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Sirru Fen Fushi officially opens as Fairmont Maldives Sirru Fen Fushi

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Sirru Fen Fushi has rebranded under AccorHotels’ Fairmont brand, two months after opening the shores of the brand new luxury resort to guests.

Located on the Shaviyani atoll, the stunning new Fairmont Maldives Sirru Fen Fushi offers 112 luxury villas, each with a private pool. Sirru Fen Fushi, which means ‘secret water island’ in the local Dhivehi language, is set on an exceptionally lush island bursting with flora and fauna. The picturesque locale is also surrounded by powder white sand beaches, peppered with thatched-roofed villas overlooking an endless turquoise sea.

The all-villa resort is ideal for couples or families, and features 200 metres of infinity pools as well as luxury safari-style tented villas nestled in the island’s lush interior jungle.

Homage to the abundant sea life and pristine coral house reef surrounding this world-class resort, Maldives’ first coral regeneration project in the form of an Underwater Art Installation is created by celebrated underwater naturalist and artist Jason deCaires Taylor. Its May 2018 launch is highly anticipated by international media and guests alike.

“We are thrilled to introduce the first Fairmont and our third development in the Maldives since our entry into this region in 2017. Fairmont guests feel like they are in the heart of the destination; and at our first Fairmont property in the Maldives, we are delighted to offer them the full Maldivian immersion with locally inspired design and indigenous cultural experiences, enhanced by Fairmont’s welcoming service and the destination’s fabled natural beauty,” Patrick Basset, Chief Operating Officer for Upper Southeast and Northeast Asia at AccorHotels, was quoted in a statement, a saying.

Fairmont Maldives Sirru Fen Fushi is the sole hotel on the pristine atoll, and its previously untouched location has allowed marine life to flourish, with manta rays, turtles, large pods of bottlenose dolphins and spinner dolphins regular visitors in the crystal-clear waters of the 600-hectare lagoon. The nine-kilometre-long house reef, directly accessible from the beach, is home to vibrant corals and a thriving ecosystem teeming with life. Uniquely, a manta ray cleaning station at the house reef, offers guests a rare close and extended glimpse of one of the world’s most majestic marine creatures, many of which drop by in a beautiful display of aquatic symbiosis with smaller sea life.

The 112 villas are categorised based on the island’s stunning topography, and include Beach Villas, Water Villas, and Tented Jungle Villas. Copper bathroom fittings and carved wood detailing on furniture lend the villas a bohemian rustic chic vibe. Specially adapted to the Maldives, the unique tented jungle villas offer privacy and a romantic castaway vibe; other guests can also experience the verdant island interiors with glamping BBQs or jungle cinema.

A strong connection to nature guides guests throughout their stay, even at the resort’s contemporary dining outlets. These include an international all-day dining spot called Raha Market; an overwater Japanese restaurant, sushi bar and sea lounge named Kata, where Chef Dharmen brings creative flair to add modern and Maldivian twists to Japanese dishes; and the overwater fine dining destination, Azure, where fresh seafood and fish-market displays of daily local catches are complemented by fantastic wines and Champagnes.

Throughout the resort, still and sparkling water produced by the resort’s desalinisation process are served in the Fairmont-branded glass bottles for guests’ ease of consumption.

Adjacent to the main all-day dining restaurant, the intimate Raha Market Bar is a relaxed space for aperitifs or digestifs to round off a meal at the water’s edge. At the all-bamboo Onu Onu, loungers and fire pits add to the laid-back poolside atmosphere, while sunsets are best enjoyed with a sundowner at the Kata Roof Top Bar and lounge which overlooks the entire western side of the island. Destination dining experiences draw guests further into nature with private meals enjoyed under the stars and powder-soft sand beneath the toes.

It’s the same tranquil natural surroundings from which the Willow Stream Spa at the Fairmont Maldives draws its energy and vitality. The 2,000 sqm wellness area has been adapted to Maldivian island chic in its concepts with the use of endemic herbs and Indian Ocean-inspired treatments. The architectural design features hand-carved wooden doors, with sea breeze passages designed to draw fresh sea air into the treatment rooms. A dedicated Olympic size Jacuzzi pool is provided for spa guests for pre or post treatment immersion.

Both AccorHotels and the Fairmont brand have a strong reputation globally for sustainable tourism and are committed to improving the well-being of local communities and ecosystems wherever they operate and addressing the environmental impacts of their operations.

Fairmont is renowned for capturing the heart of a destination through community engagement and memorable guest experiences. At Sirru Fen Fushi these include cooking classes with a Maldivian master chef, local island adventures, and sunset fishing aboard an authentic Maldivian dhoni while learning traditional line fishing methods to give guests a taste of the Maldivian way of life. The surrounding idyll is showcased with castaway picnics and overnight cruises to enjoy the stunning night sky of the Maldives from the luxury of the resort yacht.

When the mood takes them – and it will – the resort’s on-site art studio offers guests all the tools and materials required to be inspired and express their creative spirit with the guidance of resident and visiting artists.

With a tailored selection of units suitable for families and children at the resort, a variety of daytime activities including coconut painting, canvas creations, jewelry and making dreamcatchers are available. Families are well-catered with a Kid’s Club, Toddler’s play garden, and the dedicated Teen Town, offering a wealth of exciting experiences for young adults.

Fairmont Maldives Sirru Fen Fushi is also poised to bring the essence of its secret water island location to life with experiences that bring guests closer to nature. A sunset dolphin tour offers guests the chance to watch dolphins playing in the light of the setting sun.

Guests can also give back to nature by planting coconut trees on the island, or by participating in coral restoration efforts and turtle release programmes.

“Our resort and the destination itself are inextricably linked. As the location for the Maldives’ first Underwater Art installation we hope to raise awareness that encourages long-term reef protection and sustainable tourism,” Denis Dupart, General Manager of Fairmont Maldives Sirru Fen Fushi, said.

A newcomer to the Maldives booming tourism industry, AccorHotels is on a major expansion drive, with three existing properties and two under development in the island nation.

The French multinational hotel group took over the management of Dhevanafushi from Dubai-based hospitality group Jumeirah in September, with plans to reposition the luxury resort under the iconic Raffles Hotels and Resorts brand.

Mercure Maldives Kooddoo Resort, the only resort in the Maldives with direct access to an airport, welcomed the first group of tourists in August. The resort, located in the southern Gaafu Alif atoll, was officially inaugurated in late September.

AccorHotels has also signed up to manage another resort being developed in Gaafu Alif atoll.

Set to open next year, the Pullman Maldives Maamutaa resort is a traditional ‘one island, one resort’ property located a 10-minute speedboat ride away from its sister property, the Mercure Maldives Kooddoo Resort. The five star resort will offer upscale modern facilities such as two swimming pools, a sunset bar overlooking the lagoon, a luxury spa, a state-of-the-art fitness centre, a kids club, beach playground, tennis courts, gourmet restaurants, organic gardens, a dive centre and a water sports centre.

Alongside Raffles, Pullman, Sofitel, Swissôtel and MGallery, Fairmont Hotels and Resorts is part of the luxury brands portfolio of AccorHotels. With 75 properties in 24 countries, hotels under the Fairmont banner offer guests an extraordinary place that is created by combining unique architecture and structure, expressive decor and artistry, magnificent features and exceptional service all in one great location.

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Villa Resorts hosts over 200 travel agents from India to showcase its transformation

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Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.

The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.

Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.

The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.

Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.

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‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

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The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!

The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.

So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.

But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.

As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.

Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.

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JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

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JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.

The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.

The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.

Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.

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