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Maldives remains favourite amongst Chinese travellers, new survey finds
Maldives ranks amongst the most favoured holiday destinations for Chinese travellers over the next year, a new survey by Hotels.com has revealed.
According to Hotels.com’s Chinese International Travel Monitor (CITM) survey, the key factors for Chinese travellers to choose their next holiday destination has safety on top of the list, with historical or heritage reasons and bucket lists being the next two important factors. Taking those factors into account, Singapore is the most favoured destination for Chinese travellers in the next 12 months.
The other nine cities are the Maldives, Sydney, Tokyo, Hong Kong, Bangkok, Australia’s Gold Coast, Hokkaido, Kuala Lumpur and Seoul.
More spending power, longer stays
The survey noted that Chinese tourists, in general, are expected to spend a daily average of USD 446, with average stay of seven days per visit when they travel. Overall, they are spending more than a quarter (28 percent) of their income on international travel, with millennials being the biggest spenders, allocating 35 percent of their income to travel, it said.
According to the survey, the average amount spent per day, inclusive of accommodation, also increased by eight percent to USD 446 from USD 414 in 2016. For the first time in the survey’s history, shopping is no longer the prime reason for international travel, as leisure, culture and eco tourism are the new flavours.
Looking ahead, Chinese travellers said they intend to spend an average of 10 percent more on travel over the next 12 months.
The new generation
The survey, which was carried out amongst Chinese travellers aged 18 to 57 who have travelled overseas in the past 12 months, said there is a new generation of travellers rising in China – the ‘more generation’. Comprising Chinese travellers of all age groups, they are more educated and increasingly sophisticated in their tastes and expectations. They want more of everything; more time travelling, more locations, more exotic experiences, and they are spending more.
This generation is also providing huge economic benefits to global economies as they are traveling internationally more often and for longer than ever before. In the past year, the number of trips they took worldwide increased from three to four, and the length of stay from five to seven days. They are also visiting multiple cities per trip, with over 80 percent saying they would not just stay in a single city.
Jessica Chuang, Hotels.com’s Regional Marketing Director for Greater China, SEA and India, believes that with the rising Chinese middle-class with vast disposable income, countries cannot ignore the impact that the Chinese tourist can have on a country’s economy.
“Southeast Asia has been identified as a key market to have significant increased outbound travel of Chinese tourists,” she was quoted as saying.
“Cities and hotels across the region must look at how to best develop solutions that tap into their enormous spending power.”
According to Hotels.com, hotels across Asia Pacific have started to recognise what is needed and have turned to social media and marketing programmes to attract the Chinese traveller, while increasing the number of Mandarin speaking staff, and offering Chinese payment facilities.
China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.1 percent drop in Chinese arrivals during the first five months of the year.
As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.
Photo: CNN
Featured
The Ritz-Carlton Maldives, Fari Islands unveils Masters of Crafts programme for 2026
The Ritz-Carlton Maldives, Fari Islands has unveiled its Masters of Crafts programme for 2026, presenting a year-long series of residencies and collaborations designed to celebrate artistry, innovation and cultural exchange. The programme brings together internationally recognised figures across culinary arts, mixology, wellness, sport, music and design, inviting guests to engage with craftsmanship at its highest level within one of the Maldives’ most distinctive island settings.
The 2026 calendar reflects the resort’s focus on transformative travel and experiential learning, uniting masters from diverse disciplines who share a commitment to excellence. Throughout the year, guests will have the opportunity to explore a wide range of experiences, from surf coaching with a world-class athlete and guided stargazing with an astronomer, to Michelin-starred dining, bar takeovers by leading mixologists, immersive wellness practices and encounters with contemporary artists. The programme is shaped by the resort’s Blue Prescription philosophy, which emphasises wellbeing, balance and the restorative power of the natural environment.

The year opens in January with the return of movement coach and founder of the Jacy Method, Jacy Cunningham, who will lead a four-day training series focused on resilience, strength and mindful movement. His sessions will take place across the resort’s gardens, beach and spa spaces, combining high-intensity training with breathwork and connection to the surrounding seascape. Later in January, singer-songwriter and producer Madison McFerrin will present a series of three performances, including a sunset gathering, a candlelit concert and a relaxed morning coffee session, offering guests an intimate introduction to her neo-soul, R&B and jazz-influenced sound.
In February, the culinary and beverage programme will be highlighted by chef Maurizio Bufi of the Michelin-starred Il Fagiano and head mixologist Rama Redzepi, who will host a series of dining and cocktail events at the resort’s Italian restaurant. Their collaboration will combine regional Italian cuisine with curated cocktail pairings, marking the opening of the Behind the Bar series for 2026.

March will see the arrival of award-winning floral designer Harijanto Setiwan, who will host workshops, a botanical afternoon tea and culinary experiences featuring edible flowers, alongside children’s workshops and in-villa floral installations using locally sourced and sustainable materials. In April, astronomer and author Tom Kerss will guide guests through a programme of stargazing experiences, introducing both adults and children to the constellations visible from the Maldives and the stories, science and mythology behind them. Later in the month, mindset mentor Harriet Mandak will lead a three-night retreat for couples, offering guided workshops and shared activities designed to support conscious partnerships.
In June, a trio of leading Asian bars from The World’s 50 Best Bars list will take part in a series of bar takeovers and workshops as part of the resort’s fifth anniversary celebrations, bringing together The St. Regis Bar Jakarta, Punch Room Tokyo and Bar Sathorn Bangkok. In July, big wave surfer Nic von Rupp will return to the resort during the Maldives’ peak surf season, offering coaching sessions for both adults and children around selected surf breaks in the atoll.
The autumn programme continues in October with chef Jean-Philippe Blondet of Alain Ducasse at The Dorchester, who will present a series of fine dining events at the resort’s Beach Shack. In November, fermentation specialist Alexis Goertz will curate a five-day programme of workshops and tastings focused on gut health and probiotic cuisine during the Thanksgiving period. The year concludes in December with a mixology residency by Moebius, ranked among the world’s leading bars, followed by a mindfulness session led by author and wellbeing advocate Virginia Gambardella, integrating meditation, oceanfront reflection and alcohol-free mixology.
Through its 2026 Masters of Crafts programme, The Ritz-Carlton Maldives, Fari Islands continues to position itself as a destination for immersive, high-level experiences that combine cultural exchange, wellbeing and creative expression within a refined island setting.
Cooking
Valentine’s dining elevated at Lily Beach Resort & Spa with Chef Bruno Ménard
Lily Beach Resort & Spa is hosting French chef Bruno Ménard for an exclusive Valentine’s Day gastronomic programme in February, bringing one of Asia’s most respected culinary figures to the resort for a limited series of dining experiences.
Chef Ménard is internationally recognised for holding three Michelin stars in Tokyo for five consecutive years and brings more than 35 years of culinary experience to the Maldives. Now based in Singapore, he is known for his refined French techniques, contemporary interpretations and precise attention to detail.
On 14 February 2026, Lily Beach will present a Valentine’s Day Signature Dinner curated by Chef Ménard at Les Turquoise D’Aqua, from 7.30 pm to 9.30 pm. The venue is a recipient of the Wine Spectator Award of Excellence 2024, reflecting the strength of its wine programme and bar offerings. The setting and beverage selection are designed to complement the multi-course menu prepared for the evening, with cocktails that balance classic styles with modern presentation.
In addition to the signature dinner, guests will have the opportunity to experience Chef Ménard’s cuisine during lunch at the beachfront AQVA Restaurant on 13 and 14 February 2026, where a selection of dishes created by the chef will be featured.
Chef Ménard’s visit forms part of Lily Beach’s ongoing focus on presenting internationally recognised culinary talent within its dining programme, reinforcing its position in delivering curated gastronomic experiences.
Lily Beach is known for its diverse portfolio of restaurants and bars, offering a range of global cuisines, premium wines and crafted cocktails across beachfront and overwater venues. These experiences are integrated into the resort’s Platinum All-Inclusive concept, which includes gourmet dining, premium beverages, curated wine selections and selected signature experiences, allowing guests to enjoy a seamless luxury stay centred on dining and hospitality.
Action
Siyam World hosts Fernando Torres and Mark Noble for festive football camps
Siyam World Maldives created the setting for two memorable football experiences during the festive season, as Fernando Torres and Mark Noble led a series of camps that transformed the holidays into shared moments of play, discovery and connection. With phones set aside and screens forgotten, more than fifty young players became fully absorbed in movement, laughter and island life.
Over two days, former World Cup winner Fernando Torres hosted an exclusive children’s football camp for resort guests, welcoming more than fifty players aged between four and fourteen. Mornings that began by the lagoon gradually shifted to the football pitch, as relaxed holiday routines evolved into informal training sessions filled with energy and enjoyment.
Torres, widely known as El Niño, brought the same enthusiasm that defined his career with Spain and Chelsea, tempered with humour and an easygoing approach suited to the island setting. He played alongside the children, encouraged the youngest participants and offered guidance without interrupting the sense of fun. One moment captured the tone of the camp when a four-year-old attempted to nutmeg him. The attempt failed, but the laughter that followed set the mood for the sessions that continued into the afternoon.
Torres remarked that children are less concerned with reputation than with the simple pleasure of playing the game, noting that this was when the experience felt most genuine. Parents observed from the sidelines as the sessions unfolded, gradually realising that the camp had become a highlight of their family holiday.

One guest, visiting from London, said the family had arrived for the sunshine and water park, and had not expected their eight-year-old to be playing football with a former World Cup winner. She added that her son had not removed his signed jersey since.
Earlier in December, Siyam World welcomed former West Ham United captain Mark Noble for a five-day football programme. Known for his long career and leadership at the club, Noble led daily sessions that focused on teamwork, simple technique and encouragement, exchanging formal settings for cones, drills and steady guidance.
By the end of the programme, the camp had taken on the character of an informal family memory rather than a structured course. For the children, it was several days of football. For parents, it became a defining moment of their stay, remembered through shared photographs, stories and moments that lingered beyond the holiday.
Together, the two camps reflected Siyam World Maldives’ growing emphasis on immersive, sport-led experiences, where internationally recognised athletes meet the informal rhythm of island life. The approach aims to create opportunities for families to connect through experiences that feel natural, joyful and quietly distinctive, adding another dimension to the resort’s family offering.
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