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FTI, Adaaran Resorts Maldives organise promotional activity with 100 German tour operators

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A group of 100 tour operators arrived in Maldives on Thursday to explore the destination, as part of a joint promotional initiative by leading German tour operator FTI and Adaaran Resorts Maldives.

Thoyyib Mohamed, Managing Director of the official tourism promotion body Maldives Marketing and Public Relations Corporation (MMPRC), together with officials from Adaaran Resorts and FTI’s local affiliate Diethelm Travels welcomed the team at the main Velana International Airport.

Aditya Raj Singh, Sales & Marketing Manager and Adaaran Resorts Maldives, said the initiative will help promote the Maldives amongst potential German tourists.

“This is the first time an event on this magnitude is being held in the Maldives. It will prove vital in boosting tourist arrivals to the Maldives as a whole, as Germany is one of the top contributors,” he said.

Kicking off with an official opening ceremony at Adaaran Select Hudhuranfushi Thursday evening, the team will visit resorts operated by Adaaran from September 12-19. They will begin their adventure at Adaaran Select Hudhuranfushi and end their visit at Heritance Aarah, the newest resort by Adaaran’s parent company Aitken Spence Hotels & Resorts.

Suresh Dissanayake, Assistant Vice President – Sales & Marketing at Adaaran Resorts Maldives, said the team will be treated to the full resort experience, including activities such as water sports. Excursions to nearby local islands will also be arranged, so that the team can explore authentic Maldivian culture and island life, he added.

“Tourism in Maldives has evolved, with the destination opening up to tourists from all walks of life and a variety of markets. The destination needs to be promoted as such. This initiative is a step in this direction,” Suresh said.

Germany is amongst the top 10 contributors to Maldives tourism, with 117,532 German tourists visiting the Maldives in 2018 — a 4.8 per cent increase over the 112,109 in 2017.

With a 7.2 per cent market share,, Germany is currently ranked as the fifth major source market. Arrivals from Germany grew by 10.4 per cent to reach 71,479 during the past seven months of the year.

Adaaran, a subsidiary of Sri Lankan conglomerate Aitken Spence, runs five resorts in the Maldives: Adaaran Club Rannalhi, Adaaran Select Meedhupparu, Adaaran Select Hudhuranfushi and Adaaran Prestige Vadoo. Aitken Spence has also recently opened a new property in the Maldives under its Heritance brand, Heritance Aarah.

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Villa Resorts hosts over 200 travel agents from India to showcase its transformation

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Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

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The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

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JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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