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Joint forum aims to boost Chinese tourist arrivals to Maldives

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Top officials from Maldives and China gathered on Tuesday to seek ways on expanding tourism ties between the two countries in a bit to attract more Chinese tourists to the holiday destination.

At the Forum on China-Maldives Tourism Cooperation held at Kurumba Maldives resort, Maldives tourism minister Moosa Zameer said Chinese tourists had contributed immensely to the tourism industry of Maldives. China had been the top source market for the past few years, he added.

“This particular forum is an important step in our efforts to increase the number of Chinese tourists as well as to enhance the relationship between the two countries under the Belt and Road Initiative, which we aim to attract at least one million Chinese tourists per year in the coming five years,” the minister said.

“In addition, under the Belt and Road Initiative, Maldives now anticipate more Chinese investors to the country.”

Chinese ambassador in Maldives Zhang Lizhong said the was an important step to implement the consensus of the two countries and deepen the cooperation in various fields, including tourism.

Du Jiang from China’s Ministry of Culture and Tourism said Chinese tourists see the Maldives as the first choice for vacation, family getaways and honeymoon.

He said the Chinese government is willing to deepen industrial cooperation with the Maldives in the spirit of mutual benefit, openness and inclusiveness. Policy, information and legal support for Chinese companies to invest in the Maldives tourism industry will also be provided, the official added.

At the forum, which was jointly organised by the tourism ministries of both the countries and the Chinese embassy in Male, a Memorandum of Understanding (MoU) on mutual cooperation was also signed between the Maldives Association of Tourism Industry (MATI) and China Association of Travel Service.

China still remains the single biggest source market for the Maldives tourism industry, but arrivals have decreased significantly over the past three years.

According to the latest figures released by the Maldives tourism ministry, arrivals from China declined by 27.1 percent to reach 16,927 compared to the 23,225 in May 2017. This decline, which came after declines of 27.5 percent and 28 percent in March and April respectively and another 15.8 percent in January, offset the rare gain in arrival numbers from China in February and led to a 10.9 percent decline in arrivals from the Maldives’ single biggest source market for the January-May period.

As arrivals from China drop steadily, the Maldives has announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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