and island gatherings highlighting Maldivian traditions. These will include performances of Bodu Beru, interactive island games and creative workshops that offer visitors insight into local culture.

The resort will also present a range of culinary experiences for the occasion. Chefs will prepare festive dishes inspired by both regional and Maldivian flavours, with dining experiences ranging from relaxed daytime offerings by the beach to evening dinners served under the stars.

Set within the Baa Atoll UNESCO Biosphere Reserve, the celebrations are designed to offer guests an opportunity to experience the traditions and atmosphere of Eid in a natural island setting.

Guests interested in the full programme of celebrations can access the resort’s Eid 2026 brochure online.

Continue Reading

Featured

SO/ Maldives unveils three-day Easter celebration

Published

on

SO/ Maldives has announced a three-day Easter programme taking place from 3 to 5 April 2026, featuring dining experiences, sunset gatherings, beach cinema and family activities across the island.

Set against the backdrop of the Maldives’ lagoon waters, the programme is designed to combine culinary events, music and leisure activities, offering guests a variety of experiences over the Easter long weekend.

The celebrations begin on Good Friday, 3 April, with the Ocean Harvest & Wine Soirée at Citronelle Club. The event features a five-course seafood dinner inspired by South African cuisine, accompanied by a curated wine pairing hosted by a master sommelier. The experience will be limited to 20 guests.

Later in the evening, entertainment will continue at Lazuli Beach Club, where the Vintage Nights at Lazuli event will feature curated wines and DJ music in a beachfront setting.

On Saturday, 4 April, guests will be invited to a Golden Hour Sundowner at the Pavilion Bar, where cocktails will be served during sunset overlooking the lagoon.

The evening will continue with the Starlit Holy Saturday Feast at Lazuli Beach Club, featuring a three-course dinner served outdoors. The programme will conclude with an open-air beach cinema experience, where guests can watch a film on the beach accompanied by popcorn and refreshments.

The programme concludes on Easter Sunday, 5 April, with a series of events along the island’s shoreline. The evening begins with Easter Bloom Cocktail Hours, offering floral-inspired drinks prepared with fruit and botanical ingredients.

The highlight of the celebrations will be the Easter Grand Beach Barbecue at Citronelle Club, featuring grilled dishes served in a seaside setting. The event will also include live saxophone performances and music.

Throughout the weekend, children will have access to a dedicated programme at The Nest, where activities will include Easter crafts, egg decorating, dance sessions and an Easter egg hunt. Additional activities such as face painting, piñata games and creative workshops will also be available.

Through its Easter programme, SO/ Maldives aims to provide a mix of dining, entertainment and family-friendly activities, offering guests the opportunity to mark the holiday while enjoying the island setting.

Continue Reading

Featured

Oaga Art Resort brings back Kula Kula Festival with global influences

Published

on

Kula Kula Festival will return for its fourth edition at Oaga Art Resort from 20 to 25 March, bringing together cultural influences from the Maldives, Brazil and India in a programme centred on art, music and community.

The festival combines the traditions of Eid al-Fitr, the vibrant spirit of Brazilian Carnaval, and the colours of Holi, creating a multi-cultural celebration that highlights performance, heritage and shared experiences.

The programme begins with Eid-related traditions, inviting guests to take part in cultural rituals and performances inspired by Maldivian heritage. The festival continues its collaboration with Kiyavahi Culture Studio, which will present workshops, demonstrations and interactive installations showcasing traditional Maldivian crafts and storytelling.

Guests will have opportunities to explore cultural practices such as Fangi Viyun (thatch weaving), Roanu Veshun (coir rope making), Kasabu Gethun (lacquer work) and Thundu Kunaa Viyun (mat weaving). Through these sessions, participants will also learn about the history and cultural significance of these crafts.

The festival begins with Eid Malhi, a bonfire lit by Oaga’s Rahvehin on 19 March to mark the sighting of the new moon. This is followed by Eid prayers and Eid Sai, a traditional breakfast at Kaa Kada. Throughout the day, guests can take part in activities such as Eid Kulhivaru beach games and Fen Kulhi, which combines water and colour play. The Maali Parade, inspired by Maldivian folklore, will lead guests to a high tea gathering at Raa Baa Beach featuring live performances and traditional attire experiences.

Live entertainment forms a central part of the festival programme, with performances from local and international artists. Guests will experience Boduberu fusion performances by Nuff and Ciam, storytelling rhythms by the Harunulaa Boduberu Group, and electronic music performances by Digital Flock during the Kula Kula Rave.

Dhivehi music will also be featured through performances by solo artist Naffah, while storyteller Amney will share Maldivian folklore through music sessions at O’Fire.

Indian classical music will be represented by sitar player Kalyan, who will perform across multiple sessions during the festival. Brazilian performer Alikko will introduce elements of Brazilian culture through fire shows and performances accompanying dining experiences at Kaa Kada.

Dining experiences will also highlight cultural diversity, with lunch and dinner services featuring themed presentations such as Eid Jaafaiy and Indian-inspired cuisine prepared in collaboration with Kalyan.

Evening programmes will include live music, fire performances, communal barbecues and a collaborative live art and music showcase titled Unethical Projection, featuring both resident and guest artists.

For the first time at the festival, Brazilian Carnaval will be incorporated into the programme. The segment will feature a Brazilian-inspired buffet at Kaa Kada, performances by Alikko and a Kula Kula Rave hosted by Digital Flock.

The final days of the festival will bring together Maldivian, Indian and Brazilian cultural influences under the theme Made of Many, Felt as One. Activities will include music sessions, collaborative performances featuring the Rav drum with Nuff, and storytelling by Amney.

The festival will conclude with a Deserted Day Picnic at Hastheem Sandbank, where guests can enjoy watersports, snacks and DJ sets by Afruh.

Through its programme of performances, cultural workshops and shared experiences, the Kula Kula Festival continues to position itself as a platform for artistic expression and cultural exchange, reflecting the creative identity of Oaga Art Resort.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.