Maldives invites Belgian journos for promotional fam trip
Maldives Marketing and Public Relations Corporation (MMPRC) has brought in a team of journalists from Belgium, as part of the official tourism promotion body’s series of familiarisation trips to promote Maldives.
The team consists of journalists from popular publications such as La Libre, Marie Claire Belgium, Together Magazine, Het Nieusblad and Psychologies Magazine.
During their week-long stay in Maldives, they will experience three different resorts. The trip will commence with a two-night stay at Paradise Island Resort & Spa followed by another two-night stay at Nika Island Resort & Spa. Their stay will conclude with a three-night stay at Meeru Island Resort & Spa.
During their stay, the team of journalists will enjoy various activities such as special dinners, water sports activities and underwater experiences whilst also experiencing the culture of Maldives at local islands.
“The purpose of these activities is to present the variety of experiences available in the Maldives for its visitors. By organising such familiarisation trips, the main target of MMPRC is to promote Maldives as the most preferred tourist destination in the world,” a statement issued by MMPRC read.
“The coverage from this trip is anticipated to bring forward more awareness about Maldives in Belgium and increase the arrivals from the country.”
Tourist arrivals to Maldives from Belgium have shown growth this year, compared to the past five years. From January-September, arrivals from Belgium observed a 20.5 per cent increase compared to the same period last year.
MMPRC kicked off the series of familiarisation trips in April, starting with a team of Indian journalists and bloggers. The official tourism promotion entity has so far brought in teams from the UK, China and South Korea, Australia and France, as well as countries from Eastern Europe.