Business
Joali Maldives to open in October 2018
Joali Maldives has announced plans to open its shores to guests on October 1.
Located on its own private island in the northern Raa atoll, Joali Maldives will offer unconventional luxury through the lens of the resort’s “Joie de Vivre” philosophy, which welcomes guests to celebrate the joy in every passing moment. Guests will experience a new kind of sustainable glamour and a dedication to immersive art that has never before been seen in the Maldives, in addition to elegant overwater and beach villas – including two-, three- and four-bedroom residences, thoughtful programming and four innovative restaurant concepts with a distinct focus on design.
Located in one of the largest and deepest atolls in the world, Joali is teeming with life, surrounded by tranquil lagoons, pristine white-sand beaches and a lush landscape of coconut palms. Internationally-renowned design studio, Autoban, architecture and design studio, Atolye4n, and Tokyo-based Studio Glitt were tapped to lead the overall design and architectural ingenuity throughout the 24-acre resort from an inviting Maldivian entrance featuring artisan wood to encompassing the feminine spirit of the property through natural, subtle colours and smooth transitions that blend with the island’s spirit and culture. The resort’s sustainability story begins with its master plan and layout, which preserved over 1,000 trees during the construction process.
“In pursuing our team’s collective passion for nature conservation and Maldivian culture, we are thrilled to announce such a special opening and have the utmost confidence that Joali will set a new bar when it comes to a meaningful and immersive luxury hospitality experience,” General Manager Steven Phillips was quoted in a statement, as saying.
“We have an accomplished team of dedicated hospitality professionals who are devoted to offering truly bespoke experiences and intuitive service at every turn and delivering our ‘Joie de Vivre’ promise.”
Luxury Villas
The Joali experience begins shortly after arrival at the main Velana International Airport where guests are invited to relax in a private lounge before taking a 45-minute seaplane to the resort.
Accommodations include 73 private beach and water villas and residences ranging from one- to four-bedrooms, influenced by individual stories and designed to take guests on a sensory journey. Each villa features a private infinity pool, butler service, artisanal amenities, curated in-villa libraries, thoughtful design and handpicked art.

Standout accommodations include the Three Bedroom Ocean Residence and Four Bedroom Beach Residence. Within the Three Bedroom Ocean Residence, guests can expect over 4,000 square feet of lavish living space across three bedrooms, three dressing rooms featuring two walk-in closets each and two living rooms. Two striking infinity pools, a spa room and sauna, butler and valet service and an on-call Dhoni, a Maldivian sailboat, are also included for guests staying in this outstanding residence.
Four Bedroom Beach Residence boasts over 5,000 square feet across four exquisite bedrooms nestled in a private beach enclave, offering guests sunrise and sunset views. The extravagant accommodations include indoor and outdoor living space, private infinity pool, spa cabana and sauna, curated library and guest quarters.
Guests staying in the either residence also have 24-hour access to a personal butler and valet service, buggy and personal driver.
Immersive Art
As one of the first immersive art resorts in the Maldives, Joali is surrounded by interactive and experiential artistic pieces that incorporate surrounding nature and celebrate young designers, including Misha Khan, Nacho Carbonell, Porky Hefer, London-based Studio Glithero, Zemer Peled, Chris Wolston, Doug Johnston, Ardmore and more.
Guests can explore the resort’s extensive art collection with an exclusive art map which spotlights areas of interest including those works created in collaboration with local artisans to support the Maldivian community. Whimsical work is also featured at the Art Studio and Gallery, which invites international guest artists to exhibit throughout the year.
Eye-catching art and true relaxation is also delivered in the resort’s Living Room, where guests can decompress in comfort while reading one of the over 1,000 books available.
Joie de Vivre
Following Joali’s “Joie de Vivre” philosophy, guests are invited to partake in bespoke Maldivian experiences, from snorkelling with manta rays and wake boarding to chartered yacht and Dhoni excursions and meeting with members of local communities.
Special moments are celebrated to the fullest across the resort, such as the Joali Spring Ceremony, which marks the arrival of the spring season and rebirth of nature. The Table of Joy allows guests to share experiences over a specially-curated menu focusing on fresh ingredients. The Book Exchange offers a rotating collection of literature hand-selected by Joali guests around the globe.
Unique places are also at the centre of the Joali experience.
At the resort, a Flower Garden features a majestic showcase of local plants and flowers with workshops and events to develop guests’ own botanical know-how, while the Manta Ray Treehouse, designed by Porky Hefer who drew inspiration from the island’s mantra ray population, offers an exclusive experience for guests to dine or relax in a tranquil setting.
Those looking for one-of-a-kind water excursions can book a custom itinerary to the resort’s private sandbar for an afternoon of snorkelling, a night of stargazing or private luxury camping experience.
Culinary Creations
Using only the finest and freshest ingredients, the culinary offerings at Joali are designed to make guests’ stay diverse, exciting and adventurous, while creating lasting memories through four distinct restaurant options and a myriad of highly individualised dining experiences.
Providing inventive fusion cuisine from several corners of the globe, dining options include Saoke, the first restaurant in the Maldives to be designed by renowned Japanese restaurant architect Noriyoshi Muramatsu; Vandhoo, featuring authentic Asian- and Levant-inspired dishes; Bellinis, featuring handmade pastas and authentic Tuscan; and Her Kitchen, offering a selection of cooking classes.
Guests can also indulge in over 60 flavours of ice-cream, handmade cupcakes and macaroons from the artisanal chocolate and ice-cream store, or lounge in the cabanas and infinity pods at Mura Bar while enjoying sunset cocktails and light bites.
The resort is also home to a Whisky Lounge and Wine Cellar, featuring malt whiskey from Scotland to Taiwan and hand-selected vintages from Joali’s master sommelier.
Wellness at ESPA
A serene refuge, Joali Spa by ESPA will be a haven of well-being inspired by the resort’s tropical surroundings. In addition to indulgent treatments, a fitness centre will offer expert trainers and expansive ocean and jungle views.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Business
Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
Business
Coca-Cola Maldives launches World Cup-themed promotion
Coca-Cola Maldives is turning up the excitement with the launch of its 2026 football campaign, bringing fans across the country a season packed with prizes, shared moments and exciting ways to celebrate the game together.
As the build-up to the FIFA World Cup 2026 begins, Coca-Cola Maldives is inviting consumers to join in the fun with a campaign built around everything that makes football special: the anticipation, the matchday thrill, the watch parties, the celebrations and the memories made along the way.
From March to May, consumers in the Maldives will have the chance to take part in the Coca-Cola Maldives FIFA World Cup 2026 promotion, with weekly prizes, branded merchandise and a grand prize experience linked to one of the biggest sporting events in the world.
As part of the campaign, Coca-Cola Maldives is rolling out the UTC Promo from March 21 to May 24, giving consumers even more ways to be part of the football excitement. Special promotional packs will feature a unique code either under the cap or under the tab, depending on the product format. For 500ml, 1.25L and 2L PET bottles, codes will appear under the special Golden Caps on Coca-Cola, Sprite, Fanta Orange and Fanta Strawberry. For 330ml cans, codes will appear under the tab on Coca-Cola. Consumers can enter by sending the code via SMS to 2626 for the chance to win a range of prizes throughout the campaign period.
The promotion will run across 330ml cans as well as 500ml, 1.25L and 2L PET bottles, making it easy for consumers to join in whether they are picking up a drink for themselves, sharing with friends, or stocking up for a matchday gathering. With multiple participating brands and pack formats included in the promotion, Coca-Cola Maldives is creating more opportunities for consumers across the country to take part in the campaign and enjoy the football season together.
At the top tier, eight winners will receive an all-expenses-paid experience for two to watch a FIFA World Cup match live, creating a once-in-a-lifetime football moment. Under Tier 2, 60 winners will receive Coca-Cola branded mini-coolers, while 120 winners will take home Coca-Cola branded football-shaped personal coolers. Under Tier 3, 180 winners will receive Coke and FIFA branded footballs, adding even more play and energy to the season.
Adding a live moment to the excitement, the first set of winners will be announced on ICE TV on April 6 at 9pm, with winner announcements continuing every week throughout the promotion. This weekly reveal is set to bring an added sense of anticipation and shared excitement as the campaign unfolds across the Maldives.
The campaign is designed to bring fans closer to the game and make every football moment even more enjoyable. Whether it is watching a match with family at home, catching the action with friends at a café, or picking up a favourite Coca-Cola pack from a neighbourhood store, Coca-Cola Maldives aims to be part of the moments that make football season unforgettable.
“Football has a way of bringing people together like nothing else, and that is what inspired this campaign,” said Mario Perera, Country Head for Sri Lanka and the Maldives. “In the Maldives, the game is enjoyed in such a lively and social way, and Coca-Cola Maldives wanted to create a campaign that feels fun, relevant and easy for people to be part of. It is about celebrating the season, enjoying the experience with others, and giving fans something extra to look forward to.”
Adding to the excitement, Coca-Cola Maldives will also launch collectible country packs in the Maldives from May to July, giving fans the chance to celebrate the global game in a new way. Inspired by some of football’s most recognised nations, these limited-edition packs will bring a colourful and collectible twist to the season.
Across the Maldives, Coca-Cola Maldives will work with retail partners to bring the campaign to life through in-store visibility, promotional touchpoints and selected local activations that capture the spirit of football and community.
“The Maldives is a unique market, and Coca-Cola Maldives wanted this campaign to connect with the way people here enjoy football, together, with energy, and with a real sense of occasion. Coca-Cola Maldives is excited to bring that spirit to life in the months ahead,” added Mario Perera.
This marks the start of Coca-Cola Maldives’ 2026 journey in the market. With more fan moments, more excitement and more ways to join in still to come, Coca-Cola Maldives is looking forward to celebrating the football season with consumers across the country.
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