Maldives to benefit from global partnership to protect islands from ocean plastic
Corona and Parley for the Oceans have announced a partnership to protect 100 islands, including the islands of Maldives, from ocean plastic by 2020.
Announced on International Recycling Day, which fell on May 17, the long-term partnership launches with a plan to protect 100 islands by 2020, starting in six key regions in different parts of the world; Maldives, Mexico, Australia, Chile, Italy and Dominican Republic.
An estimated 8m metric tons of plastic waste enter the oceans each year. The problem is found in every known ecosystem and at every level of the food chain. If current marine pollution trends continue, the oceans will contain more plastic than fish by the year 2050.
Corona and Parley will protect these regions by implementing Parley’s creative, multidisciplinary approach and signature formula, the Parley AIR Strategy (Avoid, Intercept, Redesign).
Cyrill Gutsch, founder of Parley for the Oceans, said: “We are all connected to the sea. The state of our islands is a powerful reminder of that fact. Plastic trash travels around the world and washes up on the most remote beaches, enclosing paradise with a belt of colourful plastic debris.”
“It makes you understand that something is dead wrong. Plastic is a design failure. To raise awareness and immediately reduce the production of new plastic, we invented Ocean Plastic™ from upcycled marine debris and developed a formula for long-term change — the Parley AIR Strategy: Avoid plastic; Intercept plastic debris; Redesign materials, products and the ways we use them.”
Parley has recently launched an initiative in the Maldives called Parley Ocean School (POS), a series of global marine expeditions that aims to educate and empower a new class of ambassadors for the movement.
Parley has also collaborated with Adidas to launch a line of shoes made from recycled plastic picked off the beaches of the Maldives. In addition, the company also launched an Ocean Plastics jersey series, starting with Real Madrid and Bayern Munich football jerseys that were worn by the teams’ players late last year.
Known internationally as one of the world’s best scuba diving destinations, the Maldives has an abundance of dive sites with a unique underwater beauty to explore. The islands of the Maldives have consistently warm waters with outstanding visibility throughout the year, and consist of exhilarating dive sites such as vibrant thilas, exciting channels, coral-filled overhangs and fascinating wrecks.
Maldives’ world-renowned coral reefs play a fundamental role in food production, shoreline protection, and tourism revenue, but ocean plastic threatens the survival of shallow coral reefs. Preservation of the reefs has become more important than ever.