Conrad Begins New Brand Campaign
Maldives Promotion House – To honour the 25th anniversary of Conrad Hotels & Resorts, they are celebrating its impressive milestone with an entirely refreshed global marketing campaign.
By using the fashion world as an example, the brand and its creative agency, Young & Rubicam (Y&R), have created a breakthrough campaign that captures the individuality of its guests.
To bring the concept to life, Conrad enlisted famed fashion photographer Anders Overgaard to tell the brand story through highly-styled images. Overgaard, who is known for his work in Harper’s Bazaar, Vanity Fair, Vogue, GQ and Interview, used his unique voice to showcase the beauty, local culture and sophistication that Conrad Hotels & Resorts offers to travellers around the globe.
“Conrad Hotels & Resorts is uniquely positioned to offer our guests a world of style, service, and connection,” global head of luxury and lifestyle brands for Hilton Worldwide, John Vanderslice said. “With 25 years of experience in creating ‘Smart Luxury’ for our global guests, Conrad is capitalizing on the strength and vitality of its silver anniversary by debuting a totally refreshed brand campaign.”
“This exciting new campaign captures the uniqueness and sophistication of the brand – and the guests who stay there,” vice president of luxury brand management for Hilton Worldwide, Laurie Wooden, said. “With Conrad Hotels & Resorts doubling the size of its existing portfolio in the next four years in key cities and resort destinations, this global campaign aptly supports the extraordinary growth of the brand.”
Hitting newsstands in September publications, the new brand print advertisements bring to life the energy and humanity of the tagline, “The Luxury of Being Yourself.” Images of stylish, global travellers enjoying “being themselves” in and around Conrad Hotels & Resorts worldwide communicate the smart, modern luxury that Conrad is all about.
Starting this September, consumers can view the campaign in top-tier publications around the world including, Wall Street Journal Magazine, Esquire, Departures, Conde Nast Traveler, Fortune China, Straits Times and Economist, among many others. In addition to the compelling print advertisements hitting stands, the new brand campaign will also extend to an equally distinctive approach for property advertising and other guest touch points.
From the in-room collateral to online experience, the refreshed brand identity will permeate all elements of the guest journey, giving Conrad a modern and memorable presence throughout the globe.
Twice voted ‘Best Hotel in the World’ and several times ‘Best Resort’, Conrad’s Maldives’ resort, Conrad Maldives Rangali Island, offers 50 luxurious water villas, 79 exotic beach villas and 21 fabulous spa water villas with private treatment rooms. A wonderful 30 minute seaplane flight is all that stands between you and experiencing the stunning beauty of this resort. Home for food lovers, Maldives’s seven world-class restaurants offer breathtaking dinning venues with over 18,000 bottles of wine that await discovery in the underground Wine Cellar.