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Maldives remains favourite amongst Chinese travellers, new survey finds

Maldives ranks amongst the most favoured holiday destinations for Chinese travellers over the next year, a new survey by Hotels.com has revealed.
According to Hotels.com’s Chinese International Travel Monitor (CITM) survey, the key factors for Chinese travellers to choose their next holiday destination has safety on top of the list, with historical or heritage reasons and bucket lists being the next two important factors. Taking those factors into account, Singapore is the most favoured destination for Chinese travellers in the next 12 months.
The other nine cities are the Maldives, Sydney, Tokyo, Hong Kong, Bangkok, Australia’s Gold Coast, Hokkaido, Kuala Lumpur and Seoul.
More spending power, longer stays
The survey noted that Chinese tourists, in general, are expected to spend a daily average of USD 446, with average stay of seven days per visit when they travel. Overall, they are spending more than a quarter (28 percent) of their income on international travel, with millennials being the biggest spenders, allocating 35 percent of their income to travel, it said.
According to the survey, the average amount spent per day, inclusive of accommodation, also increased by eight percent to USD 446 from USD 414 in 2016. For the first time in the survey’s history, shopping is no longer the prime reason for international travel, as leisure, culture and eco tourism are the new flavours.
Looking ahead, Chinese travellers said they intend to spend an average of 10 percent more on travel over the next 12 months.
The new generation
The survey, which was carried out amongst Chinese travellers aged 18 to 57 who have travelled overseas in the past 12 months, said there is a new generation of travellers rising in China – the ‘more generation’. Comprising Chinese travellers of all age groups, they are more educated and increasingly sophisticated in their tastes and expectations. They want more of everything; more time travelling, more locations, more exotic experiences, and they are spending more.
This generation is also providing huge economic benefits to global economies as they are traveling internationally more often and for longer than ever before. In the past year, the number of trips they took worldwide increased from three to four, and the length of stay from five to seven days. They are also visiting multiple cities per trip, with over 80 percent saying they would not just stay in a single city.
Jessica Chuang, Hotels.com’s Regional Marketing Director for Greater China, SEA and India, believes that with the rising Chinese middle-class with vast disposable income, countries cannot ignore the impact that the Chinese tourist can have on a country’s economy.
“Southeast Asia has been identified as a key market to have significant increased outbound travel of Chinese tourists,” she was quoted as saying.
“Cities and hotels across the region must look at how to best develop solutions that tap into their enormous spending power.”
According to Hotels.com, hotels across Asia Pacific have started to recognise what is needed and have turned to social media and marketing programmes to attract the Chinese traveller, while increasing the number of Mandarin speaking staff, and offering Chinese payment facilities.
China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.1 percent drop in Chinese arrivals during the first five months of the year.
As arrivals from China drop steadily, the Maldives has recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.
Photo: CNN
Featured
Villa Resorts Maldives recognised globally for luxurious halal-friendly experiences

Villa Resorts Maldives has achieved a remarkable 9.1 rating across its properties — Villa Nautica, Villa Park, and Royal Island — reinforcing its position as a premier halal-friendly destination in the Maldives. Recognised with the HalalBooking Guest Review Award, this distinction highlights Villa Resorts’ dedication to delivering exceptional experiences tailored to halal-conscious travellers.
Each property in the Villa Resorts portfolio offers a unique and luxurious experience. Villa Nautica, located in the North Malé Atoll, blends contemporary maritime design with beachfront luxury, providing an ideal setting for guests seeking relaxation and adventure. Villa Park, situated in the peaceful South Ari Atoll, features family-friendly villas with private pools, lush gardens, and direct beach access, making it an ideal destination for halal-conscious retreats. Royal Island, nestled within the UNESCO Biosphere Reserve in Baa Atoll, combines traditional Maldivian architecture with modern luxury, offering an authentic escape surrounded by pristine nature.
The HalalBooking Guest Review Award is particularly significant, recognising properties that consistently deliver high-quality guest experiences aligned with halal-specific needs. With over 500,000 properties listed on HalalBooking.com, Villa Resorts’ impressive 9.1 guest review score places it among the top-rated halal-friendly resorts worldwide. This recognition underscores Villa Resorts’ commitment to providing world-class service while respecting cultural values.
Villa Resorts caters to Muslim families with tailored experiences designed to honour cultural practices. The resorts offer halal dining options, private and spacious accommodations, and activities aligned with Muslim traditions. By ensuring privacy and comfort, Villa Resorts creates an ideal environment for families seeking a luxurious and culturally respectful holiday in the Maldives.
As demand for halal-friendly destinations continues to grow, Villa Resorts Maldives remains at the forefront, offering the perfect blend of luxury and cultural respect. Whether visitors choose to unwind in a private beach pool villa, indulge in halal dining, or explore the Maldives’ vibrant marine life, Villa Resorts promises an unforgettable vacation experience.
Featured
Green Globe Recertification underscores Hard Rock Hotel Maldives’ environmental vision

Hard Rock Hotel Maldives has once again achieved Green Globe Certification, reaffirming its commitment to sustainability as an integral part of its operations. Rather than serving as a mere statement, sustainability at the resort is woven into every aspect of the guest experience, internal decision-making, and long-term strategy. The certification follows a comprehensive, independent audit evaluating the resort’s performance against more than 380 stringent compliance indicators — a demanding benchmark that the resort successfully met.
Significant strides have been made in reducing the property’s carbon footprint without compromising comfort or quality. Energy consumption is managed through the implementation of smart room controls and occupancy sensors, while 99 percent of lighting throughout the property utilizes high-efficiency LED technology. Hot water is supplied by a generator-powered heat exchanger system, complemented by steam-powered laundry machines and energy-efficient appliances in kitchens, guest rooms, and staff facilities. Digital systems have replaced paper-intensive processes, and a Green IT policy ensures all computers are powered down when not in use — reflecting the brand’s dedication to mindful, sustainable operations.
Water conservation remains a central focus of the resort’s environmental efforts. Operating independently from public water systems, the resort employs a sophisticated treatment plant that purifies seawater for use throughout the property. Efficiency is further enhanced by dual-flush toilets, low-flow fixtures, greywater recycling systems, and real-time monitoring technology. Preventative maintenance and regular checks help minimise waste before it occurs.
Situated in one of the world’s most climate-vulnerable regions, the resort embraces proactive environmental action as essential. Electric buggies reduce carbon emissions on the island, while local sourcing practices lower transportation-related impacts and support nearby communities. A green procurement policy and ongoing staff training ensure that all departments align with the resort’s long-term sustainability objectives.
Marine conservation plays a prominent role at the resort’s Marine Discovery Centre, where initiatives such as coral propagation, guided snorkelling tours, and educational reef programs encourage guest participation in ocean protection efforts. A collaboration with Parley for the Oceans ensures that plastic waste is recycled and that marine ecosystems remain safeguarded for future generations.
Sustainability is seamlessly integrated into the guest experience at Hard Rock Hotel Maldives. From the visible to the behind-the-scenes, it shapes every detail of a stay. The Maldives Discovery Centre offers visitors insights into local culture through exhibits, artisan displays, and live performances that celebrate Maldivian heritage. Interactive workshops with local craftspeople and educational exhibitions on maritime trade routes provide guests with a rich, immersive understanding of the destination—highlighting the connection between community, culture, and conservation.
This Green Globe recertification is not viewed as a conclusion but as part of a continuous journey. It reflects an enduring commitment to protecting the environment while delivering the unique rhythm, flavour, and hospitality that define the Hard Rock Hotel Maldives experience. Here, sustainability takes center stage as part of the headline act.
Celebration
Island rhythms and Eid traditions at Alila Kothaifaru Maldives

This Eid al-Adha, Alila Kothaifaru Maldives invites discerning travellers to experience an enchanting celebration set against the spellbinding beauty of the Maldives—a private island paradise where refined luxury harmonises with vibrant tradition.
On Sunday, 8 June, the resort will host a thoughtfully curated programme of festivities that honour the spirit of Eid. Guests will be taken on an immersive cultural journey featuring the rhythmic beats of live Boduberu drumming and a captivating Badhiya dance performance, offering a celebration of Maldivian heritage and spirit. Younger visitors can look forward to a lively schedule of children’s activities designed to spark joy and creativity in an inspiring island setting.
As the sun sets, the celebration continues with a cocktail party on the beach, where the golden hues of dusk are paired with live local music and specially crafted cocktails. This relaxed gathering invites guests to savour the island’s warm ambiance as day gives way to night.
Later in the evening, the resort’s signature Seasalt restaurant will present an indulgent Eid Special Buffet. Curated by the resort’s expert culinary team, the buffet showcases a fusion of Maldivian and Arabic gastronomy, featuring aromatic Arabic grills, traditional mezze, and beloved Maldivian classics—all prepared with fresh local ingredients and a contemporary twist.
In celebration of the occasion, Alila Kothaifaru Maldives is offering exclusive holiday savings through its Summer Getaway offer. This includes daily breakfast and dinner, 20% off spa treatments and dining experiences, as well as roundtrip seaplane transfers. Guests will also have access to a curated selection of complimentary scheduled weekly activities, providing a deeper connection to the natural beauty and cultural richness of the Maldives.
Whether in search of peaceful relaxation, quality family time, or meaningful cultural discovery, Eid at Alila Kothaifaru Maldives promises an unforgettable celebration in every sense.
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