Maldives Association of Travel Agents and Tour Operators (MATATO) has applauded the work done by the Maldives’ official tourism promotion body, as the destination witnesses a record number of tourist arrivals throughout the year.
In a statement, MATATO, which has been lobbying for better destination marketing efforts by the government, said it recognises and acknowledges the revamped destination marketing activities carried out by the state-owned Maldives Marketing and Public Relations Corporation (MMPRC). Those activities have had a significant positive impact on the growth of tourist arrivals, it added.
“MATATO commends and credits the management of MMPRC under the leadership of Managing Director Thoyyib Mohamed, on the positive results in the past six months that has seen record breaking numbers in terms of tourist arrivals compared to that of the last five years,” the statement read.
MMPRC has conducted several destination marketing activities this year, including 15 trade fairs in 12 markets, five roadshows in 13 markets, 13 media fam trips, 11 promotional activities carried out via worldwide PR agents and 12 joint promotional activities.
Meanwhile, MATATO said it was compelled to step in to play the role of the de facto destination marketing body from 2016 to 2018 as destination marketing efforts and budget were limited and suppressed under the previous government.
In 2017 and 2018, MATATO was in 29 countries — from major emerging markets like India, Thailand, UAE, Oman, Kuwait, Qatar, Vietnam, Hong Kong, Malaysia, Singapore and Indonesia to more established markets such as United Kingdom, China and Russia.
In 2017, MATATO also launched a dedicated marketing campaign for the Indian market, with a target of making India the largest source market for the destination.
This year, MATATO has hosted destination stands in Vietnam, Philippines, Saudi Arabia and India. The organisation has also planned roadshows in four South East Asian countries, as well as promotional activities at the upcoming PATA Travel Mart in Kazakhstan.
“However, since the revival of MMPRC as the leading destination marketing authority, MATATO has taken a back seat on the destination marketing efforts, as the association strongly believes destination marketing should be done by a government body like other successful tourism destinations,” the statement read.
MATATO called on the authorities and industry stakeholders to spend even more on destination marketing. Marketing is one of the few areas in hospitality where the expenditure has a direct Return on Investment (ROI), as it translates into increased revenue through taxes and indirect economic benefits through increased business activity, it said.
“The association lobbies for even bigger destination marketing budget for 2020 with increased supply in the market means to bridge a strong increase in demand for the destination as well,” the statement read.
“MATATO is presently working on increasing more trainings and workshops for its members and the industry. The association also is working to make technology platforms for booking systems more affordable for its members.”
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Award-winning Grand Park Kodhipparu Maldives launches indulgence winter offer
Grand Park Kodhipparu Maldives recently announced scooping up the title of “Best Boutique Resort in Maldives” for the second consecutive year, awarded by the Travel Trade Maldives which comes as no surprise as it is one of the best destinations to experience the unreal sunsets you will ever see while projecting extravagant character and easy-going exotica.
What’s really shaking things up this holiday season at this cozy luxury boutique island resort is that you will be spoiled for choice with one beach for every day. That is right – home to four beautiful beaches, Wai, Veli, Dhigu, and Divehi, all with their unique character – letting you sunbathe, snorkel, windsurf, and cycle overwater around the island to your heart’s content. Touching down at Kodhipparu, adventure seekers can revel in countless opportunities for wild coral reef dives, parasailing up the sky for a bird’s-eye view of the lagoon, or even simply zen out to sunrise and sunset with the resident yogi.
To celebrate the win, and to rev up the appetite with seaside excursions, the resort announced the launch of the exclusive “Kodhipparu Indulgence” offer with an unparalleled dining experience and a consequential gourmet coma that is fully worth every penny you’ve spent on your extravagant holiday.
Set your seaside expedition dreams to a reality, with attractive offerings from the resort-owned marine sports centre as well as the luxury overwater spa, that will have you wanting to extend your holiday. What’s more, you get to enjoy complimentary roundtrip speedboat transfers saving you quite a few pennies on your vacation.
The little explorers with big dreams are welcome to stay and dine free of charge sharing the room with the parents, whether it is by spending their time decorating some yummy cupcakes or catching a kiddies movie under the stars with popcorn.
If you are looking for a romantic touch, with an ample amount of floating rose petals in your pool, or a swoon-worthy proposal set up at a secret corner of the island out of bounds to others or even a candle-lit dinner on the secluded beaches with you and your beau, all you have to do is message your lifestyle host to work the magic and make it happen for you. With the Kodhipparu dedicated lifestyle host service, everything is just a message away.
As is all good things, this offer is only for a limited time period, so make use of this exclusive indulgence package at Grand Park Kodhipparu comes with an amazing 35% discount on all villa categories.
Simply head over to https://www.parkhotelgroup.com/north-male-atoll/grand-park-kodhipparu-maldives/offers/winter-getaway/ to book your holiday with a flair of fun, freedom, and serenity that is promised to make you keep coming back for more!
Abdulla Wisam: A journey of excellence and growth in the Maldivian hospitality industry
In the heart of the stunning Maldives, where luxury resorts and crystal-clear waters come together to create a paradise on Earth, there are individuals who work tirelessly behind the scenes to ensure that every guest’s experience is nothing short of exceptional. One such individual is Abdulla Wisam, whose remarkable journey in the hospitality industry is a testament to his dedication, passion, and unwavering commitment to providing the best possible service to guests.
Abdulla Wisam’s journey in the hospitality industry began right after completing his schooling. In 2003, he embarked on his professional career by joining Dhoveli Beach Resort & Spa, where he gained his first taste of the world of hospitality. It was here that he discovered his passion for creating memorable guest experiences and building relationships with visitors from around the world.
After his initial foray into the industry, Wisam’s career path continued to evolve. His dedication and hard work caught the attention of industry leaders, leading him to take on roles of increasing responsibility. His time at Meeru Island Resort saw him as an Outlet Cashier and Night Auditor, roles that allowed him to develop a deep understanding of the operational aspects of a resort.
Wisam’s determination and eagerness to learn led him to the iconic Four Seasons Resort Maldives at Landaa Giraavaru, where he started as a Recreation Attendant. Over time, he showcased his exceptional skills in guest relations and management, and he was promoted to the position of Front Office Supervisor. His journey with Four Seasons served as a stepping stone for what was to come next.
In 2014, Wisam joined the W Maldives, a resort known for its luxurious offerings and unparalleled guest experiences. Starting as a Welcome Team Leader, he quickly rose through the ranks due to his impeccable guest service skills and innate leadership abilities. His promotion to Guest Experience Manager was a testament to his ability to not only meet but exceed guest expectations. He was then transferred to The St. Regis Maldives as the Assistant Front Office Manager with the pre-opening team.
As his career trajectory continued its upward trajectory, Wisam took on the role of Front Office Manager at prestigious resorts such as Milaidhoo Island, Raffles Maldives, and The Standard Maldives. These roles allowed him to refine his management style, hone his problem-solving skills, and contribute to the overall success of each resort.
Wisam’s journey eventually led him to COMO Cocoa Island, a resort renowned for its unparalleled luxury and exquisite attention to detail. Joining as the Front Office Manager, he embraced the challenges and responsibilities that came with the position. His dedication, combined with his innate ability to create genuine connections with guests, led to his promotion as the Director of Rooms.
Wisam’s journey in the Maldivian hospitality industry is a remarkable tale of perseverance, growth, and a genuine passion for creating exceptional guest experiences. His diverse roles, spanning from recreation to guest experience management, have equipped him with a holistic understanding of the industry. His commitment to continuous improvement and dedication to delivering top-tier service have not only benefited the resorts he’s been a part of but have also contributed to elevating the reputation of Maldives as a premier luxury travel destination.
As Wisam continues to shape the guest experience landscape at COMO Cocoa Island, one can only imagine the heights he will reach and the impact he will make on the ever-evolving hospitality industry of the Maldives. His journey stands as an inspiration to aspiring hoteliers and a testament to the boundless opportunities that await those who are truly passionate about their craft.
A remarkable tale of wanderlust: Naito Takashi’s 103rd journey to the Maldives
The azure waters of the Maldives have long been a magnet for travelers seeking paradise on Earth. Among these wanderers, one name stands out – Naito Takashi, a Japanese tourist whose boundless enthusiasm for the Maldives has led him to visit this tropical haven a staggering 103 times. His unwavering love for this island nation, coupled with its mesmerizing beauty, has turned his visits into a remarkable testament to the allure of the Maldives.
For the past 24 years, Naito Takashi has visited Maldives between three to five times annually, embarking on a journey that has spanned more than two decades. His tale is one of dedication, passion, and a deep-rooted connection with the captivating landscapes that the Maldives offers. Each visit is not just a vacation; it’s a renewal of his profound relationship with the natural wonders that have captured his heart.
Naito Takashi’s 103rd arrival to the Maldives was met with a warm and heartfelt welcome from none other than the Tourism Minister himself, Dr. Abdulla Mausoom. This gesture symbolizes the deep appreciation the Maldivian people have for their loyal and devoted visitors. The ceremony held aboard the M/V Blue of the Fun Azul Fleet was a fitting tribute to a traveler who has become an honorary ambassador of the Maldives.
The M/V Blue, Fun Azul Fleet, holds special significance for Naito Takashi. As an avid diver, he has found his perfect companion in this cruise boat specialized in diving charters. The vessel offers schedules tailored to explore the best dive spots around the Maldives’ islands, making it an ideal partner for a diving enthusiast like Naito Takashi. The crystal-clear waters of the Maldives have witnessed countless underwater escapades orchestrated by this intrepid traveler.
The Maldives’ Ministry of Tourism has lauded Naito Takashi’s enduring passion for the nation’s beauty. Their tweet acknowledging his multiple visits serves as a testament to his unique and cherished relationship with the country. He has witnessed the ever-changing landscape of the Maldives, from its pristine beaches to its vibrant marine life, and has undoubtedly contributed to the thriving tourism industry.
Naito Takashi’s story also reflects the profound impact that travel can have on an individual’s life. His unwavering commitment to exploring the Maldives has not only enriched his own experiences but has also brought attention to the natural wonders of Maldives. It stands as a reminder that the act of traveling is not just about ticking off destinations from a bucket list; it’s about forming connections, fostering appreciation, and creating lasting memories.
As Naito Takashi continues his journey through the Maldives, his story resonates as an inspiration to fellow travelers and a tribute to the unyielding allure of this island paradise. His 103rd visit is not just a numerical milestone; it’s a celebration of an extraordinary bond between a traveler and a destination, a bond that has grown stronger with each passing year and promises to endure for years to come.
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